Juice Broadband

What Juice Broadband does

Juice Broadband (legal entity: WideFM Ltd) is a privately held regional Internet Service Provider and telecoms operator headquartered in Poole, Dorset, United Kingdom. The company was founded around 2011–2012 and serves residential customers, small and medium businesses, and enterprises primarily across South Dorset — with wireless coverage extending from Christchurch in the east to Tyneham in the west, alongside national UK reach via wholesale partnerships. Its customer base includes named accounts such as SecQuest Information Security Ltd (8+ year relationship), SPC IT Limited (preferred connectivity supplier to its own clients), ASN Capital, and residential developments including The Avebury Apartments in Bournemouth (Madeira Road, BH1 1DE).

The company's offering is built on a multi-technology connectivity platform anchored by its wholly-owned Fixed Wireless Access (FWA) / microwave network and fibre assets distributed across four data centres in the Dorset area (including DC06 Poole with generator and UPS redundancy). The product portfolio spans Fibre to the Mast (FTTM) for wireless last-mile, FTTP/FTTH full-fibre (delivered via CityFibre tier-1 backbone), SoGEA standard broadband, xDSL (ADSL/FTTC/GEA/EFM), dedicated Fibre Ethernet leased lines, Private Virtual Circuits, and a layered voice stack that includes VoIP phone-line replacement, cloud telephone systems, and the proprietary WIDE-ISDN gateway that preserves ISDN2/ISDN30 PBX services beyond the Openreach 2027 switch-off. Managed Wi-Fi is offered as an add-on. The FWA network delivers up to 100Mbps in rural Dorset where fibre is uneconomic; FTTP+ business products offer symmetric 100–300Mbps with a 7 business-hour SLA target fix.

Revenue is generated primarily through recurring monthly subscriptions across residential wireless (from £30/month), business wireless (£50/month), superfast business (£55+/month), and ultrafast business FTTP+ (£98+/month on 3-year contracts) packages, supplemented by one-time installation fees (waivable on longer contracts), managed Wi-Fi services, and voice/ISDN subscriptions. Go-to-market is sales-led and direct: website-driven postcode-checker lead generation, phone (01202 332331) and email sales, supported by community engagement (Bournemouth Seven's Festival, local events), a content/blog cadence, and referral relationships with IT partners such as SPC IT Limited. The company is founder/owner-operated (Managing Director Wayne Simpson, Customer Services Director Claire Simpson), with no external institutional investment or parent company identified.

Name

Juice Broadband

Legal name

WideFM Ltd

Website

https://juicebroadband.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Juice Broadband (WideFM Ltd) is a Poole, Dorset-based regional UK ISP and telecoms operator delivering Fixed Wireless Access, FTTP/FTTH, leased lines, VoIP, and WIDE-ISDN services to residential and business customers across South Dorset, with CityFibre-backed ultrafast business connectivity.

Ownership category

akta.pro rank

Product category

Internet Service Provider

NAICS

Wired Telecommunications Carriers (517111)

SIC

Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Rural & Regional ISPs (HDAIADAI)

akta.pro secondary industries

Residential/Broadband ISPs (Consumer Internet) (HDAIADAA), Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE), DSL/Copper-Based ISPs (xDSL Retail Providers) (HDAIADAG), Wholesale Fixed Access & Bitstream Providers (HDAIABAF)

Keywords

• Fixed wireless broadband
• Fibre to the premises
• Business leased lines
• Voip telephony services
• Rural connectivity

Headquarters

HQ city

Poole

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Broadband Subscription Services: Monthly recurring subscription charges for residential and business broadband services delivered via FWA, FTTP, FTTM, and xDSL technologies. Pricing varies by speed tier and contract length.
2. VoIP Telephone Services: Cloud-based phone systems and WIDE-ISDN gateway services with monthly subscription fees. Includes business phone systems, home working solutions, and ISDN preservation services.
3. Managed Wi-Fi Services: Professional managed Wi-Fi network installation and ongoing services for businesses and developments.
4. Installation Fees: One-time installation charges for broadband connectivity, with free installation promotions available on certain packages and contract terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Juice Broadband is a regional Internet Service Provider operating in Dorset and South England, delivering broadband and voice connectivity to homes and businesses via a wholly-owned Fixed Wireless Access (FWA) microwave network, CityFibre-powered FTTP, SoGEA standard broadband, xDSL, fibre ethernet leased lines, VoIP and cloud telephone systems, and managed Wi-Fi. The company runs four data centers and sells both direct and through IT partner referrals, including a WIDE-ISDN service that allows businesses to keep existing ISDN PBX systems past the 2027 Openreach ISDN shutdown.

