Astelav

What Astelav does

Astelav S.r.l. is a privately held Italian B2B distributor of spare parts for household appliances, founded in 1963 by Giorgio Bertolino and headquartered in Vinovo, Turin. The company operates a B2B e-commerce platform providing registered professionals with access to over 1.8 million original spare part codes across more than 200 brands and 13 product categories including washing machines, refrigerators, ovens, and small appliances. The platform combines an advanced search engine, an interactive technical library with 8,000+ exploded diagrams, and a proprietary Smart Suggestions Algorithm that recommends compatible alternatives based on structured compatibility and sales data.

The underlying infrastructure includes three warehouses totaling 10,000 square meters, featuring an AutoStore automated storage system with 17 robots managing 140,000 codes, real-time radiofrequency tracking, and same-day shipping capability. REST APIs enable customers to integrate catalogs, availability, pricing, orders, and shipments directly into their own ERP, WMS, or e-commerce systems. The proprietary Mondo brand encompasses consumables and accessories (filters, cleaning products, CO2 cylinders) sold exclusively through a network of expert resellers, while the Ri-generation program extends the model into circular-economy appliance refurbishment.

Astelav generates revenue through B2B spare parts transactions, dropshipping services with neutral packaging for B2C e-commerce operators, managed Brand Warranty logistics for OEM manufacturers, and proprietary product sales. Distribution combines a reserved-area e-commerce portal, API-driven integrations, a physical service center in Vinovo, and assigned commercial representatives serving customers in over 80 countries. The company employs 101-250 people and processes approximately 112,000 shipments per year.

Name

Astelav

Legal name

Astelav S.r.l.

Website

https://astelav.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

101–250 employees

Short description

Astelav is a privately held Italian B2B distributor founded in 1963 that provides registered technicians, distributors, and OEMs with access to over 1.8 million original and compatible spare part codes across 200+ appliance brands, backed by AutoStore-automated logistics and API integration serving 80+ countries.

Ownership category

akta.pro rank

Product category

Appliance Spare Parts Distribution

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Spare Parts & Replacement Components Retail (Batteries, Screens, Chargers) (CRACAJAG)

Keywords

• Appliance spare parts
• B2B distribution
• Household appliance components
• Spare parts catalog
• Appliance repair supplies

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Spare Parts B2B Sales: Sale of original and compatible spare parts for household appliances to professional distributors, technicians, and retailers through a B2B e-commerce platform. Products are available exclusively to registered business customers.
2. Mondo Brand Products: Proprietary brand of maintenance products, accessories, and technical solutions for appliances, sold exclusively through a network of expert resellers.
3. Logistics and Shipping Services: Same-day shipping, groupage services, and container shipments worldwide with real-time tracking. Includes AstelNET service for urgent orders with guaranteed next-day dispatch.
4. Brand Warranty Solution: Integrated spare parts management for manufacturers under Brand Warranty: receiving, storage, rapid fulfillment, and multilingual assistance. Turnkey logistics solution for OEM partners.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Astelav distributes original and compatible spare parts for household appliances (including belts, pumps, batteries, gaskets, switches, and motors) through a B2B e-commerce platform serving registered professional technicians, distributors, and retailers. The company offers access to over 1.8 million spare part codes across 200+ brands, supported by advanced search, technical exploded diagrams, and integrated logistics with same-day shipping. The proprietary Mondo brand extends the offering with cleaning products, accessories, CO2 cylinders, and professional maintenance solutions sold exclusively through expert resellers.

Product overview

Astelav is a B2B platform for spare parts for household appliances, offering access to over 1.8 million original and compatible spare part codes across 200+ brands. The core platform is the Spare Parts Catalog with advanced search, exploded technical diagrams, and intelligent recommendations. The proprietary Mondo Brand (including Mondo Filters, Mondo Home, Mondo Compatible, Mondo Frizzo, and Mondo RiClean Pro) provides an exclusive line of cleaning products, accessories, and technical solutions. The E-commerce B2B Platform enables real-time ordering, while Logistics Infrastructure powers same-day shipping via AutoStore automation. The Ri-generation circular economy program recovers and refurbishes appliances. API integrations connect customer ERP, WMS, and e-commerce systems.

Differentiator

Problem solved

Functional benefit

Brands

• Mondo: An exclusive Astelav brand dedicated to the care and maintenance of household appliances, featuring selected professional detergents, accessories, and technical solutions designed to improve performance, extend appliance lifespan, and simplify daily use.

