What CrossReach does

CrossReach is a Scottish-registered charity (legally the Social Care Council of the Church of Scotland), founded in 1869 and headquartered in Edinburgh, that delivers social care services across Scotland through four operational divisions: Adult Care Services (counselling, homelessness support, learning disabilities, mental wellbeing, offending and prison visiting, substance use), Older People Services (care homes, specialist dementia care across seven dedicated homes, day care, respite care, self-directed support, family support), Children & Families Services (disability and additional support needs, early years, prison visiting support, residential care and education at the Erskine Waterfront Campus), and Counselling Services (general adult, children and young people, perinatal/Bluebell, addiction and recovery, workplace and student counselling, and therapeutic training). The organisation's revenue model is a hybrid of statutory commissioning from Scottish local authorities (the largest stream), charitable donations and legacies (supplemented by fundraising events such as Kiltwalk and corporate partnerships), and modest self-pay pathways (notably Perinatal Counselling at £60 per 50-minute session). Services are distributed through local authority referrals, self-directed support frameworks, direct delivery at 13+ documented physical locations across Scotland, an e-commerce shop (shop.crossreach.org.uk), and digital donation platforms integrated with Stripe and JustGiving.

The organisation's technology footprint is conventional rather than technology-led: standard business operations and web-based service delivery platforms, with Stripe payment processing for the online shop and donation flows, and no public API, SDK, mobile application, or AI/ML capability disclosed. CrossReach operates a wholly-owned trading subsidiary (CrossReach Trading Ltd.) and is governed by an 11-member Board led by Convener Dr Mike Cantlay OBE, with John Cooper appointed in 2026 to succeed retiring CEO Viv Dickenson. Key competitive differentiators include 150+ years of brand heritage as the Church of Scotland's social care arm, pioneering status in Scottish specialist dementia care (first dedicated home in 1983), COSCA Recognition Scheme accreditation for counselling services, and a relational/attachment-informed practice model — together producing strong reputation and embedded statutory relationships as the principal economic moat rather than any proprietary technology.

Name

CrossReach

Legal name

Social Care Council of the Church of Scotland

Website

https://crossreach.org.uk

Company type

Private

Founded year

1869

Operating status

Operating

Headcount range

501–1,000 employees

Short description

CrossReach is a Scottish charity (Social Care Council of the Church of Scotland, founded 1869) delivering social care across three populations — adults, older people, and children and families — plus counselling services, through 13+ locations Scotland-wide, funded primarily by local authority contracts and charitable donations.

Ownership category

akta.pro rank

Product category

Social Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Community Resources, Social Services & Transportation Coordination (HLADALAK)

Keywords

• Social care services
• Residential care homes
• Specialist dementia care
• Counselling services
• Substance use recovery

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Local Authority / Statutory Funding: Primary funding source from local authorities across Scotland for social care services provided to adults, children, and older people.
2. Donations and Fundraising: Charitable donations from individuals, corporate partners, and fundraising events including Kiltwalk, golf tournaments, cycling events, and general appeal campaigns.
3. Self-Funded Services: Some counselling services offered on a self-pay basis, such as the Perinatal Counselling service at £60 per session, alongside donation-funded pathways.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

CrossReach is a Scottish social care charity that delivers residential care homes, specialist dementia care, counselling, substance use recovery, homelessness support, learning disabilities support, and children & family services across Scotland. Services are accessed via local authority referrals, self-directed support pathways, or direct self-pay (e.g., £60 per counselling session) and are delivered through a network of physical care locations and community programmes.

