SS Customs

What SS Customs does

SS Customs is a privately held, founder-owned vehicle enhancement studio headquartered at 3559 Haven Ave, Menlo Park, California, serving individual car enthusiasts, Tesla and EV owners, luxury and exotic collectors, and commercial fleet operators across the Bay Area and Silicon Valley. The company was established in 2005 as a division of a sign company, became independent in 2011 with its own Redwood City shop, and relocated to the current Menlo Park facility in 2026. It operates as a direct-to-consumer, project-based service business with no disclosed outside investors and a small in-house team of approximately 11 staff, led by Founder & CEO Shareef Khan and Co-Founder & Brand Director Micaela Cortti.

The studio's core offerings span three categories ("Design. Protect. Perform."): aesthetic customization (color-change vinyl wraps, chrome delete, custom graphics, commercial fleet wraps); paint and surface protection (clear/color Paint Protection Film from XPEL, 3M, and Flexishield; Ceramic Pro nano-ceramic coatings in Bronze/Silver/Gold tiers; window tint films with 61-90% heat rejection; windshield protection film); and performance upgrades (cat-back and axle-back exhaust systems, headers, downpipes, carbon fiber aero components, powder-coated and custom wheels). Underlying technology is centered on certified installer expertise and access to proprietary third-party film systems, with digitally designed and plotter-cut PPF patterns enabling model-specific fitment. The company holds the only PaintIsDead.com certification in California, is the sole endorsed shop of Tesla Owners of Silicon Valley, and is the reigning Wrap Like a King West Coast Region winner.

Commercially, SS Customs runs a quote-based, one-time-fee service model with no disclosed subscription or recurring revenue, supplemented by a Shopify online store for ancillary product sales. Customer acquisition is organic and reputation-driven: local SEO, content marketing via an active blog, social media (Facebook, Instagram, YouTube, X), and 4.9+ star reviews across Google, Yelp, and Trustpilot. Pricing is publicly referenced only for full vinyl wraps ($4,000-$10,000), with PPF, ceramic coating, tint, and wheel packages quoted per vehicle. The company is described by its founder as a "multi-million-dollar enterprise" serving clients across the country, although all service delivery is concentrated at the single Menlo Park studio, with no disclosed plans for additional locations, franchising, or external capital.

Name

SS Customs

Legal name

SS Customs

Website

https://sscamerica.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

SS Customs is a Menlo Park, CA-based vehicle enhancement studio offering vinyl wraps, paint protection film, ceramic coating, window tint, custom wheels, and performance upgrades to individual enthusiasts, Tesla/EV owners, exotic car collectors, and commercial fleet clients in the Bay Area.

Ownership category

akta.pro rank

Headquarters

HQ city

Redwood City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Wraps (Color Change Vinyl & Commercial): One-time fee for professional vinyl wrap installation covering full vehicle color changes, partial wraps, chrome deletes, and commercial fleet branding wraps. Prices range from $4,000 to $10,000 for full wraps.
2. Paint Protection Film (PPF / Clear Bra): One-time fee for PPF installation across three tiers: Partial Front, Full Front, and Full Body coverage. Film offers self-healing properties and 5–10 year durability depending on material quality.
3. Ceramic Coating: One-time or subscription-style ceramic coating packages (Bronze 2-year, Silver 5-year, Gold 10+ year lifetime), with optional add-ons such as paint correction, full wheel coating, and interior leather/textile protection.
4. Window Tinting: One-time fee for window tint film installation across three tiers: Tier One (Carbon, 61–68% heat rejection), Tier Two (Ceramic, 67–79%), and Tier Three (Infrared Ceramic, 85–90%). Shade options from 5% to 60%.
5. Powder Coating & Custom Wheels: One-time fees for wheel powder coating (Standard, Custom, Full Restoration) and custom wheel packages (Standard, Off-Road, Performance). Covers wheel refinishing, color changes, and performance upgrades.
6. Performance Upgrades: One-time fees for cat-back exhaust systems, axle-back systems, header and downpipe upgrades, and carbon fiber aero components. Focused on increased horsepower, refined exhaust tone, and improved fuel efficiency.
7. Tesla & EV Customization Services: Bundled one-time services for Tesla and EV vehicles including wraps, PPF, chrome delete, tint, caliper painting, and digital license plate installation.
8. Online Store: E-commerce storefront via Shopify (sscamerica.myshopify.com) selling vehicle enhancement products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

SS Customs is a vehicle enhancement studio that installs professional vinyl wraps, paint protection film (PPF), ceramic coatings, and window tinting on customer vehicles. The studio also provides chrome delete, custom graphics, commercial fleet wraps, performance upgrades, custom wheels, and powder coating. All services are performed on-site by certified technicians at the company's Menlo Park, CA facility, with Tesla/EV-specific and luxury/exotic specializations.

