What Diptick does

Diptick SASU is a French software vendor that delivers ticketing and visitor-management solutions purpose-built for museums, castles, and other cultural-heritage sites operating in France. The company was founded by Patrick Coolen and is headquartered in Chessy, in the Marne-la-Vallée area, and operates without external funding as a bootstrapped private company.

The platform is delivered as a full-web, cloud-hosted SaaS application and is composed of nine integrated modules covering box-office ticketing, online ticketing, retail point-of-sale, loyalty/CRM, cash management, group reservations, access control, staff scheduling, and visitor/dashboard statistics, alongside a documents module for ticketing templates. The architecture exposes a REST API for integration with partner systems, is designed to be eco-responsible in its resource consumption, and holds NF525 certification for cash-register software compliance with the French standard that became mandatory in September 2025. Diptick is also registered as a Société à Mission and holds Qualiopi certification for its training activity.

Diptick generates revenue through an annual software subscription (marketed as "redevance annuelle") sold in three tiers — Pro at approximately €325/month, Premium at approximately €445/month, and Serenity at approximately €525/month — plus professional training services priced between €250 and €1,500 per session. Go-to-market combines direct sales to heritage venues with distribution through the UGAP French public-procurement catalog (reference D32600), giving public-sector buyers a streamlined purchasing channel. The customer base comprises French public and private cultural-heritage institutions of varying size, including national museums and regional châteaux.

Name

Diptick

Legal name

DIPTICK

Website

https://diptick.fr

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Diptick SASU provides a cloud-based, NF525-certified ticketing and visitor-management software platform for French museums, castles, and heritage sites, delivered as nine integrated modules via annual SaaS subscriptions, training services, and the UGAP public-procurement channel.

Ownership category

akta.pro rank

Product category

Museum Ticketing Software

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC)

Keywords

• Museum ticketing software
• Cultural venue management
• Heritage site software
• Visitor management system
• Online ticketing platform

Headquarters

HQ city

Champs-sur-marne

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Software Subscription (Redevance annuelle): Annual subscription fee granting access to the ticketing platform, automatic updates, technical support, and customer service. The platform is offered without initial acquisition cost under a leasing model, with an annual functioning royalty covering all software usage, updates, and support. Pricing tiers range from entry-level to comprehensive packages based on institution size and needs.
2. Professional Training Services: Billable training sessions delivered in-person or remotely by certified trainers. Training modules cover software introduction, ticketing management, shop management, online ticketing, loyalty/CRM, scheduling, group bookings, document personalization, POS operations, ticket control, sales tracking, B2B deployment, system administration, and API integration. Pricing per session ranges from €250 to €1,500 depending on duration and content complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Diptick develops and sells a full-web (cloud-based) ticketing and visitor management platform purpose-built for museums, castles, and heritage sites. The platform integrates nine functional modules — ticketing, shop/inventory, POS/cashier, online sales portal, group reservations, loyalty/CRM, scheduling, access control, and statistics/financial reporting — under a single unified interface. The company also delivers a Qualiopi-certified curriculum of professional training courses for cultural institution staff.

Product overview

Diptick is a comprehensive ticketing and visitor management system purpose-built for museums, castles, and heritage sites. The platform consists of a unified core software with nine integrated modules: the Billetterie (ticketing), Boutique (shop/inventory), Fidélisation (loyalty/CRM), Caisse (POS), Billetterie en Ligne (online sales portal), Réservation de Groupes (group bookings), Contrôle d'Accès/Accueil (access control), Plannings (scheduling), Statistiques (reporting), and Documents (customization). All modules share a centralized database accessible via a full-web interface, enabling a museum to manage programming, pricing, on-site and online sales, visitor reception, inventory, group bookings, and financial reporting from a single platform. The system is NF525-certified, UGAP-referenced for French public procurement, and supports third-party integration via a REST webservices API. Diptick also offers a full curriculum of instructor-led and online training courses covering all modules and administrative functions.