Product overview

CrossReach is a social care charity operating as the Social Care Council of the Church of Scotland since 1869. It provides a comprehensive portfolio of care and support services organized into three main divisions: Adult Care Services (counselling, homelessness, learning disabilities, mental wellbeing, offending support, substance use), Older People Services (care homes, dementia care, day care, respite), and Children & Families Services (disability support, early years, residential care, education). Its Counselling Services division offers specialized programmes including Addiction and Recovery, Perinatal (Bluebell), and general adult counselling. The organization also operates an e-commerce shop, online donation platform, and fundraising events programme. Services are delivered through specialist teams across multiple locations in Scotland.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Care Services Comprehensive support services for adults in Scotland including counselling, homelessness services (prevention and move-on accommodation), learning disabilities support (day opportunities, residential care, support at home), mental wellbeing services (community groups, support at home), offending and prison visiting support, self-directed support, and substance use services (accommodation, counselling, family support, residential rehabilitation, support at home).
• Older People Services Care services for older people in Scotland including care homes, day care, specialist dementia care homes, respite care, self-directed support, family support services, and the Heart for Art creative programme for people with dementia.
• Children & Families Services Support services for children and families in Scotland including disability and additional support needs (community activities, day opportunities, residential short breaks), early years programmes (Daisy Chain Early Years Project), prison visiting support, and residential care & education (children's houses, education services at Erskine Waterfront Campus).
• Counselling Services Professional counselling services in Scotland, accredited by COSCA, including general adult counselling, children and young people counselling, pregnancy and early years (perinatal) counselling, addiction and recovery counselling, workplace and student counselling, and therapeutic training/CPD. Services are delivered across Edinburgh (Simpson House), Glasgow (Tom Allan Centre, Rainbow House), and Inverness.
• Dementia Care Homes Seven dedicated dementia care homes across Scotland including Adams House (Elderslie), Cameron House, Cumnor Hall, St Margaret's House, The Elms, and Williamwood House, with Dementia Ambassadors in every service and innovative programmes such as Namaste Care, Playlist for Life, Oomph! exercise classes, and Heart for Art.
• Perinatal Counselling (Bluebell) Specialist counselling support for expectant and new mothers, fathers, and carers in Glasgow with children up to 3 years old, offered through both donation-funded and self-funded (£60 per 50-minute session, minimum 6 sessions recommended) pathways.
• Addiction and Recovery Counselling Confidential counselling services for individuals dealing with addiction and recovery, delivered at Simpson House (Edinburgh), Inverness, and the Tom Allan Centre/Rainbow House (Glasgow), including specialist support during and after residential recovery programmes.
• Education Services (Erskine Waterfront Campus) Safe, supportive alternative to mainstream education from CrossReach's campus in Erskine, focusing on literacy, numeracy, and wellbeing with personalised learning approaches for looked-after children and young people.
• Tayside Support Services Practical support and advice for adults in Dundee recovering from drug use, offering financial advice, employment support, and housing information at The Friary, Tullideph Road, Dundee.
• Heart for Art Programme Creative arts programme for people with dementia, part of CrossReach's specialist dementia services to enrich and enhance quality of life for residents.
• Online Shop E-commerce shop operated by CrossReach Trading Ltd for merchandise and goods, with payments processed securely through Stripe, used to generate additional revenue for charitable services.
• Donation Platform Online donation facility accepting one-time and regular donations, processed through Stripe payment processor, with JustGiving integration for fundraising campaigns.

Quantifiable outcome

• 89% of clients showed improvements to their psychological health in 2024
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor and core.

