Buiten & Associates

What Buiten & Associates does

Buiten & Associates is a privately held insurance brokerage headquartered in Grand Rapids, Michigan, founded in 1935 and operating with 11-50 employees per the firmographic record. The firm provides a comprehensive range of insurance products and services for both individuals and businesses, functioning as an intermediary that places coverage with insurance carriers across personal and commercial lines typical of a community-focused retail agency.

The business model follows the standard retail insurance brokerage construct: revenue is generated through commissions and fees on policies placed with carriers, with pricing determined by individual risk assessments, coverage requirements, and carrier appointments rather than published rate cards. The firm is reached via its website (buiteninsurance.com) and presumably through local office channels, and serves a West Michigan customer base spanning personal lines (home, auto, life-adjacent) and small-commercial lines.

A material data caveat applies: a large share of the source block attributed to this company describes Brown & Brown, Inc. (NYSE: BRO), a publicly traded, multi-national insurance brokerage founded in 1939 with thousands of employees and operations across the US, Canada, Ireland, and the UK. Per the input's own legal_name and company_type fields, that content refers to a different legal entity. Consequently, the analytical signals above (products, geographies, market segments, technology, and growth indicators) that pertain to Brown & Brown have been excluded from this description of Buiten & Associates, and the analysis is grounded in the firmographic identity and the directly attributable firm-level facts.

Name

Buiten & Associates

Legal name

Brown & Brown

Website

https://buiteninsurance.com

Company type

Public

Founded year

1939

Operating status

Operating

Headcount range

11–50 employees

Short description

Buiten & Associates is a privately held, Grand Rapids, Michigan-based insurance brokerage founded in 1935 that places personal and commercial insurance products and services for individuals and businesses through a staff of 11-50.

Ownership category

akta.pro rank

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Brokerage Commissions: Revenue generated through commissions on insurance policies placed with insurance carriers for property & casualty, employee benefits, and personal lines coverage. The company acts as an intermediary between insurance buyers and insurance providers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Buiten & Associates is an insurance brokerage and risk management firm providing a comprehensive range of insurance products and services for individuals and businesses. The firm places insurance coverage with carriers across property and casualty, employee benefits, and personal lines, supported by consulting, captive insurance, cyber insurance, environmental liability, executive liability, and risk management services.

Product overview

Brown & Brown is an insurance and risk management brokerage offering a comprehensive portfolio of insurance and consulting solutions. The company provides four core product lines: Property & Casualty Insurance, Employee Benefits, Personal Insurance, and Consulting services. These are delivered through a network of specialized solutions including Captive Insurance, Cyber Insurance, Environmental Liability Insurance, Executive Liability Insurance, Financial and Wealth Services, Multinational Liability Insurance, Personal Lines Insurance, Property Insurance, Risk Management Services, Surety Bonds, and Trade Credit Risk Solutions. The Consulting division offers specialized services in Actuarial Services, Healthcare Claims Audit, Health and Welfare, Mergers and Acquisitions, Pharmacy, and Retirement Benefits. Brown & Brown serves industries including Agriculture, Construction, Dealer Services, Entertainment, Financial Services, Healthcare, Hospitality, Marine, Real Estate, Technology and Data Centers, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Property & Casualty Insurance Commercial insurance solutions designed to help organizations manage risk, protect assets, and support ongoing operations, including property, casualty, workers' compensation, general liability, auto liability, excess liability, product recall, and casualty analytics.
• Employee Benefits Group benefits programs that support employees while balancing cost considerations, compliance needs, and organizational priorities, including administration, compliance support, population health, pharmacy benefits, voluntary benefits, Medicare, employer stop loss, and absence management.
• Personal Lines Insurance Personal insurance coverage for individuals and families including homeowners, auto, umbrella and personal excess liability, flood, boats/yachts, private client specialty, family office, and private collections coverage.
• Risk Management Services Risk management solutions including loss control, safety services, risk analytics, workers' compensation management, claims advocacy, and professional safety training to help clients mitigate and manage operational risks.
• Cyber Insurance Insurance coverage solutions for cyber risk and digital threats, helping organizations address exposure to data breaches, ransomware, and other cyber-related liabilities.
• Captive Insurance Solutions Alternative risk financing solutions through captive insurance arrangements, enabling organizations to self-insure specific risks and tailor coverage beyond standard markets.
• Environmental Liability Insurance Coverage for pollution legal liability, remediation cost cap, secured creditor protection, and environmental coverage for real estate development transactions.
• Executive Liability Insurance Liability coverage solutions for executives across entertainment, financial institutions, healthcare, and real estate industries, addressing D&O and management liability exposures.
• Financial and Wealth Services Retirement and wealth solutions including life insurance, executive benefits, long term care, and retirement plan services to support personal and organizational financial planning.
• Multinational Liability Insurance Liability insurance solutions for multinational enterprises addressing cross-border exposures and compliance requirements across jurisdictions.
• Surety Bonds Surety bond solutions for various commercial needs, supporting contractual and regulatory bonding requirements.
• Trade Credit Risk Solutions Solutions for managing trade credit risk, including coverage against non-payment by commercial buyers and receivables protection.
• Insurance Consulting Services designed to help organizations gain clarity, evaluate financial risk, and support informed decision-making, including actuarial services, healthcare claims audits, health and welfare consulting, M&A consulting, pharmacy consulting, and retirement benefits consulting.

