Highlands Falls Country Club

What Highlands Falls Country Club does

Highlands Falls Country Club is a private, member-owned country club founded in 1958 and located on the Highlands Plateau in Highlands, North Carolina. It operates an 18-hole mountain golf course spanning 6,300 yards with 250 feet of elevation change, redesigned by Bill Bergin of Bergin Golf Designs, and is anchored by a signature Par-3 hole #15 recognized by Golf Digest as "the most memorable par three in golf." The club's amenity portfolio extends well beyond golf to include the second-largest croquet program in the United States, three outdoor Har-Tru tennis courts, eight pickleball courts, a heated pool with aquafit, a fitness center with certified trainers, a bridge program, fishing, and multiple dining venues led by Executive Chef Shawn Olah.

The business model is a private membership subscription business with two primary membership tiers — Full Equity Golf Membership and Young Executive Golf Membership for candidates age 54 and under — supplemented by a Provisional Guest Program that offers 30-day trial visits with dues credits upon conversion. Revenue derives from recurring annual membership dues and on-property food and beverage spend across the Overlook Grille, Main Dining Room, and outdoor pavilions. Pricing is not publicly disclosed, and the club does not sell to the general public. Member onboarding is sales-led through a dedicated Membership Director, supported by an official Member Referrals program, the clubhfcc.com website, social media, direct mail, and real estate broker partnerships in the Highlands luxury property market. Member privileges extend across multiple generations — children, grandchildren, parents, and grandparents — embedding family units into the club's ecosystem. Technology is limited to a Jonas Club Software-powered members-only portal; there are no disclosed AI/ML capabilities, integrations, mobile apps, or proprietary technology platforms.

Name

Highlands Falls Country Club

Legal name

Highlands Falls Country Club

Website

https://clubhfcc.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Private Country Club and Recreational Services

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Private country club
• Golf course membership
• Croquet facilities
• Racquet sports club
• Club dining services

Headquarters

HQ city

Highlands

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Dues: Annual membership dues charged to Full Equity Golf Members and Young Executive Golf Members for access to all club amenities, tournaments, special events, and activities. Privileges extend to members' children, grandchildren, parents, and grandparents.
2. Food and Beverage: Revenue from dining operations including the Overlook Grille, Main Dining Room, outdoor pavilions, and indoor-outdoor casual bar. Members pay for meals and beverages during club visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Highlands Falls Country Club is a private member-owned country club that sells Full Equity Golf Memberships and Young Executive Golf Memberships, granting members and their families access to an 18-hole mountain golf course, croquet program, tennis, pickleball, dining, fitness, heated pool, bridge, and private events. The club generates recurring revenue through annual membership dues plus transactional food and beverage spend at multiple on-site dining venues.

Product overview

Highlands Falls Country Club is a private member-owned country club offering a unified portfolio of recreational amenities centered around an 18-hole mountain golf course. The club provides diverse leisure activities including dining services (Overlook Grille, Main Dining Room, outdoor pavilions), croquet (second-largest croquet club in the country), fitness facilities, racquet sports (tennis and pickleball), bridge programs, events hosting, and a heated pool. Membership options include Full Equity Golf Membership, Young Executive Golf Membership (age 54 and under), and a Provisional Guest Program for prospective members.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Course 18-hole mountain golf course spanning 6,300 yards with 250 feet of elevation change, featuring a signature par-3 hole #15 perched at a 100-foot waterfall at the headwaters of the Cullasaja River; designed by Bill Bergin of Bergin Golf Designs. Available to members and their families.
• Full Equity Golf Membership Complete golf membership granting unlimited play, tournament participation, special events, and full access to all club amenities for members and their family (children, grandchildren, parents, and grandparents). Billed annually.
• Young Executive Golf Membership Golf membership for candidates age 54 and under, providing the same privileges as Full Equity Golf Membership with access to all club amenities. Billed annually.
• Provisional Guest Program 30-day trial guest program allowing prospective members to experience the club before committing to membership; program fees are credited toward annual dues if the guest joins within one year.
• Dining Services Culinary offerings including the Overlook Grille, Main Dining Room, outdoor pavilions, and an indoor-outdoor casual bar with panoramic mountain views, led by Executive Chef Shawn Olah. Available to members and their guests.
• Croquet Program Golf croquet facilities featuring the second-largest croquet club in the country and the largest regulation croquet lawn on the Highlands Plateau, with tournaments, exhibitions, and professional instruction. Available to members.
• Racquet Sports Tennis (3 outdoor Har-Tru courts) and pickleball (8 courts) facilities with round robins, open play, weekly clinics, and private lessons. Available to members.
• Fitness Center Fitness facility offering comprehensive equipment, certified training professionals, licensed massage therapists, acupuncture, and specialized wellness services. Available to members.
• Pool Heated pool with aquafit classes, lap swimming, and poolside food and beverage service. Available to members.
• Bridge Program Duplicate games, mentor/mentee matches, online play, Swiss team events, interclub competitions, and an annual Member/Guest tournament. Available to members.
• Private Events Private event hosting for members including various gatherings held throughout the season at the club's indoor and outdoor venues. Available to members.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Mountain Air Country Club: Private mountaintop club in Burnsville, NC offering golf, tennis, swimming, and dining to a similar affluent Western North Carolina membership base. Closely comparable on amenity mix and target demographic, with a similar elevation-driven course layout.
• Wade Hampton Golf Club: Tom Fazio-designed private mountain golf club located in Cashiers, NC, roughly 15 minutes from Highlands. Closest geographic and experiential analog to HFCC — same affluent second-home/retiree demographic, similar single-asset equity membership model, and comparable croquet/tennis/dining amenity breadth in a mountain setting.
• Old Edwards Club: Private membership club at the Old Edwards Inn resort in Cashiers, NC. Competes head-to-head with HFCC for Highlands Plateau residents and second-home buyers, offering golf, dining, and wellness amenities under a similar luxury membership pricing structure.
• Mountaintop Golf & Lake Club: Private mountain club in Cashiers, NC with an 18-hole golf course, lake, and family amenities. Directly comparable to HFCC in target customer (affluent mountain residents), membership structure, and amenity mix.
• Grandfather Golf & Country Club: Long-established private country club in Linville, NC serving the western North Carolina mountain market. Comparable Full Equity golf membership model with golf, tennis, dining, and pool amenities targeting affluent seasonal and full-time residents.
• Forest Highlands Golf Club: Private mountain golf community in Flagstaff, AZ operating two championship courses and broad recreational amenities. Closely analogous private mountain country club model with equity membership and family-oriented programming, though in a different geography.

Regional players

• Cherokee Town and Country Club: Established private member-owned club in Atlanta, GA with two golf courses, extensive racquet and aquatics facilities, and full dining. Comparable equity membership country club model and amenity breadth, but operates in a metro market rather than a destination mountain setting.

Broad incumbents

• Quail Hollow Club: Premier private club in Charlotte, NC hosting the Wells Fargo Championship on the PGA Tour. Broader-incumbent comparable within North Carolina: large equity membership golf club with dining, racquet sports, and fitness — overlaps on membership model and amenity breadth but operates at a meaningfully larger scale and urban/suburban location.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HighlandsFalls
• LinkedInlinkedin.com/company/highlands-falls-country-club-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highlands Falls Country Club