Encore Rewards

What Encore Rewards does

Encore Rewards is a Dubai-headquartered mobile loyalty platform operated by Quintessence FZE (a UAE Free Zone Establishment), founded in July 2020 and run by a Danish/Canadian team with prior IT-product experience. The company operates a multi-sided marketplace connecting SMB merchants across hospitality, beauty, entertainment, and services with end consumers through a tiered discount program. Members download a free iOS/Android app and earn progressively larger discounts (Bronze, Silver, Gold, Platinum) at repeat visits to the same venue within rolling 14-day windows; merchants partner to set their own tier discounts and use the platform for retention marketing.

The technology layer is mobile-first: consumer apps distributed via Apple App Store and Google Play, a merchant self-serve portal at encorerewards.app/merchant providing real-time visit, spending, and discount-redemption analytics, and an internal partner-facing API that exposes merchant data to affiliates per the affiliate program terms. The company describes Machine Learning-driven guest behavior analysis and a recommendation engine for personalized offers, supported by standard cloud infrastructure (Google Play Services, Firebase Analytics, Firebase Crashlytics) and a WhatsApp communication channel. The platform also runs a multi-rank affiliate program where certified promoters earn 20-30% direct commission plus 3-5% residual on up to seven referral circles, gated by a $149/AED 547 Encore Pro upgrade.

Revenue mechanics combine merchant subscription plans (after a 4-month free trial), a one-time Pro Package license fee from affiliates, and transaction-linked affiliate commissions. Distribution is mobile-app-store-led with self-serve merchant onboarding, an MLM-style affiliate channel, and WhatsApp-driven member referrals. The operation is bootstrapped: no external venture or private-equity funding is disclosed, no revenue or ARR figures are reported, and the disclosed customer base is concentrated in eight Dubai SMB merchants across hospitality, transportation, entertainment, and beauty verticals. A strategic partnership with One Tree Planted ties every new member, affiliate, and merchant join to a tree-planting pledge, with 250 trees planted against a stated 1,000 milestone.

Name

Encore Rewards

Legal name

Quintessence FZE

Website

https://encorerewards.app

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Encore Rewards is a Dubai-based mobile loyalty platform connecting SMB merchants in hospitality, beauty, and entertainment with consumers via a free app offering progressively increasing discounts on repeat visits, monetizing through merchant subscriptions and a $149 affiliate Pro tier.

Ownership category

akta.pro rank

Product category

Customer Loyalty Software

akta.pro primary industry

Loyalty, Rewards & Incentive Programs (BPAFAMAE)

akta.pro secondary industry

Rewards, Incentives & Gift Card Program Services (MPAAAIAG)

Keywords

• Customer loyalty software
• Mobile loyalty program
• Merchant retention platform
• Affiliate marketing network
• Tiered discount rewards

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Merchant Subscription Plans: Merchants use platform free for first 4 months, then pay for subscription plans. Merchants set their own discount percentages at each tier.
2. Encore Pro Package: Affiliates upgrade from free membership to Encore Pro for $149/AED 547, unlocking ability to earn commissions and receive payments.
3. Affiliate Commission Fees: Affiliates earn 20-30% commission on revenue generated by their direct referrals, plus residual commissions (3-5%) from 2nd-7th circle referrals. Minimum payout threshold of $100.
4. Transaction-based Take Rate: Affiliates earn commission when members redeem discounts at merchant venues.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Encore Rewards operates a mobile-first loyalty platform that connects small business merchants with consumers through an instant, increasing discount program. Members download a free iOS/Android app to earn escalating discounts across Bronze, Silver, Gold, and Platinum tiers at participating venues within 14-day visit windows, while merchants use an admin panel to configure discount levels and access real-time analytics. A separate affiliate program with certified promoters drives acquisition of both members and merchant partners.

