Purple Square Consulting
Purple Square CX is a UK-based, vendor-agnostic customer experience advisory firm serving enterprise clients with CX strategy, marketing automation implementation, and customer data platform services across gaming, telecom, financial services, retail, and travel.
- Company typePrivate
- Founded2011
- HeadquartersHorley, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Purple Square Consulting does
Purple Square Consulting, operating as Purple Square CX, is a UK-based customer experience advisory firm founded in 2011 and headquartered in Gatwick/Crawley. It provides B2B consulting and managed services to enterprise clients across verticals including financial services, telecommunications, retail, online gaming, travel, and media. Its service portfolio is anchored on three core offerings: CX Advice & Strategy, Marketing Automation implementation and optimisation, and Customer Data Platform (CDP) services, complemented by two add-on products — CXMA, a proprietary Customer Experience Maturity Assessment survey tool, and tiered Application Management managed services.
The firm does not build proprietary martech platforms; instead it positions itself as a vendor-agnostic implementation and consulting partner for 12+ leading technology vendors including Acoustic (where it claims status as the most certified partner worldwide), Adobe Experience Cloud, Salesforce Marketing Cloud, Braze, Optimove, mParticle, Iterable, Bloomreach, HCL Unica, Pega, imagino, and Xtremepush. Underlying technical capability is concentrated in human-delivered services — campaign execution, CDP integration, journey design, platform training, and ongoing support — rather than in productised software or proprietary models. The company cites 300+ person-years of expertise and 1,000+ marketing automation engagements as evidence of operating scale.
Revenue mechanics are services-led. Pricing is quote-based and not publicly disclosed. Application Management is offered on monthly billing across four tiers (Basic, Intermediate, Advanced, Elite) ranging from reactive email/web support to full proactive application management with up to 36 consulting days per tier. Customer engagement is relationship-based, long-term, and direct (enterprise field sales via website enquiry and phone). The firm appears to be founder/management-owned with no disclosed external funding and operates a wholly-owned Swedish subsidiary, Purple Square CX AB, for the Scandinavian market. Headcount is stated as 11–50 employees.
Purple Square Consulting firmographics
Firmographics- Name
- Purple Square Consulting
- Legal name
- Purple Square Consulting Ltd
- Website
- https://purplesquarecx.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Purple Square CX is a UK-based, vendor-agnostic customer experience advisory firm serving enterprise clients with CX strategy, marketing automation implementation, and customer data platform services across gaming, telecom, financial services, retail, and travel.
- Ownership category
- akta.pro rank
Purple Square Consulting industry classification
Industry- Product category
- Customer Experience Consulting
- NAICS
- Marketing Consulting Services (541613), Custom Computer Programming Services (541511)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
- akta.pro secondary industries
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)
Keywords
Where Purple Square Consulting is headquartered
LocationHeadquarters
- HQ city
- Horley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Purple Square Consulting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- CX Advisory & Strategy Consulting: Strategic consulting engagements to help organisations develop and enhance their customer experience capabilities, including CX strategy development and roadmapping.
- Marketing Automation Services: Implementation, optimisation, and managed services for marketing automation platforms including campaign execution, platform training, and ongoing support.
- Customer Data Platform Services: CDP implementation, data integration, and consulting services to help clients unify customer data and activate personalised experiences.
- Application Management: Tiered managed services offering proactive monitoring, maintenance, and support for marketing technology platforms (Basic, Intermediate, Advanced, and Elite tiers with varying SLA response times and consulting days).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Basic tier with reactive email/web support, Monday-Friday 9-5 |
| Other | Monthly | Intermediate tier with proactive monitoring and 12 consulting days |
| Other | Monthly | Advanced tier with telephone support and 24 consulting days |
| Other | Monthly | Elite tier with 36 consulting days |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Purple Square Consulting product offering
Product offeringCore offering
Purple Square CX is a Customer Experience Advisory firm providing strategic CX consulting, marketing automation implementation, and Customer Data Platform (CDP) services for enterprise clients. The firm complements these services with its proprietary CXMA (Customer Experience Maturity Assessment) survey tool and tiered Application Management support covering Basic, Intermediate, Advanced, and Elite managed-service levels. The firm operates as a vendor-agnostic consultancy, partnering with 12+ leading martech platforms including Adobe, Salesforce, Acoustic, Braze, mParticle, Optimove, and Iterable.
Product overview
Purple Square CX is a Customer Experience Advisory offering a unified portfolio of three core services: CX Advice & Strategy, Marketing Automation, and Customer Data Platforms. These services work together to provide end-to-end CX enhancement—from strategic planning to technical implementation and ongoing support. The portfolio is complemented by CXMA (Customer Experience Maturity Assessment) for measuring CX progress and tiered Application Management services for ongoing platform support. The firm is vendor agnostic and partners with leading martech platforms including Adobe, Salesforce, Acoustic, Braze, Iterable, mParticle, and Optimove.
Differentiator
Problem solved
Functional benefit
Products and services
- CX Advice & Strategy
Companies that use Purple Square Consulting
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles2 records
Purple Square Consulting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability7 records
Feature1 record
Purple Square Consulting partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supporting.
- AcousticcorePurple Square is Acoustic's most certified partner worldwide, helping clients extend functionality, optimise campaigns, and drive deeper engagement through the Acoustic Marketing Platform.
- Adobe Experience CloudcoreExpertise in Adobe Campaign and Journey Optimizer enables brands to design precise strategies and deliver more effective customer journeys. Purple Square has deep expertise across Adobe Campaign Classic and Standard.
- BloomreachsupportingUsing Bloomreach's commerce-focused engagement platform to connect customer and product data, enabling tailored journeys that accelerate ecommerce growth.
