Botica Butler Raudon

What Botica Butler Raudon does

Botica Butler Raudon (legal name Botica Butler Raudon Partners; DBA 'BBR') is an independent strategic public relations and communications consultancy headquartered at 3 Glenside Crescent, Eden Terrace, Auckland, New Zealand. Founded circa 1994 (with one third-party data source citing 1987), the firm has operated for approximately 30 years under founder Allan Botica, with Fred Russo serving as Managing Partner and Iris Nguyen as Executive Director/Account Manager. The firm is privately held with no external investment, parent company, or public listing, and operates as a partnership-structured boutique with 1-10 employees.

BBR delivers professional services revenue through a 24-service integrated suite spanning strategic communications counsel (Communications Strategy, Investor Relations, M&A Communications, Government Relations, Litigation Communications, Sustainability Reporting), tactical execution (Media Relations, Crisis Communications, Reputation Management, Digital and Social Media, Media Training, Issue Management), and creative/operational services (Editorial and Content, Production Services, Event Management, Internal Communications, Change Communications). Its go-to-market is direct, consultative sales-led engagement with enterprise companies, government and public sector entities, and mid-market clients across New Zealand, Australia, Asia Pacific, and the United States - sectors of demonstrated expertise include IT and telecommunications, aerospace, aviation, biotech, financial services, construction, and infrastructure.

The firm's differentiation rests on a 'Listen. Research. Think. Act. Measure.' methodology, founder-led independence (versus network-affiliated competitors), 30 years of accumulated client relationships, and breadth across the full communications lifecycle. There is no proprietary technology platform; the offering is pure senior-counsel professional services with no disclosed pricing, no disclosed revenue, and no disclosed funding or M&A activity. Customer concentration evidence is modest: six distinct named case studies in the last operating period (The Fractional Directory, Radius Care, LoungePair, TDDA, The Urban Advisory, Lightyears Solar) with no repeat engagements indicated.

Name

Botica Butler Raudon

Legal name

Botica Butler Raudon Partners

Website

https://botica.co.nz

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Botica Butler Raudon is an independent strategic public relations consultancy headquartered in Auckland, New Zealand. The boutique firm provides integrated communications counsel across 24 service lines - including media relations, crisis communications, investor relations, and government relations - to enterprise, government, and mid-market clients in New Zealand, Australia, Asia Pacific, and the United States.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

PR, Corporate Communications & Crisis Management (BPAFAAAL)

akta.pro secondary industries

Media Relations & Press Office Services (BPAFADAF), Reputation Management & Online PR (BPAFADAN), Technology & B2B PR (BPAFADAI), Misinformation/Disinformation & Narrative Defense (MPAAAOAL)

Keywords

• Public relations services
• Strategic communications consulting
• Crisis communications management
• Media relations advisory
• Investor relations services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Communications Consulting: Professional services revenue generated through strategic public relations consulting, including media relations, crisis communications, reputation management, digital and social media strategy, media training, communications strategy, investor relations, capital raising communications, mergers and acquisitions communications, issue management, leadership communication, government relations, sustainability reporting, industry engagement, social impact assessment, litigation communications, stakeholder relations, capability building and training, editorial and content services, production services, change communications, event management, internal communications, and communications audit services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Botica Butler Raudon is an independent strategic public relations agency that provides integrated communications services to organizations. Its offerings span media relations, crisis communications, reputation management, strategic communications, digital and social media, media training, investor relations, M&A communications, government relations, sustainability reporting, stakeholder engagement, internal communications, event management, and editorial/content production. The firm works with enterprise, mid-market and government clients across sectors, delivering senior-led counsel on complex, often high-stakes communications mandates.

