DRNX

What DRNX does

DRNX Water, LLC, operating under the brand DRNX, is a US-based functional beverage company that markets an adaptogenic water line positioned as a sugar-free, low-calorie alternative to traditional sports drinks. The product is built around a proprietary formulation called Adaptogenic Infused Technology (AIT), described as a blend of six clinically studied adaptogens combined with 20-plus functional ingredients including antioxidants, vitamins, minerals, and natural sweeteners. Each 12-pack SKU retails at $22.99 and is offered in five single-flavor variants (Apple Turmeric, Mango Turmeric, Kiwi Strawberry, Ginger Lime, and Elderberry Grape) plus a variety pack; all are marketed as vegan, keto, kosher, and all-natural, with claims of zero grams of sugar, zero net carbs, and five calories per serving. The brand is co-created with NBA star LaMelo Ball, positioned as "1 of 1," and additionally endorsed by MLB player Jazz Chisholm Jr., who is associated with a promotional code offering 25 percent off. The company is a privately held LLC headquartered in Charlotte, North Carolina, reports 1-10 employees, and generates revenue through direct-to-consumer e-commerce on its Shopify storefront (offering free two-day shipping across the United States) and an Amazon marketplace listing, with no disclosed funding, no revenue disclosure, and no patents. Primary customer segments are athletes and active individuals, with a secondary segment of health-conscious consumers following keto, vegan, or clean-label diets.

Name

DRNX

Legal name

DRNX Water, LLC

Website

https://drinkdrnx.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

DRNX Water, LLC is a US functional beverage brand selling zero-sugar adaptogenic water through direct-to-consumer e-commerce and Amazon, co-created by NBA star LaMelo Ball and targeting athletes and health-conscious consumers.

Ownership category

akta.pro rank

Product category

Functional Beverages

NAICS

Bottled Water Manufacturing (312112), Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080)

akta.pro primary industry

Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF)

akta.pro secondary industries

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Sports Drinks & Hydration Beverages (CRADAHAK)

Keywords

• Adaptogenic water
• Functional beverages
• Sugar-free sports drink
• Vitamin mineral water
• Low-calorie hydration

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Product Sales: DRNX generates revenue through direct-to-consumer sales of its adaptogenic water products via its e-commerce storefront (drnx.com) and Amazon marketplace. Products are sold as one-time purchases with free 2-day shipping on US orders. The company offers multiple SKUs including individual flavor 12-packs and variety packs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

DRNX produces and sells adaptogenic infused waters under the legal entity DRNX Water, LLC. Each 12-pack SKU contains zero-sugar, zero-net-carb, 5-calorie beverages formulated with a proprietary blend of six clinically studied adaptogens plus antioxidants, vitamins, minerals, and natural sweeteners, marketed for hydration, recovery, focus, and stress-response support. Products are sold in five flavors (Kiwi Strawberry, Elderberry Grape, Mango Turmeric, Ginger Lime, Apple Turmeric) plus a Variety Pack.

Product overview

DRNX is a single-product beverage brand offering adaptogenic waters in five distinct flavors: Kiwi Strawberry, Elderberry Grape, Mango Turmeric, Ginger Lime, and Apple Turmeric, plus a Variety Pack option. All products are zero-sugar, low-calorie functional beverages containing a proprietary blend of adaptogens, antioxidants, vitamins, and minerals marketed for hydration, recovery, and mood support. The company was founded by NBA star LaMelo Ball and positions itself as an all-natural, vegan, keto, and kosher-certified sports drink alternative.

Differentiator

Problem solved

Functional benefit

Brands

• Adaptogenic Waters: The core product line - sugar-free vitamin and mineral sports drinks featuring adaptogens, antioxidants, vitamins, minerals, and natural sweeteners.

