Redepharma
Redepharma is a privately held Brazilian pharmacy chain operating 100+ stores across Paraíba, Pernambuco, and Rio Grande do Norte, serving retail consumers with medications, pharmaceutical care services, drive-thru pickup, rapid testing, vaccinations, and seven exclusive proprietary brands, plus an e-commerce platform at Redebella.com.br.
- Company typePrivate
- Founded1983
- HeadquartersCampina Grande, Brazil
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Redepharma does
Redepharma (legal entity Grupo Redepharma, CNPJ 01.486.101/0002-68) is a privately held Brazilian pharmacy retail chain founded in 1983 and headquartered at Rua Marques do Herval, 98, Centro, Campina Grande, Paraíba. The company operates more than 100 physical stores across three northeastern Brazilian states — Paraíba, Pernambuco, and Rio Grande do Norte — covering over 20 cities including João Pessoa, Natal, Jaboatão dos Guararapes, Caruaru, Patos, Guarabira, Sousa, and Caicó. Beyond retail dispensing of prescription medications, OTC products, supplements, vitamins, and personal care items, Redepharma differentiates through the PharmaClínica pharmaceutical care program (offering structured services for hypertension, diabetes, cholesterol management, medication review, self-care guidance, immunization, and smoking cessation), the first drive-thru pharmacy in Northeast Brazil, and rapid testing with results available in up to 20 minutes.
Redepharma firmographics
Firmographics- Name
- Redepharma
- Legal name
- Grupo Redepharma
- Website
- https://redepharma.com.br
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Redepharma is a privately held Brazilian pharmacy chain operating 100+ stores across Paraíba, Pernambuco, and Rio Grande do Norte, serving retail consumers with medications, pharmaceutical care services, drive-thru pickup, rapid testing, vaccinations, and seven exclusive proprietary brands, plus an e-commerce platform at Redebella.com.br.
- Ownership category
- akta.pro rank
Redepharma industry classification
Industry- Product category
- Retail Pharmacy
- NAICS
- Pharmacies and Drug Retailers (456110), Pharmacies and Drug Retailers (45611), Health and Personal Care Retailers (456)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Discount Drugstores (Value-Focused Chain Pharmacies) (CRAEAHAA)
- akta.pro secondary industries
- Discount Drugstores with Beauty & Personal Care Focus (Value Beauty) (CRAEAHAH), Value Convenience with Pharmacy / Health & Wellness Counter (CRAEAJAE)
Keywords
Where Redepharma is headquartered
LocationHeadquarters
- HQ city
- Campina Grande
- HQ country
- Brazil
- HQ region
- Latin America
Offices16 records
Markets served
Redepharma business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Pharmaceutical Product Sales: Retail sale of prescription medications, over-the-counter drugs, supplements, vitamins, and personal care products across physical store network and e-commerce platform
- PBM and Discount Programs: Partnership-based discount programs (PBM - Programa de Benefício de Medicamentos) where pharmaceutical manufacturers provide specific discounts accessed through customer CPF
- Pharmaceutical Care Services: Fee-based healthcare services including blood pressure monitoring, blood glucose testing, cholesterol screening, vaccination, and medication review consultations through PharmaClínica program
- Exclusive Brand Products: Sale of proprietary brand products including Cronoliv, Zeta Skin, Flock Baby, CronoVit, Nexter, Borg, and Sveda Hair
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Redepharma product offering
Product offeringCore offering
Redepharma operates a pharmacy retail chain selling prescription and over-the-counter medications, supplements, vitamins, and personal care products through 100+ stores and the Redebella.com.br e-commerce platform. The company bundles pharmaceutical care services through its PharmaClínica program — including blood pressure and glucose monitoring, cholesterol screening, medication review, vaccinations, and smoking cessation support — alongside rapid testing (20-minute results) and Northeast Brazil's first drive-thru pharmacy service. It also sells exclusive proprietary brands such as Cronoliv, Zeta Skin, Flock Baby, CronoVit, Nexter, Borg, and Sveda Hair.
