Clyde FC

What Clyde FC does

Clyde FC is a Scottish professional football club founded in 1877, making it one of the oldest professional clubs in the world. The club is uniquely structured as a fan-owned Community Interest Company with 623 owners, and competes in the SPFL William Hill League Two, the fourth tier of Scottish senior football. Clyde plays its home matches at New Douglas Park in Hamilton on a temporary basis, while actively evaluating a return to Glasgow across potential sites including Crownpoint, Alexandra Park and Stepford Football Centre. The club has won three Scottish Cups, anchoring deep historical brand equity within Scottish football culture.

The club's commercial product comprises matchday ticketing and season tickets, hospitality under the Club 1877 banner, sponsorship inventory (front-of-shirt with Cameron Event Logistics, shorts with BestBettingSites.co.uk), the Bully Wee Fund community finance initiative, the Clyde Lottery, Clyde TV streaming for international audiences, merchandise, and recurring fan ownership fees. Squad assets were refreshed for the 2026/27 season via signings of Chris Inglis, Bobby Kiltie and Thomas Cruden, alongside participation in the Premier Sports Cup and KDM Evolution Trophy.

Clyde monetizes through a diversified but small-scale mix of matchday, membership, sponsorship, media and community-funding channels. Distribution is supported by a modest social footprint (approximately 16.7k Twitter, 5.6k Facebook, 3.8k Instagram followers) and global streaming reach via Clyde TV, which together extend the supporter base beyond the Hamilton/Glasgow catchment. The CIC ownership structure aligns governance and capital with the supporter base, while operational scale and commercial reach remain constrained by League Two status and temporary home-ground arrangements.

Name

Clyde FC

Legal name

Clyde Football Club

Website

https://clydefc.co.uk

Company type

Private

Founded year

1877

Operating status

Operating

Headcount range

101–250 employees

Short description

Clyde FC is a fan-owned Scottish professional football club founded in 1877, competing in SPFL League Two and generating revenue through ticketing, hospitality, sponsorship, streaming, lottery and community funding for its supporter-owner base.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), League-Owned Media Networks (e.g., NFL/MLB/NBA/Club Channels) (MPABAJAC)

Keywords

• Professional football club
• Matchday ticketing
• Fan ownership
• Matchday hospitality
• Live sports streaming

Headquarters

HQ city

Cumbernauld

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue from individual match tickets for league and cup matches at New Douglas Park. Adults £17, concessions £14, under-18s £10, under-12s £5 for league matches.
2. Season Tickets: Annual season ticket sales covering all SPFL William Hill League 2 home matches. Adults £260, Over 65 £200, 18-21 £100, Under-18 £50, Under-12 free with adult/over-65 ticket.
3. Club 1877 Hospitality Memberships: Premium matchday hospitality memberships (Gold and Silver tiers) providing access to all home league matches with hospitality services, reserved seating, and additional benefits.
4. Kit Sponsorship: Home and away kit sponsorship packages priced at £150+VAT per player per season, with brand placement on player shirts.
5. Commercial Partnerships: Pitch side advertising (£1,000+VAT per season), matchday sponsorship (£695+VAT), match ball sponsorship (£275+VAT), and programme advertising (from £250+VAT).
6. Shorts Sponsorship: BestBettingSites.co.uk sponsors both home and away shorts for the 2026/27 season.
7. Clyde Lottery: Weekly lottery operated by Clyde Supporters' Trust. Jackpot starts at £1,000 minimum, increases by £250 weekly if not won, up to maximum £20,000. Runs 43 weeks annually.
8. Bully Wee Fund: Weekly subscription fund at £5 per week for 42-week season. 50% of funds collected go to player budget, 50% fund prize draws at home matches.
9. Matchday Hospitality: Hosted hospitality experience at £60 per person inclusive of VAT, including food, drinks, player appearances, and reserved seating.
10. Clyde TV Streaming: International streaming service for overseas supporters. Season Pass £250, 30-Day Home Pass £20, 30-Day Away Pass £20. UK pay-per-view also available.
11. Fan Ownership: Annual ownership subscriptions at £60 per year or £5 per month with optional additional donations. 623 owners currently registered.
12. International Fan Ownership: International ownership option at $80 per year for adult, $10 per year for under-18, enabling global fan participation in club ownership.
13. Merchandise Sales: Online club shop and matchday retail sales of official Clyde FC merchandise including replica kits and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels10 records

