What Kintently does

Kintently is a US-based consumer SaaS company that helps families track and coordinate care for aging loved ones. Its core product is the InPlace Score™, a composite score from 0 to 1000 derived from structured assessments across 15 dimensions of daily living — six Activities of Daily Living (bathing, dressing, mobility, eating, toileting, socialization) and nine Instrumental Activities of Daily Living (medications, healthcare, transportation, finances, meals, cleaning, maintenance, shopping, communications) — distributed across five status bands (Strong, Good, Steady, Watch, Concern). A caregiver burnout multiplier incorporates self-reported caregiver capacity across six dimensions (sleep, stress, time, support, energy, emotional state) into the overall score. The platform is delivered as cloud-based SaaS with native iOS and Android apps.

The company monetizes through two monthly subscription tiers: Family at $9.99/month for up to 2 caregivers and Family+ at $19.99/month for up to 5 caregivers with multi-assessor scoring. Distribution is entirely self-serve through direct web (kintently.com) and the mobile app stores, with a 7-day free trial that does not require a credit card. The go-to-market motion is product-led growth combined with direct-to-consumer, driven by a content marketing library, a 2-minute burnout quiz for top-of-funnel lead capture, and visibility from startup pitch competitions. The platform operates as private beta with access-code-gated signups and is geographically restricted to users in the United States per its Terms of Use.

Kintently is organized as Kintently LLC (Wyoming) and was co-founded by Nicole Cathcart (also Founder/CEO of Awestruck Labs) and Max Janasik (CEO of AllCare Health). The company has 1-10 employees, no disclosed external funding rounds, no subsidiaries, and no enterprise customers. Its AI features include the Care Assistant (generative action plans from plain-language inputs), a recommendation engine for personalized next steps, and a weighted predictive scoring algorithm; the platform is CCPA-compliant but holds no patents or formal clinical certifications disclosed.

Name

Kintently

Legal name

Kintently LLC

Website

https://kintently.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Kintently is a US-based consumer SaaS platform that helps family caregivers track and coordinate care for aging loved ones through a composite 15-dimension daily-living score with shared family visibility and an AI action-plan assistant.

Ownership category

akta.pro rank

Product category

Family Caregiving Software

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Caregiver Support, Coaching & Training (HLADALAG)

Keywords

• Family caregiving software
• Aging in place
• Elder care monitoring
• Daily living score
• Remote parent care

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription - Family Plan: Monthly or annual subscription providing core caregiving tracking features for up to 2 caregivers, including full 15-dimension check-ins, InPlace Score with burnout multiplier, score history and trend tracking, timeline feed, parent profile, and email notifications on score changes.
2. Subscription - Family+ Plan: Premium tier at $19.99/month with expanded family circle for up to 5 caregivers, multi-assessor scoring allowing multiple family members to contribute independent assessments, and expanded family coordination features.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Kintently provides a family care companion platform that enables families to track and understand the daily living status of an aging parent or loved one. The service centers on the proprietary InPlace Score™, a composite metric covering 15 dimensions of daily living, designed to give family caregivers structured, ongoing insight into a loved one's wellbeing between in-person visits.

Product overview

Kintently is a family care companion platform built around the InPlace Score™—a composite 0-1000 score tracking 15 dimensions of daily living (mobility, cognition, mood, medication, nutrition, social contact, and others) with five status bands and longitudinal trend tracking. The platform includes InPlace Assessments for structured check-ins, a Care Circle for shared family visibility, a Care Timeline for chronological record-keeping, and an AI-powered Care Assistant that generates contextual action plans from plain language inputs. A burnout multiplier incorporates the caregiver's capacity into the overall assessment. The platform offers two subscription tiers: Family ($9.99/month, 2 caregivers) and Family+ ($19.99/month, 5 caregivers with multi-assessor scoring). Kintently is currently in private beta.