Product overview
Redepharma is a pharmacy retail chain operating as a unified platform with multiple service offerings and exclusive brands. The core offering includes the Pharmaclínica pharmaceutical care program, which provides personalized healthcare services (blood pressure monitoring, diabetes testing, cholesterol management, medication review, self-care, immunization, and smoking cessation). The company differentiates through its drive-thru pharmaceutical service (first in Northeast Brazil), rapid testing (results in 20 minutes), and vaccination services. Redepharma also offers exclusive proprietary brands including Cronoliv, Zeta Skin (skincare), Flock Baby (baby care), CronoVit (vitamins/supplements), Nexter, Borg, and Sveda Hair (hair care), sold across their store network. The company operates e-commerce through Redebella.com.br.
Differentiator
Problem solved
Functional benefit
Brands
- Cronoliv: Exclusive brand of Redepharma, part of the Marcas Exclusivas (Exclusive Brands) line.
- Zeta Skin
- Flock Baby
- CronoVit
- Nexter
- Borg
- Sveda Hair
- PharmaClínica
Products and services
- PharmaClínica (Pharmaceutical Care Program) In-store pharmaceutical care program delivering structured pharmacist-led services for chronic disease monitoring, medication review, self-care guidance, immunization, and smoking cessation support to general consumers in Northeast Brazil.
- Drive-thru Pharmacy Vehicle-side pharmacy pickup service at physical store locations, providing customers the ability to collect prescription and over-the-counter medications without leaving their car. First such service in Northeast Brazil.
- Rapid Testing Services In-store laboratory rapid testing for various health conditions with results delivered in up to 20 minutes, available to walk-in customers at Redepharma locations.
- Vaccination Services In-store immunization services covering influenza, measles, mumps, rubella, diphtheria, tetanus, whooping cough, hepatitis B, and HPV vaccines for general consumers.
- Redebella.com.br E-commerce Platform Online storefront selling medications and health products to Redepharma customers, with customer registration, LGPD-compliant data handling, and promotional email communications.
- PBM (Programa de Benefício de Medicamentos) Discount Program Pharmacy benefit discount program where pharmaceutical manufacturers grant specific medication discounts accessed through customer CPF (Brazilian taxpayer ID), reducing out-of-pocket costs for chronic disease patients.
- Cronoliv (Exclusive Brand) Exclusive proprietary health/wellness brand of Redepharma sold across the store network as part of the Marcas Exclusivas (Exclusive Brands) portfolio.
- Zeta Skin (Exclusive Brand) Exclusive proprietary skincare brand of Redepharma sold across the store network as part of the Marcas Exclusivas portfolio.
- Flock Baby (Exclusive Brand) Exclusive proprietary baby care brand of Redepharma sold across the store network as part of the Marcas Exclusivas portfolio.
- CronoVit (Exclusive Brand) Exclusive proprietary vitamin and supplement brand of Redepharma sold across the store network as part of the Marcas Exclusivas portfolio.
- Sveda Hair (Exclusive Brand) Exclusive proprietary hair care brand of Redepharma sold across the store network as part of the Marcas Exclusivas portfolio.
- Nexter (Exclusive Brand) Exclusive proprietary brand of Redepharma sold across the store network as part of the Marcas Exclusivas (Exclusive Brands) portfolio.
- Borg (Exclusive Brand) Exclusive proprietary brand of Redepharma sold across the store network as part of the Marcas Exclusivas (Exclusive Brands) portfolio.
Quantifiable outcome
- Rapid test results available in 20 minutes
- +1 more outcomes
Companies that use Redepharma
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Redepharma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Redepharma partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PBM Program Partners (Pharmaceutical Manufacturers)corePartnership with pharmaceutical manufacturers for the Programa de Benefício de Medicamentos (PBM) discount program, which provides specific medication discounts to customers based on their CPF. Manufacturers grant discounts that are accessed through the Redepharma system.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Redepharma competitors and assessment
Company assessmentDirect peers
- Drogaria Pacheco: Formerly independent large pharmacy chain now integrated into DPSP. Historically a direct competitor to Redepharma in product mix and customer profile, now backed by national-scale capital and procurement.
- Drogaria São Paulo (DPSP): Large São Paulo-based pharmacy chain now part of the DPSP group. Comparable business model with prescription dispensing, OTC, beauty, and clinical services, though primarily operating in Southeast Brazil.
