Insurance News

What Insurance News does

Insurance News is a privately held B2B media publisher serving the Australian and New Zealand insurance industry, operating under the legal entity Insurance News Pty Ltd. Founded in 2009 and headquartered in Richmond, Australia, the company functions as the dominant independent news source for the regional insurance sector, covering general insurance, life insurance, reinsurance, broking, insurtech, and regulatory matters. It serves insurance professionals across insurers, brokers, reinsurers, underwriting agencies, and loss adjusters, as well as regulatory bodies and technology vendors operating in the ANZ market.

The core product is insuranceNEWS.com.au, a digital publishing platform hosting over 47,247 searchable articles across 14 dedicated sections (Daily, Local, Corporate, Regulatory & Government, Life Insurance, The Professional, Insurtech, International, Analysis, The Broker, Breaking News, etc.). The company complements this with a bi-monthly print and digital magazine (Insurance News, launched October 2009), the INsight podcast, the annual Beyond the Buzzwords insurtech conference, the InsurPitch startup competition (in partnership with Guidewire), Inside Information sponsored content, and the INFORM annual market report (compiled with Finity). Underlying technology is a web-based CMS-driven publishing platform with integrated magazine, podcast, and event delivery, supported by free email newsletter distribution (weekly news alert plus daily summaries).

The business model is advertising- and sponsorship-supported, with a freemium audience model: content access is free in exchange for advertiser sponsorship across dedicated content sections. Named core sponsors include Guidewire, Castle Insurance, Xceedance, Zurich, MGA, and ANZIIF, each anchoring a specific editorial section, with additional advertisers including CFC, Epsilon Insurance, Hutch, and Allianz. Revenue is generated through display advertising, sponsored content sections, event sponsorships and ticket revenue, and the annual INFORM market report. The company operates as a bootstrapped private limited company with no disclosed funding rounds, parent company, or external investors, and is led by Managing Director Andrew Silcox.

Name

Insurance News

Legal name

Insurance News Pty Ltd

Website

https://insurancenews.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Insurance News is a B2B media publisher serving insurance professionals in Australia and New Zealand through a news website, bi-monthly magazine, podcast, and industry events. Revenue is generated primarily from advertising, sponsorships, and sponsored content.

Ownership category

akta.pro rank

Product category

Insurance Industry Trade Media

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Insurance industry news
• Trade media publishing
• Insurance journalism
• B2B media publishing
• Insurance market intelligence

Headquarters

HQ city

Richmond

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations

Revenue model

1. Advertising and Sponsorships: The primary revenue stream comes from advertising and sponsorship arrangements with insurance industry companies. The website displays sponsored content sections, display advertisements, and branded features from companies including Guidewire, Castle Insurance, Xceedance, Zurich, MGA, ANZIIF, and others.
2. Magazine Subscription: Free bi-monthly magazine distributed to subscribers in the insurance industry. The magazine features cover stories, interviews with industry leaders, analysis, and market reporting.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Insurance News is an independent B2B trade media publisher covering the Australian and New Zealand insurance industry. It distributes daily news, in-depth analysis, and market intelligence through the insuranceNEWS.com.au website, a bi-monthly Insurance News Magazine, the INsight podcast, and industry events such as the Beyond the Buzzwords insurtech conference. Content is provided free to industry professionals and monetized primarily through advertising, sponsored content sections, and event sponsorships from insurance carriers, brokers, reinsurers, and insurtech vendors.

Product overview

Insurance News operates as a unified news and media platform for the Australian and New Zealand insurance industry, comprising the insuranceNEWS.com.au website delivering daily news across multiple topical sections, the bi-monthly Insurance News Magazine offering in-depth features and analysis, the INsight podcast for audio content, and event properties including the Beyond the Buzzwords insurtech conference and InsurPitch competition. The company also produces sponsored content through its Inside Information section and publishes market reports including the annual INFORM report compiled with Finity.

