Army Times
Founded in 1940, Army Times is an independent digital news publication serving active-duty U.S. Army service members, veterans, and military families via its website, a portfolio of newsletters, video, RSS feeds, and a print magazine, operating within Sightline Media Group's military and defense media portfolio.
- Company typePrivate
- Founded1940
- HeadquartersSpringfield, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Army Times does
Army Times is an independent U.S. military news publication founded in 1940, operating under Sightline Media Group, LLC (privately owned by Regent). Its editorial scope covers the U.S. Army community with sections spanning News, Pay & Benefits, Pentagon & Congress, Off Duty, Education & Transition, Veterans, Military Honor, Spouses, and Opinion/Commentary. The audience is structurally defined into three primary personas — active-duty service members, veterans, and military families — with a secondary advertiser-facing segment serving defense contractors and government policy buyers. Editorial operations are run via armytimes.com, a portfolio of at least nine email newsletter products (Early Bird Brief, Daily News Roundup, Pay and Benefits, Veterans and Retirement Report, Education & Transition, GearScout Weekly, Commentary & Opinion, News Alerts, and Discounts & Deals), RSS feeds across 13+ topic categories, a video production team, an Installation Guide, a military-exclusive Discount Depot, and the annual Service Members of the Year awards program. The underlying technology is a conventional digital news publishing stack — web CMS, email newsletter delivery, RSS, and digital-edition hosting at armytimes-va.newsmemory.com — with no proprietary AI/ML layer disclosed.
The company's revenue model is a hybrid of three streams documented in the source: (1) recurring digital and print magazine subscriptions sold through Sightline Media Group's centralized subscription platform at subscribe.sightlinemg.com on an annual billing cadence; (2) a mix of free opt-in and subscription-gated newsletters functioning as a freemium funnel; and (3) B2B advertising sales to defense industry and government advertisers seeking reach into the U.S. military audience, with ad sales handled via [email protected]. Distribution is direct-to-consumer, through the proprietary website, newsletters, RSS, social channels (Facebook, Twitter), and the print/digital edition. Pricing is not publicly disclosed.
Geographically, Army Times operates from its Northern Virginia headquarters in Arlington (901 N. Glebe Road) under the Sightline Media Group umbrella, which also maintains a legal/Vienna address and a Beverly Hills corporate mailing address. Correspondents and editorial coverage span the United States, United Kingdom, Germany, India, Israel, Australia, New Zealand, Canada, Mexico, and the United Arab Emirates, framing the brand's editorial reach as global even while its revenue base remains U.S.-anchored. The publication is one of six Sightline Media Group titles serving the broader U.S. military and federal/defense market alongside Military Times, Navy Times, Air Force Times, Marine Corps Times, Defense News, and Federal Times.
Army Times firmographics
Firmographics- Name
- Army Times
- Legal name
- Sightline Media Group, LLC
- Website
- https://armytimes.com
- Company type
- Private
- Founded year
- 1940
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Founded in 1940, Army Times is an independent digital news publication serving active-duty U.S. Army service members, veterans, and military families via its website, a portfolio of newsletters, video, RSS feeds, and a print magazine, operating within Sightline Media Group's military and defense media portfolio.
- Ownership category
- akta.pro rank
Army Times industry classification
Industry- Product category
- Military News Media
- NAICS
- Information (51)
- akta.pro primary industry
- Military Operations & Force Readiness (BPAIAHAA)
- akta.pro secondary industries
- Veterans & Military Family Benefits Administration (BPAIAKAI), Veterans Affairs & Military Family Services (BPAIAHAL)
Keywords
Where Army Times is headquartered
LocationHeadquarters
- HQ city
- Springfield
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Army Times business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Subscription Revenue: Army Times generates revenue through digital and print magazine subscriptions sold through Sightline Media Group's subscription platform (subscribe.sightlinemg.com). Subscriptions include access to premium content, newsletters, and the digital edition.
- Newsletter Newsletters: Multiple newsletter offerings including Daily News Roundup, Early Bird Brief, News Alerts, GearScout Weekly, Pay and Benefits, Education & Transition, Commentary & Opinion, Veterans and Retirement Report, Discounts & Deals - some free with opt-in, indicating freemium model elements.
- Advertising Revenue: Advertising sales to reach military audience and defense industry. Contact via [email protected].
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Magazine subscription available through subscription platform |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Army Times product offering
Product offeringCore offering
Army Times is an independent digital and print news publication providing breaking news, analysis, and reporting on military news, pay and benefits, Pentagon and Congress, veterans affairs, and military lifestyle for the U.S. Army community. The publication operates a portfolio of newsletters, video content, special annual reports (military benefits guide, Best for Vets rankings), a mobile app, and a print magazine sold via subscription through Sightline Media Group's platform.
