What Clasen data systems does

Clasen Datensysteme GmbH is a privately held German software vendor founded in 1984 in Mayen by Rudolf Clasen, focused exclusively on the furniture and kitchen retail trade. The company develops, sells, implements, and supports WinMAX, a Windows-based, graphical ERP and inventory management (Warenwirtschaft) platform that handles master data, customer records, order processing, purchasing, warehouse management, POS, financial accounting integration, reporting, and a growing suite of web and mobile extensions (WebKV contract capture, WebBV POS reservations, WebPortal groupware, Lieferauskunft delivery inquiry, Web-Kundenbeanstandung complaints, Web-Abverkaufsmodul clearance sales, NAVIL high-bay warehouse control, and the Android Auslieferungsmanager delivery app). Its predecessor product MÖBUX (1984-2017) was retired after 32 years and fully migrated to WinMAX.

The platform is differentiated by deep, bidirectional integrations with the major DACH purchasing associations (VME/EPR, Alliance, EMV, MHK, Küchenring, Garant-Gruppe, GfM/Trend), kitchen planning tools (CARAT, WINNER Design, KPS, pCon.planner, FurnPlan), the IWOfurn master-data pool, DATEV accounting, logistics providers (hey.kitchen, TradeLink, DHL/GLS, Reisewitz adelo), webshop platforms via the WinMAX API, and AI-based document processing through Cambrion. WinMAX supports deployments from 3-user shops to 3,000+ concurrent-user enterprise groups, with a documented 500+ user cloud migration in 2011.

Clasen generates revenue primarily from WinMAX software licensing and recurring maintenance, supplemented by professional services for implementation, configuration, data migration, and remote Train-the-Trainer and on-site training. Pricing is opaque and quoted on a per-customer basis. Go-to-market is a hybrid of direct sales from the Mayen headquarters and quasi-channel distribution through purchasing associations that endorse or recommend WinMAX to their member retailers, with customers across Germany, Austria, Switzerland, and Luxembourg. In 2024 the company executed a family succession, placing Rudolf Clasen's sons Bastian (sales and customer support) and Constantin (development and program support) in Geschäftsführer roles alongside the founder.

Name

Clasen data systems

Legal name

Clasen Datensysteme GmbH

Website

https://clasen-online.de

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Clasen Datensysteme is a German, family-owned software vendor that develops and supports WinMAX, an ERP, POS, and warehouse management platform purpose-built for furniture and kitchen retailers across Germany, Austria, Switzerland, and Luxembourg.

Ownership category

akta.pro rank

Product category

Retail ERP Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industry

ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO)

Keywords

• Furniture retail ERP
• Warehouse management software
• Kitchen trade software
• Retail point-of-sale
• ERP inventory management

Headquarters

HQ city

Mayen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. WinMAX ERP Software License & Subscription: Clasen Datensysteme generates primary revenue from licensing and maintenance fees for the WinMAX ERP system. The system is sold to furniture and kitchen retailers as an on-premise or cloud-hosted solution. The MÖBUX predecessor (1984-2017, 32-year run) was replaced by WinMAX, indicating a perpetual license model with ongoing maintenance/support revenue.
2. Professional Services – Implementation & Training: Revenue from software implementation, configuration, data migration, and training services delivered via video call ('Train the Trainer' model) or on-site. Training covers Key User Administrators in both technical/server/network and business operations modules.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Clasen Datensysteme develops, sells, and supports WinMAX, a graphical ERP and inventory management (Warenwirtschaft) system purpose-built for the furniture and kitchen retail trade. The offering bundles core ERP functions (master data, customer, order processing, purchasing, warehouse, POS, accounting integration, reporting) with browser-based sales-capture modules (WebKV, WebBV, WebPortal), the NAVIL high-bay warehouse control system, an Android delivery management app, a WebShop API, and extensive pre-built integrations to purchasing groups, kitchen planners, accounting, logistics, and webshop platforms. It is sold as on-premise or cloud-hosted software with implementation and training services.

