What Innomads does

Innomads is a Netherlands-based digital performance marketing agency founded in 2020, operating from four Dutch offices (Amsterdam, Enschede, Albergen, Agelo) with a headcount in the 1–10 range. The firm targets entrepreneurs and growing SMBs across more than a dozen industries, providing a nine-service stack spanning SEO, search engine advertising (SEA), strategy consulting, cross-media social advertising (Facebook, Instagram, LinkedIn), TikTok and Reels advertising, video marketing, lead management, conversion optimization, and customer engagement. It also runs Inno Academy, an educational content channel that supports inbound demand generation. Quantified outcomes published as case studies include 150 leads and €5M+ added value for Kato Projects, 70+ conversions and a 1,000% lower cost-per-conversion for Hesselink B.V., and 1,275 conversions in one month for Beimer, with the agency explicitly measuring success on real sales, phone calls, and digital requests rather than vanity metrics.

The agency's underlying technology layer combines standard paid-media and analytics tooling with stated use of AI, Machine Learning, and automation for campaign targeting and optimization, delivered through the Limitless Digital Experience platform that powers the Innomads web presence. Creative production (photo, video, graphics) is delivered via a strategic partnership with Innovisions, with Creative Director Cas Busscher bridging both organizations — allowing Innomads to bundle creative and performance services that pure-play digital agencies typically cannot. A product-adjacent extension exists in Officelab, an office-space comparison platform co-developed with Kato Projects, signaling selective moves beyond pure service delivery.

Innomads' business model is professional services B2B: revenue is generated through customized marketing retainers and project fees negotiated via inbound "Brief us" inquiries and direct outreach; pricing is not publicly disclosed. GTM is sales-led and consultative, anchored by CEO and Head of Strategy Joost Lansink. The firm is privately held and bootstrapped, with no disclosed institutional funding. The named client base is overwhelmingly SMB, with Kato Projects as the most prominent mid-market reference, and the agency draws on case studies, LinkedIn presence, referrals, and a multi-office footprint as its primary distribution channels.

Name

Innomads

Website

https://innomads.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Innomads is a Netherlands-based digital performance marketing agency providing SEO, SEA, social media advertising, video marketing, and business development services primarily to Dutch SMB entrepreneurs, delivering measurable conversion outcomes through a strategy-first, consultative B2B model with four regional offices.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industry

Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Digital marketing services
• Search engine optimization
• Performance marketing
• Social media advertising
• Conversion optimization

Headquarters

HQ city

Agelo

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Performance Marketing Services: Innomads generates revenue through professional services focused on performance marketing and business development. Services include SEO, search engine advertising, strategy consulting, cross-media social advertising, TikTok advertising, video marketing, lead management, conversion optimization, and customer engagement. The agency measures success by real sales, phone calls and digital requests rather than vanity metrics like CTRs and CPCs.
2. Business Development Services: The agency also offers business development consulting, including strategy plans, financial analyses, and innovative concepts. For Kato Projects, Innomads developed the Corporate Branded Office Concept and is involved in Officelab — an innovative comparison platform for meeting and calling units — expanding beyond traditional digital marketing into product-adjacent ventures.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Innomads is a Dutch digital performance marketing agency that delivers professional services including search engine optimization, search engine advertising, strategy, social media advertising (Facebook, Instagram, LinkedIn, TikTok), video marketing, lead management, conversion optimization, and customer engagement. The firm works on a strategy-first basis, analyzing each client's business before executing digital marketing activities, and measures success by real sales, phone calls, and digital requests rather than vanity metrics.