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Expansion highlights2 records

Direct peers

• Hub International: Hub International is a mid-market-focused insurance brokerage built largely through acquisition of regional agencies across North America. Like Buiten & Associates, it serves both commercial and personal lines through a local-office distribution model, and it actively recruits independent agencies in markets like Grand Rapids.
• Acrisure: Acrisure is one of the fastest-growing US insurance brokerages, built through aggressive roll-up of regional agencies of similar size to Buiten & Associates. Both are full-service P&C, employee benefits, and personal-lines intermediaries, and Acrisure's playbook explicitly targets acquisitions like Buiten to consolidate regional books.
• Lockton Companies: Lockton is the world's largest privately held insurance brokerage, offering P&C, employee benefits, and risk management to mid-market and enterprise clients. It competes for the same commercial buyers Buiten serves at the larger end and would be a logical strategic acquirer of regional agencies.
• World Insurance Associates: World Insurance Associates is a PE-backed insurance brokerage that has grown primarily through acquisitions of regional personal and commercial lines agencies. Its target profile and service mix closely resemble Buiten & Associates, and it is among the active roll-up acquirers in the mid-market segment.
• Assurex Global: Assurex Global is a network of independent insurance and risk-management agencies that collaborate on large commercial clients while operating locally. Independent agency members serve the same SMB and mid-market segments as Buiten & Associates and rely on similar multi-carrier distribution models.
• Alera Group: Alera Group is a US insurance and financial-services firm formed through the merger of multiple regional agencies, providing P&C, employee benefits, and personal lines to businesses and individuals. Its mid-market, agency-led model and growth-by-acquisition strategy are directly comparable to Buiten & Associates.
• USI Insurance Services: USI is a US-focused, middle-market insurance brokerage with P&C, employee benefits, and personal-lines practices. Its segment, distribution model, and acquisition appetite are highly comparable to Buiten & Associates, and it is a frequent consolidator of regional agencies.

Broad incumbents

• Arthur J. Gallagher & Co. Gallagher is a global insurance brokerage and risk-management firm with the same P&C, employee benefits, and personal-lines service categories as Buiten & Associates. While much larger, Gallagher competes for the same mid-market and personal-lines clients and often acquires regional brokers of Buiten's profile.
• Marsh McLennan: Marsh McLennan operates Marsh, the world's largest insurance broker, with overlapping P&C, risk management, and personal-lines offerings served to mid-market and enterprise clients. It competes for the same risk-management wallet share Buiten targets and represents an upper bound on scale and capability.
• Brown & Brown, Inc. Brown & Brown is a large publicly traded insurance brokerage delivering P&C, employee benefits, personal lines, and consulting under the same service taxonomy as Buiten & Associates. Its organic-plus-acquisition growth model and industry-specialized distribution directly mirror the local-office agency model Buiten operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/brownbrowninc
• Facebookfacebook.com/brownbrowninc
• LinkedInlinkedin.com/company/brown-brown
• Instagraminstagram.com/brownbrowninc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buiten & Associates