Home Furnishings Insurance Group

What Home Furnishings Insurance Group does

Home Furnishings Insurance Group (HFIG) is a privately held, full-service property and casualty insurance brokerage based in Feasterville, Pennsylvania, that operates exclusively in the home furnishings vertical. The firm designs, sells, and services insurance programs for furniture dealers and distributors, interior designers, mattress dealers, appliance and carpet retailers, professional sales representatives, importers, and manufacturers nationwide, claiming 'thousands' of individual and business clients served over a 30+ year operating history under President Stephen Wisocky.

HFIG's product portfolio splits into core commercial P&C lines (Property, Casualty, Workers' Compensation, Business Auto, Employment Practices Liability, Cyber, Professional Liability, Umbrella) and a set of exclusive specialty products — Designer General Liability Insurance ($250/year for $2M coverage), the IHFRA Professional Sales Reps program ($320/year), Ocean Cargo Insurance (15¢ per $100 shipped value with $1M per-shipment limit), and Sales Promotion Insurance. The firm operates without proprietary technology, creating custom insurance packages by aggregating demand across the vertical and brokering placements with a network of A-rated insurance carriers.

HFIG generates revenue primarily through brokerage commissions on placed coverage and subscription fees on its exclusive annual products. Go-to-market is sales-led and partnership-driven, anchored by exclusive Insurance Partner agreements with the Interior Design Society (IDS) and the International Home Furnishings Representatives Association (IHFRA), supplemented by a GTM partnership with Greater MFA, direct phone/email sales, a toll-free quote line, and trade-press content marketing in Furniture Today.

Name

Home Furnishings Insurance Group

Legal name

Home Furnishings Insurance Group

Website

https://hfig.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Home Furnishings Insurance Group is a private, Feasterville-based property and casualty brokerage specializing exclusively in the home furnishings industry, serving thousands of SMB clients nationwide via direct sales and exclusive partnerships with IDS and IHFRA.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Homeowners Insurance (FSAJACAA)

Keywords

• Commercial insurance brokerage
• Property casualty insurance
• Workers compensation insurance
• Liability insurance products
• Insurance brokerage services

Headquarters

HQ city

Allentown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Property & Casualty Insurance Brokerage: HFIG generates revenue through insurance brokerage commissions on property and casualty insurance products including property, casualty, workers compensation, business automobile, umbrella liability, and other commercial coverages. They act as an intermediary between insurance carriers and the home furnishings industry.
2. Exclusive Insurance Products: HFIG offers exclusive insurance products specifically designed for the home furnishings industry including Designer Liability Insurance ($250/year), IHFRA Professional Sales Reps insurance ($320/year), and Ocean Cargo Insurance (15 cents per $100 shipped value). These are sold as annual subscription products.
3. Ocean Cargo Insurance: HFIG offers ocean cargo insurance with a 15 cent rate per $100 shipped value, providing door-to-door worldwide coverage with a $1,000,000 limit per shipment for importers in the home furnishings industry.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Home Furnishings Insurance Group (HFIG) is a full-service property and casualty insurance brokerage dedicated exclusively to the home furnishings industry. The company designs, sells, and services custom insurance programs including property, casualty, workers compensation, business automobile, umbrella liability, cyber liability, professional liability, ocean cargo, and exclusive industry-specific products such as Designer Liability Insurance and IHFRA Professional Sales Reps Insurance. HFIG partners with a network of A-rated insurance carriers to deliver tailored coverage for furniture dealers, interior designers, mattress dealers, manufacturers, importers, and professional sales representatives.

Product overview

Home Furnishings Insurance Group (HFIG) is a full-service property and casualty insurance brokerage dedicated to the home furnishings industry. The company offers a portfolio of insurance products organized into core Property & Casualty offerings (Property Insurance, Casualty Insurance, Workers Compensation, Business Automobile Policy, Employment Practices Liability, Cyber Insurance, and Professional Liability) and exclusive specialized products (Designer Liability Insurance, IHFRA Professional Sales Reps Insurance, Ocean Cargo Insurance, and Sales Promotion Insurance). The company creates custom insurance packages tailored to specific business needs with emphasis on asset protection for furniture dealers, interior designers, mattress stores, manufacturers, and other industry participants.

