What Ismaya Live does

Ismaya Live is the live event division of Ismaya Group, Indonesia's leading lifestyle conglomerate, established in 2011 to organize and manage large-scale music festivals and concerts across Indonesia and Southeast Asia. The company is headquartered in Jakarta and operates on a lean organizational structure (11-50 employees) that primarily stages events rather than building technology products. Its core portfolio centers on four recurring festivals: Djakarta Warehouse Project (DWP), a flagship dance music festival running annually since 2008 that drew over 90,000 attendees at its 2019 peak from visitors in 34-39 countries; We The Fest, an all-ages multi-genre festival now in its 10th year; Jakarta Culinary Feastival; and Sunny Side Up Tropical Festival in Bali. Beyond festivals, Ismaya Live books and promotes individual concert tours by international artists including Mitski, Wolf Alice, Baby J, Nifra, Glass Animals, Novo Amor, Rex Orange County, and Lullaboy, and has begun expanding into adjacent live-event verticals such as padel sports exhibitions (Tolito Aguirre SPH Superstar Series) and speaking events (Steven Bartlett).

The company generates revenue through ticket sales handled via the Loket.com ticketing platform integrated into its event websites, and through event sponsorships drawn from the scale and production value of its flagship festivals. Its go-to-market motion is event-driven: it acquires audiences through marquee festival brands and artist lineups, monetizes through ticketing and on-site brand activations, and amplifies reach via owned social media channels, YouTube aftermovies, and media partnerships (Metro TV, Trax FM, Jakarta Globe). Distribution is concentrated in physical premier venues (GWK Cultural Park, JiExpo Kemayoran, Tennis Indoor Senayan, Beach City International Stadium, Basketball Hall Senayan) with international artist booking pipelines anchored by long-standing relationships with agencies and co-development partners such as 88rising and Elrow.

Ismaya Live is privately held with no disclosed institutional funding; it operates as a subsidiary division within Ismaya Group and has progressively diversified its event formats over the past five years, evolving from a narrow EDM programming focus into a broader multi-genre and multi-format live events operator. The technology stack is lightweight - standard web analytics, cookies-based tracking, and third-party ticketing - with no proprietary platform disclosed. Strategic significance is anchored in long-running brand IP, premier venue and parent-group distribution, and established international artist access rather than technology differentiation.

Name

Ismaya Live

Legal name

ISMAYA GROUP

Website

https://ismayalive.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Ismaya Live is the live event division of Ismaya Group, organizing large-scale music festivals and concerts in Indonesia including the Djakarta Warehouse Project, We The Fest, and touring international artists.

Ownership category

akta.pro rank

Product category

Live Event Production & Music Festival Organization

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Festival Grounds & Fairgrounds Operations (MPAGALAH), Food, Wine & Beverage Festivals/Expos (MPAGAFAE)

Keywords

• Live event production
• Music festival organization
• Concert promotion
• Festival management
• Live entertainment events

Headquarters

HQ city

Dki Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Ticket Sales: Primary revenue stream from selling tickets to live events including festivals (Djakarta Warehouse Project, We The Fest, Sunny Side Up Tropical Festival) and individual concerts (Mitski, Wolf Alice, Baby J, Nifra, etc.). Tickets are sold through online ticketing platforms and the company's website.
2. Event Sponsorship: Revenue generated through sponsorships for major festivals, implied by the scale and production quality of events. Events feature branded stages and experiences.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Ismaya Live is the live event division of Ismaya Group that organizes and produces large-scale music festivals and concerts in Indonesia, including the Djakarta Warehouse Project (DWP), We The Fest, Jakarta Culinary Feastival, and Sunny Side Up Tropical Festival. The company also promotes individual concert tours by international artists (e.g., Mitski, Wolf Alice, Glass Animals, Rex Orange County) at premier Indonesian venues. Tickets are sold via the company website and third-party ticketing partner Loket.com.

Product overview

Ismaya Live is the live event division of Ismaya Group, Indonesia's leading lifestyle company, established in 2011. The company operates as an event organizer and promoter rather than a technology product company. Its portfolio includes major music festivals (Djakarta Warehouse Project, We The Fest, Sunny Side Up Tropical Festival, Jakarta Culinary Feastival) and individual concert events featuring international artists. The company also offers ticketing services through third-party integration with Loket.

