What Excetera does

Excetera is a privately held creative transformation agency founded in 2022, headquartered at 161 Water Street in New York with additional coverage in Los Angeles. The firm operates across four interconnected service pillars — Branding (design systems, brand storytelling, web identity, packaging), Digital (web experiences, full-stack development, interactive technology, innovation consulting), Content (film, photography, 3D, VFX), and Experience (experience production, cultural leadership, interactive installations, content mapping) — delivered to enterprise brands and major corporations across fashion, food and beverage, gaming/esports, sports, entertainment, crypto/web3, and nonprofit sectors. Notable client engagements include a 90s-style web experience for McDonald's x Hypebeast, the Wikipedia 25th Anniversary global campaign, the AI-augmented Future Shot archery arena for Coinbase x Riot Games at Valorant Champions '25 in Paris, brand overhauls for IISE and Fig. 1, and immersive activations at Art Basel '22 with NFT Now and Christie's.

Underlying technology combines standard creative production tooling (Cinema4D for game backgrounds, Unity for interactivity, Shopify for e-commerce, Touch Designer for camera systems) with bespoke proprietary components developed for individual projects — most notably an AI Reactive Soundtrack System that generates and arranges audio stems in response to player performance and external data feeds (Twitch viewership, weather), and ML-based camera tracking integrated with reactive facade content. The agency's go-to-market is sales-led, relying on direct outreach, portfolio showcasing, and industry recognition (Webby Awards Honoree 2026 for immersive technology innovation; two CLIO Music Awards in 2022) to acquire enterprise engagements.

Revenue is generated entirely through project-based professional services engagements — there are no disclosed recurring, retainer, SaaS, or licensed-product revenue streams. Pricing is not publicly disclosed and is negotiated per engagement. The firm operates with a stated headcount of 1-10 employees while executing large-scale, multi-stakeholder productions, indicating a high-leverage model that relies on extended creative collectives and technology partnerships (e.g., Kureau for audio, Optimo Type Foundry for type, Owls Department for web development).

Name

Excetera

Website

https://excetera.agency

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Excetera is a New York-based creative transformation agency founded in 2022 that delivers branding, digital, content, and experiential services to enterprise clients across fashion, gaming, crypto, sports, and nonprofit sectors via multidisciplinary creative collectives.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Graphic Design Services (54143), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

akta.pro secondary industries

Brand Activations & Experiential Campaign Design (MPAAAGAA), Exhibition, Retail & Experiential Design (BPAHAKAL), Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

Keywords

• Creative agency services
• Brand identity design
• Digital experience design
• Content production services
• Experiential marketing services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Brand Identity and Design Services: Process-driven design services including brand identity creation, brand storytelling, design systems, web identity, and packaging design for enterprise clients.
2. Digital Experience and Web Development: Full stack development, web experiences, interactive technology, and innovation consulting services delivered as project-based engagements.
3. Content Production: Film production, photography, 3D rendering, and VFX services creating engaging visuals, campaigns, and narratives for clients.
4. Experience Design and Production: Experience production, cultural leadership, interactive installations, and content mapping for immersive physical and digital experiences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Excetera is a transformation agency offering process-driven creative services across four interconnected pillars: Branding (visual identities, design systems, storytelling, packaging), Digital (web experiences, full-stack development, interactive technology, innovation consulting), Content (film, photography, 3D rendering, VFX), and Experience (immersive installations, experience production, cultural leadership, content mapping). The agency delivers these as project-based engagements for enterprise clients spanning physical and digital mediums.

Product overview

Excetera is a transformation agency, innovation consultancy, and production partner offering a unified portfolio of creative services. The company operates across four interconnected service pillars: Branding (crafting visual identities, design systems, and storytelling), Digital (web experiences, full-stack development, and interactive technology), Content (film, photography, 3D, and VFX production), and Experience (immersive installations, experience production, and interactive activations). These services work together to deliver comprehensive creative transformations for clients across diverse industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Crafting identities that tell stories, connect with audiences, and stand out. Includes design systems, brand storytelling, web identity, and packaging design for enterprise brands and major corporations.
• Digital Services Designing online experiences from websites to apps that are functional and captivating. Includes web experiences, full stack development, interactive technology, and innovation consulting delivered as project-based engagements.
• Content Services Creating engaging visuals, campaigns, and narratives including film production, photography, 3D rendering, and VFX services for client campaigns and brand storytelling.
• Experience Services Building immersive, memorable interactions both digital and physical. Includes experience production, cultural leadership, interactive installations, and content mapping for events, activations, and installations.

