Causeis
Causeis is an Australian-headquartered digital transformation partner that implements and extends the iMIS Association Management System for professional and trade associations globally, offering the Causeis Launchpad AMS, Smart Suite add-on modules, Digital Academy training, and the Digital First conference for member-based organizations.
- Company typePrivate
- Founded2010
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Causeis does
Causeis is an Australian-headquartered digital transformation partner specializing in Association Management Systems (AMS) for member-based organizations, primarily professional and trade associations. The company implements, configures, and extends the iMIS platform developed by ASI (Advanced Solutions International), with whom it holds flagship partner status. Its core offering is the Causeis Launchpad — a preconfigured AMS that the company states is implemented 3x faster than traditional deployments — complemented by the proprietary Smart Suite of add-on modules (Smart Video, Smart Jobs, Smart Maps, Smart SMS) that extend member engagement, career services, mapping, and communication capabilities within the iMIS ecosystem. Beyond software, Causeis runs the Digital Academy training program and the annual Digital First conference, positioning the company as both an implementation partner and a thought leader within the association sector.
The customer base comprises enterprise professional membership bodies, trade associations, and industry institutes — including ACCA, Master Plumbers New Zealand, Planning Institute of Australia, Amplify Alliance, NAWIC, NECA, IPAANSW, REIV, Australian College of Nursing Foundation, and RCSA — collectively serving over 600,000 association members globally. Revenue is generated through quote-based annual subscriptions for the Launchpad/Smart Suite, professional services for implementation and consulting, training through the Digital Academy, and ongoing managed support, with configuration fees on Smart Suite currently being waived. The go-to-market combines consultative enterprise field sales with event- and community-led demand generation, and the company operates across Australia, Asia Pacific, and North America.
Causeis is led by CEO Michelle Lelempsis and operates with approximately 30+ consultants globally, recognized as ASI's Global iMIS Partner of the Year five times in six years and named in Australia's Best Workplaces in Technology 2026 in the Micro category. The company appears to be a privately held, founder/management-owned firm with no disclosed external funding, parent company, or institutional ownership.
Causeis firmographics
Firmographics- Name
- Causeis
- Legal name
- Causeis
- Website
- https://causeis.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Causeis is an Australian-headquartered digital transformation partner that implements and extends the iMIS Association Management System for professional and trade associations globally, offering the Causeis Launchpad AMS, Smart Suite add-on modules, Digital Academy training, and the Digital First conference for member-based organizations.
- Ownership category
- akta.pro rank
Causeis industry classification
Industry- Product category
- Association Management Software
- NAICS
- Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS) (BPAEAMAI)
- akta.pro secondary industries
- ERP Managed Services & AMS (Application Management) (BPAEAGAB), Helpdesk & End-User Support Services (BPAEABAB)
Keywords
Where Causeis is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Causeis business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Implementation and Consulting Services: Professional services revenue from digital transformation projects, system implementation, and consulting engagements helping associations migrate to cloud-based iMIS platforms.
- Causeis Launchpad: Preconfigured AMS solution with configuration fees currently being waived for Smart Suite clients, suggesting product licensing or subscription components.
- Digital Academy Training: Training sessions and educational programs for association staff covering topics like AI-ready member journey blueprints, technical debt assessment, and non-dues revenue strategies.
- Ongoing Support Services: Continuous support services for implemented solutions including the Launchpad ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise association engagement |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Causeis product offering
Product offeringCore offering
Causeis sells and implements a preconfigured Association Management System (AMS) — the Causeis Launchpad — built on the iMIS platform, alongside its proprietary Causeis Smart Suite of add-on modules (Smart Video, Smart Jobs, Smart Maps, Smart SMS). The company also provides implementation, cloud migration, and ongoing managed support services to professional, trade, and not-for-profit associations globally.
Product overview
Causeis is a digital transformation partner for associations offering a unified platform built around iMIS (Association Management System). The core offering is the Causeis Launchpad – a preconfigured, go-to-market AMS that accelerates implementation 3x faster. This core platform is enhanced by the Smart Suite collection of add-on modules (Smart Video, Smart Jobs, Smart Maps, Smart SMS) that extend functionality for member engagement, career services, mapping, and communication. The company also provides Digital Academy training services and hosts the annual Digital First conference. Currently waiving configuration fees on Smart Suite for new clients.
Differentiator
Problem solved
Functional benefit
Brands
- Causeis Launchpad: A go-to-market, preconfigured Association Management System (AMS) powered by iMIS, designed to drive association growth with new functionality and strategic insight.