Differentiator

Problem solved

Functional benefit

Brands

• Djakarta Warehouse Project: One of the biggest dance music festivals in Asia, featuring multiple stages and sub-genres of dance music
• We The Fest
• Jakarta Culinary Feastival
• Sunny Side Up Tropical Festival

Products and services

• Djakarta Warehouse Project (DWP) One of the biggest dance music festivals in Asia, featuring multiple stages and sub-genres of dance music. Runs annually in December with the iconic bird-shaped 'Garuda Land' main stage inspired by Indonesia's national emblem. Targeted at domestic and international festival-goers.
• We The Fest (WTF) An all-ages multi-genre festival experience showcasing music, arts, fashion, and food. Originally a one-day event that evolved into a 3-day festival attracting thousands of music lovers from around the world.
• Jakarta Culinary Feastival

Quantifiable outcome

• Over 90,000 attendees at DWP 2019
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Metro TVOthers · 14 October 2023Metro TV served as a media partner for the Rex Orange County Live in Asia 2023 Jakarta concert at Beach City International Stadium, Ancol.
• Trax FMOthers · 14 October 2023Trax FM served as a media partner for the Rex Orange County Live in Asia 2023 Jakarta concert, providing radio broadcast promotion and coverage.
• Jakarta GlobeOthers · 14 October 2023Jakarta Globe served as an English-language media partner for the Rex Orange County Live in Asia 2023 Jakarta concert, providing press coverage and audience reach to international readers.
• 88risingcoreStrategic or Co-development Partner88rising has partnered with DWP since 2017 when the entire 88rising clan performed at the festival, bringing hip-hop acts to the EDM-focused event. This partnership represents the festival's commitment to genre diversity.
• Life in ColorminorStrategic or Co-development PartnerWorld's largest paint party, Life in Color, was hosted at Djakarta Warehouse Project starting in 2014, adding a unique visual experience component to the festival.
• ElrowcoreStrategic or Co-development PartnerBarcelona's Elrow touring concept made its Asian debut at DWP in 2017 with spectacular stage designs and colorful performances, marking a significant international partnership for the festival.
• Loket.comcoreChannel Partner/ Reseller/ DistributorLoket.com serves as the primary ticketing platform for DWP and other Ismaya Live events, processing ticket sales through widget integration on the event websites.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• AEG Presents: Global live entertainment promoter and venue operator (part of AEG), running festivals such as Coachella and Goldenvoice events. Directly comparable business model to Ismaya Live in promoter-with-facility operations and international artist booking.
• Live Nation Entertainment: World's largest live entertainment company and concert promoter, operating festivals and venues globally. Comparable to Ismaya Live as the dominant promoter/promoter-operator model, though at vastly larger scale and with global venue ownership (e.g., festivals like Reading, Leeds, Download).

Regional players

• Dyandra Promosindo: Indonesian exhibitions and events organizer running major trade shows and live events domestically. Closest local peer competing for Indonesian live event talent, venues, and sponsorship budgets.
• It's The Ship: Asia's largest festival-at-sea and music festival concept operating in Southeast Asia. Comparable to Ismaya Live as an Asia-anchored dance music festival targeting regional and international festival-goers.
• Zouk Group (ZoukOut / Capital Kitchen): Singapore-headquartered nightlife and live entertainment group operating ZoukOut, Asia's longest-running dance music festival on an island. Most regionally comparable Southeast Asian peer in the dance music festival space, competing for the same regional audience.

Direct peers

• Ultra Music Festival: Global electronic dance music festival with flagship Miami edition and global satellite events (including Asia). Direct competitor in the premium EDM festival space with comparable production scale and international artist lineups.
• Tomorrowland: Iconic Belgian dance music festival drawing 400,000+ attendees and considered the global benchmark for EDM festivals. Closely comparable to DWP in genre focus, multi-stage production design, and global attendee draw.
• Creamfields: UK-based dance music festival with 70,000+ daily attendance and global brand extensions. Comparable to DWP as a multi-stage electronic music festival targeting international dance music enthusiasts.
• Time Warp: Germany-based electronic music event brand with global editions across Europe, South America, and Asia. Comparable to DWP's brand extension strategy and focus on electronic music sub-genres.
• Sziget Festival: One of Europe's largest multi-genre music festivals held annually in Budapest, drawing 500,000+ attendees. Comparable to We The Fest in multi-genre positioning, scale, and international audience draw.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ismayalive
• Facebookfacebook.com/IsmayaLive
• LinkedInlinkedin.com/company/ismayalive

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ismaya Live