Product overview

Encore Rewards is a multi-sided loyalty platform connecting merchants with consumers through a tiered discount system (Bronze, Silver, Gold, Platinum levels). The ecosystem consists of a consumer mobile app for discovering venues and redeeming increasing discounts, a Merchant Admin Panel for business partners to manage their loyalty programs and view analytics, and an Affiliate Program enabling participants to earn commissions through referrals. The Encore Pro Package provides premium affiliate tools for those seeking higher commission rates.

Differentiator

Problem solved

Functional benefit

Products and services

• Encore Rewards Mobile App Consumer-facing mobile application for iOS and Android that lets members discover participating venues, track their discount tier status (Bronze, Silver, Gold, Platinum), and redeem increasing discounts at partner locations. Free for individual consumers with no registration or monthly fees.
• Merchant Admin Panel

Quantifiable outcome

• 15-35% increase in average spending per customer
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• One Tree PlantedcoreStrategic or Co-development Partner · 1 July 2020Environmental partnership where Encore pledges to plant 1 tree for each new member, Affiliate, and Merchant that joins the platform. First milestone of 250 trees already achieved, now targeting 1,000 trees.
• InFlight DubaiminorChannel Partner/ Reseller/ DistributorRestaurant/venue partner displaying on the Encore Rewards platform as a merchant partner.
• Bristol CharterminorChannel Partner/ Reseller/ DistributorVenue partner on the Encore Rewards platform.
• Dubai DolphinariumminorChannel Partner/ Reseller/ DistributorEntertainment venue partner on the Encore Rewards platform.
• Al Hoot Floating RestaurantminorChannel Partner/ Reseller/ DistributorRestaurant partner on the Encore Rewards platform.
• Airmaniax DubaiminorChannel Partner/ Reseller/ DistributorActivity venue partner on the Encore Rewards platform.
• Dubai IceminorChannel Partner/ Reseller/ DistributorEntertainment venue partner on the Encore Rewards platform.
• Artistic TrendzminorChannel Partner/ Reseller/ DistributorBeauty salon partner on the Encore Rewards platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Smile.io: Loyalty and rewards platform primarily for SMB and mid-market e-commerce merchants on Shopify, BigCommerce, and WooCommerce. Highly comparable to Encore's tier-based, merchant-funded loyalty model aimed at small businesses, though focused on e-commerce rather than offline venues.
• LoyaltyLion: Loyalty and engagement platform for direct-to-consumer brands, with tiered programs, points, and rewards. Comparable tier mechanics, merchant-funded economics, and SMB/MM target customer base to Encore Rewards.
• Yotpo: Loyalty, reviews, and marketing platform for e-commerce brands. Competes with Encore on the loyalty/rewards side with tier programs, while offering adjacent reviews and UGC modules that Encore lacks.
• Fivestars: Loyalty and customer-engagement platform for local SMBs including restaurants, salons, and fitness studios — essentially the same SMB verticals Encore targets. Closest U.S. analog in customer profile and use case.
• Belly: Tablet- and mobile-based loyalty platform for independent merchants including cafes, salons, and boutiques. Directly comparable on SMB target segment and digital-punch-card loyalty mechanics.
• Thanx: Restaurant loyalty platform leveraging payment-card-linked data for personalized offers. Direct overlap with Encore in the offline venue category, ML personalization, and merchant analytics.
• TapMango: Loyalty and customer-engagement platform for SMB retail and hospitality with points, tiers, and referrals. Directly comparable merchant profile and reward-mechanic design to Encore.
• Stamp Me: Digital loyalty-stamp platform for SMBs across retail, hospitality, and services. Closely mirrors Encore's tier- and visit-based mechanics in a mobile-first format for small merchants.
• Punchh: Restaurant and retail loyalty platform for multi-location brands, with ML-driven personalized offers and real-time analytics. Strongest direct comparison to Encore on the offline-venue, ML-personalization, and analytics-dashboard dimensions.

Broad incumbents

• Square Loyalty: Loyalty module bundled into Square's broader POS/payments ecosystem for SMBs. Represents the bundled-incumbent threat: free or low-cost loyalty embedded in payments infrastructure that Encore's standalone product must compete against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/encorerewardsapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Encore Rewards