EMPOWERgmat
- Company typePrivate
- Founded2004
- HeadquartersPalo Alto, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
EMPOWERgmat firmographics
Firmographics- Name
- EMPOWERgmat
- Legal name
- EMPOWERgmat
- Website
- https://empowergmat.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
EMPOWERgmat industry classification
Industry- Product category
- Test Preparation
- NAICS
- Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Higher Education Admissions & Placement Exam Prep (GRE/GMAT/LSAT/MCAT) (EDAGADAC)
Keywords
Where EMPOWERgmat is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Markets served
EMPOWERgmat business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Monthly Subscription - Self-Study: Monthly subscription with access to all lessons and basic support. Billed monthly with easy 1-click cancellation. Users pay as they go and can cancel anytime.
- Monthly Subscription - Full Training: Monthly subscription with access to all lessons plus full expert email and chat support, and account admin support.
- 3-Month Pack with Tests: Flat rate 3-month subscription including all lessons, full support, 6 Official GMAT Practice Tests, and $200 in extra resources. Better value for committed students.
- 1-Day Trial: 1 cent for 1 full day access to all lessons, modules, quizzes, podcasts. Low-friction entry point to convert to paid subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Self-Study: All Lessons + Basic Support |
| Subscription | Monthly | Full Training: All Lessons + Full Support |
| Subscription | Multi-year contract | 3 Months & Tests: Flat Rate Package |
| Freemium | Annual | Starter: Free Access |
| Freemium | Pay-as-you-go | 1-Day Full Trial |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
EMPOWERgmat product offering
Product offeringCore offering
EMPOWERgmat is an online video-based GMAT test preparation platform offering subscription access to a smart curriculum of Quant, Verbal, IR, and AWA lessons interwoven with official GMAC practice questions. The platform combines proprietary tactical methods (Test It, Triage, Laddering, CR Box, 150 WPM Reading) with a personalized training calendar and a pattern-detecting analytics engine to help students achieve 700-800 scores for top MBA program admissions.
Product overview
EMPOWERgmat is an online GMAT test preparation platform offering a structured suite of subscription-based learning plans designed for students targeting 700-800 scores. The core product portfolio includes four pricing tiers: the Self-Study Plan ($89/month), Full Training Plan ($99/month), 3 Months & Tests Package ($349 flat rate), and a free Starter Plan. The platform is built around a Smart Curriculum featuring on-demand video lessons for Quant, Verbal, IR, and AWA sections, interwoven with official GMAC practice questions. Key supporting features include a Personalized Training Calendar, an Analytics & Advice Engine for performance tracking, access to all 6 Official GMAT Practice Tests, and a 120 Point Score Guarantee. The course emphasizes tactical approaches including Test It, Triage, Laddering, CR Box, and 150WPM Reading strategies, all delivered through video-based instruction with expert support.
Differentiator
Problem solved
Functional benefit
Products and services
- EMPOWERgmat GMAT Prep Course Platform An online subscription-based GMAT test preparation platform for individual MBA aspirants targeting 700+ scores. Includes video-based Quant, Verbal, IR, and AWA lessons, proprietary tactical methods, a personalized training calendar, analytics engine, expert email/chat support, and access to all 6 official GMAT practice exams from GMAC. Delivered through tiered monthly subscriptions and a flat-rate 3-month package, with a 120-point score improvement guarantee.
- 1-Day Full Trial A low-cost trial offering (1 cent for 1 full day) that grants full access to all course lessons, modules, quizzes, and podcasts for individual prospective GMAT students to evaluate the platform before committing to a paid subscription.
Quantifiable outcome
- Students improve an average of 251 points above the average starting score (460), achieving 711 average
- +3 more outcomes
Companies that use EMPOWERgmat
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
EMPOWERgmat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
EMPOWERgmat partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GMAC (Graduate Management Admission Council)coreEMPOWERgmat is built on official GMAT resources licensed through GMAC, the official GMAT test-maker. The course integrates all 6 Official GMAT Practice Exams and 2020, 2021, and 2022 GMAT Official Guide materials throughout the curriculum.
Scale indicators7 records
Recent moves3 records
Expansion highlights3 records
EMPOWERgmat competitors and assessment
Company assessmentDirect peers
- Target Test Prep: Online GMAT prep platform with a Quant-focused curriculum and self-paced subscription model. Closely comparable to EMPOWERgmat in delivery format, target customer (700+ MBA aspirant), and subscription pricing architecture.