Product overview

Clasen Datensysteme offers a unified ERP/Warenwirtschaft platform called WinMAX (with predecessor MÖBUX, phased out 2017) tailored for the furniture and kitchen retail sector. The core platform integrates inventory management, POS, and financials, extended by a suite of web-based modules (WebKV for contract entry, WebBV for point-of-sale, WebPortal for groupware, WebAuskunft for customer delivery inquiry, Web-Kundenbeanstandung for complaints, Web-Abverkaufsmodul for clearance sales) and a native API for WebShop integration. Supporting tools include the Android Auslieferungsmanager APP for delivery operations, NAVIL for high-bay warehouse control, Plakatdruck for label/poster printing, QR code payment and customer data capture, and Signotec digital signature pads. The product connects with kitchen planning tools (CARAT, WINNER Design, KPS, pCon.planner, FurnPlan), master data systems (Alliance, IWOfurn, XcalibuR), accounting (DATEV), document management (PROXESS), parcel services (DHL/GLS), controlling (MaxPro), and multiple purchasing groups (VME, Alliance, EMV).

Differentiator

Problem solved

Functional benefit

Brands

• WinMAX: Graphical ERP/inventory management system (Warenwirtschaft) for the furniture and kitchen trade, launched in 2002. Features include order processing, warehouse management, POS systems, web integrations, and mobile applications.
• MÖBUX
• NAVIL
• WinMAX Auslieferungsmanager APP

Products and services

• WinMAX ERP/Warenwirtschaft Windows-based graphical ERP and inventory management system for furniture and kitchen retail, covering master data, customer management, order processing, purchasing, warehouse management, POS, financial accounting integration, statistics/reporting, and mobile inventory. Supports deployment sizes from 3 to over 3,000 concurrent users as on-premise or cloud-hosted solution.
• WinMAX Web-Shop Integration (API) API-based integration enabling real-time synchronization of article data, media files, product categories, store locations, payment methods, and live inventory levels from WinMAX to external webshop platforms; webshop orders are imported back into WinMAX via a temporary staging file with final confirmation.
• WinMAX WebKV-Direkterfassung (Web-Based Purchase Contract Capture) Browser-based purchase contract (Kaufvertrag) entry system accessible via iPad or web browser, enabling sales staff to capture orders directly from showrooms with integrated article lookup, order confirmation printing, and up to 50% time savings in order entry. Integrates with kitchen planning tools (CARAT, WINNER Design, DIVA, GO2B, FurnPlan, Dein Konfigurator).
• WinMAX WebBV-Direkterfassung (Web-Based POS Capture) Browser-based POS reservation system allowing sales staff to create bar sale reservations at showrooms, with optional automatic inventory reduction and time-based reservation expiry, eliminating cash register bottlenecks by pre-registering customer purchases.
• WinMAX WebPortal (Browser-Based Groupware) Web-based internal company network for managing appointments, tasks, company news, birthdays/anniversaries, absence tracking, employee chat, vehicle/equipment lending, dynamic reactivation (DWV), and direct linking to WinMAX orders and route overviews.
• WinMAX WebAuskunft (Lieferauskunft / Delivery Inquiry API) Real-time delivery inquiry system integrated into customer websites via API, allowing customers to instantly check article availability and delivery dates without contacting the business. Implements within seconds by embedding via simple HTML iframe.
• WinMAX Web-Kundenbeanstandung (Customer Complaint Portal) Customer-facing web portal allowing customers to log complaints directly via their homepage using their purchase contract number and surname; photos can be attached, data is automatically linked to the purchase contract in WinMAX, and the responsible clerk receives a dynamic reactivation task notification.
• WinMAX Web-Abverkaufsmodul (SALE%) Web-based showroom furniture/display item sale module embedded via iFrame on customer websites. Articles are managed in WinMAX and automatically removed from the web module when sold; supports responsive search, PDF article data sheets, and direct order writing from within WebKV.
• NAVIL WinMAX Lagersteuerung (High-Bay Warehouse Control) Responsive web-based warehouse control system for high-bay racking with path-optimized putaway/picking, relocations, perpetual inventory checks, label printing, and storage location info. Accessible via any device with internet browser and scanner.
• WinMAX Auslieferungsmanager APP (Android Delivery App) Android mobile app for delivery teams to manage tours, capture digital delivery notes with customer signatures, digital final acceptance protocols, photo/comment capture for complaints, automatic data sync with WinMAX, Google Maps navigation integration, and direct in-app calling. Operates offline via local SQL database.
• WinMAX Touch Screen Kassenprogramm (POS Touch Screen Terminal) POS touch screen system with barcode scanning, voucher management, parked transactions, EC-Cash integration, cash drawer support, and direct posting to WinMAX Warenwirtschaft.
• WinMAX Mobile Inventur Mobile inventory solution using MDE/PAD/WebAPP devices for conducting stocktakes including permanent inventory management.
• WinMAX Plakatdruck (Price Label/Poster Printing) Integrated price label and poster printing directly from WinMAX, supporting sizes from DIN A6 to DIN A0, poster mosaics, custom text layout without graphics programs, and automatic PDF archival of printed labels per article.
• WinMAX Unterschriftenpad Integration (Signotec Signature Pad) Digital signature capture integrated directly into WebKV using Signotec Sigma LCD signature pads; signature is automatically placed in the correct document position, digitizing workflows and reducing paper.
• WinMAX QR-Code Bezahlen (GiroCode on Invoices) QR GiroCode printed on final invoices and deposit invoices enabling customers to scan payment details directly into their banking app for error-free SEPA transfers.
• WinMAX QR-Code Kundendaten (Customer Data Capture) Sales staff generates a QR code in WebKV that customers scan to self-enter their invoice address, delivery address, logistics questions, and marketing preferences on a web form; data is imported back into the purchase contract with one click.
• Automatisierte VME-AB-Kontrolle (Automated VME Order Confirmation Control) Automated supplier order confirmation review system integrated with VME purchasing group. Automatically imports PDF order confirmations, performs pre-check on prices, highlights discrepancies in green/red, and archives directly into the purchase contract, achieving 20-50% time savings per order confirmation review.
• Alliance ZR Rechnungskontrolle (Alliance Invoice Control) Centralized invoice control for centrally managed Alliance suppliers, integrated into the WinMAX workflow.
• Alliance-Webservice / PIM (Product Information Management) Centralized master data management via Alliance-Webservice integration, including PIM with automated import of industry article data, linear and differentiated pricing, and EDI-ready data supply.
• WinMAX Train the Trainer (Training Service) Remote training program via video call for key users covering WinMAX administration, Warenwirtschaft, and NAVIL warehouse management, reducing overall training costs. Implementation and additional user training are delivered via video call or on-site.

