Designer Living Inc

What Designer Living Inc does

Designer Living Inc is a privately-held direct-to-consumer e-commerce retailer headquartered in Livermore, California, operating the www.designerliving.com storefront. Founded in 2010, the company sells home décor and furnishings across nine main product categories — Bedding, Furniture, Window Treatments, Home Décor, Bath, Youth, Outdoor, Apparel, and Pets — with the Bedding category alone carrying 1,626+ SKUs. The assortment combines a proprietary Madison Park brand family (Essentials, Pure, Signature) with 30+ curated brands including licensed/partner labels such as Martha Stewart, Woolrich, N Natori, Beautyrest, and Croscill.

The underlying technology is a standard e-commerce storefront with category browsing, filtering, search, and account management; no mobile app, public API, or documented integrations were disclosed, and no AI/ML capabilities are referenced. Marketing is multi-channel but light-weight: email acquisition with a 15% first-purchase incentive, a 105+ article "Get Inspired" content hub, an affiliate program, a customer referral program, and a tiered loyalty rewards program (15% on boutique brands, 5% on featured brands).

The business model is one-time, transactional e-commerce revenue with no subscription or licensing component. Pricing is unit-based across a $24.99 to over $1,000 AOV range, with free shipping over $75 and a price match policy. The customer base is entirely individual residential consumers; no B2B or enterprise clients are disclosed. The company has operated for roughly 15 years without external funding, acquisitions, or disclosed leadership changes, indicating a self-sustaining small operator with 11–50 employees.

Name

Designer Living Inc

Legal name

Designer Living Inc

Website

https://designerliving.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Designer Living Inc is a privately-held DTC e-commerce retailer operating www.designerliving.com, selling designer home décor, bedding, furniture, and furnishings across 9 categories and 30+ brands to individual residential consumers in the United States.

Ownership category

akta.pro rank

Product category

Home Decor and Furnishings E-commerce

NAICS

Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Home, Furniture & Decor DTC (CRAFACAE)

Keywords

• Home decor retail
• Bedding products
• Furniture e-commerce
• Window treatments
• Online home furnishings

Headquarters

HQ city

Livermore

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: The company generates revenue through direct online sales of home décor and furnishings products including bedding, furniture, window treatments, bath items, home décor accessories, youth products, outdoor items, apparel, and pet products. Revenue is transactional, one-time purchase based, with no subscription component mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Designer Living Inc operates a direct-to-consumer e-commerce platform selling home decor and furnishings across bedding, furniture, window treatments, bath, home decor accessories, youth, outdoor, apparel, and pet products. The company curates a portfolio of 30+ brands including proprietary sub-brands (Madison Park family, Hampton Hill, Harbor House, INK+IVY) and licensed/partner brands (Martha Stewart, Beautyrest, Woolrich, Sleep Philosophy, N Natori, Croscill).

Product overview

Designer Living Inc operates an e-commerce platform offering an extensive portfolio of home décor and furnishings products organized as a single unified online marketplace. The product portfolio spans multiple categories including Bedding (with sub-categories for comforters, duvet covers, quilts, sheets, pillows, blankets, and heated products), Furniture (living room, bedroom, dining, entryway, home office), Window Treatments (curtains, roman shades, sheers, valances), Home Décor (wall art, lighting, vases, mirrors, clocks), Bath Products (towels, shower curtains, rugs, robes), Youth/Children's Collection, Outdoor Décor, Apparel (loungewear, robes, pajamas), Pets Collection, and Rugs. The company distributes products through proprietary sub-brands (Madison Park, Madison Park Essentials, Madison Park Pure, Madison Park Signature, Hampton Hill, Harbor House, INK+IVY, Intelligent Design) alongside licensed/partner brands (Beautyrest, N Natori, Woolrich, Sleep Philosophy, Martha Stewart, Croscill) and third-party brands, offering consumers a curated mix of designer home goods across various price points.