- Magoosh: Online test prep platform offering GMAT, GRE, SAT, and other exam prep on a subscription model with mobile app support. Directly comparable in PLG/subscription motion and target audience, with broader exam coverage that could pressure EMPOWERgmat's GMAT-only positioning.
- The Economist GMAT Tutor: Online GMAT prep course leveraging The Economist brand with adaptive learning technology and subscription pricing. Comparable self-paced online delivery model and target audience, with a brand-equity positioning that overlaps EMPOWERgmat's premium-end aspiration.
- Veritas Prep: GMAT and MBA admissions prep provider with online and instructor-led offerings. Directly comparable in GMAT course content and target MBA aspirant audience, with overlapping presence on GMAT Club and Beat The GMAT forums.
- e-GMAT: Online GMAT prep platform with subscription courses emphasizing Verbal and Quant training, popular among MBA applicants in GMAT Club communities. Directly competes for the same GMAT aspirant buyer and is also heavily rated on GMAT Club.
- Manhattan Prep: One of the most established GMAT prep providers offering live and self-paced courses with instructor-led content. Directly competes with EMPOWERgmat for the same MBA aspirant segment targeting 700+ scores, with a comparable premium-pricing model.
Others
- GMAT Club: Largest GMAT-focused online community and review platform where EMPOWERgmat holds #1 verified-review rating. Functions as both a customer acquisition channel and trust-validation surface; not a direct product competitor but a critical ecosystem participant.
- GMAC Official Prep: Official GMAT practice materials publisher and the licensor of EMPOWERgmat's content base. Indirectly competitive (free/low-cost official practice) and directly enabling (B2B supplier) — a structural counterparty whose pricing and licensing terms materially shape EMPOWERgmat's content differentiation.
Broad incumbents
- Kaplan Test Prep: Major incumbent test prep provider with GMAT, GRE, LSAT, MCAT, and professional certification offerings. Same target customer base (MBA-bound professionals) but much broader portfolio and greater brand recognition; competes with EMPOWERgmat at the top-of-funnel via enterprise marketing.
- Princeton Review: Large, established test prep and admissions services company offering GMAT among many other exams (GRE, SAT, MCAT, LSAT). Same target customer (MBA aspirants) but with a broad portfolio rather than GMAT specialization, and a multi-channel (in-person + online) delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
EMPOWERgmat social profiles
Digital presenceEMPOWERgmat financial estimates
Financial estimateRevenue estimate
Valuation estimate
EMPOWERgmat leadership team
Management profileNumber of profiles
EMPOWERgmat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EMPOWERgmat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EMPOWERgmat
What does EMPOWERgmat do?
EMPOWERgmat is an online video-based GMAT test preparation platform offering subscription access to a smart curriculum of Quant, Verbal, IR, and AWA lessons interwoven with official GMAC practice questions. The platform combines proprietary tactical methods (Test It, Triage, Laddering, CR Box, 150 WPM Reading) with a personalized training calendar and a pattern-detecting analytics engine to help students achieve 700-800 scores for top MBA program admissions.
Is EMPOWERgmat a public or private company?
EMPOWERgmat is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EMPOWERgmat founded?
EMPOWERgmat was founded in 2004. It employs 11 to 50 people.
Where is EMPOWERgmat based?
EMPOWERgmat is headquartered in Palo Alto, United States, in the North America region.
How does EMPOWERgmat make money?
Four revenue lines are on record. Monthly Subscription - Self-Study is the primary driver. The others are monthly Subscription - Full Training, 3-Month Pack with Tests and 1-Day Trial.
Who are EMPOWERgmat's main competitors?
Direct peers on record are Target Test Prep, Magoosh, The Economist GMAT Tutor, Veritas Prep, e-GMAT and Manhattan Prep. Others are GMAT Club and GMAC Official Prep. Broad incumbents are Kaplan Test Prep and Princeton Review.
Does EMPOWERgmat have an API?
No public API is recorded for EMPOWERgmat.
What industry is EMPOWERgmat in?
EMPOWERgmat's product category is Test Preparation. Its primary akta.pro industry code is EDAGADAC, Higher Education Admissions & Placement Exam Prep (GRE/GMAT/LSAT/MCAT). Its NAICS code is 611691 and its SIC code is 8200.