Quantifiable outcome

• Up to 50% time savings in order entry via Web-KV browser-based contract capture
• +3 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration33 records

AI capability8 records

Feature15 records

Partnerships

16 partnerships are on record, tiered core and major.

• EPR / VME (Einrichtungspartnerring)coreTechnology or IntegrationVME/EPR is a major furniture purchasing association. Clasen maintains bidirectional integration with VME systems including: Zentralregulierung (centralized settlement), Modellstatistik (model statistics), PIM/Product Information Management, AST After-Sale Module (Interliving), VME Fast Furniture, VME Lieferantenferien Import, VME Direktlink to catalog wall, VME-PIEX master data management, and VME-ZR invoice control. The automated VME AB-Kontrolle enables 20-50% time savings on order confirmation reviews.
• AlliancecoreTechnology or IntegrationAlliance is a furniture purchasing association with bidirectional integration into WinMAX. Includes Alliance-ZR invoice control and Alliance Webservice for centralized master data management. Clasen published an application report (Anwenderbericht) on integrating the Alliance Webservice into WinMAX workflows.
• EMV (Einrichtungs-Markt Verbund)coreTechnology or IntegrationEMV is a furniture purchasing association with bidirectional integration including EMV-ZR invoice control into WinMAX.
• MHK GroupcoreTechnology or IntegrationMHK Group is a major furniture and kitchen purchasing group. WinMAX is integrated with MHK systems for member retailers.
• DATEVmajorTechnology or IntegrationDATEV is the dominant German accounting software cooperative. WinMAX includes a bidirectional interface to DATEV financial accounting, enabling automated booking and accounting data exchange.
• CARAT (Compusoft Group)majorTechnology or IntegrationCARAT is a leading kitchen planning software. WinMAX integrates via WebService (fully in WebKV) and file-based exchange (WinMAX). Also supports commission exchange on KV position level for kitchen appliances.
• hey.kitchenmajorTechnology or Integrationhey.kitchen is an innovative software platform with integrated mounting app and tour planning specifically for the kitchen and furniture industry. WinMAX integrates to enable seamless data exchange between the two systems for delivery and logistics management.
• CambrionmajorTechnology or IntegrationCambrion provides AI-based document processing for extracting structured data from unstructured documents (PDFs, scans, MS Office files, emails). WinMAX integrates via API to process delivery and supplier documents automatically.
• PROXESSmajorTechnology or IntegrationPROXESS is a document management system (DMS) with a dedicated WinMAX integration page. WinMAX documents and archives are automatically stored in PROXESS. The delivery app can optionally auto-archive to PROXESS.
• SignotecmajorTechnology or IntegrationSignotec Sigma LCD signature pads integrate directly into WebKV for capturing digital customer signatures on purchase contracts, eliminating paper-based processes.
• TradeLinkmajorTechnology or IntegrationTradeLink provides ramp management software. WinMAX transmits purchase contracts from marked suppliers after order confirmation receipt to TradeLink as orders. Suppliers or forwarders can book orders in TradeLink and WinMAX receives an advice including package count and weight back.
• WINNER Design (Compusoft)majorTechnology or IntegrationWINNER Design is a kitchen planning system with bidirectional integration into WinMAX, enabling kitchen appliance configuration and commission exchange at the purchase contract position level.
• IWOfurnmajorTechnology or IntegrationIWOfurn provides a master data pool and EDI services for furniture trade. WinMAX integrates for supplier data exchange, EDI orders/delivery confirmations/delivery notes/invoices (IWOfurn Lief.-Best, Lief.-AB, Lief,-RG), and access to digital sales assistants (DIVA, GO2B).
• Garant-GruppecoreTechnology or IntegrationGarant-Gruppe is a furniture purchasing group. WinMAX serves member retailers of this association.
• KüchenringcoreTechnology or IntegrationKüchenring is a kitchen specialist purchasing group. WinMAX integrates with Küchenring member systems.
• GfM/TrendcoreTechnology or IntegrationGfM/Trend is a furniture trade purchasing association. WinMAX serves member retailers of this group.

