Hafsa Software

What Hafsa Software does

Hafsa Software is a German digital agency founded in 2020 by Ömer Hakan Ölçer as a sole proprietorship, headquartered in Neu Wulmstorf with a stated 'Made in Hamburg' identity. The firm delivers web development, e-commerce, and custom software services with a specialization in Webflow and Shopify platforms, alongside adjacent offerings in WordPress, mobile app development, SaaS, and API integrations with ERPs, CRMs, payment providers (PayPal, Klarna), and shipping systems. Its technology stack also includes third-party services such as Google Analytics, Hotjar, Facebook Pixel, Google Ads, CloudFront, Calendly, and Pushly for converting web shops into mobile apps. The agency holds four ISO certifications (9001, 27001, 10002, 20000-1) awarded in 2022 and operates as an official Shopify and Webflow partner.

The company serves primarily SMB customers seeking professional digital presence, brand identity, and e-commerce enablement, with secondary exposure to enterprise clients requiring system integrations. Its go-to-market is direct-to-consumer via the company website (hafsa.de), using contact forms and discovery calls as the entry point for project scoping. Revenue is generated through three pricing models: fixed project pricing for defined scopes (corporate sites 1-3 weeks, Shopify stores 1-4 weeks, custom software 3-10+ weeks), hourly/daily consulting for short-term advisory, and monthly recurring maintenance subscriptions covering security updates, monitoring, bug fixes, and SEO checks. A small e-commerce storefront also sells digital content products delivered via email within 24 hours.

Hafsa Software is privately held by its founder with no disclosed external investment, no parent company, and no subsidiaries. The team comprises at least seven named members spanning development, social media management, and operations. The firm markets itself as both a creative web agency and a business consultancy, combining design, technical implementation, and ongoing maintenance under a single provider. Customer logos publicly referenced include Walkiddy, Tazecik, Jewron, Deltaclothing, Prado, and Wilmax, all of which are small businesses.

Name

Hafsa Software

Legal name

Ömer Hakan Ölçer

Website

https://hafsa.de

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Hafsa Software is a German digital agency founded in 2020 that designs and develops Webflow, Shopify, WordPress, and custom software solutions for SMB clients, with revenue from fixed-price projects, hourly consulting, and monthly maintenance subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

Neu Wulmstorf

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Fixed Project Pricing: Fixed project pricing for clearly defined scopes, including corporate websites (1-3 weeks), Shopify store setup (1-4 weeks), and custom software/integrations (3-10+ weeks)
2. Consulting Services: Hourly or daily consulting for short-term needs and technical advisory
3. Monthly Maintenance Packages: Ongoing support packages including security updates, monitoring, minor improvements, bug fixes, and performance/SEO checks
4. Digital Content Sales: Sale of digital products delivered via email and customer accounts within 24 hours of contract conclusion

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hafsa Software is a creative digital agency that designs, builds, and maintains websites, e-commerce stores, mobile applications, and custom software, with deep specialization in Webflow and Shopify platforms. It also delivers UI/UX and brand identity design, digital marketing (SEO, social, email, paid), and recurring technical maintenance packages.

Product overview

Hafsa Software is a creative digital agency specializing in innovative design and cutting-edge development. The company operates as a services firm rather than a software product company, offering a portfolio of professional services including Webflow development, Shopify development, WordPress development, mobile app development, custom software development, and UI/UX design. Their service offerings are organized around core capabilities: website development (Webflow, Shopify, WordPress), mobile solutions, digital marketing (SEO, social media, email campaigns), brand identity and illustration design, and technical consulting with API integrations. The company also sells digital content products through its e-commerce platform. Services are delivered by a team of specialists and can be contracted through fixed project pricing, hourly consulting, or monthly maintenance packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Webflow Development Custom website and web application development on the Webflow platform for businesses, including design implementation, animations, and CMS setup.
• Shopify Development End-to-end Shopify e-commerce development covering theme setup and customization with Liquid and JavaScript, payment, shipping and tax configuration, app integrations, and performance optimization for online retailers.
• WordPress Development Custom WordPress website development and customization services for businesses.
• Mobile App Development Design and development of mobile applications including Android platforms, with project examples such as the Jewron Android app.
• Custom Software Development Custom software solutions and API integrations connecting Shopify, WooCommerce, ERPs, CRMs, shipping systems, and payment providers, including custom dashboards and data pipelines.
• UI/UX Design User interface and user experience design covering wireframing, prototyping, and visual design for web and mobile products.
• Digital Marketing Digital marketing services including SEO optimization, social media management, email campaigns, and paid advertising aimed at reaching and engaging target audiences.
• Ongoing Maintenance and Support Recurring maintenance packages covering security updates, monitoring, minor improvements, bug fixes, performance and SEO checks, and emergency support for client projects.
• Technical Consulting Hourly or daily technical consulting covering digital strategy, API integrations, workflow dashboards, and data pipelines for short-term and advisory engagements.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Händlerbund FairCommerceminorStrategic or Co-development Partner · 6 October 2020Member of Händlerbund FairCommerce initiative since October 6, 2020, providing legal compliance and protection for e-commerce operations.
• ShopifycoreTechnology or IntegrationOfficial Shopify partner providing full Shopify support including theme setup, customization (Liquid & JavaScript), payment/shipping/tax configurations, multi-language setups, app integrations, product/collection optimization, and technical SEO improvements for Shopify stores.
• WebflowcoreTechnology or IntegrationExpert Webflow development partner specializing in innovative design and scalable website solutions using the Webflow platform. Team has documented experience with Webflow from 2010-2024.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Latori GmbH: Hamburg-based Shopify Plus partner offering e-commerce strategy, store builds, and migrations. Directly comparable as a DACH Shopify-focused agency with overlapping merchant base and partnership tier.
• Finsweet: Webflow-focused agency and product company known for Webflow development, custom tools, and dev tooling. Comparable as a high-profile Webflow specialist with similar service-plus-product ambitions.
• Bleech: German Webflow Enterprise Partner delivering design, development, and integration projects. Closely comparable specialist Webflow agency serving similar SMB and mid-market clients.
• Composite Global: Official Webflow Enterprise Partner providing design, development, and Webflow migrations for B2B and SaaS clients. Comparable as a certified Webflow specialist competing for similar projects.
• webranding: Berlin-based Shopify Plus partner offering design, development, and CRO for e-commerce brands. Directly comparable in shopify specialization and SMB-to-mid-market positioning.

Others

• Webflow: The no-code website platform itself. Relevant as Hafsa's core platform partner whose AI product roadmap directly shapes the agency's opportunity and threat profile.
• Shopify: The e-commerce platform Hafsa builds on. Relevant as the dominant commerce ecosystem that drives Hafsa's project pipeline and whose partner program determines economic terms.

Broad incumbents

• denkwerk: Larger German digital agency covering strategy, design, and full-stack development including e-commerce. Comparable as a broader-services competitor with enterprise reach that Hafsa aspires to grow into.
• Thjnk: Major Hamburg-headquartered creative and digital agency. Comparable as a Hamburg-based incumbent with brand, design, and digital build capabilities competing for similar DACH clients.
• SinnerSchrader (now part of Accenture Song): Established German digital agency offering strategy, design, e-commerce, and platform engineering. Comparable as a scaled incumbent competing for the same enterprise digital mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hafsa-software

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hafsa Software