Evelatus

What Evelatus does

Evelatus SIA is a Latvian private limited company founded in 2005 in Riga that operates as a multi-channel mobile phone and consumer electronics retailer and own-brand manufacturer in the Baltic states. It serves two customer segments: general consumers (B2C) across Latvia, Lithuania, and Estonia purchasing smartphones, accessories, audio, smart home and wearable devices, and business customers (B2B) procuring bulk electronics through a dedicated wholesale channel. Distribution operates through 41 physical retail stores (15 concentrated in Riga, with the remainder in other Baltic cities and at Riga Airport RIX), a multilingual consumer e-commerce storefront at evelatus.lv available in Latvian, English, Russian, Lithuanian, and Estonian, and a dedicated B2B wholesale portal at b2b.evelatus.lv.\n\nThe product portfolio is dual in nature. Third-party brand distribution covers Samsung, Apple, Huawei, Nokia (HMD Global), Xiaomi, JBL, Garmin, DJI, Dreame, and EZVIZ, spanning flagship smartphones (e.g., Apple iPhone 17 Pro Max at €1,399, Samsung Galaxy S26), premium wearables (Garmin Fenix 8 Pro, Huawei WATCH 5), drones (DJI Mavic 4 Pro at €2,099), home appliances, and security cameras. The own-brand line comprises 1,000+ SKUs across 45 categories, including feature phones (Aron, Samson, Wave series), wireless earbuds, smart watch straps, charging cables, screen protectors, wireless and car chargers, and fitness trackers. The underlying technology stack is conventional: a WordPress-based e-commerce storefront with no documented AI/ML components, no public API, and no SDK offering.\n\nRevenue is generated primarily through hardware sales at fixed unit prices with periodic promotional discounts across B2C retail and B2B wholesale channels. A secondary leasing/financing stream (starting at approximately €2.19/month) enables installment purchases for higher-value items. Evelatus is privately held with no disclosed institutional or venture capital investment and no publicly reported revenue figures. In 2025 it signed contract No. 9.2-17-L-2025/838 with the Latvian Investment and Development Agency (LIAA), funded by the European Union Recovery and Resilience Facility, to digitize commercial operations and build the evelatus.lv e-commerce platform.

Name

Evelatus

Legal name

Evelatus SIA

Website

https://evelatus.lv

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Evelatus is a Latvia-headquartered mobile phone and consumer electronics retailer and own-brand manufacturer operating 41 stores across the Baltics, with a multilingual e-commerce platform and a B2B wholesale portal, distributing Samsung, Apple, Huawei, and Nokia alongside 1,000+ own-brand SKUs.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (4492), Electronics and Appliance Retailers (44921)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731), Wholesale-Electrical Appliances, Tv & Radio Sets (5064)

akta.pro primary industry

Spare Parts & Replacement Components Retail (Batteries, Screens, Chargers) (CRACAJAG)

akta.pro secondary industries

Wearables & Personal Electronics Distribution (CRAOACAI), Smartphone & Feature Phone OEMs (CRACALAA)

Keywords

• Consumer electronics retail
• Mobile phone accessories
• Smartwatches and wearables
• B2B wholesale electronics
• Own-brand electronics manufacturing

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Electronics Sales: Primary revenue from selling mobile phones, smartwatches, consumer electronics, and accessories through physical retail stores and e-commerce. Revenue is generated through one-time product sales at fixed retail prices, with periodic promotional discounts.
2. B2B Wholesale: Dedicated B2B wholesale channel operating through b2b.evelatus.lv portal, serving business customers with bulk orders of electronics and accessories.
3. Leasing/Financing: The company offers leasing options for customers to finance higher-value purchases (smartphones, smartwatches, electronics) with monthly installment payments starting as low as €2.19/month, diversifying revenue into a financing stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Evelatus sells mobile phones, smartwatches, audio equipment, drones, home appliances and mobile accessories through 41 physical stores across the Baltic states and a multilingual consumer e-commerce site, supported by a dedicated B2B wholesale portal. The company manufactures its own-brand product line of more than 1,000 SKUs across 45 categories (feature phones, charging accessories, screen protectors, wireless earbuds, watch straps, fitness trackers) and distributes third-party brands including Samsung, Apple, Huawei, Nokia, Garmin, DJI, JBL, Dreame and EZVIZ. It also offers consumer leasing/installment financing and warranty repair services for purchased electronics.