Product overview

Juice Broadband is a local Internet Service Provider and telecoms operator based in Dorset, UK, operating a wholly owned FWA/Wireless Microwave Network and fibre assets across four datacenters. The company offers a comprehensive portfolio of connectivity solutions for both residential and business customers, including Fixed Wireless Access (FTTM), Full Fibre (FTTH/FTTP), SoGEA broadband, VoIP phone services, leased lines, and managed Wi-Fi. Their business services include CityFibre-powered FTTP+ with SLA guarantees, Fibre Ethernet leased lines, Private Virtual Circuits, and WIDE-ISDN for continued ISDN connectivity post-2027. The company also provides cloud-based telephone systems and professional managed Wi-Fi as增值服务. Their diverse network infrastructure serves the south of England, primarily Dorset, with wireless coverage spanning from Christchurch to Tyneham.

Differentiator

Problem solved

Functional benefit

Products and services

• Gigabit Fibre (FTTH – CityFibre) Residential full-fibre broadband service delivered over CityFibre infrastructure, providing gigabit-speed connectivity directly to homes. Targets households that want fibre-grade speeds for streaming, working from home, and family use.
• Residential Wireless (FTTM) Broadband Residential Fixed Wireless Access broadband using Fibre to the Mast technology, delivering ultrafast speeds wirelessly to homes in areas where traditional fibre is not yet available. Targets rural and semi-rural households underserved by major UK broadband providers.
• Residential Full Fibre (FTTP) Broadband Residential Full Fibre to the Premises broadband providing high-speed fibre connectivity for residential customers. Targets households within FTTP footprint seeking faster and more reliable speeds than legacy broadband options.
• Standard (SoGEA) Broadband Standard residential broadband service using Single Order Generic Ethernet Access technology, delivered without the requirement for a traditional phone line. Targets households seeking a simple broadband-only connection.
• Phone Line Replacement (VoIP) Voice over IP service providing digital phone line replacement as an alternative to traditional PSTN/ISDN lines. Designed for residential and home-working customers who want digital voice alongside their broadband.
• Business FTTP+ (Poole and Bournemouth) Business-grade Full Fibre to the Premises service with a Service Level Agreement for organisations in Poole and Bournemouth, featuring a 7 business-hour target fix. Targets SMEs and larger organizations needing reliable, business-grade fibre connectivity.
• Business Wireless (FTTM) Broadband Business-grade Fixed Wireless Access broadband using the company's FTTM and microwave network, with packages starting from around £50/month and ultrafast speeds up to 100Mbps. Targets businesses in premises where fibre is not yet available, including offices, remote sites, and business-critical applications needing quick deployment.
• Fibre Ethernet (Leased Lines) Dedicated fibre Ethernet leased line service providing uncontended, symmetric connectivity for business customers. Targets organisations requiring guaranteed bandwidth for mission-critical operations, cloud services, and multi-site connectivity.
• Business FTTP Business Full Fibre to the Premises broadband service for commercial properties. Targets organisations within FTTP footprint seeking high-speed fibre connectivity with business-grade support.
• Managed Wi-Fi Professional managed wireless network service covering design, installation, and ongoing management of Wi-Fi for business premises. Targets businesses, multi-tenant buildings, and developments needing reliable managed wireless coverage.
• Private Virtual Circuits (PVC) Point-to-point virtual circuit connectivity for secure private network connections between business locations. Targets organisations with multiple sites needing dedicated private connectivity for data, voice, or unified communications.
• Digital ISDN Digital ISDN connectivity services for business telephone systems, providing ISDN2 and ISDN30 services over the Juice network for business voice installations.
• WIDE-ISDN ISDN over IP solution delivered via Digital Gateway technology, enabling businesses to continue using ISDN2 and ISDN30 services after the 2027 Openreach ISDN switch-off with no end date. Includes features such as Caller Display, Call Divert, and DDI numbers, and flexible contract terms from 3 months to 3 years.
• Cloud Telephone Systems Cloud-based business telephone system with fraud protection, supporting features such as auto attendants, voicemail to email, home working, softphones, and call queuing. Targets organisations looking to migrate from legacy ISDN or PSTN to a hosted VoIP solution.