• MacKay & InglisminorGTM or Marketing PartnerCorporate partner contributing to CrossReach through various support mechanisms including volunteering and fundraising activities.
• Arnold ClarkminorGTM or Marketing PartnerCorporate partner supporting CrossReach through workplace fundraising, volunteering, and matched giving programmes.
• Scottish Women's Premier LeagueminorGTM or Marketing PartnerSports partnership raising awareness and funds for CrossReach services.
• Lloyds Banking GroupminorGTM or Marketing PartnerCorporate partner engaged in volunteering, fundraising, and strategic initiatives supporting CrossReach.
• M&D Green PharmaciesminorGTM or Marketing PartnerCorporate partner supporting CrossReach through community engagement and fundraising activities.
• Clyde Football ClubminorGTM or Marketing PartnerSports partnership raising visibility and funds for CrossReach services.
• Oomph! (Our Organisation Makes People Happy)minorStrategic or Co-development PartnerSocial enterprise partnership providing exercise classes to music for residents with dementia, improving mobility, communication, and mental wellbeing.
• Bike for GoodminorStrategic or Co-development PartnerPartnership enabling people in recovery to access cycling and enjoy physical and mental health benefits through outdoor activity.
• The GuildminorStrategic or Co-development PartnerLong-standing Church of Scotland-affiliated support group contributing to CrossReach's fundraising and community engagement.
• BarnardosminorStrategic or Co-development PartnerCollaboration partner in Perth Prison Visitors Centre providing support and advice for families of prisoners.
• Scottish Prison ServiceminorStrategic or Co-development PartnerPartner in Perth Prison Visitors Centre operating within HMP Perth facility.
• Perth & Kinross CouncilminorStrategic or Co-development PartnerLocal authority partner in the Perth Prison Visitors Centre collaboration.
• NHS TaysideminorStrategic or Co-development PartnerHealth board partner in the Perth Prison Visitors Centre collaboration.
• Aberlour's The Burrow Mother and Child Recovery HouseminorStrategic or Co-development PartnerPartnership providing perinatal counselling services within The Burrow recovery house.
• Church of ScotlandcoreStrategic or Co-development PartnerParent organisation - CrossReach is the Social Care Council of the Church of Scotland, operating since 1869 to deliver social care 'in Christ's name'.

Scale indicators7 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Barnardo's: UK's largest children's charity, delivering residential care, fostering, and family support services including a formal collaboration with CrossReach at the Perth Prison Visitors Centre. Comparable in children's residential care and education services operated by CrossReach at Erskine.
• Sue Ryder: Major UK health and social care charity running hospices, care homes, and bereavement support services across Britain. Comparable in non-profit care home model and faith-agnostic charitable structure, though operates at greater scale and broader UK footprint than CrossReach.
• Methodist Homes (MHA): UK-wide charitable provider of care homes, retirement living, and community support for older people, rooted in Methodist values. Closely parallels CrossReach's faith-based care home model for older people and dementia care, though operates at significantly larger UK-wide scale.

Direct peers

• Cyrenians: Edinburgh-headquartered charity working to prevent homelessness, support people in recovery from substance use, and deliver community-based social care. Overlaps with CrossReach's homelessness and substance use services across central Scotland.
• Scottish Association for Mental Health (SAMH): Scotland's largest mental health charity, providing community-based mental health services, support, and information across Scotland. Most directly comparable peer given shared Scottish geography, similar non-profit operating model, and overlap in counselling and adult mental wellbeing services.
• Quarriers: Scottish charity providing residential care, support services, and specialist accommodation for children, adults with disabilities, and people with complex needs. Similar non-profit model, comparable residential care homes for older people, and shared services for people with learning disabilities across Scotland.
• Alzheimer Scotland: Scotland's leading dementia charity, providing specialist dementia support, day services, and care infrastructure including the Dementia Resource Centres. Overlaps with CrossReach's specialist dementia care homes and dementia ambassador programmes in the same Scottish geography.
• Penumbra: Edinburgh-headquartered mental health charity operating supported accommodation, community outreach, and self-directed support services across Scotland. Comparable in service mix (mental wellbeing, accommodation support, self-directed support) and the Scottish non-profit operating model used by CrossReach.
• Turning Point Scotland: Scottish social care charity providing support for people with learning disabilities, mental health issues, substance use problems, and homelessness. Direct overlap with CrossReach's adult services portfolio including learning disabilities, substance use recovery, and homelessness services.
• Aberlour Children's Charity: Scotland-based children's charity providing residential care, family support, and recovery services including the Burrow Mother and Child Recovery House (a CrossReach partner). Comparable in Scottish non-profit model and overlap in family support and substance use recovery services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/crossreach
• YouTubeyoutube.com/channel/UC4ylRpzhvbEzTNWO50PydPQ
• Facebookfacebook.com/CrossReach1869
• LinkedInuk.linkedin.com/company/crossreach
• Instagraminstagram.com/crossreachcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CrossReach