Quantifiable outcome

• Wikipedia 25th Anniversary campaign achieved 31.2M total reach across 30+ countries
• +1 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered major, flagship, core and minor.

• Wikimedia FoundationmajorStrategic or Co-development Partner · 25 January 2025Organized the Wikipedia 25th Anniversary campaign celebrating 25 years of free, human-powered knowledge. Partnership included anthem film, 9-part documentary series on editors worldwide, and digital birthday card.
• KinmajorStrategic or Co-development PartnerCo-organized the Wikipedia 25th Anniversary campaign with Wikimedia Foundation.
• Riot GamesflagshipStrategic or Co-development PartnerLaunched Coinbase's long-term partnership through immersive gaming experience (Future Shot) at Valorant Champions '25 world championship. Built bespoke AI archery arena with Coinbase brand integration.
• Mana (Real Estate)coreStrategic or Co-development PartnerPartnered with NFT media company nftnow and real estate conglomerate Mana to create The Gateway - a web3 metropolis spanning 3 city blocks for Art Basel '22.
• nftnowcoreStrategic or Co-development PartnerPartnered with NFT media company nftnow to create The Gateway festival featuring 19 heavy-hitter sponsors across art, web3, fashion, and gaming industries.
• PorscheminorGTM or Marketing PartnerActivated as sponsor partner at NFT Now x Christie's festival at Art Basel '22.
• InstagramminorGTM or Marketing PartnerActivated as sponsor partner at NFT Now x Christie's festival.
• MoonpayminorGTM or Marketing PartnerActivated as sponsor partner at NFT Now x Christie's festival.
• Faze ClanminorGTM or Marketing PartnerActivated as sponsor partner at NFT Now x Christie's festival.
• Christie'sflagshipGTM or Marketing PartnerBlue chip art partner for NFT Now festival at Art Basel, with major art installations including transformation of bank into projection space.
• Powder MountaincoreStrategic or Co-development PartnerComprehensive engagement spanning Powder Haven, Powder Mountain, and Powder Art Foundation ensuring coherent storytelling across all three properties. Site maintains and evolves as part of broader engagement.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• &Walsh: Independent creative agency doing brand identity, digital experiences, campaigns and content for culturally relevant consumer brands. Strong match for Excetera's fashion, beauty and lifestyle client mix.
• Ueno: Boutique creative agency producing branding, web experiences, interactive product and campaign work for high-profile consumer and tech brands. Closely mirrors Excetera's boutique, design-led, innovation-forward positioning.
• Buck: Independent design and creative technology studio known for brand identity, motion, VFX and immersive experiences. Highly comparable to Excetera across content (film, 3D, VFX) and experience (immersive) pillars.
• Giant Ant: Animation and design-led creative studio producing brand storytelling, motion content and digital experiences. Comparable on the cultural-brand, content-and-experience overlap with Excetera.
• Manual: Independent creative studio focused on brand identity, digital products and campaigns for consumer and tech clients. Comparable boutique positioning and service mix to Excetera.
• Studio Mode: Independent creative studio producing brand identities, digital experiences and content for fashion, luxury and lifestyle clients. Comparable client verticals (fashion/luxury/streetwear) to Excetera's IISE, le PÈRE and Gucci work.
• Active Theory: Digital experiential agency building immersive web-based installations and interactive experiences for major brands (Google, Netflix, Nike). Direct competitor on the digital/experiential side, especially for projects like Future Shot.
• Resn: Creative technology studio known for award-winning interactive web experiences and immersive digital installations. Closely comparable to Excetera's AI archery arena and interactive-experimental work.

Broad incumbents

• Huge: Large digital agency offering brand strategy, design, technology and marketing services globally. Compares on the digital transformation and experience side but at significantly greater scale and breadth.
• R/GA: Global creative and innovation agency with deep branding, digital product, content and experiential capabilities. Closely comparable to Excetera's four-pillar transformation offer but at vastly larger scale across multiple geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/excetera_agency
• LinkedInlinkedin.com/company/excetera
• Instagraminstagram.com/excetera
• TikToktiktok.com/excetera

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excetera