Product overview

Innomads is a digital marketing agency offering a comprehensive suite of performance marketing services. Their core offering consists of nine interconnected digital marketing services including Search Engine Optimization, Search Engine Advertising, Strategy, Cross-media Social Advertising, TikTok Advertising, Video Marketing, Lead Management, Conversion Optimization, and Customer Engagement. The company positions itself as a digital performance marketing firm that leverages cutting-edge technologies including AI, Machine Learning, and automation to help entrepreneurs achieve sustainable growth. They also operate Inno Academy as an educational resource. The agency works with clients across various industries delivering measurable results in conversions, leads, and business growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimization (SEO) SEO strategies designed to improve clients' organic search visibility and rankings, driving qualified traffic to their websites. Targeted at entrepreneurs and growing companies seeking digital discoverability.
• Search Engine Advertising (SEA) Paid search advertising campaigns via platforms such as Google Ads to drive immediate online visibility, traffic, and leads for clients. Targeted at companies seeking rapid top-of-page search presence.
• Strategy Tailor-made strategic planning and analysis service that assesses each client company and determines the right course for business growth before any execution begins.
• Cross-media Social Advertising Social media marketing across Facebook, Instagram, and LinkedIn that uses storytelling to reach target audiences and build brand presence.
• TikTok Advertising Reels and TikTok marketing including influencer marketing strategies designed to reach younger demographics through short-form video content.
• Video Marketing
• Lead Management
• Conversion Optimization Analysis and optimization of customer journeys to improve online conversion effectiveness, helping clients convert more visitors into leads and customers.
• Customer Engagement Strategies designed to increase interaction and involvement of client target groups, building brand loyalty and long-term customer relationships.

Quantifiable outcome

• 50% lead growth year-over-year for Kato Projects (from 100 to 150 leads)
• +6 more outcomes

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Limitless Digital ExperiencecoreOthersLimitless Digital Experience is the platform/technology provider behind Innomads' website (evidenced by the footer credit 'a Limitless Digital Experience' linking to https://limitless.digital). This appears to be a parent company or technology platform relationship rather than a client/vendor relationship.
• InnovisionscoreStrategic or Co-development PartnerInnovisions is a creative studio partner that handles all content creation (photo, video, graphics) for Innomads' clients. Cas Busscher is Creative Director within both Innomads and Innovisions, bridging the two organizations. For the Hesselink BV case, Innovisions manages organic social media and developed an employer branding plan including corporate photography and video series.
• Kato ProjectscoreStrategic or Co-development PartnerBeyond standard digital marketing services, Innomads co-developed Officelab — an innovative comparison platform for meeting and calling units — in close collaboration with Kato Projects. This represents a product co-development partnership extending beyond traditional agency services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dept Agency: Large Amsterdam-headquartered digital agency offering creative, engineering, and performance marketing services across Europe. Directly comparable as a Dutch performance and full-service digital competitor, but with materially greater scale and service breadth.
• Happy Horizon: Dutch marketing and consultancy group offering strategy, performance, and creative services across multiple specialist agencies. Comparable Dutch incumbent competitor with broader portfolio than Innomads.
• iO (formerly Intracto): Benelux digital agency group spanning strategy, marketing, technology, and content with offices in the Netherlands and Belgium. Comparable as a Dutch-rooted full-service digital marketing peer, though operating at significantly greater scale than Innomads.
• Dentsu: Global advertising and marketing services group with significant Dutch operations (Dentsu Creative/Aegis). Comparable as a broad incumbent offering performance marketing at scale, including competition for Innomads' enterprise-adjacent clients.

Direct peers

• Lab Digital: Amsterdam-based digital agency combining marketing, data, and technology services. Comparable as a Dutch full-service digital peer with performance marketing and analytics capabilities similar to Innomads' stack.
• Adwise: Dutch digital marketing agency specializing in performance marketing, data, and search. Closely comparable to Innomads in focus on ROI-driven, multi-channel performance campaigns for Dutch SMB and mid-market clients.
• OrangeValley: Dutch performance marketing agency offering SEO, SEA, data, and analytics services. Comparable as a Netherlands-based specialist in measurable performance outcomes for growth-focused clients.
• Bureau Storm: Dutch performance marketing agency focused on SEO, SEA, and conversion optimization for B2B clients. Closely matched to Innomads in service mix, B2B performance focus, and Dutch mid-market positioning.
• Springbok: Dutch digital marketing agency specializing in data-driven performance and online marketing campaigns. Comparable to Innomads in targeting measurable outcomes (leads, conversions) for Dutch SME and mid-market clients.

Emerging players

• Spotler: Dutch-origin marketing automation and SaaS provider active across Europe with adjacent campaign orchestration capabilities. Comparable as an emerging player combining marketing technology with campaign execution in the same Dutch ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/innomadsnl
• Facebookfacebook.com/InnomadsBusinessDevelopment

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innomads