Product overview

Evelatus is a Baltics-wide electronics and mobile accessories retailer operating 41 physical stores (15 in Riga) with a comprehensive e-commerce platform. The company sells a dual portfolio consisting of its own brand products (over 1000 premium-quality items across 45 product types) alongside branded electronics from major manufacturers. Own-brand offerings include mobile phones (Aron, Samson, Wave feature phones), wireless earbuds, smart watch straps, charging cables and adapters, screen protectors, wireless desk chargers, car chargers, and fitness trackers. Branded products encompass Apple iPhones, Samsung Galaxy smartphones, Garmin and Huawei smartwatches, Dreame home appliances, DJI drones and cameras, JBL audio equipment, and EZVIZ security cameras. The company also offers B2B wholesale services through a dedicated portal and provides financing options (leasing) for consumer purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Evelatus Consumer Online Store (evelatus.lv) Multilingual (Latvian, English, Russian, Lithuanian, Estonian) consumer e-commerce retail storefront offering mobile phones, accessories, smartwatches, audio, drones, home appliances and consumer electronics, with leasing options, order tracking, wishlist and product comparison functionality, for individual retail shoppers in the Baltic states.
• B2B Wholesale Services (b2b.evelatus.lv) Dedicated wholesale portal serving business customers (retailers, resellers, corporate procurement) who place bulk orders of electronics and accessories, with separate account handling from the consumer storefront.
• Evelatus Own-Brand Mobile Phones (Aron, Samson, Wave feature phones) Evelatus-branded feature phones (including Aron, Samson and Wave models) sold to budget-conscious Baltic consumers via stores and e-commerce.
• Evelatus Wireless Earbuds Evelatus-branded wireless earbuds positioned as affordable audio accessories for mobile devices, sold through Evelatus retail and e-commerce channels.
• Evelatus Smart Watch Straps Evelatus-branded silicone watch straps compatible with Apple Watch and other smart watches, offered in multiple colors.
• Evelatus Charging Cables and Adapters Evelatus-branded charging cables (including Type-C to Type-C) and adapters for mobile devices, sold through Evelatus stores and e-commerce.
• Evelatus Screen Protectors Evelatus-branded tempered glass screen protectors for smartphones and tablets, including variants for Samsung Galaxy Tab S9 FE and Redmi Pad SE.
• Evelatus Wireless Desk Charger (EWD01) Evelatus-branded wireless desk charger (model EWD01) supporting both standing and lying charging positions.
• Evelatus Quick Car Charger (QCC02) Evelatus-branded universal quick car charger (model QCC02) for in-vehicle power delivery to mobile devices.
• Evelatus Fitness Tracker (EFT01) Evelatus-branded fitness tracking bracelet (model EFT01) for personal activity monitoring.
• Apple iPhone Series (distributed) Apple iPhones (including iPhone 17 Pro Max 256GB and other models) sold through Evelatus retail and online channels under its Apple distribution partnership.
• Samsung Galaxy Smartphones (distributed) Samsung Galaxy smartphones including Galaxy A series and Galaxy S26 models sold through Evelatus retail and online channels.
• Garmin Smartwatches (distributed) Garmin fitness and outdoor smartwatches (including Fenix 8, tactix 8 and Venu GPS) sold through Evelatus retail and online channels.
• Huawei Smartwatches (distributed) Huawei smartwatches (including WATCH 5, WATCH FIT 5 Pro, and WATCH ULTIMATE 2) sold through Evelatus retail and online channels.
• Dreame Home Appliances (distributed) Dreame home appliances including vacuum cleaners (R20, Aqua10 Ultra Track Complete) and hair care tools (Grand Gold hair dryer, Airstyle Pro) sold through Evelatus retail and online channels.
• DJI Drones and Cameras (distributed) DJI drones (Mavic 4 Pro, Avata 2, Lito X1) and action cameras (Osmo Pocket series, Osmo Action) sold through Evelatus retail and online channels.
• JBL Audio Products (distributed) JBL wireless earbuds (Live Beam 3, Wave Beam 2, Wave Buds 2, Endurance RACE2) sold through Evelatus retail and online channels.
• EZVIZ Security Cameras (distributed) EZVIZ home security cameras and video doorbells (HB8c PTZ, BM1 indoor, CB2) sold through Evelatus retail and online channels.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• SamsungcoreStrategic or Co-development PartnerEvelatus is a leading partner in collaboration with Samsung, one of the largest mobile phone companies globally, distributing Samsung smartphones, tablets, smartwatches, and accessories through its retail and e-commerce channels.
• ApplecoreStrategic or Co-development PartnerEvelatus is a leading partner for Apple, distributing iPhones, iPads, Apple Watch, AirPods, and accessories through its retail and e-commerce platforms.
• HuaweicoreStrategic or Co-development PartnerEvelatus is a leading partner for Huawei, distributing Huawei smartphones, tablets, wearables, and audio products.
• Nokia (HMD Global)coreStrategic or Co-development PartnerEvelatus is a leading partner for Nokia (HMD Global), distributing Nokia mobile phones through its retail and e-commerce channels.
• Dinamo RigacoreGTM or Marketing PartnerEvelatus is the official partner of Dinamo Riga hockey club, one of Latvia's most prominent sports teams. This sponsorship provides brand visibility, hospitality opportunities, and community engagement.
• Riga Football School (RFS)minorGTM or Marketing PartnerEvelatus is a sponsor of the Riga Football School (RFS), providing brand visibility in youth and amateur football.
• Latvian Badminton Federation (LBF)minorGTM or Marketing PartnerEvelatus is a sponsor of the Latvian Badminton Federation, supporting the sport at the national level.
• Latvian Investment and Development Agency (LIAA)minorOthersEvelatus signed a contract with the Latvian Investment and Development Agency (LIAA) for a digitization support process in commercial operations (Contract No. 9.2-17-L-2025/838). Funding was provided by the European Recovery Fund to develop the evelatus.lv e-commerce platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Currys: UK and Ireland's leading specialist retailer of consumer electronics, mobile and home appliances, combining physical stores with strong e-commerce. Comparable to Evelatus on the multi-channel flagship-brand retail model.
• Amazon: Global e-commerce marketplace with the largest CE and mobile-accessories assortment, including cross-border shipping into the Baltics. Sets the price benchmark and competitive ceiling for Evelatus' online and own-brand accessory categories.
• Euronics: Pan-European consumer electronics and appliance retail alliance with thousands of member stores including Baltic national operations (e.g., Euronics.lv). A broader incumbent operating in the same retail category with overlapping flagship-brand assortments.
• MediaMarkt: Europe's largest consumer electronics and appliance retailer with brick-and-mortar stores and robust e-commerce, including Baltic operations. Directly competes for the same flagship brands (iPhone, Galaxy, Garmin, DJI) Evelatus distributes.

