PicPic Social
PicPic Social (operated by PICPIX INC., Providence, RI) provides cloud-based photo booth software—including sharing stations, virtual booths, QR sharing, and an iPad app—primarily serving photo booth rental companies and event professionals across North America via a tiered subscription model.
- Company typePrivate
- Founded-
- HeadquartersProvidence, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PicPic Social does
PicPic Social, operated by PICPIX INC. (a Rhode Island LLC headquartered at 24 Corliss St, Providence), provides cloud-based photo booth software sold primarily to professional photo booth rental companies. The Event Cloud (EC) platform bundles five interlocking products: Sharing Station, a Windows device-server-based social sharing and lead capture terminal for 360, DSLR, and Mirror photo booths; Virtual Booth, a browser-based photo experience for in-person, virtual, and hybrid events with AI background removal and AR props; PicPic Slide, a QR-based sharing and live slideshow that works fully offline; PicPic Booth, a dedicated iPad app distributed via the Apple App Store; and Paddee, a template marketplace offering 5,000+ editable designs. Technical architecture relies on a Windows device server, browser-based virtual booth software, and back-end services on AWS, with Twilio (SMS/MMS, including managed A2P 10DLC compliance), Sendgrid (transactional email), Stripe and PayPal (payments), and Google Analytics as named dependencies. The Sharing Station is explicitly compatible with all major Windows photo booth software (DZENTECH, Spinner 360, Darkroom Booth, Social Booth, FOTO MASTER, BREEZE, DSLR Booth).
Revenue is generated through three streams: tiered monthly subscriptions (Starter $74, Leader $149, Agency $299), per-event purchases at $99.99, and usage-based virtual credits for SMS/MMS, with bulk pricing from $15 (500 credits) to $2,100 (100,000 credits). Distribution is product-led, with a 14-day free trial requiring no credit card, self-serve signup through app.picpicsocial.com, and an Apple App Store listing for the iPad product; Calendly-booked demos serve enterprise prospects. Marketing centers on vertical content (industry blog, Booth·ish podcast, webinars targeting photo booth business owners) plus SEO. GDPR-compliant lead capture (names, emails, mobile numbers) and white-label/grey-label branding are positioned as core differentiators. Geographic operations are concentrated in North America, with free unlimited SMS restricted to USA and Canada and international messaging requiring credit purchase.
PicPic Social firmographics
Firmographics- Name
- PicPic Social
- Legal name
- PICPIX INC.
- Website
- https://picpicsocial.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PicPic Social (operated by PICPIX INC., Providence, RI) provides cloud-based photo booth software—including sharing stations, virtual booths, QR sharing, and an iPad app—primarily serving photo booth rental companies and event professionals across North America via a tiered subscription model.
- Ownership category
- akta.pro rank
PicPic Social industry classification
Industry- Product category
- Photo Booth Software
- NAICS
- Photographic Services (54192), Postproduction Services and Other Motion Picture and Video Industries (51219), Commercial Photography (541922)
- SIC
- Services-Allied To Motion Picture Production (7819), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)
- akta.pro secondary industries
- Short-Form User-Generated Video Platforms (MPACABAB), Webcams & Video Capture Peripherals (HDACAFAG)
Keywords
Where PicPic Social is headquartered
LocationHeadquarters
- HQ city
- Providence
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PicPic Social business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Monthly subscription tiers (Starter $74/mo, Leader $149/mo, Agency $299/mo) providing access to software with included event limits and features. Recurring revenue from photo booth rental companies.
- Per-Event Pricing: Individual events available for $99.99, includes all Starter plan features. One-time transaction for specific events.
- Virtual Credits: Credits for SMS/MMS text messages outside included limits and for international messaging. Bulk pricing available from $15 for 500 credits to $2,100 for 100,000 credits.
- AI Background Removal: Background removal feature at $0.20 per photo. Additional credits available for purchase per event.
- Free Text Messaging: Unlimited free SMS to USA & Canada included with all plans. Microsite links sent via SMS at no charge. MMS (attached images) requires credit purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan - $74/month, 5 events per month |
| Subscription | Monthly | Leader Plan - $149/month, 15 events per month |
| Subscription | Monthly | Agency Plan - $299/month, unlimited events |
| One time/ perpetual license | Pay-as-you-go | Per-Event - $99.99 |
| Usage-based | Pay-as-you-go | Virtual Credits - Bulk pricing from $15 to $2,100 |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels5 records
PicPic Social product offering
Product offeringCore offering
PicPic Social provides cloud-based photo booth software for photo booth rental companies and event professionals. The platform enables branded photo, GIF, and boomerang creation with social media sharing, AI-powered background removal, AR props, QR-code sharing, microsites, and lead capture. Its products connect to major Windows-based photo booth DSLR systems and run as native iPad apps for virtual booth experiences.
Product overview
PicPic Social is a photo booth platform for business that offers a unified suite of software solutions for photo booth professionals. The core platform includes Sharing Station software for physical photo booth sharing, Virtual Booth for browser-based virtual photo experiences, and PicPic Slide for QR-based sharing. Additional products include PicPic Booth (iPad app) and Paddee (template marketplace with 5000+ templates). The platform operates on a tiered subscription model (Starter, Leader/Market Leader, Agency) with add-on capabilities including AI background removal, AR props, GDPR compliance, white labeling, lead capture, and analytics. All products integrate with popular photo booth software (Darkroom Booth, Social Booth, DSLR Booth, BREEZE, FOTO MASTER, DZENTECH, Spinner 360) and third-party services for email (Sendgrid), SMS/MMS (Twilio), payments (Stripe, PayPal), and analytics (Google Analytics).