Product overview

SS Customs is an automotive customization and vehicle enhancement studio offering a comprehensive suite of physical protection and styling services. The core offerings include Color Change Vinyl Wraps (full/partial wraps in various finishes), Custom Graphics (logos, stripes, artistic designs), Commercial Wraps (fleet advertising), Chrome Delete, Clear Bra/Paint Protection Film (PPF) in clear or color-change variants, Ceramic Coating (Bronze/Silver/Gold packages), Window Tints (carbon/ceramic/infrared), Windshield Protection Film, Tesla & EV Customization, Performance Upgrades (exhausts, carbon fiber aero), and Custom Wheels with Powder Coating. These services range from aesthetic transformations (vinyl wraps, graphics, color-change PPF) to protective solutions (PPF, ceramic coating, window tint) and performance enhancements (exhausts, aero, wheels), with many customers combining services such as PPF with ceramic coating for maximum protection.

Differentiator

Problem solved

Functional benefit

Products and services

• Color Change Vinyl Wrap Full or partial vehicle wraps that change the exterior color using vinyl film in gloss, satin, matte, metallic, chrome, or textured finishes, protecting original paint while allowing reversibility. Pricing publicly referenced at $4,000–$10,000 for full wraps.
• Chrome Delete Wraps factory chrome trim with black or color-matched vinyl to create a modern, streamlined appearance without permanent modification to the vehicle.
• Custom Graphics Custom-designed vinyl graphics including logos, racing stripes, body accents, windshield banners, window perforations, and artistic designs for personal or commercial vehicles.
• Commercial Wraps Full or partial vehicle wraps for business fleets providing mobile advertising, brand visibility, and paint protection with high marketing ROI across Bay Area businesses.
• Clear Bra / Paint Protection Film (PPF) Thin urethane film applied to painted surfaces to protect against rock chips, scratches, road debris, and UV damage. Available in clear or color-change variants with self-healing properties; offered in three coverage tiers (Partial Front, Full Front, Full Body) with 5–10 year durability depending on material.
• Ceramic Coating Multi-layer nano-ceramic coating bonded to paint surfaces providing 99% UV protection, hydrophobic effect, long-lasting gloss, chemical resistance, and easier maintenance. Available in Bronze (2-year), Silver (5-year), and Gold (10+ year lifetime) packages with optional paint correction, full wheel coating, and interior leather/textile add-ons.
• Window Tints Automotive window film in carbon (61–68% heat rejection), ceramic (67–79%), and infrared-ceramic (85–90%) materials at 5%–60% VLT, providing UV protection, interior heat reduction, glare reduction, and privacy.
• Windshield Protection Film Optically clear film applied to windshields to prevent cracks and chips from road debris, block UV rays, enhance safety by holding shattered glass, and reduce glare.
• Tesla & EV Customization Specialized services for Tesla and electric vehicles including wraps, PPF, window tint, chrome delete, ceramic coating, powder coating, and performance upgrades using EV-safe materials and techniques tailored to Tesla body panels.
• Performance Upgrades Aftermarket performance upgrades including cat-back and axle-back exhaust systems, headers, downpipes, and carbon fiber aero components (splitters, side skirts, spoilers, diffusers) for improved airflow, horsepower, torque, and handling.
• Custom Wheels & Powder Coating Wheel customization including powder coating in matte, gloss, satin, metallic, and textured finishes; custom wheel packages (Standard, Off-Road, Performance); and full wheel restoration services. Also covers cast, flow forged, and full forged wheel options.