Direct peers

• Coolblue: European online specialist for consumer electronics and appliances (Netherlands/Belgium/Germany) known for deep assortment and own-brand access. Closely analogous to Evelatus on multi-channel CE e-commerce with strong private-label/exclusive SKUs.
• Varle.lt: Lithuanian online consumer electronics retailer offering smartphones, accessories, smartwatches and home appliances. Direct regional competitor serving the Lithuanian portion of the Baltic market Evelatus also targets.
• ELKO Group: Riga-based IT and consumer electronics distributor with own-brand IT/CE products and pan-Baltic reach. Comparable to Evelatus on both the wholesale/B2B model and the private-label product strategy.
• 220.lv: Major Latvian multi-category online retailer with a significant consumer electronics and mobile offering. Comparable to Evelatus' B2C e-commerce channel in the Latvian market and a key omnichannel competitor.
• ALSO Holding: European ICT and consumer electronics wholesale/distribution group operating vendor and own-brand solutions across multiple markets. Highly comparable to Evelatus on the B2B wholesale portal and third-party-plus-own-brand model.
• 1a.lv: Largest Latvian e-commerce marketplace spanning consumer electronics, mobile phones, home appliances and accessories with similar multi-category breadth and competitive pricing. Closest direct analogue to Evelatus' online retail proposition in the Latvian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Evelatus
• Instagraminstagram.com/evelatus.lv
• TikToktiktok.com/@evelatus_lv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evelatus