- BrazecoreEnabling brands to unlock Braze's cross-channel engagement platform, creating personalised interactions that strengthen loyalty and drive long-term value.
- HCL UnicasupportingWith extensive HCL Unica knowledge, Purple Square designs tailored solutions that harness the platform's full capabilities to deliver impactful results for clients.
- imaginosupportingLeveraging imagino's unified CDP and engagement tools to help clients activate real-time journeys, personalise campaigns, and improve retention.
- IterablesupportingThrough Iterable's AI-powered engagement platform, helping businesses deliver timely, personalised campaigns across email, SMS, mobile, and web channels.
- mParticlecoreHelping clients unify customer data, apply advanced segmentation, and activate personalised experiences consistently across every channel through mParticle's customer data platform.
- OptimovecoreImplementing, integrating, and Optimising Optimove to enable data-driven personalisation, enhance retention strategies, and maximise marketing effectiveness.
- Pega Customer Decisioning HubsupportingIntegrating Pega's decisioning platform to enable brands to automate actions, personalise interactions, and enhance every stage of the customer journey.
- Salesforce Marketing CloudcoreSalesforce Marketing Cloud expertise helps brands orchestrate complex campaigns, personalise messaging at scale, and increase customer engagement.
- XtremepushsupportingThrough Xtremepush's engagement platform and real-time CDP, helping clients integrate seamlessly, customise effectively, and amplify marketing outcomes.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Purple Square Consulting competitors and assessment
Company assessmentBroad incumbents
- Accenture Song: Accenture's customer experience and marketing transformation practice. Overlaps heavily with Purple Square's CX advisory and martech delivery but is part of a global, full-service consultancy with embedded Adobe and Salesforce capabilities.
- IBM Consulting: IBM's global consulting arm with dedicated CX, marketing technology, and data practices. Competes for the same enterprise CX mandates and martech implementation work but with embedded proprietary technology and vastly greater resources.
- Cognizant Interactive: Global IT services firm's digital experience practice delivering CX strategy, martech, and analytics. Overlaps with Purple Square's enterprise CX advisory model but offers broader scale and delivery capacity.
- Deloitte Digital: Big Four digital and CX consultancy offering martech implementation, CDP, and CX strategy as part of a much broader portfolio. Competes with Purple Square for enterprise CX mandates but operates at vastly greater scale and brand recognition.
- Epsilon: Publicis-owned data, technology, and CX agency with significant CDP and martech capabilities. Comparable in customer data unification and personalised engagement offerings, though at a much larger scale and with proprietary technology.
Direct peers
- Valtech: Global digital experience transformation consultancy delivering CX strategy, martech implementation, and CDP services across enterprise clients. Directly comparable in vendor-agnostic, multi-platform positioning and European footprint.
- Kin + Carta: UK-headquartered global digital transformation consultancy with deep CX, data, and martech capabilities. Closely comparable in size, geography, and enterprise B2B focus, with overlapping Adobe and Salesforce Marketing Cloud practices.
- Slalom: Global consulting firm with a strong CX, marketing technology, and data practice serving enterprise clients. Comparable in relationship-led, vendor-agnostic engagement model across Adobe, Salesforce, and similar platforms.
- Tryzens: UK-based digital commerce and martech consultancy providing platform implementation, managed services, and CX strategy. Directly comparable boutique scale, UK base, and vendor-agnostic B2B enterprise focus.
- Merkle: Dentsu's CX and data-driven marketing consultancy with deep Adobe, Salesforce, and CDP expertise. Comparable in its end-to-end CX advisory plus marketing technology implementation model, though at materially larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Purple Square Consulting social profiles
Digital presencePurple Square Consulting compliance and trust
Trust signalCompliance2 records
Purple Square Consulting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Purple Square Consulting leadership team
Management profileNumber of profiles
Profiles2 records
Purple Square Consulting subsidiaries and ownership
Company hierarchySubsidiaries1 record
Purple Square Consulting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Purple Square Consulting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Purple Square Consulting
What does Purple Square Consulting do?
Purple Square CX is a Customer Experience Advisory firm providing strategic CX consulting, marketing automation implementation, and Customer Data Platform (CDP) services for enterprise clients. The firm complements these services with its proprietary CXMA (Customer Experience Maturity Assessment) survey tool and tiered Application Management support covering Basic, Intermediate, Advanced, and Elite managed-service levels. The firm operates as a vendor-agnostic consultancy, partnering with 12+ leading martech platforms including Adobe, Salesforce, Acoustic, Braze, mParticle, Optimove, and Iterable.
Is Purple Square Consulting a public or private company?
Purple Square Consulting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Purple Square Consulting founded?
Purple Square Consulting was founded in 2011. It employs 11 to 50 people.
Where is Purple Square Consulting based?
Purple Square Consulting is headquartered in Horley, United Kingdom, in the Europe region.
How does Purple Square Consulting make money?
Four revenue lines are on record. CX Advisory & Strategy Consulting is the primary driver. The others are marketing Automation Services, customer Data Platform Services and application Management.
Who are Purple Square Consulting's main competitors?
Broad incumbents on record are Accenture Song, IBM Consulting, Cognizant Interactive, Deloitte Digital and Epsilon. Direct peers are Valtech, Kin + Carta, Slalom, Tryzens and Merkle.
Does Purple Square Consulting have an API?
No public API is recorded for Purple Square Consulting.
What industry is Purple Square Consulting in?
Purple Square Consulting's product category is Customer Experience Consulting. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience, with a secondary code of BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms. Its NAICS code is 541613 and its SIC code is 8742.