Back Nine Golf
- Company typePrivate
- Founded2021
- HeadquartersSaint George, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Back Nine Golf does
Back Nine Golf is the largest indoor golf franchise in the United States, operating 200 locations across 42 states with 300+ additional sites in development. The company delivers indoor golf experiences through private simulator bays powered by an exclusive partnership with Full Swing, an industry-leading sports technology provider. Each venue offers 24/7 access, real-time swing analytics (ball speed, launch angle, spin rate, dispersion), and a virtual course library that includes Pebble Beach, St. Andrews, TPC Sawgrass, and dozens of other PGA Tour and international championship layouts.
The business model combines multiple revenue streams: individual memberships (monthly subscription with unlimited tee times and guest privileges), pay-per-use tee times for non-members, custom corporate packages (multi-year contracts for client entertainment and employee benefits), private event hosting, tournament entry fees (including the 'Beyond the Grass' national series), and merchandise sales via a dedicated e-commerce platform. Franchisees operate individual venues while Back Nine provides standardized technology, brand, marketing, and operational support.
Customer segments span individual golfers of all skill levels (primary), corporate/business clients seeking entertainment venues, and youth/family programs through camps and clinics. The company logged 37 million+ shots across all locations by February 2026 and is targeting international expansion into Canada, Australia, and the United Kingdom, with projections of 400+ locations by 2027.
Back Nine Golf firmographics
Firmographics- Name
- Back Nine Golf
- Legal name
- Back Nine Golf
- Website
- https://TheBackNineGolf.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Back Nine Golf industry classification
Industry- Product category
- Indoor Golf Entertainment
- NAICS
- Golf Courses and Country Clubs (713910), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Golf Courses & Golf Facilities (MPAKAEAD)
- akta.pro secondary industry
- Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)
Keywords
Where Back Nine Golf is headquartered
LocationHeadquarters
- HQ city
- Saint George
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Back Nine Golf business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations
Revenue model
- Individual Memberships: Monthly subscription memberships offering 24/7 access, unlimited tee times, guest privileges, and store discounts. Most popular 'Birdie' tier provides balance of flexibility, access, and value.
- Pay-Per-Use Tee Times: Non-members can book tee times at hourly rates. No membership required to enjoy indoor golf. Pricing varies by location.
- Corporate/Business Packages: Custom corporate packages including advertising opportunities, client entertainment capabilities, and employee benefits. Targets business professionals seeking entertainment venues for clients and team building.
- Event Hosting: Private event hosting for birthdays, corporate gatherings, and casual get-togethers with catering options and private simulator bays.
- Merchandise Sales: Online store (backnine.store) selling golf merchandise with member discounts up to 30% off.
- Tournament Entry Fees: Prize-based tournament events including BTG Spring Series, Back Nine Legends, BTG Fall Series, and Back Nine U.S. Open. Year-round national tournament series connects simulator golf with outdoor performance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual membership with 24/7 access and member benefits |
| Subscription | Multi-year contract | Custom corporate packages for business clients and employee benefits |
| Usage-based | Pay-as-you-go | Pay-per-use access for non-members |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Back Nine Golf product offering
Product offeringCore offering
Back Nine Golf operates a franchise of indoor golf centers equipped with Full Swing simulator technology, offering private bays accessible 24/7 for play, practice, and competition on world-renowned virtual courses. The company generates revenue through individual and corporate memberships, pay-per-use tee time bookings, event hosting, tournaments, camps/clinics, and an online merchandise store.
Product overview
Back Nine Golf operates a franchise of indoor golf simulator venues powered by Full Swing technology, offering private bays accessible 24/7 for play, training, and competition. The core offering consists of Full Swing simulator bays where members and guests can play world-renowned courses. The company supplements its core simulator product with Individual and Corporate membership tiers, national tournament programs (including the Beyond the Grass series), camps and clinics for training, and event hosting services for private gatherings.
Differentiator
Problem solved
Functional benefit
Products and services
- Indoor Golf Simulator Bays
Quantifiable outcome
- 45-minute to 1-hour 18-hole rounds for time efficiency vs traditional golf
- +2 more outcomes
Companies that use Back Nine Golf
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Back Nine Golf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Back Nine Golf partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Full SwingcoreExclusive partnership making Full Swing's industry-leading golf simulator technology the core of all Back Nine venues. Full Swing is recognized as an industry leader in sports technology. This partnership combines Full Swing's cutting-edge simulator technology with Back Nine's standardized franchise model, positioning the collaboration as a standard-setter for the indoor golf experience.
