County Broadband
County Broadband is a UK full-fibre (FTTP) broadband ISP serving residential and small business customers in rural East of England, offering symmetric speeds of 100–900 Mbps on 12/24-month subscriptions with optional Wi-Fi 6 mesh and battery back-up add-ons.
- Company typePrivate
- Founded2003
- HeadquartersAldham, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What County Broadband does
County Broadband Limited is a privately held UK internet service provider, registered in England and Wales (company number 04666043) and regulated by Ofcom. Founded in 2003 and headquartered in Aldham, Essex, the company employs 51–100 people and deploys and operates full-fibre-to-the-premises (FTTP) broadband infrastructure focused on rural and hard-to-reach communities of the East of England. Its core technology is GPON-based FTTP delivering symmetric speeds from 100 Mbps to 900 Mbps, with optional Wi-Fi 6 mesh routers, battery back-up units, and VoIP home phone service layered on top.
The commercial model is a horizontal subscription business selling identical product architecture to two segments — residential customers (the primary base, targeted through D2C, postcode-checker web sales, telesales, and in-person agents) and small/medium businesses (via a Business Full Fibre vertical). Pricing runs from £35.99/month on 12 or 24-month contracts across five speed tiers (100/200/300/600/900 Mbps), with add-ons — Smart Wi-Fi, Battery Back Up, Home Phone — used as ARPU levers and a Refer a Neighbour program (Aklamio-powered) feeding demand. Differentiation centres on FTTP versus FTTC incumbents, a price-frozen guarantee (no mid-contract rises), 99% reliability claims, a 66% speed-floor warranty, and One Touch Switching that handles old-provider cancellation.
The company is currently mid-build on its FTTP rollout and is in the process of merging with Truespeed (announced 2025), positioning the combined entity inside the UK altnet consolidation wave. Marketing and community engagement are regionally concentrated through sponsorships with Sudbury RFC, Dunmow Rover Youth FC, Essex County Council, Digital Essex, and Castle Hedingham Bowls Club, and digital channels run across Meta, LinkedIn, TikTok, X, paid search, and email — instrumented with Cloudflare, Google Analytics, Microsoft Clarity, and Aklamio referral tracking.
County Broadband firmographics
Firmographics- Name
- County Broadband
- Legal name
- County Broadband Limited
- Website
- https://countybroadband.co.uk
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- County Broadband is a UK full-fibre (FTTP) broadband ISP serving residential and small business customers in rural East of England, offering symmetric speeds of 100–900 Mbps on 12/24-month subscriptions with optional Wi-Fi 6 mesh and battery back-up add-ons.
- Ownership category
- akta.pro rank
County Broadband industry classification
Industry- Product category
- Residential and SMB Broadband Internet Services
- NAICS
- Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications Carriers (except Satellite) (51711)
- SIC
- Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- Fiber-to-the-Premises/Building (FTTP/FTTB) Operators (HDAIACAC)
- akta.pro secondary industries
- Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE), Rural & Regional ISPs (HDAIADAI)
Keywords
Where County Broadband is headquartered
LocationHeadquarters
- HQ city
- Aldham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
County Broadband business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Residential Full Fibre Broadband: Monthly subscription fees for full fibre broadband services ranging from 100 Mbps to 900 Mbps, offered on 12 or 24-month contract terms. Additional revenue from add-on services such as Smart Wi-Fi and Battery Back Up.
- Business Full Fibre: Dedicated business fibre broadband services with similar tiered speed offerings for commercial customers.
- Home Phone Add-on: Optional home phone service add-on generating additional recurring revenue from existing customer base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 100 Mbps plan for small households and light internet users |
| Subscription | Monthly | 200 Mbps plan for professionals needing reliable WFH connection |
| Subscription | Monthly | 300 Mbps plan - Most Popular option for growing households and smart homes |
| Subscription | Monthly | 600 Mbps plan for movie buffs, streamers, and heavy downloaders |
| Subscription | Monthly | 900 Mbps plan - Maximum speed for gamers, heavy downloaders, and busy households |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
County Broadband product offering
Product offeringCore offering
County Broadband is a UK internet service provider that builds and operates its own Full Fibre-to-the-Premises (FTTP) network to deliver hyperfast symmetrical broadband (up to 900 Mbps) to residential and business customers in hard-to-reach, predominantly rural areas of the East of England. Customers subscribe to monthly contracts (12 or 24 months) with optional add-ons such as Smart Wi-Fi (Wi-Fi 6 Mesh), VoIP home phone, and Battery Back Up.
Product overview
County Broadband is a full fibre broadband infrastructure company and ISP offering a unified service portfolio of residential and business full fibre broadband packages. The core product is Full Fibre broadband delivering speeds from 100 Mbps to 900 Mbps, primarily serving rural areas in the East of England. The portfolio includes several add-on modules: Smart Wi-Fi (Wi-Fi 6 Mesh technology), Home Phone, My CB Wi-Fi management portal, Battery Back Up for power outage continuity, and a referral program. Speed packages are offered at 100, 200, 300, 600, and 900 Mbps tiers with 12 or 24-month contract options starting from £35.99/month. Key service differentiators include a No Price Rises guarantee, 99% reliability, symmetrical upload/download speeds, and One Touch Switching for seamless provider transitions. The company is regulated by Ofcom and is undergoing a merger with Truespeed.
Differentiator
Problem solved
Functional benefit
Products and services
- Full Fibre Broadband (Residential) Residential full fibre (FTTP) broadband delivering symmetrical speeds up to 900 Mbps with 99% reliability to households in rural and hard-to-reach areas of the East of England, on 12- or 24-month subscriptions starting from £35.99/month.