Scale indicators3 records

Recent moves6 records

Expansion highlights2 records

Others

• DATEV: DATEV is the dominant German tax and financial-accounting platform for SMBs, used by virtually every WinMAX customer. It is an ecosystem/integration dependency rather than a competitor, but DATEV's standards and roadmap materially shape Clasen's ERP roadmap.
• IWOfurn: IWOfurn is the dominant master data pool and EDI hub for the DACH furniture trade, supplying article data, EDI order/delivery/invoice flows, and digital sales assistants (DIVA, GO-2B). It is a critical data infrastructure provider on which WinMAX depends, more than a competing ERP.
• Compusoft (CARAT / WINNER / GO-2B): Compusoft Group supplies the CARAT and WINNER Design kitchen planning systems that WinMAX integrates with, and is adjacent to A+W Software. It is an ecosystem/technology partner for kitchen retail rather than a direct ERP competitor, but its strategic moves shape Clasen's integration roadmap.

Broad incumbents

• Microsoft (Dynamics 365 Business Central): Microsoft Dynamics 365 Business Central is a widely used cloud ERP in DACH mid-market retail, including furniture retailers. It competes with WinMAX as a broader, cloud-native platform with deeper analytics and ecosystem advantages.
• SAP (SAP Business One / SAP S/4HANA): SAP is a global ERP giant whose SAP Business One and S/4HANA products are deployed by larger furniture retailers and corporate groups in DACH. It is a broad incumbent that competes with WinMAX particularly at the upper end of Clasen's enterprise customer base.
• Sage (Sage 100 / Sage Office Line): Sage is a global ERP/accounting software vendor whose Sage 100 and Sage Office Line products are commonly used by SMB retailers in DACH, including furniture and kitchen retailers. It is a broader incumbent that competes with WinMAX for retail customers seeking more generalist solutions.

Direct peers

• SelectLine Software: SelectLine provides German SMB-focused ERP/Warenwirtschaft software covering inventory, order processing, and financials across multiple verticals including furniture and specialty retail, competing for similar small and mid-sized retailer accounts in DACH.
• GWS Warenwirtschaftssysteme (Gebauer GmbH): GWS Gebauer is a long-established German vendor of ERP/Warenwirtschaft systems specifically for the furniture trade, serving furniture and kitchen retailers with comparable workflows to WinMAX. It is the closest like-for-like competitor in the same vertical and geography.
• A+W Software (Compusoft / A+W Group): A+W Software is the leading ERP/industry software vendor for furniture, kitchen, and window/door manufacturers and retailers in DACH. It directly competes with WinMAX in furniture and kitchen retail ERP and shares similar integrations with kitchen planning and purchasing-group systems.
• SHD (Software für Handel und Dienstleistung): SHD is a German ERP and retail software vendor that serves specialty retail verticals including furniture, with comparable point-of-sale, merchandise management, and multi-store capabilities aimed at SMB and mid-market retailers in DACH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/moebelmarktdogern.de/app/190322544333196
• LinkedInlinkedin.com/company/clasen-datensysteme-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clasen data systems