Scale indicators7 records
Recent moves9 records
Expansion highlights4 records
Back Nine Golf competitors and assessment
Company assessmentEmerging players
- Big Shots Golf: Big Shots Golf is a family-focused indoor golf entertainment venue chain. It targets a similar casual and family demographic as Back Nine, including youth programming, but is smaller in scale and operates a different venue format.
- AboutGolf: AboutGolf is an indoor golf simulator technology company with select venue partnerships. It is an emerging player providing competing simulator hardware and content to golf entertainment operators, including potential competitors to Back Nine's Full Swing-powered venues.
Direct peers
- Five Iron Golf: Five Iron Golf operates ~35 urban indoor golf venues in the US with full bars, food, and simulator bays. It targets a similar casual-to-enthusiast golfer segment and competes for franchisee talent, urban real estate, and corporate event revenue.
- X-Golf: X-Golf operates ~140 indoor golf simulator venues globally with a comparable franchise-style model. It is the most directly comparable competitor to Back Nine, frequently cited in Back Nine's own positioning as the second-largest indoor golf franchise in the US.
Broad incumbents
- Topgolf: Topgolf operates large multi-level golf entertainment complexes (driving-range style) across the US and internationally. While broader in scale, demographics, and venue format, Topgolf is a major incumbent competing for the same off-course golf entertainment wallet and corporate event budgets.
- GOLFZON: GOLFZON is the global leader in indoor golf simulation technology and operates its own chain of indoor golf venues, particularly in Korea and Asia. It is a broad incumbent competing on simulator quality, content library, and venue network scale against Back Nine's Full Swing-powered offering.
- Drive Shack: Drive Shack is a publicly-traded owner-operator of golf entertainment venues (formerly under the Puttery brand). It competes with Back Nine for the corporate events, group outings, and casual entertainment customer segments, though with a different venue format.
Others
- TruGolf: TruGolf manufactures golf simulator hardware and software and operates its own retail/showcase locations. It is an enabling technology competitor to Full Swing and could be a substitute supplier for any indoor golf operator.
- Full Swing: Full Swing is Back Nine's exclusive simulator technology partner and a recognized industry leader in sports technology. It supplies the hardware and content platform that powers every Back Nine venue, making it an enabling supplier rather than a direct venue competitor.
- Foresight Sports: Foresight Sports is a leading golf simulator and launch monitor manufacturer. It supplies competing simulator technology to indoor golf venues and is a potential alternative technology partner to Back Nine's Full Swing exclusivity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Back Nine Golf social profiles
Digital presenceBack Nine Golf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Back Nine Golf leadership team
Management profileNumber of profiles
Profiles1 record
Back Nine Golf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Back Nine Golf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Back Nine Golf
What does Back Nine Golf do?
Back Nine Golf operates a franchise of indoor golf centers equipped with Full Swing simulator technology, offering private bays accessible 24/7 for play, practice, and competition on world-renowned virtual courses. The company generates revenue through individual and corporate memberships, pay-per-use tee time bookings, event hosting, tournaments, camps/clinics, and an online merchandise store.
Is Back Nine Golf a public or private company?
Back Nine Golf is a private company. It is classified as unknown and is currently operating.
When was Back Nine Golf founded?
Back Nine Golf was founded in 2021. It employs 1 to 10 people.
Where is Back Nine Golf based?
Back Nine Golf is headquartered in Saint George, United States, in the North America region.
How does Back Nine Golf make money?
Six revenue lines are on record. Individual Memberships are the primary driver. The others are pay-Per-Use Tee Times, corporate/Business Packages, event Hosting, merchandise Sales and tournament Entry Fees.
Who are Back Nine Golf's main competitors?
Emerging players on record are Big Shots Golf and AboutGolf. Direct peers are Five Iron Golf and X-Golf. Broad incumbents are Topgolf, GOLFZON and Drive Shack. Others are TruGolf, Full Swing and Foresight Sports.
Does Back Nine Golf have an API?
No public API is recorded for Back Nine Golf.
What industry is Back Nine Golf in?
Back Nine Golf's product category is Indoor Golf Entertainment. Its primary akta.pro industry code is MPAKAEAD, Golf Courses & Golf Facilities, with a secondary code of CRAMABAG, Golf Equipment, Apparel & Pro Shop Retail. Its NAICS code is 713910 and its SIC code is 7900.