Products and services

• Spare Parts Catalog Digital catalog providing registered professionals access to over 1.8 million original spare part codes across 200+ brands for household appliances including washing machines, dishwashers, refrigerators, ovens, cooktops, dryers, vacuum cleaners, and small appliances. Includes advanced technical search, exploded diagrams, real-time availability, and intelligent suggestions.
• Mondo Brand Product Line Exclusive Astelav proprietary brand of professional detergents, accessories, and technical solutions dedicated to the care and maintenance of household appliances. Includes Mondo Filters, Mondo Home, Mondo Compatible, Mondo Frizzo (CO2 cylinders for water dispensers), and Mondo RiClean Pro (professional cleaning products). Sold exclusively through a network of expert resellers.
• Mondo Frizzo CO2 cylinders for water dispensers featuring certified Italian gas, part of the Mondo proprietary brand line of appliance care and maintenance products.
• Mondo RiClean Pro Professional cleaning and maintenance products for household appliances, part of the Mondo exclusive brand line sold through expert resellers.
• B2B E-commerce Platform Reserved B2B e-commerce platform providing registered professional customers real-time access to over 1.8 million codes with complete traceability, returns and document management, intelligent suggestions, article compatibility support, and technical assistance. Requires professional registration and assignment of a commercial representative.
• Logistics Infrastructure Service Advanced logistics platform integrating three warehouses totaling 10,000 sqm, including an AutoStore system with 17 robots managing up to 140,000 codes across 23,000+ crates. Enables same-day shipping, groupage in 12/24 hours, worldwide container shipping, and real-time tracking via radio frequency terminals.
• Shipping Services Multiple shipping options including AstelNET for urgent orders with guaranteed next-day dispatch, dropshipping to end customers with neutral packaging, and pickup point delivery with real-time tracking.
• Customer Care Service Dedicated customer care with an assigned commercial representative, multi-channel support, technical assistance, and a logistics team for shipment tracking and issue resolution across Italy and export markets.
• API Integration Service REST API integration enabling B2B customers to connect Astelav catalogs, availability, pricing, orders, invoices, and shipments directly with their own ERP, WMS, or e-commerce systems for automated workflows.
• Brand Warranty Solution Integrated spare parts management service for appliance manufacturers under Brand Warranty, including receiving, storage, rapid fulfillment, multilingual assistance, and turnkey logistics aligned with OEM brand standards.

Quantifiable outcome

• Same-day shipping capability
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature6 records

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Amazon Business: B2B arm of Amazon distributing a wide range of industrial, MRO and appliance-related supplies with global fulfillment. Comparable to Astelav as a B2B e-commerce channel for replacement parts and supplies, though as a broad-line incumbent rather than a specialist appliance-parts distributor.
• Conrad Electronic: European broad-line distributor of electronic and technical components, tools and supplies serving B2B and B2C customers. Comparable to Astelav as a European e-commerce-led distributor of components and replacement parts to technicians and trade buyers, though across a much broader portfolio.

Direct peers

• eSpares: UK-based online retailer specializing in spare parts and accessories for domestic appliances. Directly comparable to Astelav as a multi-brand appliance parts distributor serving both trade technicians and end consumers, with similar catalog breadth and B2C/B2B model.
• SOS Accessoire: French online retailer of spare parts for household appliances, with a model-based search and large exploded-view library. Comparable to Astelav in continental-European appliance parts focus, technician-oriented content, and B2C/B2B online catalog.
• Reliable Parts: Wholesale distributor of appliance parts serving dealers and service companies across North America. Comparable to Astelav as a multi-brand B2B parts distributor with broad inventory, same-day shipping focus, and trade-customer orientation.
• PartSelect: North American e-commerce retailer of appliance parts (refrigerators, dishwashers, washers, dryers) with strong search-by-model and installation-support content. Highly comparable to Astelav in product focus, technician-friendly content, and B2C-leaning online catalog model.
• RepairClinic: US retailer of appliance parts combined with a large library of repair help videos and symptom-based troubleshooting. Highly comparable to Astelav in combining catalog breadth with technical/exploded-view content to help technicians and DIYers identify the correct part.
• Encompass Parts Distribution: US-based distributor of parts for major home appliances with a network of distribution centers. Comparable to Astelav as a multi-brand B2B appliance parts distributor with strong logistics, OEM relationships and trade-focused service.
• Fiyo: Dutch online marketplace and spare parts supplier for household appliances, serving both consumers and trade customers across the Benelux. Comparable to Astelav as a European e-commerce-first appliance parts platform with broad multi-brand catalog and technician-friendly content.

Emerging players

• ManoMano: European online marketplace focused on DIY, home improvement and home appliances, with an expanding spare-parts and accessories offering. Comparable to Astelav as a European platform that increasingly competes for appliance-parts demand, though from a broader home-improvement angle rather than specialist parts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Astelav
• Xx.com/astelav_it

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astelav