Quantifiable outcome

• 99% UV protection from ceramic coating
• +6 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• XPELcoreTechnology or IntegrationSS Customs is an XPEL Certified Dealer, having completed manufacturer training in professional paint protection film installation. XPEL is widely regarded as a leading innovator in self-healing PPF technology used to protect vehicles from rock chips, scratches, and environmental damage. Certification ensures installations meet XPEL's official standards and have access to their professional film systems and warranty programs.
• 3McoreTechnology or IntegrationSS Customs is a 3M Paint Protection Film Certified Installer, having completed manufacturer training focused on proper installation methods, surface preparation, pattern cutting, and film finishing. 3M developed the original PPF technology and remains one of the most trusted brands in automotive protection. Certification ensures installations meet 3M's quality standards required for product warranties.
• FlexishieldcoreTechnology or IntegrationSS Customs is an authorized dealer and installer for Flexishield Paint Protection Film, a premium PPF system known for its advanced self-healing top coat and hydrophobic surface technology. Flexishield films provide durable protection while maintaining optical clarity and a factory-finish appearance.
• Ceramic ProcoreTechnology or IntegrationSS Customs is a Ceramic Pro Authorized Dealer. Ceramic Pro is one of the most recognized ceramic coating brands in the detailing industry. Technicians are trained to properly prepare vehicle surfaces, perform paint correction, and apply professional ceramic coatings that bond with the paint to create long-term protection.
• Arlon GraphicscoreTechnology or IntegrationSS Customs holds certification from Arlon Graphics, one of the world's leading manufacturers of professional vinyl wrap films. Arlon's certification program trains installers on proper wrapping techniques for complex vehicle surfaces, including stretching, finishing, and seam placement, ensuring long-lasting wraps with professional finish quality.
• InozetekcoreTechnology or IntegrationSS Customs is an Inozetek Apex Dealer, providing access to some of the most advanced color film technologies in the automotive restyling industry. Inozetek films are known for their ultra-gloss finishes and premium color-change wrap materials used in high-end automotive customization.
• Premium Wrapping Film (PWF)coreTechnology or IntegrationSS Customs is a PWF Certified Installer. Premium Wrapping Film produces high-end vinyl films used for color change wraps and custom automotive styling. Certification ensures the team understands installation techniques required to properly apply PWF's specialty materials.
• Paint Is DeadcoreStrategic or Co-development PartnerSS Customs is both a Paint Is Dead Certified Installer and a board member of this global community focused on pushing the boundaries of vinyl wrap culture and automotive customization. This dual role reflects deep involvement in shaping innovation within the industry and is the only such certified shop in California.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Maaco: Largest franchised auto body paint and refinishing network in North America. Adjacent in automotive aftermarket services, with paint and refinishing work that competes indirectly with SS Customs' color-change wrap and paint correction offerings.
• Ziebart: Established 60+ year national chain specializing in vehicle protection including rustproofing, paint protection film, and detailing. Overlaps with SS Customs in PPF and protective services but operates as a broad incumbent with a wider product portfolio.
• 3M: Diversified global manufacturer of automotive films (PPF, vinyl wrap, window tint). SS Customs is a 3M PPF Certified Installer. 3M films are core inputs to SS Customs' service delivery, making it a critical supplier and adjacent incumbent.
• Ceramic Pro: Global manufacturer of professional ceramic coatings with a network of certified installers. SS Customs is a Ceramic Pro Authorized Dealer. Functions as both supplier and ecosystem enabler with potential disintermediation risk over time.
• XPEL: Leading manufacturer of paint protection film, window tint, and vinyl wrap products with a global dealer/installer network. SS Customs is an XPEL Certified Dealer. XPEL is both a partner and a vertical-integration threat as it increasingly sells directly to consumers.

Direct peers

• Car Toys: National retailer and installer of car audio, video, security, and vehicle appearance products including window tint and paint protection. Overlaps with SS Customs in tint and protection services, though broader in consumer electronics.
• DetailXPerts: National mobile and fixed-location auto detailing franchise offering interior and exterior detailing, ceramic coatings, and paint protection services. Comparable to SS Customs in core service mix, distinguished by a franchise-driven growth model.
• Tint World: National auto styling and accessory franchise offering window tint, vehicle wraps, paint protection film, and ceramic coatings across the U.S. Directly comparable to SS Customs in service portfolio, distinguished primarily by its multi-location franchise model versus SS Customs' single premium studio.

Others

• SunTek Window Films: Manufacturer of automotive and architectural window films sold through a dealer/installer network. Comparable in the window tinting vertical, serving as a supplier to many shops like SS Customs.
• Avery Dennison: Global manufacturer of pressure-sensitive vinyl wrap films (Supreme Wrapping Film) used widely in vehicle customization. SS Customs uses Avery Dennison films and hosted the brand's 'Supreme Wrapping Film Workshop'. Functions as a key materials supplier and ecosystem partner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sscamerica
• YouTubeyoutube.com/user/SSCustomsWeb
• Facebookfacebook.com/SSCustomsWeb
• Instagraminstagram.com/sscustoms
• LinkedInlinkedin.com/company/ss-customs

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SS Customs