1st Team Advertising

What 1st Team Advertising does

1st Team Advertising is a privately held, outsourced marketing and advertising services provider headquartered in Johnstown, Pennsylvania. Founded in 2007 by Ryan Gindlesperger, who continues to serve as founder and managing partner, the firm operates with a workforce of 11-50 employees, placing it firmly in the small business segment. The company's public-facing description characterizes it as offering outsourced marketing and advertising services, indicating a client-services model targeting organizations that prefer to externalize these functions rather than maintain in-house teams. The firm has remained private and bootstrapped since inception, with no disclosed funding rounds, acquisitions, or material leadership changes documented in available sources.

The company's business model is consistent with traditional agency economics — revenue is most plausibly generated through client retainers, project fees, or media spend commissions rather than product or SaaS sales. However, no public disclosures of pricing structure, customer mix, or productized service offerings are available, and the company's website was not parseable at the time of data collection (returned only a loading/verification screen). As a result, deeper insight into the service portfolio, technology stack, vertical specialization, or specific go-to-market motion cannot be confirmed from primary sources. No proprietary technology, certifications, patents, named customer logos, or awards are documented.

With no public investors and limited external visibility, the company appears to operate as a small, likely regional or local agency with a relationship-driven service model. The absence of detected technology assets, integration partnerships, or productized offerings further suggests that the firm's defensibility rests on founder relationships and local market presence rather than on scalable IP, data assets, or platform technology. The investment-relevant unknowns are material: revenue, customer roster, churn, and pipeline are all undisclosed.

Name

1st Team Advertising

Website

https://1stteamadvertising.com

Company type

Private

Founded year

2007

Headcount range

11–50 employees

Short description

1st Team Advertising is a privately held, outsourced marketing and advertising services firm founded in 2007 in Johnstown, Pennsylvania. Operating with 11-50 employees under founder Ryan Gindlesperger, it provides externalized marketing services to clients that prefer not to staff these functions in-house.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Event Staffing & Brand Ambassadors (BPAFAGAC)

akta.pro secondary industries

Brand Ambassadors & Promotional Event Staff (HSACAEAE), Experiential Staffing & Brand Ambassadors (MPAAAGAJ)

Keywords

• Outsource marketing services
• Advertising services
• Marketing campaigns
• Brand advertising
• Creative agency services

Headquarters

HQ city

Johnstown

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

1st Team Advertising is an outsourced marketing and advertising services provider headquartered in Johnstown, United States. It delivers marketing and advertising services to external client businesses on a fee-for-service basis. The offering is service-based rather than product- or software-based, with no evidence of proprietary technology platforms in the available source data.

Differentiator

Problem solved

Functional benefit

Products and services

• Outsourced Marketing and Advertising Services Fee-for-service delivery of marketing and advertising work for client businesses, executed as an external outsourced function rather than via packaged software or products.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Emerging players

• ForwardPMX: Performance marketing and brand-activation agency offering outsourced campaign execution including field and event components. Partially comparable as a smaller outsourced marketing services peer, though more digitally focused.

Broad incumbents

• The Marketing Arm: Omnicom-owned experiential and shopper marketing agency running national brand-ambassador programs. Comparable in offering but operates at national scale and across a much broader portfolio of marketing services.
• Sparks: Experiential and trade-show marketing agency within the Cheil network, with deep event staffing and brand-ambassador capabilities. Comparable in experiential staffing core but embedded in a larger parent.
• TracyLocke: Brand experience and shopper marketing agency with significant field-marketing and brand-ambassador work. Comparable in service category, though typically engages larger enterprise clients than a small regional firm like 1st Team.
• Allied Global Marketing: Mid-sized agency offering experiential marketing, brand ambassadors, and field marketing services globally. Comparable in service line but with broader geographic reach and deeper media/creative capabilities than 1st Team.

Direct peers

• Marketing Werks: Field marketing and experiential agency specializing in brand ambassadors, event staffing, and in-store demos. Directly comparable to 1st Team in core service offering, customer base (CPG/brand marketers), and project-based labor model.
• PromoShop: Independent experiential and promotional marketing agency focused on brand ambassadors, field teams, and event staffing for consumer brands. Closely comparable service mix to 1st Team's described outsourced marketing offering.
• Mosaic: One of the largest North American field marketing and merchandising agencies, with a heavy focus on brand ambassador programs and retail execution. Comparable to 1st Team in service line and customer segment, though meaningfully larger in scale.
• BKA (Brand Katz & Associates): Boutique experiential agency specializing in brand ambassador staffing, in-store demos, and event marketing. Same team-based staffing model and SMB-to-mid-market client focus as 1st Team.
• RedPeg Marketing: Independent experiential marketing agency focused on brand ambassadors, event staffing, and field marketing for major consumer brands. Closely comparable service model and target customer to 1st Team.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/1stTeamLLC
• Facebookfacebook.com/1stTeamAdvertising

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1st Team Advertising