What DeMarktwijzer does

DeMarktwijzer is a privately held Dutch digital marketing agency founded in 2016 in Roermond, Netherlands, by father and son John and Jur. The company operates a focused two-product portfolio targeting small and medium-sized business owners (MKB-ondernemers) in the Limburg and Noord-Brabant regions: managed social media advertising campaigns on Facebook, Instagram, and LinkedIn priced at €237 per month (exclusive of ad spend), and a turnkey website development service at €975 one-time including design, photography, copywriting, and Google Analytics installation. Service delivery is supported by a blended team of approximately 12 in-house professionals and 20 freelancers, with a documented client base of 300-350 SMB customers across verticals such as transportation, industrial manufacturing, automotive retail, and professional services.

The underlying technology is intentionally lean: campaign measurement and optimization rely on Google Analytics for web behavior tracking and Facebook Pixel for ad attribution, with no proprietary platform or AI/ML capability disclosed. The go-to-market motion is consultative and regional, leveraging the company website, phone, and email to convert prospects via free advice sessions, supplemented by Google Reviews (4.8/5 across 350+ reviews) and word-of-mouth referrals within the MKB community. Revenue mechanics combine a recurring monthly subscription (advertising management) with one-time project fees (website builds), and customer concentration is intentionally low given the high-volume SMB tail.

The business is bootstrapped and founder-led, with no disclosed institutional investors, funding rounds, or parent company structure. Strategic positioning is reinforced by consecutive FD Gazellen Awards in 2024 and 2025, a 2022 Roerstreekprijs finalist appearance, and a 2021 Most Attractive Employer of Limburg finalist recognition, all of which collectively signal sustained regional growth and credibility among Dutch SMB buyers.

Name

DeMarktwijzer

Legal name

DeMarktwijzer

Website

https://demarktwijzer.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

DeMarktwijzer is a Dutch digital marketing agency founded in 2016 that provides managed social media advertising (€237/month) and turnkey website development (€975) for SMB entrepreneurs in the Limburg and Noord-Brabant regions of the Netherlands.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Social media advertising
• Digital marketing agency
• Website development services
• Lead generation campaigns
• SMB marketing services

Headquarters

HQ city

Roermond

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Social Media Advertising Campaigns: Monthly subscription service at €237 per month providing ongoing social media ad campaign management on Facebook, Instagram, and LinkedIn. Pricing is exclusive of advertising credit costs.
2. Website Building Services: One-time website development service at €975 including design, content creation, photography, and installation of Google Analytics. Complete turnkey website delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

DeMarktwijzer is a Dutch digital marketing agency that manages social media advertising campaigns on Facebook, Instagram, and LinkedIn for SMB entrepreneurs, priced at €237 per month exclusive of ad spend. The agency also offers full-service website building at €975 one-time, including design, copywriting, photography, and Google Analytics installation. The company targets MKB (SMB) entrepreneurs in the Limburg and Noord-Brabant regions of the Netherlands, providing total outsourcing of social media marketing and digital presence management.

Product overview

DeMarktwijzer is a Dutch digital marketing agency founded in 2016 that offers two core services: Social Media Advertentie Campagnes (managed advertising on Facebook, Instagram, and LinkedIn) and Website Bouwen (full-service website development). These services are positioned as an all-in-one offering for SMB entrepreneurs in Limburg and Noord-Brabant, with pricing of €237 per month for advertising and €975 one-time for website development.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Advertentie Campagnes Managed social media advertising campaigns on Facebook, Instagram, and LinkedIn targeting SMB audiences. Includes campaign creation, audience segmentation by industry/interests/location, daily monitoring, and weekly reporting. Priced at €237 per month, exclusive of ad spend. Designed for SMB entrepreneurs who lack time or expertise to manage social media advertising themselves.
• Website Bouwen Full-service website development service including design, copywriting, professional imagery, and Google Analytics installation. Delivers a user-friendly, professionally designed website at a flat fee of €975 one-time. Includes post-launch performance monitoring and optimization recommendations. Targeted at SMB entrepreneurs needing a professional web presence.

Quantifiable outcome

• 126 employees recruited for Taxi Nelissen over 2 years through social media campaigns
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Netprofiler: Dutch digital agency providing online marketing, web development, and social media management to SMB clients — overlaps significantly with DeMarktwijzer in service mix and customer profile.
• Yellowgrape: Dutch digital agency offering online marketing, web design, and social media services to SMB clients across the Netherlands — directly comparable service mix and customer segment to DeMarktwijzer.
• Conversie.nl: Dutch online marketing agency specializing in performance-driven campaigns (SEO, SEA, social) for SMEs — comparable target customer (Dutch MKB) and similar service portfolio in social media advertising.
• Hopfrog: Dutch online marketing bureau focused on social media advertising, Google Ads, and SEO for the MKB market — a close direct peer serving the same Dutch SMB customer base with comparable services.
• Online Marketing Goeroe: Dutch SMB-focused online marketing agency offering social media advertising, Google Ads, and web design — directly comparable in service offering, pricing transparency, and MKB target segment.
• Bluefield: Dutch digital agency offering online marketing, content, and web development services primarily to MKB clients — comparable service mix, customer focus, and Dutch regional orientation.
• Marketingboys: Dutch online marketing bureau focused on lead generation and social media campaigns for MKB entrepreneurs — directly comparable in GTM motion, customer base, and service offering.

Broad incumbents

• Dept Agency: Major global digital agency headquartered in the Netherlands, with full-service creative, media, and technology capabilities — a broad incumbent whose SMB-targeted offerings overlap with DeMarktwijzer's portfolio at the upper end of the market.
• iO: Large Benelux digital agency (formerly Intracto and others) offering end-to-end digital marketing, web, and technology services — a broader incumbent that competes for Dutch SMB and mid-market digital marketing budgets.

Others

• Frankwatching: Dutch marketing knowledge platform and education community — adjacent to DeMarktwijzer as a marketing-industry content and training resource that shapes the Dutch SMB marketing buyer landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DeMarktwijzer