Channing Bete

What Channing Bete does

Channing Bete generates revenue through one-time-sale licensing of its educational publications, priced per unit with quantity discounts, plus add-on services for customized publishing and translation. Go-to-market is direct-to-customer and multi-channel: buyers order through an online storefront, phone (800-477-4776 and a dedicated line for personalized items), email, fax, or mail, with free catalog/sample request programs serving as a top-of-funnel acquisition channel. Shipping is tiered as a percentage of order subtotal (9.95% under $4,000; 6% from $4,000–$20,000; quoted freight above $20,000 and for express shipping), with orders fulfilled primarily from a Sterling, Illinois warehouse typically within one business day and drop-shipment available to multiple addresses. The company was acquired in 2019 by HALO Branded Solutions, a leading promotional products distributor, and now operates as a product line within HALO's portfolio under CBC IP Holding, LLC.

Name

Channing Bete

Legal name

CBC IP Holding, LLC

Website

https://channingbete.com

Company type

Private

Founded year

1936

Operating status

Operating

Short description

Channing Bete Company is a U.S. publisher and distributor of Scriptography®-branded health, wellness, and safety educational booklets and custom publishing services, serving schools, government agencies, healthcare providers, military, nonprofits, and utilities across more than 28 languages.

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Book Publishers (513130)

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)

akta.pro primary industry

Health, Safety & Environmental (HSE/EHS) Publishing (MPAJACAF)

akta.pro secondary industry

Health, Wellness & Fitness Trade Publishing (MPAJAAAL)

Keywords

• Health education publications
• Wellness educational materials
• Scriptographic booklets
• Public health resources
• Custom publishing services

Headquarters

HQ city

Sterling

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Health & Wellness Educational Products: Sale of research-based health and wellness educational publications, booklets, self-care handbooks, workbooks, brochures, and pamphlets to organizations and individuals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Channing Bete publishes and distributes research-based health, wellness, and safety educational publications — most notably its signature Scriptography booklets — to public health organizations, schools, healthcare providers, military, and other institutional customers. The company also offers custom publishing and translation services to adapt materials for diverse audiences, ages, cultural backgrounds, and reading levels.

Product overview

Channing Bete Company offers a comprehensive portfolio of health and wellness educational products centered around its signature Scriptography® booklets—a distinctive illustrated format designed for quick comprehension and retention. The product line includes both core Scriptographic® publications and customized publishing services, spanning multiple market verticals including Health Care, Public Health, Schools (PreK-12), Human Services, Public Safety, Military, Colleges, Utilities, and Employee Safety. The company provides research-based, reliable resources in multiple formats for readers of all ages, cultural backgrounds, and reading levels. Services include custom translations into any language and promotional product customization, with materials historically translated into 28 different languages. The company was acquired by HALO Branded Solutions in 2019 and continues to serve schools, government agencies, nonprofit organizations, and businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Scriptography®: A universal word and graphics style designed to convey key points quickly and help readers retain and act upon the information they learned
• Dew Drop®
• EveryReader®
• Keeping Tabs®
• Know What?®
• On®
• Pocket Minder®
• RealStyle®
• Scriptographic®
• Way To Grow®
• We Wonder®
• What's Up®
• Write From The Heart®

Products and services

• Scriptography® Booklets
• Customized Promotional Products
• Translation Services
• Self-Care Handbooks, Workbooks, Brochures, and Pamphlets

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• HALO Branded SolutionscoreOthersIn 2019, leading promotional products distributor HALO Branded Solutions acquired the Channing Bete product line and continued the custom publishing business. HALO is the parent organization and processes payments including debit card transactions.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• National Safety Council (Safety+Health): Leading nonprofit safety organization publishing educational content, training, and resources on workplace, public, and emergency safety. Comparable to Channing Bete's Public Safety and Preparedness vertical with deep content overlap on emergency preparedness and general safety.
• McGraw-Hill Education: Major educational publisher serving K-12, higher education, and professional markets. Comparable to Channing Bete's Schools (PreK-12) and Colleges verticals as a broad incumbent in educational publishing, with much larger scale across print and digital.
• Pearson: Global education publisher and assessment provider serving K-12, higher education, and professional certification. Comparable to Channing Bete's Schools and Colleges verticals with broad content overlap, though at much larger scale and focused on curriculum/assessment.
• Scholastic: Major publisher of educational materials and reading programs for K-12 schools. Comparable to Channing Bete's PreK-12 vertical, with overlap in classroom and student-facing educational content, though at substantially larger scale.

Direct peers

• PatientPoint: Health education content provider for healthcare providers and patients, with both digital and printed point-of-care materials. Directly comparable to Channing Bete's healthcare and public health segments, with overlapping use cases in patient engagement and education.
• Healthwise: Non-profit publisher of evidence-based health education content for patients and healthcare providers. Directly comparable to Channing Bete's healthcare and public health verticals, with overlap in disease management, immunization, and self-care educational materials.
• Krames (WebMD/Staywell): Provider of patient education content for health systems, with comparable offerings to Channing Bete's healthcare and public health booklets on disease management, healthy living, and treatment education.
• J.J. Keller & Associates: A leading publisher of workplace safety, OSHA compliance, and HR/regulatory educational content for businesses. Highly comparable to Channing Bete in producing compliant, research-based safety and human resources educational materials for institutional customers across multiple verticals.
• BLR (Business & Legal Reports): Publisher of HR, safety, and environmental compliance training materials and publications for businesses. Comparable to Channing Bete's Employee Safety and Development and Human Services verticals, serving institutional buyers with regulatory-driven educational content.

Emerging players

• Really Good Stuff: Catalog-driven educational materials retailer serving educators and schools. Comparable to Channing Bete's Schools (PreK-12) vertical with overlap in classroom educational materials, though more focused on physical classroom supplies and teacher aids.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Channing Bete