Core offering

Clyde FC is a professional Scottish football club competing in SPFL William Hill League 2 that sells live matchday entertainment through ticket sales, season tickets, premium hospitality memberships (Club 1877), and matchday sponsorship packages. It also generates revenue from Clyde TV live streaming for international supporters, the weekly Clyde FC Lottery, the Bully Wee Fund player-budget subscription, official merchandise, corporate and pitchside sponsorship, and a global fan ownership programme. The club operates as a fan-owned Community Interest Company with 623 registered owners.

Product overview

Clyde FC operates as a Scottish professional football club competing in SPFL League Two, offering a portfolio of fan-facing products and services centered around matchday experiences and supporter engagement. The core offerings include Clyde TV (live streaming service), Clyde FC Lottery (weekly fundraising lottery), Bully Wee Fund (player budget subscription), Club 1877 (premium hospitality memberships), Season Tickets, and various matchday sponsorship packages. The club also operates a global fan ownership programme through Clyde FC Worldwide, allowing international supporters to become co-owners. Revenue-generating products span ticketing (via TicketCo), hospitality, corporate/media sponsorship, player shirt sponsorship, and the mascot programme. The club's community foundation extends reach through youth programmes and social initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Clyde TV: Official live streaming service of Clyde Football Club broadcasting home and away matches to supporters worldwide.
• Clyde FC Lottery
• Bully Wee Fund
• Club 1877
• Clyde F.C. Worldwide

Products and services

• Clyde TV Live Streaming Official live streaming service broadcasting every home match live along with almost every away fixture, delivering over 50 live matches each season to international supporters. Offers Season Pass at £250 and 30-Day Home/Away passes at £20.
• Matchday Admission Tickets Individual match tickets for league and cup matches at New Douglas Park. Adults £17, Concessions £14, Under-18s £10, Under-12s £5. Sold via TicketCo online and turnstile sales on matchdays.
• Season Tickets 2026-27 Annual season tickets covering all SPFL William Hill League 2 home matches. Adult £260, Over 65 £200, 18-21 £100, Under-18 £50, Under-12 free with adult/over-65 ticket. Benefits include priority cup ticket access.
• Club 1877 Hospitality Memberships Premium matchday hospitality memberships with two tiers covering all 18 home league matches. Gold tier includes hospitality, 4 inclusive drinks, half-time refreshments, reserved parking, player appearances, Q&A, and Player of the Match presentation. Silver tier provides access to Club 1877 with cash bar facilities.
• Matchday Hospitality Hosted hospitality experience at £60 per person inclusive of VAT. Includes pre-match soup and sandwiches, 5 inclusive drinks, half-time pies, first-team player visit, post-match manager and Player of the Match visit, reserved seating, programme, and parking.
• Bully Wee Fund Supporter subscription fund at £5 per week for a 42-week season via GoCardless direct debit. 50% of funds go to the first team player budget, 50% fund prize draws at home matches. Up to 5 entries per person allowed.
• Clyde FC Lottery Weekly lottery operated by Clyde Supporters' Trust and licensed under the Lotteries and Amusements Act 1976. Players select four numbers from 1-25. Jackpot starts at £1,000 minimum, increases by £250 weekly to a maximum of £20,000. Runs for 43-45 weeks annually. 3 correct numbers wins £25.
• UK Fan Ownership Programme Annual ownership subscription at £60 per year or £5 per month with optional additional donations (£5, £15, £25, £45, £95 per month). Under-16 ownership £5 per year. Provides voting rights and governance participation in the CIC.
• Clyde FC Worldwide International Ownership International fan ownership programme enabling global supporters to become equal co-owners of the club. Adult ownership $80/year, Under-18 $10/year. Includes voting rights, digital share certificate, owners forum access, and merchandise priority. Multi-currency support (USD, GBP, EUR, CAD, AUD).
• Match Sponsorship Packages Matchday sponsorship options. Match Sponsor at £695+VAT includes branding, hospitality for 4 guests, signed shirt, PA announcements, and social media coverage. Match Ball Sponsor at £275+VAT includes signed ball, hospitality for 2 guests, and PA announcement.
• Player Shirt Sponsorship Sponsorship of individual player shirts on home or away kits at £150+VAT per player per season. Includes signed shirt at season end, programme and website recognition, and social media announcement.
• Corporate & Media Sponsorship Advertising opportunities including pitchside advertising boards (£1,000+VAT per season, visible 365 days at Hamilton Community Stadium), match programme advertising (from £250+VAT), website sponsorship, events sponsorship, and Twitter Goal Alert Sponsor.
• Match Mascot Package Free mascot experience for young supporters aged 12 and under during the William Hill League Two season. Includes pre-game stadium tour, meet and greet with squad and manager, pitch-side kickabout, leading teams out, and coin toss participation.
• Official Club Merchandise Online club shop and matchday retail sales of official Clyde FC merchandise including replica kits and accessories. Sold via Shopify storefront and physical shop at New Douglas Park.
• UK Pay-Per-View Streaming 48-hour pass for UK streaming via Premier Sports at £9.99 for selected matches, operating under UEFA broadcasting regulations.

