BY-BAR

What BY-BAR does

BY-BAR is a Dutch women's fashion brand operating a direct-to-consumer e-commerce store at shop-by-bar.com alongside a secondary B2B wholesale channel. Founded in 2007 and headquartered in Amsterdam, the company targets female consumers seeking contemporary clothing, accessories, and jewelry with an explicit sustainability positioning, evidenced by its B Corp certification and dedicated Conscious Styles and Antic (pre-owned/upcycled) sub-lines. The product catalog spans blouses, tops, dresses, pants, jeans, shorts, knitwear, jackets and co-ord sets, plus bags, jewelry, shoes, belts, socks, sunglasses, and gift cards, with a 2025 'Raw Resilience' collection recently added.

The commercial stack is built on Shopify, providing the storefront, checkout, cart, wishlist, and payment processing via iDEAL/Wero and PayPal. The marketing and analytics layer is assembled from third-party SaaS: Klaviyo for email, Meta/Facebook, TikTok, and Pinterest pixels for paid social, Google Ads and Microsoft Advertising for paid search, Google Analytics for traffic analysis, Lantern/Roeye for attribution, and a YouShouldAsk.ai-powered chatbot named 'Emma' for customer support, alongside Reviews.io for product reviews and Returnless for returns management. The site ships across 14 European countries, with same-day shipping for orders placed before 3:00 PM and free shipping above €75, and operates physical brandstores accessed via a store locator plus a B2B wholesale channel for retailers and showrooms.

The business is privately held, bootstrapped (no funding rounds, investors, or parent company disclosed), and operates with a reported 1–10 employee headcount, classifying it as a micro-cap fashion brand. Pricing is not publicly disclosed at the SKU level on the website, and no revenue figures are available; the model is one-time purchase DTC transactions with occasional sale discounts up to 30% off, supplemented by B2B wholesale orders. Competitive positioning rests on B Corp-certified sustainability credentials, European same-day fulfillment, and a multi-channel paid acquisition infrastructure, rather than on technological or network-effect moats.

Name

BY-BAR

Legal name

BY-BAR

Website

https://by-bar.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

BY-BAR is a Dutch women's fashion e-commerce brand selling clothing, accessories, and jewelry directly to consumers across 14 European countries via a Shopify-powered online store, supplemented by a B2B wholesale channel and B Corp-certified sustainability positioning.

Ownership category

akta.pro rank

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales of women's clothing, accessories, and jewelry through the Shopify-powered webshop. Revenue generated from individual product transactions with free shipping on orders over €75.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

BY-BAR is a Dutch women's fashion e-commerce retailer operating a Shopify-powered online storefront (shop-by-bar.com) that sells its own branded women's clothing (blouses, tops, dresses, pants, jeans, shorts, sweaters, jackets, co-ord sets) and accessories (bags, jewelry, shoes, belts, socks, sunglasses), including sustainable Conscious Styles and pre-owned/upcycled Antic Collection jackets. The brand is B Corp certified and ships across 14 European countries with same-day shipping for orders placed before 3:00 PM.

Product overview

BY-BAR is a Dutch women's fashion e-commerce retailer (Amsterdam-based) operating exclusively on Shopify. The company offers a comprehensive fashion portfolio spanning clothing (blouses, tops, dresses, pants, jeans, shorts, sweaters, vests, jackets, co-ord sets), accessories (bags, jewelry, shoes, belts, socks, sunglasses), and gift cards. BY-BAR positions itself as a conscious/sustainable fashion brand with sub-lines including Conscious Styles, Occasion Wear, Essentials, and the Antic Collection (pre-owned/upcycled jackets). The company holds B Corp certification and serves customers across 14 European countries. The e-commerce platform includes a customer service chatbot (Emma) and offers personalized marketing through third-party platforms.

Differentiator

Problem solved

Functional benefit

Brands

• antic styles: A collection of vintage-inspired jacket styles featuring pre-loved or vintage-inspired designs.
• conscious styles
• bestsellers

Products and services

• BY-BAR E-commerce Store (shop-by-bar.com) Shopify-powered online fashion retail store offering women's clothing and accessories. Features product browsing, shopping cart, checkout, wishlist, and order tracking functionality.
• Antic Collection Pre-owned and upcycled jacket collection. BY-BAR's sustainable fashion initiative offering second-hand designer and vintage jackets with documented origin stories.
• Conscious/Sustainable Styles Ethically sourced and environmentally conscious fashion items. Includes B Corp certified products and sustainable material choices.
• Occasion Wear Special occasion clothing for events and formal occasions.
• Essentials Core wardrobe staple pieces that form the foundation of a versatile wardrobe.
• Gift Cards Digital and physical gift cards available for purchase.
• Raw Resilience Collection New 2025 collection featuring industrial-inspired fashion with textured fabrics and contemporary styling that combines strength with subtlety. Includes blouses, tops, pants, dresses, and jackets.
• B2B Wholesale / Showrooms Wholesale channel offering BY-BAR fashion products to retail shops and showrooms for resale.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Partnerships

One partnership is on record.

• B Lab (B Corp)coreOthersBY-BAR is certified as a B Corporation by B Lab, demonstrating the company's commitment to meeting high standards of social and environmental performance, transparency, and accountability. The certification is prominently displayed on their website and marketing materials as a key differentiator.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Ganni: Scandinavian contemporary womenswear brand with a strong sustainability/responsibility positioning, comparable on the conscious-fashion angle though larger and more premium.
• Nukuhiva: Dutch sustainable fashion retailer focused on ethical and eco-conscious apparel, comparable to BY-BAR's B Corp/conscious positioning in the same home market.

Direct peers

• Fabienne Chapot: Dutch contemporary womenswear brand selling clothing, bags and accessories via DTC and wholesale across Europe, directly comparable in market, product and channel mix.
• Circle of Trust: Dutch casual women's (and men's) fashion brand with omnichannel DTC and wholesale distribution comparable to BY-BAR's model.
• Studio Anneloes: Dutch women's fashion brand with a strong DTC webshop and wholesale network, closely aligned in geography, customer and business model.
• CATWALK JUNKIE: Netherlands-based contemporary womenswear brand selling online and via retailers, overlapping directly on product category and target audience.
• NIKKIE: Amsterdam-based women's fashion label offering apparel and accessories through owned stores, online and wholesale, targeting the same contemporary female consumer.

Regional players

• Sissy-Boy: Dutch lifestyle and fashion retailer serving similar contemporary consumers primarily in the Benelux, overlapping on apparel and accessories.
• Sessùn: French contemporary women's fashion brand with conscious-production messaging and omnichannel European distribution, comparable but centered on a different core geography.

Broad incumbents

• Scotch & Soda: Amsterdam-headquartered apparel brand with broad men's and women's ranges sold globally via retail, online and wholesale; a larger incumbent in the same Dutch fashion space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/by-bar

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BY-BAR