Differentiator

Problem solved

Functional benefit

Products and services

• Diptick Ticketing & Visitor Management Platform Cloud-based, full-web software platform that lets cultural institutions manage programming, pricing, on-site and online ticket sales, group bookings, shop inventory, loyalty programs, scheduling, access control, and financial/statistical reporting from a single interface. Designed specifically for museums, castles, monuments, aquariums, abbeys, caves, lighthouses, parks and gardens. Includes REST API for third-party integration.
• Formation – Introduction au Logiciel Beginner-level instructor-led training (2 hours) covering software introduction, help tools, personal workspace, and the participatory software evolution model. Delivered in-person or remotely by certified trainers. For cultural institution staff.
• Formation – Gérer sa Billetterie Training covering essential ticketing setup including programming, pricing grids, subscription management, and sales tracking for cultural venue operators.
• Formation – Gérer sa Boutique Training on shop module setup, product categorization, stock management, supplier orders, and inventory handling for museum shop staff.
• Formation – Gérer sa Billetterie en Ligne Training on online ticketing portal customization, SEO best practices, visitor review management, and online presence optimization for cultural venue operators.
• Formation – Organiser ses Relations Publiques Intermediate 3-hour training covering CRM database management, loyalty programs, promotional codes, mailing lists, and communication campaign creation aligned with GDPR. From €350 HT per session.
• Formation – Administrer ses Plannings Training on resource scheduling including creating rooms, staff, materials, and setting up occupancy blocks with email notifications from the planning view.
• Formation – Simplifier ses Réservations de Groupes Training on group booking setup, activity path configuration, online group self-reservation, invoice management, and automated follow-up email triggers.
• Formation – Maîtriser la Vente en Caisse Training covering the full POS sales cycle including interface navigation, product/activity sales, subscriptions, donations, basket management, receipts, refunds, discounts, cash journal, and shift closing.
• Formation – Optimiser le Contrôle des Billets Training on efficient ticket scanning, mobile control app updates, offline event control with pre-downloaded visitor lists, and performance reporting to optimize reception.
• Formation – Suivre ses Ventes Training covering attendance dashboards, custom statistical reports, cash control, receipt bordereaux, bank deposits, and accounting export configuration.
• Formation – Déployer sa Billetterie B2B Training on B2B ticketing setup including partner conditions, dedicated catalogs, invitations, private events, professional subscriptions, counterfoil management, and partner access moderation.
• Formation – Administrer son Logiciel de Billetterie Advanced training covering access rights management, device configuration, SSL certificates, mail server setup, application updates, remote support tool deployment, and service monitoring.
• Formation – Personnaliser ses Documents Training on document template editor, variable systems, custom ticket models (thermal and dematerialized), email templates, PDF attachments, and image library management.
• Formation – Piloter son Établissement Comprehensive 14-hour program covering ticketing parameterization, personalization, sales tracking, product management, and supplier management. From €1,500 HT per program.
• Formation – Intégration par API Expert 2-hour training teaching integrators how to use Diptick's REST webservices to automatically publish a ticketing catalog on third-party websites, covering authentication, GET/POST operations, and return message handling. Priced at €500 HT per session.

Quantifiable outcome

• Eco-responsible design reduces hardware requirements, extending device lifespan and reducing replacement frequency and associated costs.
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature12 records

Partnerships

Three partnerships are on record, tiered core.

• Paris&Co Industries Culturelles et CréativescoreStrategic or Co-development PartnerDiptick was selected into Paris&Co's ICC (Industries Culturelles et Créatives) accelerator program — a selective process validating the innovation of its solution and values. The program is supported by partners including Banijay, Banque des Territoires, Bpifrance, Média-Participations, Métropole du Grand Paris, Ministry of Culture, RIVP, Ville de Paris, and Vivendi. Membership provides networking, visibility, and strategic support within France's cultural innovation ecosystem.
• Maison de l'Entreprise Innovante (MEI)coreStrategic or Co-development PartnerDiptick integrated the Maison de l'Entreprise Innovante — a research and innovation center located in the Cité Descartes — as a member, validating the innovative nature of its solutions. The MEI provides an environment for continued growth with expanding offices and new team members joining.
• UGAP (Union des-groupements d'achats publics)coreChannel Partner/ Reseller/ DistributorDiptick is officially referenced on the UGAP public procurement catalog, enabling direct acquisition of its ticketing solution by public cultural institutions (museums, national monuments, territorial collectives) without additional competitive tendering. The UGAP has validated Diptick's solution against strict quality and reliability criteria.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Others

• Allocine / Tichetac: Allocine (with affiliated ticketing services) is a French entertainment ticketing incumbent primarily focused on cinema and large live events. It is adjacent to Diptick's cultural ticketing space but does not focus on museums, castles, or heritage sites.

Direct peers

• Sirius Event: Sirius is a French ticketing and event management software vendor targeting cultural venues, festivals, and public institutions. It competes with Diptick in the same French market and similar institutional customer base.
• Vivaticket: Vivaticket is a European provider of ticketing, access control, and visitor management for cultural venues, sports, and public institutions. It is a direct competitor in the integrated museum/heritage ticketing and access control category.
• Billetweb: Billetweb is a French ticketing platform selling to event organizers, cultural associations, and venues. It directly competes with Diptick in the French cultural and institutional ticketing segment, with a broadly similar SMB/institution sales motion.
• Tiqets: Tiqets is an international B2B/B2C ticketing platform specialized in museums, attractions, and cultural sites. It addresses the same vertical customer base as Diptick, with a marketplace-style distribution layer rather than pure SaaS.

Broad incumbents

• Secutix (Tessi/Serval): Secutix is a European white-label ticketing platform serving large venues, events, and cultural organizations. It overlaps with Diptick in ticketing and access control but operates at a larger enterprise scale and broader vertical scope.
• Digitick: Digitick is a French ticketing platform originally for large-scale events and live entertainment, with extension into cultural venues. It is a broader incumbent with stronger consumer brand but a less museum-specific vertical focus than Diptick.
• Cegid: Cegid is a major French cloud software group whose leisure/cultural venue solutions include ticketing, POS, and CRM. It is a broader incumbent with deeper resources but less specialized in the museum/heritage vertical specifically.

Emerging players

• GetYourGuide: GetYourGuide is a global marketplace for tours, attractions, and museum experiences. While it operates a marketplace rather than SaaS, it competes for the same end visitors that Diptick's institutional customers serve, and increasingly partners with cultural venues on the supply side.
• TickeTLive / Tixity: TickeTLive is a French ticketing software vendor for events and venues, including cultural sites. It is a smaller emerging direct competitor with overlapping feature sets but a less developed module ecosystem than Diptick.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/diptick

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diptick