- Causeis Smart Suite
- Causeis Digital Academy
- Digital First Conference
Products and services
- Causeis Launchpad
Quantifiable outcome
- Implemented 3x faster than traditional AMS implementations
- +3 more outcomes
Companies that use Causeis
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Causeis technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Causeis partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ASI (Advanced Solutions International)flagshipExclusive strategic partnership with ASI as their Global iMIS Partner of the Year, recognized five times in six years. ASI provides the iMIS platform (Association Management System) which Causeis implements, customizes, and extends through proprietary solutions like Launchpad and Smart Suite. Causeis received multiple awards including Global iMIS Partner of the Year, Client Sales Leader of the Year, New Account Leader of the Year, Client Satisfaction Award, and ASI Chairman's Circle Award at the 2026 ASI Executive Business Summit.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Causeis competitors and assessment
Company assessmentDirect peers
- MemberClicks: MemberClicks offers association management software specifically designed for small-staff associations. While Causeis focuses on enterprise associations using iMIS, MemberClicks competes in the same vertical with a different platform approach, targeting overlapping member-based organizations with membership management and event tools.
- Wild Apricot: Wild Apricot provides membership management software for associations and nonprofits. It competes with Causeis in the association management space, offering an alternative cloud-based platform for membership organizations seeking to manage members, events, and websites.
- Aptify (Community Brands): Aptify, part of Community Brands (now Momentive Software), provides association management software serving professional societies and trade associations. It competes with Causeis's iMIS-based offering in the enterprise AMS market, targeting similar large-scale membership organizations with comparable functionality.
- NimbleUser: NimbleUser is a competing iMIS implementation partner and AMS provider. As a fellow member of the ASI iMIS partner ecosystem, NimbleUser directly competes with Causeis for iMIS implementation projects, association digital transformation engagements, and AMS consulting services across overlapping geographies.
- GrowthZone: GrowthZone provides association management software (AMS) serving chambers of commerce, trade associations, and professional membership organizations. It competes directly with Causeis's iMIS-based solutions in the association digital transformation space, targeting the same customer segment with an alternative platform.
- Yokel/YourMembership: YourMembership provides association management software for small-to-mid-sized associations and member-based organizations. It competes with Causeis in the AMS space, offering an alternative platform for associations seeking member management, event registration, and online community features.
Emerging players
- Fonteva: Fonteva provides association management software built natively on Salesforce, targeting associations seeking cloud-based AMS solutions. While Causeis focuses on iMIS, Fonteva competes for the same association digital transformation budget with a modern Salesforce-native platform approach.
- Informz: Informz provides email marketing and member engagement solutions specifically designed for associations. It serves the same vertical as Causeis, offering complementary communication and engagement tools that compete for association technology budget allocations alongside AMS implementations.
Broad incumbents
- Salesforce.org (Nonprofit Cloud): Salesforce.org provides CRM and engagement solutions tailored for nonprofit and membership organizations. While a broader platform player, it competes with Causeis's iMIS-based offerings for association digital transformation budgets, particularly for larger organizations considering Salesforce-native alternatives.
- Advanced Solutions International (ASI): ASI is the provider of the iMIS platform and Causeis's primary technology partner. As the vendor behind the core AMS that Causeis implements, ASI is directly comparable as the platform incumbent whose partner ecosystem Causeis operates within, and whose strategic decisions shape Causeis's market opportunity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Causeis social profiles
Digital presenceCauseis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Causeis leadership team
Management profileNumber of profiles
Profiles1 record
Causeis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Causeis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Causeis
What does Causeis do?
Causeis sells and implements a preconfigured Association Management System (AMS) — the Causeis Launchpad — built on the iMIS platform, alongside its proprietary Causeis Smart Suite of add-on modules (Smart Video, Smart Jobs, Smart Maps, Smart SMS). The company also provides implementation, cloud migration, and ongoing managed support services to professional, trade, and not-for-profit associations globally.
Is Causeis a public or private company?
Causeis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Causeis founded?
Causeis was founded in 2010. It employs 11 to 50 people.
Where is Causeis based?
Causeis is headquartered in Brisbane, Australia, in the Oceania region.
How does Causeis make money?
Four revenue lines are on record. Implementation and Consulting Services are the primary driver. The others are causeis Launchpad, digital Academy Training and ongoing Support Services.
Who are Causeis's main competitors?
Direct peers on record are MemberClicks, Wild Apricot, Aptify (Community Brands), NimbleUser, GrowthZone and Yokel/YourMembership. Emerging players are Fonteva and Informz. Broad incumbents are Salesforce.org (Nonprofit Cloud) and Advanced Solutions International (ASI).
Does Causeis have an API?
No public API is recorded for Causeis.
What industry is Causeis in?
Causeis's product category is Association Management Software. Its primary akta.pro industry code is BPAEAMAI, Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS), with a secondary code of BPAEAGAB, ERP Managed Services & AMS (Application Management). Its NAICS code is 541512 and its SIC code is 7373.