Womens Birth & Wellness Center

What Womens Birth & Wellness Center does

Womens Birth & Wellness Center (WBWC) is a non-profit organization founded in 2003 and headquartered in Chapel Hill, North Carolina, that historically provided maternity, midwifery, reproductive, and primary wellness care using a midwifery model of care. The center positioned itself as a center for nursing excellence, delivering person-centered, holistic, trauma-informed, and gender-affirming services to patients of diverse cultural, socioeconomic, sexual, and immigration backgrounds across the life cycle. Offerings historically included birth services, primary care, support groups, and a community-oriented Boutique program, with no public pricing or revenue disclosures.

As of September 1, 2025, the operational posture of the organization has materially shifted. Morgan Records Management LLC was designated the official custodian of WBWC patient medical records, and the company website (ncbirthcenter.org) was repurposed primarily as a records request and patient communication portal with a stated retention horizon of up to 10 years. The website content, branding, and service descriptions now center on HIPAA-compliant records management, NAID AAA-rated secure storage, state retention law guidance, and a digital request workflow operated by Morgan Records Management rather than on active clinical service delivery. The company is not publicly traded, has no disclosed parent entity, and shows no evidence of new funding, product launches, or headcount investment in the available data, which is consistent with the practice having ceased active clinical operations.

Name

Womens Birth & Wellness Center

Legal name

WBWC Women's Birth & Wellness Center

Website

https://ncbirthcenter.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Womens Birth & Wellness Center is a Chapel Hill, NC non-profit that historically provided midwifery, maternity, and gender-affirming wellness care. As of September 2025, its website has been converted to a medical records custodian portal managed by Morgan Records Management, indicating wind-down of clinical operations.

Ownership category

akta.pro rank

Product category

Midwifery & Maternity Healthcare

NAICS

Family Planning Centers (621410), Ambulatory Health Care Services (621)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Midwifery & Birth Centers (HLAFAJAC)

akta.pro secondary industries

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN), Maternal, Child & Family Health Organizations (BPAGACAF), Menopause & Midlife Women’s Health (HLAKAJAH)

Keywords

• Midwifery care services
• Maternity care
• Trauma-informed care
• Gender-affirming healthcare
• Well-woman primary care

Headquarters

HQ city

Chapel Hill

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Marketing or Sales

Core offering

Women's Birth & Wellness Center is a non-profit center providing person-centered, holistic, trauma-informed, and gender-affirming healthcare throughout the life cycle using the midwifery model of care. Services include maternity care, midwifery-led birth care, primary care, well-person exams, breastfeeding support, and family planning. The center serves a diverse patient population regardless of sexual orientation, gender identity, race, religion, ethnicity, or immigration status.

Product overview

WBWC Women's Birth & Wellness Center operates as a non-profit healthcare center offering midwifery model care and related health services. As of September 1, 2025, Morgan Records Management serves as the official custodian of medical records for the practice. The product portfolio includes core healthcare services delivered at the birth center, supplemented by Morgan Records Management's medical records custodian services encompassing secure storage, HIPAA-compliant records management, patient request processing, and state-specific retention law guidance. The records services are accessible through a web-based request system with secure delivery options.

Differentiator

Problem solved

Functional benefit

Products and services

• Maternity & Midwifery Care Midwifery-led maternity services for pregnant individuals, including prenatal, birth, and postpartum care based on the midwifery model.
• Primary Care & Well-Person Exams Routine primary care and well-person examinations for adults across the life cycle, delivered using a holistic, trauma-informed approach.
• Breastfeeding & Lactation Support Lactation and breastfeeding support for postpartum individuals to assist with infant feeding.
• Family Planning Services Family planning and reproductive health services for individuals across the life cycle.
• Boutique Program (Mission Support & Support Groups) A program that channels mission-related contributions and hosts support groups to sustain the non-profit's community health mission.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Morgan Records Management LLCcoreOthers · 1 September 2025Morgan Records Management LLC has been designated as the official custodian of medical records for WBWC Women's Birth & Wellness Center, effective September 1, 2025. MRM maintains and securely manages patient records on behalf of WBWC in compliance with HIPAA and applicable state/federal regulations. The arrangement handles all future patient record requests, with records to be retained for up to 10 years from the date of last service.

Recent moves3 records

Expansion highlights1 record

Broad incumbents

• Maven Clinic: Large virtual women's and family health platform serving maternity, postpartum, and reproductive health needs via telehealth. Comparable end-user (women across the maternal lifecycle) but delivers via a digital model rather than a physical birth center.
• Kindbody: National women's health platform spanning fertility, gynecology, and wellness. Comparable in lifecycle women's health scope and inclusive-care positioning, though operates at a much larger scale and broader service breadth than WBWC.

Direct peers

• Mountain Midwifery Center: Freestanding birth center offering midwifery-led care and well-woman services. Directly comparable in care model, target customer (expectant parents seeking birth-center experience), and integrated wellness offering.
• The Birth Center (Boulder, CO): Long-established freestanding birth center providing midwifery-led maternity care. Comparable in service model (midwifery model of care, out-of-hospital birth), patient segment, and nonprofit/mission-driven positioning.
• Baby+Company (Wildflower Health): Network of freestanding birth centers operating a midwifery-led model of care in multiple U.S. states. Directly comparable to WBWC's midwifery birth-center offering, customer base (expectant mothers seeking low-intervention births), and care philosophy.

Regional players

• Duke University Health System: Major North Carolina academic health system with midwifery and OB/GYN services competing for the same Triangle-region maternity patients as WBWC. Comparable as a regional incumbent offering midwife-attended birth within a hospital setting.
• UNC Health (UNC Midwives / UNC Hospitals): Academic health system headquartered in Chapel Hill, NC that operates midwifery services and the closest hospital-based maternity alternative to WBWC. Direct regional competitor for the same patient base in the same geography.

Emerging players

• Tia: Women's primary care provider combining gynecology, primary care, and wellness services in a clinic-plus-virtual model. Comparable in serving women across the lifecycle with a person-centered, inclusive care philosophy.
• Mahmee: Maternal and infant health platform providing in-person and virtual support, with a focus on inclusive care for BIPOC and underserved parents. Comparable in mission (inclusive, person-centered maternal care) and patient segment, with overlapping lifecycle-care scope.

Others

• American Association of Birth Centers (AABC): National membership and accreditation body for freestanding birth centers. Not a commercial peer, but the leading industry association whose membership and standards define the birth-center category WBWC operates in.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ncbirthcenter
• Facebookfacebook.com/womensbirthandwellnesscenter
• LinkedInlinkedin.com/company/ncbirthcenter

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Womens Birth & Wellness Center