Show-Me Missouri

What Show-Me Missouri does

Show-Me Missouri is a privately held, for-profit regional travel magazine founded in 1996 and headquartered in Kennett, Missouri. The publication produces quarterly print and digital issues covering Missouri travel destinations, lodging, dining, historical attractions, and off-the-beaten-path locations, organized into recurring editorial sections (STAY, TASTE, REMEMBER WHEN, OFF THE BEATEN PATH, LEWIS & CLARK, and CYBER-TRAVELS). The company employs 11–50 staff, including a team of professional travel writers and photographers who produce human-authored content for each issue.

The business operates as a direct-to-consumer subscription publisher, selling annual subscriptions at $16.25 for 4 issues per year through its website (showmemissouri.net). Marketing and distribution are conducted via the company website, email newsletter, and an RSS feed. Back issues are archived digitally from 2017 through Summer 2026. The publication is independently owned with no disclosed parent company, institutional investors, or external funding; ownership is associated with founder Gary Figgins.

Revenue is generated almost entirely through consumer magazine subscriptions, with pricing and product offerings publicly disclosed on the company's website. The customer base consists of individual travel enthusiasts, including Missouri residents and out-of-state visitors, with no enterprise or B2B customers identified. The company has no AI/ML capabilities, no proprietary technology platform, no patents, and no disclosed partnerships beyond a logo presence referencing visitmo.com.

Name

Show-Me Missouri

Legal name

Show-Me Missouri

Website

https://showmemissouri.net

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Show-Me Missouri is a privately held quarterly travel magazine founded in 1996 in Kennett, Missouri, publishing four annual issues covering Missouri destinations, lodging, dining, and historical sites for consumer subscribers.

Ownership category

akta.pro rank

Product category

Travel Magazines

NAICS

Periodical Publishers (51312), Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Travel & Outdoors Magazines (MPAJAEAH)

Keywords

• Travel magazine
• Missouri tourism
• Destination guides
• Regional travel publishing
• Travel subscription

Headquarters

HQ city

Kennett

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Magazine Subscriptions: The primary revenue stream comes from magazine subscriptions. Subscribers receive 4 issues per year of the travel magazine covering Missouri destinations, attractions, restaurants, lodging, and historical sites. The subscription model provides predictable recurring revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Show-Me Missouri publishes a quarterly travel magazine (four issues per year) covering Missouri destinations, attractions, restaurants, lodging, historical sites, and off-the-beaten-path locations, distributed to subscribers for $16.25 annually via its website and mail delivery. The publication is complemented by an online archive of past issues and editorial blog content covering Missouri travel topics.

Product overview

Show-Me Missouri is a quarterly print and digital travel magazine published four times per year (Winter, Spring, Summer, Fall) covering travel destinations throughout Missouri. The publication is organized into distinct editorial sections including STAY (accommodations), TASTE (dining), REMEMBER WHEN (historical attractions), CYBER-TRAVELS (blog content), OFF THE BEATEN PATH (unique destinations), and LEWIS & CLARK (historic trail coverage). Back issues are archived from 2017 through 2026. The magazine operates a subscription service delivering print issues and maintains a digital web presence with article content.

Differentiator

Problem solved

Functional benefit

Products and services

• Show-Me Missouri Magazine (Quarterly Subscription) A quarterly print and digital travel magazine delivered four times per year to annual subscribers for $16.25, covering Missouri destinations, attractions, restaurants, lodging, historical sites, and off-the-beaten-path locations throughout the state.
• Back Issues Archive Digital archive of past Show-Me Missouri magazine issues dating from 2017 through Summer 2026, available online for reference and subscription access.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Missouri Life: Direct peer — Missouri-focused regional magazine covering travel, culture, food, and history across the state. Closest like-for-like competitor sharing the same geography, audience, and subscription-driven model.
• Midwest Living: Regional travel and lifestyle magazine covering the broader Midwest. Comparable business model (subscription-based regional travel content), though at a larger geographic scale than Missouri alone.
• True West Magazine: History-focused magazine featuring travel to historic destinations in the American West. Overlaps with Show-Me Missouri's REMEMBER WHEN and Lewis & Clark historical editorial pillars.
• Yankee Magazine: New England-focused regional travel and lifestyle magazine. Closely mirrors Show-Me Missouri's single-region subscription model and editorial structure covering dining, lodging, and history.

Broad incumbents

• Travel + Leisure: Major mainstream travel magazine and digital brand covering destinations globally. Operates in the same travel publishing category but at national scale with diversified revenue.
• Southern Living: Large regional travel, food, and lifestyle magazine with a similar editorial pillar structure (lodging, dining, history). Operates at national scale within the Southern U.S. regional niche.
• National Geographic Traveler: Global travel publication covering destinations, culture, and history. Broad incumbent in the travel magazine category with much larger scale and brand.
• AAA Going Places: Travel publication from AAA distributed to members, covering destinations nationally with regional editorial sections. Larger incumbent with comparable travel content but backed by membership economics.

Emerging players

• Backpacker Magazine: Outdoor and adventure travel magazine. Comparable audience overlap with Show-Me Missouri's OFF THE BEATEN PATH section, though focused more on active/Adventure travel than general regional coverage.

Regional players

• AAA Midwest Traveler: Regional AAA travel publication covering Midwest states including Missouri. Comparable editorial focus on regional driving destinations, lodging, and attractions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ShowMe_Missouri
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Show-Me Missouri