Agenturmatching
Agenturmatching.de is a free, independent German online directory and matching platform that connects companies with 500+ vetted marketing, PR, IT, and AI agencies across 12 cities, monetizing via agency-side listings and featured placement.
- Company typePrivate
- Founded2015
- HeadquartersMunich, Germany
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Agenturmatching does
Agenturmatching.de is a German two-sided online marketplace that connects companies seeking communications and technology service providers with vetted agencies across Germany. The platform is free for the buyer side (companies/principals) and operates as an independent directory rather than a paid-lead marketplace, explicitly stating there are no paid placements and no hidden commissions. It catalogs more than 500 agencies across 12 German cities and 8 specialty areas, including Marketing-Agenturen, Werbeagenturen, PR-Agenturen, Online-Marketing, IT-Agenturen, and the newer KI-Agenturen (AI agencies) category, with structured profiles covering competencies, references, and indicative price ranges to enable side-by-side comparison. The platform is accessed via a self-service website that combines the directory with an interactive 5-question Agent-Finder tool and a content blog of long-form guides on agency selection and pricing in Germany.
The platform's technical footprint is intentionally lightweight: a web-based directory with category and city landing pages, uniform agency profile templates, filtering by city/specialty/budget, and a static questionnaire-style recommendation flow. There is no app, no API or SDK, no disclosed integrations, and no proprietary AI/ML components. Discovery and lead generation are primarily organic, driven by SEO-optimized category pages (e.g., marketing-agenturen, IT-Agenturen Berlin) and three detailed 2026 guides covering agency selection and pricing.
The business model is a freemium two-sided marketplace. Companies seeking agencies use the platform for free with no sales interaction; agencies are the revenue side and likely pay for listing or featured placement, although specific prices are not publicly disclosed. Distribution is direct-only via the website and a LinkedIn company page; there are no resellers, app-store listings, or third-party distribution partners. The company operates with 1-10 employees and no disclosed funding, suggesting it is a bootstrapped, lean operation. Ownership, investor, and leadership details are absent from the source materials, and there are no published financials, making the company best characterized as an early-stage, niche German marketplace.
Agenturmatching firmographics
Firmographics- Name
- Agenturmatching
- Legal name
- Agenturmatching.de
- Website
- https://agenturmatching.de
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Agenturmatching.de is a free, independent German online directory and matching platform that connects companies with 500+ vetted marketing, PR, IT, and AI agencies across 12 cities, monetizing via agency-side listings and featured placement.
- Ownership category
- akta.pro rank
Agenturmatching industry classification
Industry- Product category
- Agency Marketplace
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- B2B Channel Partners & Referral Agencies (Cross-Industry Referral) (FSAEAMAN)
Keywords
Where Agenturmatching is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Agenturmatching business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Agency Listings & Featured Placement: Revenue is generated from agencies listed on the platform, likely through paid placement, featured profiles, or listing premiums. The service is free for companies/buyers (Auftraggeber), creating a two-sided marketplace where agencies pay for visibility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free for companies seeking agencies |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Agenturmatching product offering
Product offeringCore offering
Agenturmatching.de operates a free, self-serve B2B matching platform that connects German companies seeking agency services with 500+ vetted creative, marketing, PR, online-marketing, IT, and AI agencies across 12 German cities. The platform offers structured agency profiles (competencies, references, price ranges), interactive filtering by city, specialty, and budget, and an interactive 5-question Agentur-Finder quiz that recommends suitable agency types. The service is free for companies seeking agencies, with revenue generated on the agency side.
Product overview
Agenturmatching.de is a single, unified platform — an independent agency directory and matching service for the German market. It consists of the core directory with structured agency profiles organized by specialty (Marketing, PR, Online-Marketing, IT, AI) and city (Hamburg, Frankfurt, Berlin, Stuttgart, Mannheim), supplemented by an interactive Agentur-Finder questionnaire tool and a Ratgeber/Blog content hub. The platform's value proposition is that it is free for clients, features no paid placements, and offers transparent agency comparisons based on competencies, references, and price ranges.
