What Cloud Army Network does

CloudArmy (legally CloudArmy Network) is a privately held consumer neuroscience software company headquartered in Vancouver, Canada. It operates the Reactor™ platform, a cloud-based online market research product that combines cognitive neuroscience methodologies with cloud technology to measure both non-conscious (implicit) and conscious consumer responses at millisecond scale. The platform bundles multiple testing methodologies — Fast Choice, Findability, Visual Saliency (Pop-Out), Eye Tracking, Implicit Response, and Survey — and processes text, image, video, and structured behavioral data inputs to surface emotional drivers and automatic decision patterns that traditional self-report surveys cannot capture.

The company serves brands, market research firms, advertising agencies and creative teams, in-house insights departments, behavioral scientists, and media owners. Disclosed customers include Ogilvy, Tesco, HSBC, Coca-Cola, Molson Coors, Twinings, Marks & Spencer, Panasonic, Accenture, Suntory, Waitrose & Partners, Greene King, HomeServe, BrandOpus, and Coley Porter Bell, spanning banking, retail, beverage, electronics, advertising, and brand consulting. In 2024 CloudArmy launched a Pack Testing Solutions product suite, productizing its neuro-led methodologies for packaging, shelf, POS/display, and pricing research.

CloudArmy generates revenue through subscription-based access to Reactor™ via a consultative, sales-led go-to-market motion targeting enterprise buyers through direct outreach and content marketing (podcast, blog, webinars, knowledge center, case studies). The firm operates with a lean 1–10 person team, claims a global online methodology reaching audiences in any geography, and is led by CEO Kent Alstad and Non-Executive Chairperson Richard Campbell. Note: firmographic data records founding in 2015, while company history references 'approximately 2004' and '20+ years of neuroscience expertise' — the discrepancy is treated as a data gap, with 2015 used as the structured founding date. No funding rounds, pricing details, revenue figures, partnerships, or ownership information are publicly disclosed.

Name

Cloud Army Network

Legal name

CloudArmy

Website

https://cloud.army

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

CloudArmy (CloudArmy Network) is a Vancouver-based consumer neuroscience software company operating the Reactor™ cloud platform, which combines cognitive neuroscience with cloud technology to deliver implicit response, eye tracking, and visual saliency testing for brands, agencies, and research firms.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Access to Reactor™ Platform: CloudArmy generates revenue through subscription-based access to their Reactor™ platform, providing online market research testing capabilities. The platform enables brands, agencies, and researchers to conduct consumer neuroscience studies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Cloud Army Network operates Reactor™, a cloud-based market research software platform that applies cognitive neuroscience principles to measure consumer responses to marketing stimuli such as packaging, advertising, and creative content. The platform serves brands, market research firms, agencies, and insights teams seeking neuroscience-based alternatives to traditional subjective consumer research.

Product overview

CloudArmy offers a unified neuroscience-powered market research platform called Reactor, supplemented by specialized pack testing solutions. The core Reactor platform combines cognitive neuroscience with cloud-based technology to enable rigorous, flexible scientific research at scale. Testing methodologies include FAST CHOICE, FINDABILITY, SURVEY, Visual Saliency (Pop-Out), Eye Tracking, and Implicit Response testing - all delivered through the Reactor platform and targeting brands, market research firms, creatives, agencies, insights teams, and behavioral scientists.

Differentiator

Problem solved

Functional benefit

Brands

• Reactor™: CloudArmy's online market research software platform that combines cognitive neuroscience with cloud-based technology for data-driven decision-making.

Quantifiable outcome

• Millisecond-scale accuracy in measuring consumer responses
• +2 more outcomes

Named customers24 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature7 records

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• System1 Group: Formerly BrainJuicer, an insights firm applying behavioral science and emotional response measurement to advertising and brand testing, competing for the same brand and agency budgets.
• Realeyes: Uses attention and emotion measurement (webcam-based) to test advertising and content effectiveness online, a direct competitor in implicit-response consumer testing.
• iMotions: Provides a biometric/neuroscience research software platform (eye tracking, implicit response) for consumer and human-behavior research, directly overlapping CloudArmy's Reactor methodology and customer base.
• EyeSee: Online behavioral research firm combining virtual shopping, eye tracking and facial coding for packaging and shopper testing, closely mirroring CloudArmy's pack-testing focus.
• Sticky (Tobii Pro Insight): Provides online eye tracking and attention analytics for market research, overlapping CloudArmy's visual saliency and eye-tracking methodologies.
• Neurons Inc: Consumer neuroscience company offering brain-science-based testing of ads, packaging and creative for brands, directly comparable to CloudArmy's neuro-led market research offering.

Emerging players

• Zappi: Automated consumer insights platform for ad, concept and packaging testing, competing on the same self-service-adjacent, agile market research use cases for brands.
• Affectiva: Emotion AI company measuring facial/emotional responses to media and ads, intersecting CloudArmy's implicit emotional-response measurement for advertising testing.

Broad incumbents

• Kantar: Global market research and brand insights leader whose creative, packaging and brand testing services overlap CloudArmy's offering as part of a much broader portfolio.
• Nielsen: Global measurement and consumer intelligence incumbent with a consumer neuroscience practice, offering overlapping brand and advertising insights at far larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CloudArmyNeuro
• Facebookfacebook.com/CloudArmyNetwork
• LinkedInlinkedin.com/company/cloudarmy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cloud Army Network