Product overview
Army Times is a news publication platform serving the U.S. military community, offering a core news website with breaking stories, analysis, and reporting on military news, pay & benefits, Pentagon & Congress, and veterans affairs. The publication operates a portfolio of newsletters (including the Early Bird Brief, Daily News Roundup, Pay and Benefits, Veterans and Retirement Report, and Commentary & Opinion), video content, RSS feeds, and special annual reports such as the military benefits guide and Best for Vets rankings. Additional offerings include the Installation Guide, Military Times Discount Depot for exclusive military community deals, and the Service Members of the Year award program. The platform also provides mobile applications for iOS and Android. The company is part of Sightline Media Group, which publishes related titles including Navy Times, Air Force Times, Marine Corps Times, and Defense News.
Differentiator
Problem solved
Functional benefit
Brands
- Military Times: Parent brand for military news covering all branches of US military
- Air Force Times
- Navy Times
- Marine Corps Times
- Defense News
- Federal Times
Products and services
- Army Times News Website
Companies that use Army Times
Customer profileSegments4 records
Ideal customer profiles4 records
Army Times technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Army Times partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Army Times competitors and assessment
Company assessmentEmerging players
- Breaking Defense: Digital defense industry news outlet covering procurement, policy, and technology. Adjacent to Army Times' Pentagon & Congress coverage and competes for the defense industry advertiser segment.
- The War Zone: Defense and military technology vertical within The Drive, covering weapons, aircraft, and operational reporting. Overlaps with Army Times' MilTech and gear coverage and competes for defense enthusiast readership.
- Military Officers Association of America (MOAA): Membership organization for military officers that publishes news, benefits guidance, and policy analysis. Overlaps with Army Times' editorial mission on pay, benefits, and transition topics, and reaches a high-value advertiser audience.
Direct peers
- Military.com: Largest digital military media outlet in the U.S., serving active duty, veterans, and military families with news, benefits information, and career resources. Directly competes with Army Times for the same audience and advertiser base.
- We Are The Mighty: Digital military lifestyle and news media brand targeting service members, veterans, and families. Competes for the same advertising dollars and reader engagement, with emphasis on video, social, and brand-sponsored content.
- Task & Purpose: Digital-native military news and culture publication targeting active service members and veterans. Competes with Army Times for the same reader attention, especially among younger enlisted audiences, with a stronger social-first distribution model.
- Navy Times: Sister publication within Sightline Media Group covering the U.S. Navy community. Same editorial model, distribution channels, and advertiser base as Army Times, differing only by service branch focus.
- Stars and Stripes: Independent government-funded news organization serving the U.S. military community since WWI. Directly comparable editorial mission and audience, though funded differently and with historical authority as the military's 'paper of record.'
- Defense News: Sister publication within Sightline Media Group covering global defense industry, procurement, and policy. Comparable in audience overlap (defense industry and military decision-makers) and shares editorial resources with Army Times.
Broad incumbents
- Federal Times: Sister publication within Sightline Media Group covering federal government employees. Broader in scope than Army Times but shares audience characteristics and parent-company resources.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Army Times social profiles
Digital presenceArmy Times financial estimates
Financial estimateRevenue estimate
Valuation estimate
Army Times leadership team
Management profileNumber of profiles
Profiles9 records
Army Times funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Army Times M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Army Times
What does Army Times do?
Army Times is an independent digital and print news publication providing breaking news, analysis, and reporting on military news, pay and benefits, Pentagon and Congress, veterans affairs, and military lifestyle for the U.S. Army community. The publication operates a portfolio of newsletters, video content, special annual reports (military benefits guide, Best for Vets rankings), a mobile app, and a print magazine sold via subscription through Sightline Media Group's platform.
Is Army Times a public or private company?
Army Times is a private company. It is classified as corporate owned and is currently operating.
When was Army Times founded?
Army Times was founded in 1940. It employs 1 to 10 people.
Where is Army Times based?
Army Times is headquartered in Springfield, United States, in the North America region.
How does Army Times make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are newsletter Newsletters and advertising Revenue.
Who are Army Times's main competitors?
Emerging players on record are Breaking Defense, The War Zone and Military Officers Association of America (MOAA). Direct peers are Military.com, We Are The Mighty, Task & Purpose, Navy Times, Stars and Stripes and Defense News. Federal Times is listed as a broad incumbent.
Does Army Times have an API?
No public API is recorded for Army Times.
What industry is Army Times in?
Army Times's product category is Military News Media. Its primary akta.pro industry code is BPAIAHAA, Military Operations & Force Readiness, with a secondary code of BPAIAKAI, Veterans & Military Family Benefits Administration. Its NAICS code is 51.