Differentiator
Problem solved
Functional benefit
Products and services
- Agenturmatching.de Platform Independent, free web-based platform that matches German companies with vetted creative, marketing, PR, online marketing, IT, and AI agencies. Offers structured agency profiles (competencies, references, price ranges), interactive filtering by city, specialty, and budget, an Agentur-Finder quiz, and direct contact to shortlisted agencies.
Quantifiable outcome
- 500+ agencies listed on the platform
- +1 more outcomes
Companies that use Agenturmatching
Customer profileSegments2 records
Ideal customer profiles2 records
Agenturmatching technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Agenturmatching partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Agenturmatching competitors and assessment
Company assessmentDirect peers
- Agenturverzeichnis.de: German agency directory organizing service providers by category and city. Direct functional competitor to Agenturmatching, serving the same German SMB and enterprise buyer looking for marketing, design, and digital agencies.
- Sortlist: Pan-European B2B marketplace that connects companies with marketing, advertising, and digital agencies. It is the closest direct competitor to Agenturmatching in Germany and is already referenced via deep links from the Agenturmatching site itself.
- Werbeagentur.de: German-language agency directory focused on advertising and creative agencies. Closely comparable to Agenturmatching in geography, language, and target buyer (German companies seeking agencies), though with a narrower specialty focus.
Broad incumbents
- GoodFirms: Global B2B marketplace for software, mobile app, and digital service providers. Overlaps with Agenturmatching in the IT and online-marketing agency segments, with a more review- and ranking-driven model.
- TopDevelopers: Global B2B directory listing software development, mobile app, and IT services companies. Comparable to Agenturmatching's IT-Agenturen category, with broader international scope.
- The Manifest: B2B services directory owned by Clutch that lists agencies by service, industry, and location. Directly comparable to Agenturmatching in agency-discovery but with substantially larger reach and review-driven trust mechanisms.
- DesignRush: Agency marketplace covering design, marketing, technology, and AI service providers. Comparable to Agenturmatching in function (agency directory + lead generation) but with broader international coverage and a different positioning.
- Clutch: Global B2B services marketplace with verified reviews across agencies, IT services, and consulting. Overlaps with Agenturmatching in the agency-discovery and lead-generation space but operates at much larger scale across multiple geographies.
Regional players
- Gulp: German platform for IT freelancers and project-based consulting. Comparable to Agenturmatching as a German-language matching platform for project buyers, though focused on IT rather than marketing/PR agencies.
- Twago: European freelance and agency marketplace owned by Randstad. Operates in the same DACH market as Agenturmatching and competes for project-based buyer demand, though focused more on freelance talent than agencies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Agenturmatching social profiles
Digital presenceAgenturmatching financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agenturmatching leadership team
Management profileNumber of profiles
Agenturmatching funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agenturmatching M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agenturmatching
What does Agenturmatching do?
Agenturmatching.de operates a free, self-serve B2B matching platform that connects German companies seeking agency services with 500+ vetted creative, marketing, PR, online-marketing, IT, and AI agencies across 12 German cities. The platform offers structured agency profiles (competencies, references, price ranges), interactive filtering by city, specialty, and budget, and an interactive 5-question Agentur-Finder quiz that recommends suitable agency types. The service is free for companies seeking agencies, with revenue generated on the agency side.
Is Agenturmatching a public or private company?
Agenturmatching is a private company. It is classified as unknown and is currently operating.
When was Agenturmatching founded?
Agenturmatching was founded in 2015. It employs 1 to 10 people.
Where is Agenturmatching based?
Agenturmatching is headquartered in Munich, Germany, in the Europe region.
How does Agenturmatching make money?
One revenue line is on record: agency Listings & Featured Placement.
Who are Agenturmatching's main competitors?
Direct peers on record are Agenturverzeichnis.de, Sortlist and Werbeagentur.de. Broad incumbents are GoodFirms, TopDevelopers, The Manifest, DesignRush and Clutch. Regional players are Gulp and Twago.
Does Agenturmatching have an API?
No public API is recorded for Agenturmatching.
What industry is Agenturmatching in?
Agenturmatching's product category is Agency Marketplace. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of FSAEAMAN, B2B Channel Partners & Referral Agencies (Cross-Industry Referral). Its NAICS code is 541810 and its SIC code is 7311.