Differentiator
Problem solved
Functional benefit
Brands
- Paddee: Photo booth templates and design resources for iPad, 360, DSLR, and Mirror Photo Booths
Products and services
- Sharing Station Sharing Station is PicPic Social's flagship cloud-connected capture and sharing application for photo booth operators using Windows-based DSLR photo booth rigs. It enables branded photo, GIF, and boomerang capture, QR-code sharing, microsites, and lead capture for events such as weddings, corporate activations, and parties.
- Virtual Booth Virtual Booth is a browser-based virtual photo booth product that lets event attendees capture branded photos, GIFs, and boomerangs without dedicated photo booth hardware, then share via QR codes and microsites. It is aimed at photo booth operators and event professionals who want to extend their offering to remote, hybrid, or hardware-light events.
- PicPic Slide (QR Sharing) PicPic Slide is PicPic Social's QR-code based photo sharing feature, allowing event attendees to scan a code with their phone and instantly receive their branded photos, GIFs, and boomerangs without needing to download an app. It is targeted at photo booth operators and event professionals who need frictionless, contactless delivery of event media.
- PicPic Booth (iPad app) PicPic Booth is PicPic Social's native iPad application that turns an iPad into a virtual photo booth, distributed via the Apple App Store. It enables photo booth operators to deliver a branded, on-device capture experience without relying on a Windows DSLR rig, suitable for smaller or more portable event setups.
- Paddee Paddee is PicPic Social's branded photo template product, allowing photo booth operators to design and apply custom overlays, layouts, and branded templates to event photos. It is aimed at photo booth rental companies that need consistent, client-branded outputs for corporate events, weddings, and brand activations.
Quantifiable outcome
- Over 5,000 photo booth templates available
- +1 more outcomes
Companies that use PicPic Social
Customer profileSegments3 records
Ideal customer profiles1 record
PicPic Social technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability4 records
Feature11 records
PicPic Social partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights6 records
PicPic Social competitors and assessment
Company assessmentDirect peers
- DSLR Booth: Popular DSLR photo booth software for Windows; integrated by PicPic Social but also expanding into its own sharing/analytics features, directly competing for the same rental operator wallet.
- FOTO MASTER: Photo booth hardware/software vendor for 360 and mirror booths; integrated by PicPic Social but sells adjacent event photo experiences to the same operator base.
- Darkroom Booth: Windows-based photo booth software that PicPic Social integrates with, but which also offers its own branded sharing and workflow features — making it both partner and head-to-head competitor.
- Simple Booth: Direct competitor offering photo booth software with branded sharing, GIF/boomerang creation, and lead capture for rental companies — overlaps PicPic Social's core Sharing Station and Virtual Booth value proposition.
- Snappic: Photo booth software suite with social sharing, microsites, data capture, and AI features targeting the same photo booth rental operator customer base as PicPic Social.
- LumaBooth: iPad-based photo booth app with branded sharing and event workflows; competes in the same iPad booth and virtual booth category as PicPic Booth.
- Social Booth: Photo booth software focused on social media sharing at events; overlaps PicPic Social's Sharing Station offering and is also an integration partner.
- BREEZE (DSLR Remote Pro): Event photography and DSLR remote capture software for Windows; partners with PicPic Social for sharing but offers overlapping event capture and sharing capabilities.
Emerging players
- Waldo Photos: AI-powered photo identification and delivery platform for events and sports; competes on the lead capture and photo distribution layer that PicPic Social also monetizes.
- Curate (event photo sharing): Event photo/album sharing platform enabling guests to capture and share event photos; competes on the social-sharing and branded microsite layer for event organizers.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PicPic Social social profiles
Digital presencePicPic Social compliance and trust
Trust signalCompliance1 record
PicPic Social financial estimates
Financial estimateRevenue estimate
Valuation estimate
PicPic Social leadership team
Management profileNumber of profiles
Profiles1 record
PicPic Social funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PicPic Social M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PicPic Social
What does PicPic Social do?
PicPic Social provides cloud-based photo booth software for photo booth rental companies and event professionals. The platform enables branded photo, GIF, and boomerang creation with social media sharing, AI-powered background removal, AR props, QR-code sharing, microsites, and lead capture. Its products connect to major Windows-based photo booth DSLR systems and run as native iPad apps for virtual booth experiences.
Is PicPic Social a public or private company?
PicPic Social is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PicPic Social founded?
PicPic Social was founded in -1. It employs 11 to 50 people.
Where is PicPic Social based?
PicPic Social is headquartered in Providence, United States, in the North America region.
How does PicPic Social make money?
Five revenue lines are on record. Subscription Plans are the primary driver. The others are per-Event Pricing, virtual Credits, AI Background Removal and free Text Messaging.
Who are PicPic Social's main competitors?
Direct peers on record are DSLR Booth, FOTO MASTER, Darkroom Booth, Simple Booth, Snappic, LumaBooth, Social Booth and BREEZE (DSLR Remote Pro). Emerging players are Waldo Photos and Curate (event photo sharing).
Does PicPic Social have an API?
No public API is recorded for PicPic Social.
What industry is PicPic Social in?
PicPic Social's product category is Photo Booth Software. Its primary akta.pro industry code is MPAAAGAI, Mobile/Digital Experiential (AR/VR, Interactive Installations), with a secondary code of MPACABAB, Short-Form User-Generated Video Platforms. Its NAICS code is 54192 and its SIC code is 7819.