Products and services

• DRNX Adaptogenic Waters - Kiwi Strawberry 12 Pack Sugar-free adaptogenic water with kiwi-strawberry flavor in a 12-pack case, formulated with the proprietary Adaptogenic Infused Technology blend of six clinically studied adaptogens plus vitamins and minerals; targeted at health-conscious athletes and active consumers.
• DRNX Adaptogenic Waters - Elderberry Grape 12 Pack Sugar-free adaptogenic water with elderberry-grape flavor in a 12-pack case, formulated with the proprietary Adaptogenic Infused Technology blend plus vitamins and minerals; positioned as a low-calorie functional beverage.
• DRNX Adaptogenic Waters - Mango Turmeric 12 Pack Sugar-free adaptogenic water with mango-turmeric flavor in a 12-pack case, built on the proprietary Adaptogenic Infused Technology with added vitamins, minerals, and antioxidants for recovery and focus.
• DRNX Adaptogenic Waters - Ginger Lime 12 Pack Sugar-free adaptogenic water with ginger-lime flavor in a 12-pack case, using the proprietary Adaptogenic Infused Technology blend with vitamins and minerals for hydration and stress-response support.
• DRNX Adaptogenic Waters - Apple Turmeric 12 Pack Sugar-free adaptogenic water with apple-turmeric flavor in a 12-pack case, formulated with the proprietary Adaptogenic Infused Technology plus vitamins, minerals, and antioxidants for recovery and focus.
• DRNX Adaptogenic Waters - Variety Pack 12 Pack 12-pack variety case containing all five DRNX adaptogenic water flavors (Kiwi Strawberry, Elderberry Grape, Mango Turmeric, Ginger Lime, Apple Turmeric), formulated with the proprietary Adaptogenic Infused Technology blend; targeted at consumers wanting to sample multiple flavors.

Quantifiable outcome

• 0g Sugar, 0g Net Carbs, 5 Calories per serving
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Bloom Nutrition: Greens and functional beverages founded by influencer Mikayla Nogueira, sold DTC and through major retail. Comparable to DRNX as a creator-influenced functional beverage brand scaling from social-media-driven demand.
• LMNT: Electrolyte drink mix brand with clean-label, zero-sugar positioning targeted at athletes and low-carb consumers. Comparable to DRNX in functional hydration with overlapping keto/active-lifestyle consumer base.
• OLIPOP: Fast-growing functional soda brand with clean-label, low-sugar positioning. Comparable to DRNX as a premium-priced functional beverage targeting health-conscious consumers via DTC and retail expansion.

Broad incumbents

• BODYARMOR: Sports hydration beverage (now under Coca-Cola) with strong athlete marketing and superior-taste positioning. Directly comparable to DRNX as a sports-focused hydration brand competing for the same athlete and active-consumer segments.
• Celsius Holdings: Public functional fitness beverage company positioned around energy, performance, and hydration. Comparable to DRNX in functional beverage positioning with much larger scale, distribution, and marketing spend.
• Gatorade (PepsiCo): Dominant incumbent sports hydration brand with deep distribution across retail, foodservice, and athletic channels. Comparable to DRNX as the established player in the athlete hydration category DRNX is targeting.

Direct peers

• MUD\WTR: Adaptogenic coffee alternative built around functional mushrooms and adaptogens. Comparable to DRNX in the adaptogen-led functional beverage narrative and DTC-led growth model.
• Recess: Sparkling water infused with adaptogens and hemp, marketed for mood, focus, and calm. Directly comparable to DRNX in the adaptogenic beverage category with overlapping consumer segments and positioning.
• Liquid Death: Canned/bottled water brand with bold branding, celebrity/athlete-driven marketing, and strong DTC-plus-retail distribution. Comparable to DRNX in water-based functional beverage positioning and irreverent, youth-skewed brand identity.
• Prime Hydration: Hydration beverage co-created and marketed by high-profile athletes/creators (Logan Paul, KSI). Closely parallel to DRNX's model of athlete-founded functional hydration targeting young consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DRNXthefuture

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DRNX