- RD Saúde (Raia Drogasil): Brazil's largest pharmacy chain, operating thousands of stores under the Raia and Drogasil banners. Directly competes with Redepharma in retail pharmacy, health services, and exclusive brand portfolios, with substantially greater scale and capital.
- Pague Menos / Extrafarma: Major Brazilian pharmacy chain with strong Northeast Brazil footprint following the Extrafarma acquisition. Closely comparable in product mix (Rx, OTC, beauty, clinical services) and competitive overlap with Redepharma in Paraíba, Pernambuco, and Rio Grande do Norte.
Regional players
- Drogaria Farma Ponte: Regional pharmacy chain in São Paulo state operating a discount-led value pharmacy model. Comparable in value-focused positioning and exclusive-brand reliance, though concentrated in a different geography.
- Drogaria Araújo: Family-owned regional pharmacy chain headquartered in Minas Gerais with a strong exclusive-brand portfolio (Éh Pharma, Nutrigold). Highly comparable in mid-size regional chain positioning and private-label strategy.
- Panvel Farmácias: Regional pharmacy chain headquartered in Rio Grande do Sul with strong presence in Southern Brazil. Operates a similar retail-plus-clinical-services model and a private-label portfolio, but does not directly compete in Northeast Brazil.
- Farmácias Nissei: Regional pharmacy chain operating in Paraná and surrounding Southern states. Comparable mid-size regional pharmacy model with prescription dispensing, beauty, and clinical service offerings.
- Drogaria Venancio: Regional pharmacy chain with strong presence in Rio de Janeiro and surrounding areas. Comparable retail pharmacy model with prescription dispensing, OTC, beauty, and exclusive brands, but geographically focused on the Southeast.
Emerging players
- Consulta Remédios: Brazilian digital pharmacy aggregator and price-comparison platform that captures upstream prescription search demand. Threatens traditional retail by routing customers to whichever pharmacy fulfills the order, including competing chains.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Redepharma social profiles
Digital presenceRedepharma compliance and trust
Trust signalCompliance3 records
Redepharma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redepharma leadership team
Management profileNumber of profiles
Redepharma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redepharma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redepharma
What does Redepharma do?
Redepharma operates a pharmacy retail chain selling prescription and over-the-counter medications, supplements, vitamins, and personal care products through 100+ stores and the Redebella.com.br e-commerce platform. The company bundles pharmaceutical care services through its PharmaClínica program — including blood pressure and glucose monitoring, cholesterol screening, medication review, vaccinations, and smoking cessation support — alongside rapid testing (20-minute results) and Northeast Brazil's first drive-thru pharmacy service. It also sells exclusive proprietary brands such as Cronoliv, Zeta Skin, Flock Baby, CronoVit, Nexter, Borg, and Sveda Hair.
Is Redepharma a public or private company?
Redepharma is a private company. It is classified as unknown and is currently operating.
When was Redepharma founded?
Redepharma was founded in 1983. It employs 1,001 to 5,000 people.
Where is Redepharma based?
Redepharma is headquartered in Campina Grande, Brazil, in the Latin America region.
How does Redepharma make money?
Four revenue lines are on record. Pharmaceutical Product Sales are the primary driver. The others are PBM and Discount Programs, pharmaceutical Care Services and exclusive Brand Products.
Who are Redepharma's main competitors?
Direct peers on record are Drogaria Pacheco, Drogaria São Paulo (DPSP), RD Saúde (Raia Drogasil) and Pague Menos / Extrafarma. Regional players are Drogaria Farma Ponte, Drogaria Araújo, Panvel Farmácias, Farmácias Nissei and Drogaria Venancio. Consulta Remédios is listed as an emerging player.
Does Redepharma have an API?
No public API is recorded for Redepharma.
What industry is Redepharma in?
Redepharma's product category is Retail Pharmacy. Its primary akta.pro industry code is CRAEAHAA, Discount Drugstores (Value-Focused Chain Pharmacies), with a secondary code of CRAEAHAH, Discount Drugstores with Beauty & Personal Care Focus (Value Beauty). Its NAICS code is 456110 and its SIC code is 5912.