Quantifiable outcome

• 623 CIC owners currently registered
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

24 partnerships are on record, tiered core, supporting and minor.

• Cameron Event LogisticscoreGTM or Marketing Partner · 1 July 2025Kit sponsor and front-of-shirt sponsor for home and away kits. Extended partnership to become front-of-shirt sponsor for 2026/27 season. Logo appears on club website as primary kit sponsor.
• BestBettingSites.co.ukcoreGTM or Marketing Partner · 1 July 2025Shorts sponsor for both home and away kits. Partnership renewed for 2026/27 season, expanding from first season's initial arrangement.
• IWSsupportingGTM or Marketing Partner · 1 July 2024Kit partner providing equipment and apparel for the club.
• OnlySport/PumasupportingChannel Partner/ Reseller/ DistributorOfficial kit supplier providing replica and training kits for supporters.
• TicketCocoreTechnology or IntegrationOfficial ticketing partner for online ticket sales, season tickets, and streaming access. Provides TicketCo Wallet app for mobile ticket storage.
• Clyde FC Community FoundationcoreStrategic or Co-development PartnerCommunity charity delivering youth football programmes, health initiatives, disability football, and social inclusion projects. Working with Glasgow City Council on relocation project.
• Clyde Supporters' TrustcoreStrategic or Co-development PartnerOperates the Clyde FC Lottery and administers club ownership programme. Registered with Glasgow City Council under Lotteries and Amusements Act 1976.
• CrossreachsupportingGTM or Marketing PartnerCommunity partner organisation featured on club website as part of community initiatives.
• AES ManagementsupportingGTM or Marketing PartnerCommercial partner featured on club website partners page.
• Sky SportssupportingGTM or Marketing PartnerMedia partner providing coverage of Scottish football.
• Premier SportssupportingGTM or Marketing PartnerBroadcasting partner for Scottish Cup and League Cup matches, including UK streaming PPV service for selected matches at £9.99.
• BetMGMsupportingGTM or Marketing PartnerGaming partner featured on club website.
• William HillsupportingGTM or Marketing PartnerLeague sponsor for SPFL William Hill League 2 division in which Clyde competes.
• Glasgow Football AssociationsupportingGTM or Marketing PartnerGoverning body partnership for football administration.
• Scottish FAsupportingGTM or Marketing PartnerGoverning body membership with club licensing requirements.
• MatchwinnersupportingChannel Partner/ Reseller/ DistributorLicensed merchandise partner for official Clyde FC products.
• The Terrace StoresupportingChannel Partner/ Reseller/ DistributorOfficial merchandise retailer for Clyde FC products.
• Glencairn CrystalminorGTM or Marketing PartnerCrystal awards partner for club memorabilia and awards.
• Smokey Trotters KitchenminorGTM or Marketing PartnerCatering partner for matchday food offerings.
• Official FirepitsminorGTM or Marketing PartnerMerchandise partner for official Clyde FC branded fire pits.
• End Sexual Misconduct In Sport (ESMS)supportingOthersCharitable initiative partner for safeguarding and wellbeing policies.
• GoCardlesssupportingTechnology or IntegrationPayment processing partner for Bully Wee Fund weekly subscriptions. Provides direct debit collection each Friday.