Differentiator

Problem solved

Functional benefit

Products and services

• Bedding Collection Comprehensive bedding category including comforters, duvet covers, quilts, sheets, pillows, blankets, bed skirts, and throws from multiple brands, with 1,626+ products listed.
• Bedding Basics Essential bedding items including mattress pads, toppers, pillows, heated blankets, and mattress protectors.
• Furniture Complete furniture collection for living rooms, bedrooms, dining rooms, entryways, and home offices including sofas, beds, tables, chairs, and storage.
• Window Treatments Window decor including curtains, curtain pairs, sheers, valances, roman shades, and window scarves in various styles.
• Home Decor Home accessories including wall art, mirrors, vases, clocks, candles, lighting (chandeliers, pendants, lamps), and decorative objects.
• Bath Products Bathroom items including towels, shower curtains, bath rugs, robes, and bath accessories.
• Youth Collection Children's and teens' decor including bedding, bath products, and wall art designed for kids' rooms.
• Outdoor Collection Outdoor decor including outdoor pillows, cushions, blankets, and patio furniture for outdoor living spaces.
• Apparel Comfort apparel including wraps, robes, lounge pants, tops, and pajama sets.
• Pets Collection Pet accessories including pet beds and pet accessories for animal companions.
• Rugs Area rugs and floor coverings for all rooms in various styles and materials.
• Heated Bedding Electrically heated blankets and mattress pads with multiple heat settings for personalized comfort, primarily from Beautyrest brand.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wayfair: Wayfair is the largest direct-to-consumer e-commerce retailer of home furnishings, offering a multi-brand marketplace across furniture, décor, bedding, and outdoor categories. It directly competes with Designer Living for the same residential consumer purchase occasions and search demand, but at significantly larger scale.
• Joss & Main: Joss & Main is a Wayfair-owned online home retailer offering curated furniture, bedding, and décor with a flash-sale orientation. It targets the same lifestyle-oriented, design-conscious residential buyer that Designer Living pursues, with comparable breadth across home categories.
• AllModern: AllModern is a Wayfair property focused on modern and contemporary home furnishings, furniture, and décor. It competes head-on with Designer Living's INK+IVY and Madison Park Signature sub-brands for design-oriented consumers shopping online.
• Hayneedle: Hayneedle is an online home furnishings retailer operating as a Wayfair-owned property, specializing in furniture, décor, and outdoor products. It overlaps with Designer Living's furniture and home accent categories and competes for similar mid-market residential shoppers.
• Overstock: Overstock (now operating under the Bed Bath & Beyond brand) is a large online home furnishings and décor retailer covering furniture, bedding, and rugs. It overlaps almost entirely with Designer Living's product breadth and price points, making it a direct e-commerce competitor.
• World Market: World Market (Cost Plus) is a multi-channel retailer offering globally inspired furniture, bedding, rugs, and home décor. Its mid-market price positioning and broad category coverage make it a direct peer to Designer Living's value-to-mid-tier home assortment.
• Serena & Lily: Serena & Lily is a digitally native premium home brand offering bedding, furniture, and décor with a coastal/lifestyle aesthetic. It is comparable to Designer Living's curated, content-driven approach and its premium sub-brands like Madison Park Signature and N Natori.

Broad incumbents

• Crate & Barrel: Crate & Barrel operates a multi-channel home furnishings retail business spanning furniture, bedding, kitchen, and décor. While it owns its own brands and showrooms, its e-commerce offering directly competes with Designer Living's mid-to-premium home assortment.
• West Elm: West Elm is a Williams-Sonoma-owned direct-to-consumer home furnishings brand offering furniture, bedding, and décor with a modern aesthetic. It overlaps with Designer Living's higher-end positioning (Madison Park Signature, N Natori) and competes for design-conscious consumers.
• Pottery Barn: Pottery Barn is a Williams-Sonoma-owned DTC and retail brand offering furniture, bedding, and home décor across a broad price range. It competes with Designer Living for customers furnishing entire homes and shares similar whole-home merchandising logic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DesignerLiving

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Designer Living Inc