What be.live does

be.live GmbH is a privately held German limited liability company headquartered in Magdeburg (Kretschmannstraße 57, 39118), operating as a full-service live-marketing and event management agency. Founded in July 2010 by Christopher Hesse and Michael Mai, with Friedrich Lehmann listed as authorized managing director (vertretungsberechtigter Geschäftsführer) in the commercial register of Amtsgericht Stendal (HRB 12446), the company serves B2B clients in Saxony-Anhalt and surrounding regions. The firm claims to be the only full-service provider in Saxony-Anhalt covering the spectrum from concept and planning through execution and post-event success measurement.

The company's core offering spans six service lines: Live-Marketing, Event Management, Consulting, Fairs & Exhibitions, Events, and Incentives. Its principal technical differentiator is a proprietary trade show success measurement methodology developed by co-founder Christopher Hesse in his diploma thesis and elaborated in a published specialist book on customer-oriented trade show participation. In February 2011 the firm introduced predefined service packages (Basic to Allround), with the Basic package priced at 1,500 EUR for complete trade show execution of existing shows, alongside a novel event-based sales concept targeted at automobile dealerships.

Revenue is generated through professional services fees for event delivery, with payment terms structured as 50% on contract signing, 25% due 14 days before the event, and the balance on final invoice (prices exclusive of VAT). The go-to-market is sales-led B2B direct outreach within a regional geographic perimeter, supported by press releases and thought-leadership content. Source material is dated 2010–2012, and no more recent financial, headcount, or operational data is available.

Name

be.live

Legal name

be.live GmbH

Website

https://agentur-belive.de

Company type

Private

Founded year

2010

Operating status

Operating

Short description

be.live GmbH is a Magdeburg, Germany-based live-marketing and event management agency serving B2B clients in Saxony-Anhalt with trade show marketing, corporate events, incentive programs, and consulting, supported by a proprietary success measurement methodology.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Advertising (7310)

akta.pro primary industry

Trade Shows & Industry Expos (B2B) (MPAGAHAB)

akta.pro secondary industries

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

Keywords

• Live marketing services
• Event management
• Trade show organization
• Corporate event planning
• Event consulting

Headquarters

HQ city

Magdeburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Management Services: Professional services revenue from live-marketing, event management, trade show marketing, and incentive programs. Services include consulting, conception, planning, organization, realization, and follow-up with success control.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

be.live GmbH is a German live-marketing and event management agency that plans, organizes, and executes corporate events, trade shows, and incentive programs for businesses. The firm provides consulting, creative concept development, and on-site execution, complemented by a proprietary tool for measuring trade show success, primarily serving clients in the Saxony-Anhalt region.

Product overview

be.live GmbH is a live-marketing and eventmanagement agency headquartered in Magdeburg, Germany. The company operates as a single-service consultancy rather than a software platform, offering a portfolio of professional services including Live-Marketing, Eventmanagement, Consulting, Fairs & Exhibitions, Events, and Incentives. The core offering centers on strategic consulting and full-service event execution, with a specialization in trade show marketing where they offer pre-defined service packages (Basic through Allround) starting at 1,500 euros. The agency also developed a specialized sales concept for automobile dealerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Live-Marketing Campaigns End-to-end design and execution of live-marketing campaigns for corporate clients, combining creative concept, planning, and on-site delivery.
• Corporate Event Management Full-service planning, organization, and execution of corporate events for business clients in Saxony-Anhalt.
• Trade Show Organization Planning and execution of trade show participation for corporate clients, supported by a proprietary success measurement tool.
• Incentive Program Design Design and execution of corporate incentive programs for businesses, including travel and reward-based events.
• Event Consulting Advisory consulting services for companies planning corporate events, trade shows, and live-marketing initiatives.
• Trade Show Success Measurement Tool Proprietary tool developed by be.live to measure the success and ROI of trade show participation, sold as part of the trade show organization offering.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Cvent: Global event management technology platform serving enterprise B2B customers with software for meetings, events, and trade show management. Comparable as a broader incumbent addressing the same event-marketing buyer with technology-enabled services.
• MCI Group: Global meetings, events, and association management group headquartered in Geneva with strong German presence. Comparable because both organizations deliver end-to-end live-marketing and event management services to B2B clients, though MCI operates at vastly larger scale and across geographies.
• Scholz & Friends: Hamburg-headquartered creative advertising agency group offering integrated brand communications including live-marketing and event executions. Comparable as a broader incumbent that includes event marketing within a wider portfolio of advertising and brand services.

Direct peers

• Uniplan: Cologne-based brand experience agency delivering live-marketing, events, trade show design, and incentive programs for global brands. Comparable for the same core offering — full-service live communication for B2B clients — at larger scale.
• Vok Dams: Wuppertal-based live-marketing and event agency serving B2B clients with full-service event and brand experience capabilities. Directly comparable as a German full-service live-communication agency operating in the same category.
• Avantgarde: Munich-based brand experience company focused on experiential marketing, events, and trade show design. Comparable as a German full-service live-marketing agency targeting enterprise B2B clients.
• Insglück: Berlin-based live-marketing and event agency specialized in brand experiences, corporate events, and trade show presentations. Comparable as a German competitor offering the same core services — conception, planning, realization — for B2B clients.
• Joke Event: Hamburg-based event and live-marketing agency focused on corporate events, trade shows, and incentive programs. Comparable as a German full-service agency serving similar B2B customer segments with trade show and event offerings.
• Brandnew Experience: Berlin-based agency specialized in live communication, brand experiences, and event management. Comparable as a German direct peer offering the same end-to-end live-marketing services for B2B clients.

Regional players

• Bartenbach: Innsbruck-based event and live-marketing agency operating primarily in Austria. Comparable as a regional agency offering trade show, event, and live-marketing services in a neighboring German-speaking market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about be.live