Differentiator

Problem solved

Functional benefit

Brands

• InPlace Score: The InPlace Score is Kintently's core measurement framework that tracks 15 dimensions of daily living and produces a composite score from 0 to 1000 with five status bands (Strong, Good, Steady, Watch, Concern).
• Care Circle
• Care Assistant

Products and services

• Kintently Family Care Companion Platform A software platform that helps families track and understand the daily living status of an aging parent or loved one, using the proprietary InPlace Score™ to consolidate observations across 15 dimensions of daily living for individual family caregivers.
• InPlace Score™ A proprietary composite scoring system within the Kintently platform that quantifies 15 dimensions of an aging loved one's daily living into a single comparable score for family caregivers.

Quantifiable outcome

• Kintently is in private beta with early adoption metrics not publicly disclosed

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationThird-party payment processor handling subscription billing. Processes recurring payments for monthly and annual subscription plans. Kintently does not store payment details on their servers.
• RRF Foundation for AgingminorOthersFoundation providing support for the MATTER Accelerating Innovation in Aging program in which Kintently was a finalist.
• Next50minorOthersOrganization co-sponsoring the MATTER Accelerating Innovation in Aging program in which Kintently was a finalist.
• The Fan Fox and Leslie R. Samuels Foundation (The Samuels Foundation)minorOthersFoundation providing support for the MATTER Accelerating Innovation in Aging program in which Kintently was a finalist.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Honor Technology: Honor operates a large home care network and platform serving older adults and their families through professional caregivers. It is a broader incumbent in elder care with overlapping family visibility features and serves as a comparable for elder care platform business models, though it focuses on delivered care rather than family coordination.
• CareLinx: CareLinx is a nationwide home care marketplace connecting families with professional caregivers for elderly and disabled loved ones. It overlaps with Kintently in serving families navigating elder care decisions but is broader in that it facilitates paid caregiver matching rather than family-only coordination.
• Papa: Papa connects older adults and families with companion caregivers for in-person and virtual support, with significant health plan and employer distribution. While broader and more service-oriented than Kintently, Papa competes for the same family caregiver mindshare and eldercare health plan budget.

Direct peers

• Homethrive: Homethrive is a family caregiver support platform combining digital tools with live care guides to help families caring for aging loved ones. It addresses the same primary caregiver pain points as Kintently and pursues both consumer and B2B (employer/health plan) distribution.
• Cariloop: Cariloop is a care coordination platform for families navigating aging, disability, and healthcare journeys. Its caregiver support, family coordination features, and human care-guide services position it as a direct peer to Kintently, especially in employer-sponsored and B2B channels.
• Lotsa Helping Hands: Lotsa Helping Hands is a free care coordination community platform that helps families organize help for a loved one through shared calendars, meal trains, and well-wishes. It overlaps with Kintently's Care Circle concept for family-wide visibility and task coordination, though without a structured assessment scoring layer.
• Wellthy: Wellthy is a caregiving concierge and platform that helps families coordinate care for aging, disabled, and chronically ill loved ones. It overlaps directly with Kintently in serving family caregivers, coordinating care among relatives, and addressing caregiver burnout, though Wellthy leans more heavily on human care coaches alongside its platform.
• Theora Health (formerly Ianacare): Theora Health (formerly Ianacare) is a family caregiver support platform that provides care circles, task coordination, and resources for working family caregivers. It is one of the most direct comparables to Kintently in terms of family-circle visibility, caregiver support tooling, and B2B2C distribution to employers and health plans.

Emerging players

• Intuition Robotics (ElliQ): Intuition Robotics builds ElliQ, an AI-powered companion device for older adults living independently. It targets the same aging-in-place market Kintently addresses through tracking and insight, but via a hardware/AI companion rather than a family-facing assessment platform, making it an adjacent emerging player.
• Hu (formerly LeanOnWe): Hu is a family caregiver support platform combining expert coaching, peer community, and digital tools for people caring for aging loved ones. It overlaps with Kintently in addressing caregiver burnout and family coordination but adds a strong human coaching element, positioning it as an emerging peer in the caregiver support category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kintently
• LinkedInlinkedin.com/company/kintently

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kintently