Product overview

Botica Butler Raudon is an independent strategic public relations agency offering integrated PR services. Rather than a unified software product or platform, the company provides a comprehensive suite of 24 distinct consulting and communications services organized around strategic PR. These services range from core offerings (Media Relations, Crisis Communications, Reputation Management, Digital and Social Media, Communications Strategy) to specialized practices (Investor Relations, Government Relations, Litigation Communications, Mergers and Acquisitions Communications) to creative and execution services (Editorial and Content, Production Services, Event Management). The agency's approach follows a five-step methodology: Listen, Research, Think, Act, and Measure.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Relations Strategic media relations advisory for organizations, covering proactive and reactive media engagement to earn and protect coverage.
• Crisis Communications Senior counsel and rapid-response communications support to organizations facing reputational threats, incidents or high-stakes public events.
• Reputation Management Ongoing advisory on building, measuring and protecting organizational reputation with stakeholders, media and the public.
• Digital and Social Media Strategy and execution support for organizations' digital channels and social media presence, integrated with broader communications programs.
• Media Training Coaching for executives and spokespeople on media interviews, presentations and public appearances.
• Communications Strategy Development of integrated communications strategies aligning messaging, channels and stakeholder engagement with organizational objectives.
• Investor Relations Advisory on investor communications, financial stakeholder engagement and capital-markets narrative for listed and pre-IPO organizations.
• Capital Raising Communications Communications support around capital raises, debt or equity issuances, and financing events.
• Mergers and Acquisitions Communications Communications strategy and execution for M&A transactions, including pre-announcement, deal-period and post-merger integration messaging.
• Issue Management Strategic handling of emerging public-policy, regulatory or societal issues affecting an organization.
• Leadership Communication Counsel for senior executives on personal positioning, internal and external messaging, and visibility strategy.
• Government Relations Strategic engagement with government stakeholders, policymakers and regulators on behalf of organizations.
• Sustainability Reporting Advisory and communications support for sustainability, ESG and corporate-responsibility reporting and disclosure.
• Industry Engagement Programs to position client organizations within their industry through stakeholder engagement, coalitions and thought leadership.
• Social Impact Assessment Communications-side assessment and advisory on the social impact of organizational activities and projects.
• Litigation Communications Communications counsel and support for organizations involved in litigation, regulatory action or disputes.
• Stakeholder Relations Advisory on mapping, prioritizing and engaging key stakeholders — community, employee, customer, government and investor audiences.
• Capability Building and Training In-house training and capability uplift for client communications teams on strategy, media and stakeholder engagement.
• Editorial and Content Editorial, copywriting and content production for organizations across owned, earned and paid channels.
• Production Services Production support for communications deliverables — including video, digital assets and printed materials tied to client mandates.
• Change Communications Internal and external communications support for organizational change programs — restructurings, transformations and culture initiatives.
• Event Management Strategy, planning and delivery of corporate events aligned to client communications objectives.
• Internal Communications Strategy and content for employee communications, including leadership messaging, intranet content and engagement campaigns.
• Communications Audit Diagnostic review of an organization's communications activities, channels and stakeholder engagement to identify gaps and priorities.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Edelman: The world's largest independent PR firm providing reputation, crisis and corporate communications globally, an incumbent competing for the same enterprise mandates at far greater scale.
• Weber Shandwick: A global communications network offering crisis, corporate and public affairs services, overlapping with BBR's offering but operating as a large multinational incumbent.
• Porter Novelli New Zealand: The NZ arm of a global PR network offering corporate reputation and campaign services, overlapping with BBR but backed by international network resources.

Direct peers

• Pead PR: A leading independent New Zealand PR and communications agency offering media relations, reputation and campaign services to enterprise and government clients, directly competing with BBR in the same domestic market.
• One Plus One Communications: A New Zealand strategic communications firm specializing in reputation, crisis and corporate communications for enterprise clients, overlapping heavily with BBR's core services.
• Anthem: A New Zealand integrated PR, content and marketing agency serving mid-market and enterprise clients, competing across BBR's media relations and content offerings.
• Sweeney Vesty: An Auckland-based strategic communications and issues/crisis management consultancy serving corporate and government clients, closely mirroring BBR's strategic-counsel positioning.
• Acumen Republic: An NZ public relations and public affairs agency providing corporate, government relations and crisis communications, a direct competitor in BBR's specialist practice areas.

Regional players

• Baldwin Boyle Group: An established NZ/Asia-Pacific communications consultancy focused on corporate, financial and crisis communications, comparable to BBR but with a broader regional footprint.
• Sefiani Communications Group: An Australian strategic corporate and financial PR consultancy handling crisis, M&A and investor communications, comparable in service mix but primarily serving Australia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BoticaButlerRaudon
• LinkedInlinkedin.com/company/botica-butler-raudon-partners
• Xx.com/BoticaPR

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Botica Butler Raudon