Differentiator

Problem solved

Functional benefit

Products and services

• Casualty Insurance Liability coverage for damages or settlements resulting from negligence causing injury to third parties, including general liability, product liability, and umbrella liability. Targeted at home furnishings businesses.
• Property Insurance Business property insurance protecting physical assets from fire, wind, hail, vandalism, theft, and water damage, covering loss of income, business interruption, cargo, fine arts, and computer equipment.
• Workers Compensation Insurance State-mandated insurance providing income, medical benefits, and rehabilitation for workers injured on the job, offered via Stand Alone Insurance, Payroll Embedded Payment Programs, and QuickBooks Compatible Payment Programs.
• Business Automobile Policy State-mandated casualty coverage for company vehicles including cars and trucks, covering comprehensive collision, towing, rental reimbursement, medical expenses, and uninsured/underinsured motorists.
• Employment Practices Liability Insurance Casualty coverage protecting against human resource exposures including sexual harassment, wrongful termination, discrimination, contract violations, and wage and hour law violations.
• Cyber Insurance Property and casualty coverage protecting businesses from digital risks, including third-party liability, breach of contract, first-party breach expenses, computer forensics, and PCI fines/penalties.
• Professional Liability Insurance Errors and omissions (E&O) coverage protecting against failure to provide professional services or accidental negligence resulting in bodily injury or financial loss to clients.
• Designer Liability Insurance Exclusive designer general liability insurance offering $2,000,000 coverage for $250 annually, protecting interior designers from personal injury, libel, and slander liability lawsuits. HFIG is the exclusive agent and Insurance Partner of Interior Design Society (IDS).
• IHFRA Professional Sales Reps Insurance Exclusive insurance program for professional sales representatives covering general liability, contractual liability, products liability, advertising liability, personal injury/libel/slander, and damage to laptops and sales samples. Costs $320 annually and meets manufacturer contractual requirements including Ashley, Bernhardt, La-Z-Boy, Lexington, and Stickley.
• Ocean Cargo Insurance Insurance protecting imports/exports from sea damage with $1,000,000 limit per shipment, open perils including war, worldwide door-to-door coverage, no reporting or deposit required, $1,000 deductible, at a 15-cent rate per $100 shipped value.
• Sales Promotion Insurance Insurance enabling businesses to offer promotions such as refunds based on weather conditions or sports team outcomes, fully insured to protect against customer refunds.

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered flagship and minor.

• Interior Design Society (IDS)flagshipStrategic or Co-development PartnerHFIG is the Insurance Partner of the Interior Design Society (IDS) and the Exclusive Agent for Designer General Liability Insurance. This partnership allows HFIG to offer exclusive insurance products to IDS members including $2,000,000 Designer General Liability coverage for $250 annually.
• International Home Furnishings Representatives Association (IHFRA)flagshipStrategic or Co-development PartnerHFIG and IHFRA have set up an exclusive insurance program for Professional Sales Representatives in the home furnishings industry. This partnership meets the contractual insurance requirements of most manufacturers' independent sales reps including Ashley, Bernhardt, La-Z-Boy, Lexington, Stickley and others.
• Greater MFAminorGTM or Marketing PartnerHFIG works with Greater MFA (a home furnishings industry association) to provide insurance solutions to members.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• USI Insurance Services: USI is one of the largest US commercial insurance brokerages with multiple industry specialty practices (including retail and wholesale) and exclusive programs. It overlaps with HFIG in commercial P&C placement for niche verticals but operates at vastly larger scale and breadth.
• Hub International: Hub International is a top-10 North American insurance brokerage with extensive specialty practices and an acquisition-led growth model. It places commercial P&C, professional, and marine coverages for mid-market and specialty segments, overlapping HFIG but as a broad incumbent.
• Aon: Aon is a global insurance brokerage and advisory firm with extensive commercial P&C, marine, and specialty capabilities. It serves commercial insureds across all verticals as a broad incumbent and represents the type of consolidator that could acquire a high-quality specialty book like HFIG's.
• Marsh (Marsh & McLennan): Marsh is the world's largest insurance brokerage and risk advisor with deep specialty practices across property, casualty, marine, and professional lines. It is a broad incumbent offering overlap with HFIG's commercial P&C book but at global scale and breadth.

Direct peers

• Burns & Wilcox: Burns & Wilcox is a specialty insurance wholesale brokerage with deep expertise in property, casualty, professional, and personal lines, serving retail agents and direct insureds in niche verticals. Its specialty-only focus and reliance on carrier relationships closely parallel HFIG's niche brokerage model.
• Risk Placement Services (RPS): RPS is a specialty insurance wholesale brokerage that places complex and niche risks across property, casualty, marine, and professional lines on behalf of retail agents and brokers. Like HFIG, RPS aggregates fragmented demand in specialty segments into A-rated carrier placements, making its operating model the closest structural analog.
• Insurance Office of America (IOA): IOA is a full-service, mid-market insurance brokerage offering property, casualty, and specialty programs across multiple industries. Its mid-tier size and broad product line including exclusive industry programs make it a comparable multi-line specialty brokerage to HFIG.
• Brown & Riding: Brown & Riding is a specialty insurance wholesale brokerage placing complex and difficult-to-place risks across property, casualty, professional, and surplus lines for retail agents and specialty insureds. Its specialty-only placement model closely parallels HFIG's niche-broker operating posture.
• Higginbotham: Higginbotham is a Texas-based insurance and financial services firm built around specialty practices and industry vertical expertise. Its mid-size, specialty-driven model with exclusive carrier appointments mirrors HFIG's niche specialization approach.
• Alera Group: Alera Group is a national insurance brokerage built through acquisitions of independent agencies with industry specialization. Like HFIG, Alera pursues vertical depth through specialty expertise and exclusive programs, making it a direct comparability for a mid-sized specialty brokerage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HomeFurnishingsInsuranceGroup
• LinkedInlinkedin.com/company/home-furnishings-insurance-group/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Furnishings Insurance Group