• Lat Pay SolutionssupportingTechnology or IntegrationNew payments partner for Clyde Lottery online platform, providing more reliable and efficient service.
• DevontosupportingTechnology or IntegrationWebsite developer who upgraded the Clyde Lottery online platform system.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• FC United of Manchester: Famous fan-owned English football club founded on supporter-ownership principles similar to Clyde's CIC structure. Comparable model peer — both rely on member subscriptions, community fundraising, and democratic governance rather than private investor capital.
• Stenhousemuir FC: Direct SPFL League Two peer. Operates in the same division as Clyde with similar small-town community identity, comparable matchday economics, and overlapping corporate sponsorship categories, making it a directly comparable competitor for sponsors, players, and supporters.
• Annan Athletic FC: Direct SPFL League Two competitor in the 2026/27 season. Plays in the same Scottish fourth-tier division as Clyde, with comparable community-rooted fan base and scale; both clubs competed in the recent Premier Sports Cup group stage matches referenced in Clyde's news feed.
• Dumbarton FC: Scottish lower-league football club historically competing in the SPFL Championship/League One, providing a useful near-comparable for Clyde's potential promotion trajectory. Operates a similar matchday ticketing, hospitality, and sponsorship-driven commercial model in west-central Scotland.
• East Stirlingshire FC: Lower-tier Scottish football club based in the central belt near Clyde. Operates with similar community engagement, matchday-focused revenue, and a comparable on-pitch product relevant to Clyde's recruitment and competitive landscape.
• Stranraer FC: Direct SPFL League Two competitor. Small Scottish football club with a similar community-ticketing, sponsorship-dependent revenue model to Clyde; both compete for the same broadcast, sponsorship, and supporter mindshare in Scottish lower-league football.

Emerging players

• AFC Wimbledon: Fan-owned English football club operating a supporter-trust ownership model analogous to Clyde's CIC. Although operating at a higher competitive level (EFL), AFC Wimbledon represents a structural model peer for community-owned football businesses seeking growth.
• Exeter City FC: English football club majority-owned by the Exeter City Supporters' Trust, with a fan-ownership and community-wealth-building model closely aligned to Clyde's CIC approach. Comparable in emphasizing supporter governance and diversified community-facing revenue streams.
• Chester FC: Fan-owned community football club reformed in 2010 by supporters, operating with a membership and supporter-ownership structure parallel to Clyde's CIC. Both rely on volunteer-led governance, community sponsorship, and grassroots supporter engagement.
• Ebbsfleet United FC: Fan-owned English football club with MyFootballClub-style supporter membership model. Operates with similar small-club economics, subscription-driven revenues, and community ownership philosophy as Clyde's CIC structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@clydefootballclub
• Xx.com/clydefc
• Facebookfacebook.com/ClydeFC

Revenue estimate

Valuation estimate

Number of profiles

Profiles28 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clyde FC