Quantifiable outcome

• FWA network delivers 100Mbps broadband speeds in rural Dorset areas where customers previously had 8Mbps or no service
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• CityFibrecoreTechnology or Integration · 1 January 2021Partnership with CityFibre, a tier 1 provider, for delivering full fibre connectivity to homes and businesses throughout the Bournemouth area. Juice Broadband resells CityFibre FTTP services and has been regularly connecting customers to CityFibre infrastructure on a daily basis. Business CityFibre FTTP+ circuits come with a 7 business hour SLA target fix.
• UKWISPAcoreStrategic or Co-development PartnerMembership in the UK Wireless Internet Service Providers Association, the official trade body recognized by UK authorities. Juice Broadband is a member and uses UKWISPA as an escalation point for customer complaints resolution. They are the first and only Wireless ISP on the South Coast to receive UKWISPA Quality Assured accreditation.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Quickline Communications: UK Wireless/Fibre ISP operating a hybrid 5G FWA and FTTP network across the North and Midlands, serving rural communities under Project Gigabit. Closest scaled analogue of Juice's FWA-plus-fibre model with overlapping technology and customer use cases.
• Wildanet: Cornwall-based rural ISP using a mix of FWA and full-fibre to connect underserved South West UK communities. Comparable business model, comparable technology mix, comparable reliance on rural broadband funding programmes and Project Gigabit.
• Air Broadband: UK regional ISP using Fixed Wireless Access and fibre to serve rural and semi-rural premises across southern England, including Dorset-adjacent areas. Closest direct competitor to Juice Broadband given overlapping technology stack (FWA + FTTP), rural go-to-market, and SMB/residential split.
• County Broadband: East Anglia-based regional FTTP/FWA ISP delivering full-fibre and wireless broadband to rural and semi-rural communities. Same multi-technology rural-broadband proposition and developer/SMB customer overlap as Juice Broadband.
• B4RN (Broadband for the Rural North): Community-owned full-fibre ISP serving remote rural UK villages via volunteer-built fibre networks. Tangentially competitive in the rural-broadband niche and a structural peer in the underserved-premises segment Juice targets, albeit with a community-finance model.

Broad incumbents

• Zen Internet: UK independent ISP retailing FTTP, FTTC, SoGEA and leased lines with a reputation for strong customer service. Comparable customer-segment overlap (SMBs, rural/not-spot customers) and similar use of wholesale Openreach products.
• Openreach (BT Group): UK incumbent network operator providing the wholesale FTTC, FTTP, SoGEA and leased-line infrastructure Juice resells. Indirect competitor via national ISPs that retail over Openreach, and direct threat via Project Gigabit fibre build-out into rural Dorset.
• Virgin Media O2: Major UK quad-play ISP with cable (HFC) and FTTP coverage across many urban Bournemouth and Poole postcodes. Competes directly with Juice in areas where Virgin Media covers, and is the reference 'cable provider' that leaves the gaps Juice's FWA fills.

Regional players

• Wessex Internet: Dorset/Somerset-based rural FWA and full-fibre ISP serving communities across the South West. One of the closest geographic competitors to Juice, targeting similar rural Dorset and Somerset premises with the same wireless-plus-fibre technology mix.
• Toob: Southampton-based full-fibre ISP building FTTP across Hampshire and South Coast, including areas adjacent to Juice's Dorset territory. Regionally adjacent fibre competitor targeting residential customers on CityFibre-style wholesale networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/juicebroadband
• YouTubeyoutube.com/channel/UCelF16blBP9m67DqKMmC9lA
• Facebookfacebook.com/juicebroadband
• Instagraminstagram.com/juicebroadband
• LinkedInlinkedin.com/company/juice-broadband

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juice Broadband