Differentiator

Problem solved

Functional benefit

Products and services

• insuranceNEWS.com.au Digital news website providing daily news, analysis, and industry coverage for the Australian and New Zealand insurance sector across topical sections including Daily, Local, Corporate, Regulatory & Government, Life Insurance, The Professional, Insurtech, International, Analysis, and The Broker, with a searchable archive of 47,000+ articles.
• Insurance News Magazine Bi-monthly print and digital magazine featuring in-depth interviews with industry leaders, analysis, market reports, and feature articles covering the Australian and New Zealand insurance industry. Distributed free to subscribers.
• INsight Podcast

Quantifiable outcome

• The platform hosts 47,247+ searchable articles across 14 content categories

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• GuidewirecoreGTM or Marketing PartnerGuidewire sponsors Insurance News content and events including the InsurPitch competition. Guidewire's sponsorship appears across Insurtech sections and event coverage, positioning them as a key marketing partner for Insurance News's insurtech content initiatives.
• Castle InsurancecoreGTM or Marketing PartnerCastle Insurance is a regular sponsor of Insurance News content, appearing prominently in Local news sections and across multiple page placements. The partnership supports Insurance News's local news coverage.
• XceedancecoreGTM or Marketing PartnerXceedance is a consistent advertiser and sponsor across Corporate news sections, supporting Insurance News's coverage of corporate developments in the insurance industry.
• ZurichcoreGTM or Marketing PartnerZurich sponsors Regulatory & Government content on Insurance News, supporting coverage of regulatory developments from APRA, ASIC, and other regulatory bodies.
• MGAcoreGTM or Marketing PartnerMGA (Macquarie General Underwriting Agencies) sponsors Life Insurance content sections on Insurance News, supporting coverage of life insurance industry developments.
• ANZIIFcoreGTM or Marketing PartnerANZIIF (Australian and New Zealand Institute of Insurance and Finance) advertises through Insurance News, supporting industry education and professional development content. ANZIIF holds Rendezvous conferences and other events promoted through the platform.
• CFCminorGTM or Marketing PartnerCFC (Cyber Insurance Specialist) sponsors Inside Information content focused on cyber risk and insurance topics, aligning with their cyber insurance product offerings.
• Epsilon InsuranceminorGTM or Marketing PartnerEpsilon Insurance advertises on Insurance News sidebar placements, supporting their specialist insurance offerings.
• HutchminorGTM or Marketing PartnerHutch sponsors International content sections on Insurance News, supporting coverage of global insurance market developments.
• AllianzminorGTM or Marketing PartnerAllianz engages with Insurance News through sponsored content in The Professional section, supporting coverage of industry professionals and agricultural insurance topics.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• NZ Adviser: NZ Adviser (formerly NZ Adviser) is a New Zealand-based B2B publication covering the financial advice, insurance, and mortgage industry — comparable to Insurance News as an ANZ insurance-adjacent media outlet with overlapping readership in the New Zealand market.
• Insurance Post: Insurance Post is the UK insurance trade media title owned by Infosource/Incisive Media, covering brokers, insurers, and regulation in the UK market — directly comparable in product (news, magazine, awards, events) to Insurance News, but operating in the UK instead of ANZ.
• Asia Insurance Review: Asia Insurance Review is a Singapore-based B2B publication serving the Asia-Pacific insurance industry with news, magazines, and events — comparable to Insurance News in being an APAC insurance trade media outlet, though focused on broader Asia rather than ANZ specifically.

Emerging players

• InsuranceERM: InsuranceERM is a specialist publication covering insurance enterprise risk management — adjacent to Insurance News as a B2B insurance trade media title, but narrower in focus on ERM topics and largely UK/European in orientation.
• Reinsurance News: Reinsurance News is a specialist digital-only news outlet focused on the global reinsurance market — comparable to Insurance News as a digital-first insurance media outlet but narrower in coverage (reinsurance only) and newer in the market.

Direct peers

• Insurance Journal: Insurance Journal is a long-running US-anchored B2B insurance trade publication with global coverage of P&C, reinsurance, and brokerage news — comparable to Insurance News as a vertical-specialist insurance media outlet serving industry professionals, though with a North American core.
• Insurance Business Australia: Insurance Business Australia is a B2B media title covering the Australian and New Zealand insurance industry with news, magazines, and awards — directly competing with Insurance News in the same ANZ insurance professional audience across digital and print channels.
• The Insurer: The Insurer (formerly Trading Risk) is a specialist news and analysis outlet covering the global commercial and reinsurance markets — directly comparable to Insurance News as a specialist insurance industry media brand serving brokers, underwriters, and capital providers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/insurance-news

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insurance News