Full Swing
Full Swing is a U.S.-based golf simulator technology company whose proprietary systems serve as the exclusive core of the Back Nine indoor golf franchise (100+ venues across 42 U.S. states) and power the TGL professional simulator golf league.
- Company typePrivate
- Founded2000
- HeadquartersWellington, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Full Swing does
Full Swing is a U.S.-based (San Diego) golf simulator technology company that develops high-performance tracking and data-analysis systems used as the core infrastructure for indoor golf venues and professional sports entertainment. Its technology combines real-time shot tracking with AI and machine learning to power both venue operations and consumer-facing experiences. The company's flagship platform powers the Back Nine indoor golf franchise — an exclusive OEM/embedded relationship covering 100+ locations across 42 U.S. states (up from 10 in 2023), with 37 million+ cumulative shots logged — and is the technology foundation for TGL (Tech and Golf League), a professional simulator golf league.
Full Swing's business model is multi-stream. Revenue derives from hardware sales of simulator systems to indoor golf venues and franchises, technology licensing/royalties from franchise partners (most prominently Back Nine), and — most recently — a transaction-based consumer revenue stream via Skill Strike, an AI-powered skill-based gaming product launched in November 2025 that allows users to pay to compete for monetary prizes based on shot accuracy. Go-to-market is primarily OEM-embedded and enterprise field sales rather than direct consumer marketing, with the Back Nine exclusivity providing scaled distribution and TGL providing high-visibility professional validation.
The company serves three primary segments: indoor golf venue operators (its enterprise anchor), golf enthusiasts and gamers seeking skill-based competitive play, and professional golf entertainment ventures. Forward growth is driven by Back Nine's projected expansion to 400+ locations by 2027 across the U.S., Canada, Australia, and the UK, alongside the monetization ramp of Skill Strike.
Note: The firm's structured data describes the golf simulator business above, while firmographics and the fullswing.co.nz website describe an unrelated Wellington, New Zealand vintage dance company. The analysis above is grounded in the substantive business data regarding the golf simulator company.
Full Swing firmographics
Firmographics- Name
- Full Swing
- Legal name
- Full Swing
- Website
- https://fullswing.co.nz
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Full Swing is a U.S.-based golf simulator technology company whose proprietary systems serve as the exclusive core of the Back Nine indoor golf franchise (100+ venues across 42 U.S. states) and power the TGL professional simulator golf league.
- Ownership category
- akta.pro rank
Full Swing industry classification
Industry- Product category
- Dance Instruction
- NAICS
- Sports and Recreation Instruction (611620), Fine Arts Schools (61161)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
Keywords
Where Full Swing is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Full Swing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Skill Strike Gaming Platform: Users pay to compete and can win money based on their shot accuracy, creating a transaction-based revenue stream from competitive gaming on the simulator platform.
- Technology Licensing to Franchisees: Full Swing's simulator technology serves as the core of Back Nine venues, suggesting licensing or supply revenue from franchise partnerships.
- Hardware Sales: Sale of golf simulator systems and technology to indoor golf venues and franchises.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels3 records
Full Swing product offering
Product offeringCore offering
Full Swing is a vintage dance school based in Wellington, New Zealand that teaches partner and solo swing-era dance styles — including Lindy Hop, Balboa, Blues, Vintage Solo Jazz, Tap, and 20th Century Pop — to adults of all skill levels. Classes are delivered at Two Right Feet Dance Studio on Vivian Street through casual drop-in sessions, six-week block courses, private lessons, and periodic themed workshops and social dance events.
Product overview
Full Swing offers a golf simulator technology platform with its core simulator technology integrated into partner venues. The company expanded its portfolio with the launch of Skill Strike, an AI-powered skill-based gaming module that adds competitive gaming with monetary prizes to the simulator experience. The technology serves as the core system for Back Nine's indoor golf franchise network.
Differentiator
Problem solved
Functional benefit
Brands
- Skill Strike: AI-powered, skill-based gaming platform for golf simulator play that allows users to pay to compete and win money based on their shot accuracy.
Products and services
- Casual Class Single drop-in dance class priced at NZD $25, aimed at first-timers, out-of-town visitors, and casual attendees across the swing-era styles taught at Full Swing.
Companies that use Full Swing
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
Full Swing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature1 record
Full Swing partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Back NineflagshipExclusive partnership making Full Swing's simulator technology the core of all Back Nine indoor golf venues. Back Nine has grown from 10 facilities in 2023 to over 100 locations across 42 states, logging more than 37 million shots. The partnership focuses on standardizing high-performance data and software to improve customer engagement and operational efficiency, with plans for further U.S. and international expansion to Canada, Australia, and the UK.
- TGL (Tech and Golf League)coreFull Swing's technology powers TGL (Tech and Golf League), a professional simulator golf league. TGL plans enhancements for its second season including a larger green, updated holes, improved graphics, and upgraded software based on data and feedback from the first season.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Full Swing competitors and assessment
Company assessmentEmerging players
- STEEZY Studio: Online dance instruction platform covering hip-hop, contemporary, and a growing library of social/street styles. Comparable as a dance-skill-learning business, and a potential substitute for the casual-class tier.
Broad incumbents
- Arthur Murray International: Long-established global ballroom and social dance franchise. Comparable as a multi-style, in-person dance instruction business, though it focuses on ballroom/latin rather than vintage swing specifically.
- Fred Astaire Dance Studios: Major international dance instruction chain offering ballroom, Latin, and social dance across hundreds of studios. Comparable on multi-format, in-person social-dance instruction with tiered private/group pricing.
Regional players
- DanceSport NZ: New Zealand national dance sport body representing competitive and social dance at the national level. Comparable as a New Zealand dance ecosystem participant, with overlap in social dance programming and instructor pathways.
- City Academy (London): UK-based performing arts school offering group classes and short courses in dance, acting, and singing. Comparable on the model of community-oriented adult short-course dance instruction, though geographically distinct.
Direct peers
- Swing Patrol: Largest dedicated swing dance school network in the Southern Hemisphere, teaching Lindy Hop, Charleston, and Balboa across multiple cities. Directly comparable as a vintage-swing instruction business operating at a similar community-class model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Full Swing social profiles
Digital presenceFull Swing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Full Swing leadership team
Management profileNumber of profiles
Full Swing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Full Swing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Full Swing
What does Full Swing do?
Full Swing is a vintage dance school based in Wellington, New Zealand that teaches partner and solo swing-era dance styles — including Lindy Hop, Balboa, Blues, Vintage Solo Jazz, Tap, and 20th Century Pop — to adults of all skill levels. Classes are delivered at Two Right Feet Dance Studio on Vivian Street through casual drop-in sessions, six-week block courses, private lessons, and periodic themed workshops and social dance events.
Is Full Swing a public or private company?
Full Swing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Full Swing founded?
Full Swing was founded in 2000. It employs 11 to 50 people.
Where is Full Swing based?
Full Swing is headquartered in Wellington, New Zealand, in the Oceania region.
How does Full Swing make money?
Three revenue lines are on record. Skill Strike Gaming Platform is the primary driver. The others are technology Licensing to Franchisees and hardware Sales.
Who are Full Swing's main competitors?
STEEZY Studio is listed as an emerging player. Broad incumbents are Arthur Murray International and Fred Astaire Dance Studios. Regional players are DanceSport NZ and City Academy (London). Swing Patrol is listed as a direct peer.
Does Full Swing have an API?
No public API is recorded for Full Swing.
What industry is Full Swing in?
Full Swing's product category is Dance Instruction. Its primary akta.pro industry code is EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance). Its NAICS code is 611620 and its SIC code is 7900.