- Full Fibre Broadband (Business) Full Fibre (FTTP) broadband service for commercial customers, providing reliable high-speed symmetrical connectivity suited to business operations such as cloud services, VoIP, and video conferencing.
- Smart Wi-Fi Optional add-on node powered by Wi-Fi 6 Mesh technology that eliminates dead zones and boosts Wi-Fi coverage throughout the home, sold separately to residential Full Fibre subscribers.
- Home Phone VoIP-based home phone service offered as an optional add-on to residential Full Fibre broadband, with the company emphasising no line rental charges.
- Battery Back Up (BBU) Battery backup unit add-on that maintains internet connectivity during power outages, ensuring continuous service availability for residential subscribers.
Quantifiable outcome
- 99% reliability delivered through full fibre infrastructure
Companies that use County Broadband
Customer profileSegments2 records
Ideal customer profiles2 records
County Broadband technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
County Broadband partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- TruespeedcoreCounty Broadband is merging with Truespeed, another UK altnet provider. This consolidation is part of the accelerating UK altnet consolidation trend identified in 2026 infrastructure outlook, where fibre M&A fell to just USD 4.6bn. The merger aims to strengthen market position and expand network coverage across underserved areas.
- Sudbury RFCminorCounty Broadband sponsors Sudbury RFC as part of their community support initiative, demonstrating commitment to local communities in the East of England.
- Essex County CouncilminorCounty Broadband maintains a partnership with Essex County Council as part of their community and digital infrastructure support initiatives.
- Dunmow Rover Youth FCminorCounty Broadband sponsors Dunmow Rover Youth FC as part of their community support programme supporting local youth sports organizations.
- Digital EssexminorCounty Broadband partners with Digital Essex to support digital inclusion and broadband infrastructure development in the Essex region.
- Castle Hedingham Bowls ClubminorCounty Broadband sponsors Castle Hedingham Bowls Club as part of their community engagement and local sponsorship activities.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
County Broadband competitors and assessment
Company assessmentDirect peers
- Truespeed: UK-based altnet that is merging with County Broadband. Both deliver FTTP broadband to underserved UK communities using comparable technology stacks and direct-to-consumer sales motions, making it the most direct comparable peer.
- Gigaclear: UK rural-focused altnet building FTTP infrastructure to underserved communities. Closely overlaps with County Broadband's rural East of England positioning, customer profile, and full-fibre retail proposition.
- Wildanet: South West England-focused altnet providing full fibre to rural and hard-to-reach homes and businesses. Highly comparable as a regional UK FTTP altnet serving geographies overlooked by major ISPs.
- B4RN (Broadband for the Rural North): Community-led rural altnet delivering FTTP to remote UK communities, sharing County Broadband's mission of connecting underserved rural areas via independently operated fibre networks.
- FullFibre Limited: UK wholesale and retail FTTP altnet targeting underserved premises outside of Openreach's footprint. Operates a comparable full-fibre infrastructure model with regional geographic focus.
- Hyperoptic: UK altnet delivering FTTP broadband with symmetrical speeds and similar direct-to-consumer sales motion. Operates in overlapping FTTP retail market though more urban-focused than County Broadband.
- Toob: Southampton-based UK altnet providing full-fibre broadband to residential and business customers. Comparable smaller altnet scale, regional focus, and FTTP retail business model.
- Community Fibre: London-focused FTTP altnet serving residential and business customers with symmetrical broadband. Comparable altnet business model providing fibre-only broadband without legacy line rental.
- Zzoomm: UK FTTP altnet delivering hyperfast broadband to underserved smaller towns. Highly comparable as a small-scale regional altnet operating in geographies ignored by larger ISPs.
Broad incumbents
- CityFibre: UK's largest altnet, building FTTP infrastructure across 285+ cities and towns. A larger, well-capitalised incumbent altnet that competes for the same underserved FTTP demand in overlapping geographies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
County Broadband social profiles
Digital presenceCounty Broadband compliance and trust
Trust signalCompliance2 records
County Broadband financial estimates
Financial estimateRevenue estimate
Valuation estimate
County Broadband leadership team
Management profileNumber of profiles
Profiles2 records
County Broadband funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
County Broadband M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about County Broadband
What does County Broadband do?
County Broadband is a UK internet service provider that builds and operates its own Full Fibre-to-the-Premises (FTTP) network to deliver hyperfast symmetrical broadband (up to 900 Mbps) to residential and business customers in hard-to-reach, predominantly rural areas of the East of England. Customers subscribe to monthly contracts (12 or 24 months) with optional add-ons such as Smart Wi-Fi (Wi-Fi 6 Mesh), VoIP home phone, and Battery Back Up.
Is County Broadband a public or private company?
County Broadband is a private company. It is classified as unknown and is currently operating.
When was County Broadband founded?
County Broadband was founded in 2003. It employs 51 to 100 people.
Where is County Broadband based?
County Broadband is headquartered in Aldham, United Kingdom, in the Europe region.
How does County Broadband make money?
Three revenue lines are on record. Residential Full Fibre Broadband is the primary driver. The others are business Full Fibre and home Phone Add-on.
Who are County Broadband's main competitors?
Direct peers on record are Truespeed, Gigaclear, Wildanet, B4RN (Broadband for the Rural North), FullFibre Limited, Hyperoptic, Toob, Community Fibre and Zzoomm. CityFibre is listed as a broad incumbent.
Does County Broadband have an API?
No public API is recorded for County Broadband.
What industry is County Broadband in?
County Broadband's product category is Residential and SMB Broadband Internet Services. Its primary akta.pro industry code is HDAIACAC, Fiber-to-the-Premises/Building (FTTP/FTTB) Operators, with a secondary code of HDAIADAE, Fiber ISPs (FTTH/FTTP Retail Providers). Its NAICS code is 517111 and its SIC code is 4813.