Celebration Homes

What Celebration Homes does

Celebration Homes is a Perth-based residential home builder founded in 2002 that designs and constructs single and double-storey family homes across the Perth metropolitan area and Western Australia's South West region, including Bunbury, Busselton, Dunsborough, and Margaret River. The company operates as a brand within the ABN Group conglomerate owned by Dale Alcock, and serves three primary customer segments: first home buyers, growing families, and families upgrading to larger homes. Its core product offering includes a catalog of named home designs (Denmark, Franklin, Karridale, Myalup, Amery, and others) ranging from approximately 170m² to 275m² in size, with pricing from under $400,000 to over $1 million. House and land packages bundle construction with developer-partner land in master-planned communities such as Stockland estates.

The company's go-to-market is sales-led and centered on a physical distribution network of 10+ display homes across Perth and South West WA, supported by New Home Consultants for personal engagement and a Home Collective showroom experience in Leederville and Bunbury where customers select finishes and fixtures. Supporting modules include 3D virtual tours for remote viewing, a Building Hub online process guide, and a Home Assist 12-month after-care program. The revenue model is one-time per build, with transparent fixed-price contracts and a 25-year structural guarantee. Standard inclusions position the offering as above-industry baseline (raised ceilings, Colorbond roofing, stone benchtops, LED lighting, multiple facade options).

Celebration Homes has built over 12,000 homes since founding and has won Product Review's Home Builder of the Year award for six consecutive years (2021-2026), earning a 4.9/5 rating across 1,747 reviews on ProductReview.com.au. The company is the only WA builder to achieve this consecutive-year recognition. Key supplier partnerships include Reece, The Maker Designer Kitchens, Westinghouse, Jason Windows, and Polytec, while channel partnerships with Stockland and other WA developers provide early access to new land releases. The business model relies heavily on the WA residential housing cycle, with all revenue generated from individual consumer home builds rather than commercial or multi-family construction.

Name

Celebration Homes

Legal name

Celebration Homes

Website

https://celebrationhomes.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Celebration Homes is a Perth-based residential home builder founded in 2002, designing and constructing single and double-storey family homes across Perth and Western Australia's South West region for first home buyers, growing families, and upgraders, with over 12,000 homes built since founding.

Ownership category

akta.pro rank

Product category

Residential Home Construction

NAICS

New Housing For-Sale Builders (236117)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

Keywords

• Residential home building
• Custom home construction
• House and land packages
• Display home construction
• New home design

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Residential Home Construction: One-time construction of custom residential homes for individual customers. Customers select from existing home designs or work with consultants to customize. Revenue recognized upon completion and handover of completed homes.
2. House and Land Packages: Bundled offering combining land acquisition from developer partners with Celebration Homes construction. Customers purchase the complete package, with relationships with WA's top developers providing first access to new land releases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Celebration Homes constructs custom residential homes in Perth and South West Western Australia, offering a catalog of 3-5 bedroom home designs ranging from 185m² to 279m² with market-leading standard inclusions such as raised ceilings, six facade options, LED lighting, stone benchtops, Colorbond roofing, and premium fixtures. Customers can also purchase House & Land Packages bundling Celebration Homes construction with land acquired from developer partners (e.g., Stockland) in master-planned communities. Discovery and selection occur through 10+ physical display homes, the Home Collective selection center in Leederville and Bunbury, New Home Consultants, and the company website, with 12 months of Home Assist after-care support post-handover.

Product overview

Celebration Homes is a Perth and South West Western Australia residential home builder offering a unified platform of home building services. The core offering includes custom home construction with an extensive range of home designs (Denmark, Franklin, Karridale, Esperance, Kalbarri, York, Augusta, Jurien, Lancelin, Dampier, Ferguson, Myalup, Vasse, Sandstone, Ballidu series), house and land packages in master-planned communities across suburbs like Baldivis, Byford, Bullsbrook, Brabham, Dunsborough, and Margaret River, and physical display homes for customer tours. Supporting modules include Home Collective (selection center), Home Assist (12-month after-care support), Building Hub (process guidance), and 3D Virtual Tours (remote viewing). All homes feature market-leading builder inclusions as standard.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Building Services Custom residential home construction services in Perth and South West Western Australia, offering adaptable home designs with quality finishes and market-leading standard inclusions including raised ceilings, six facade options, LED lighting, stone benchtops, Colorbond roofing, and premium fixtures from Reece, Westinghouse, and The Maker Designer Kitchens. Built under fixed-price contracts with HIA housing indemnity insurance and 25-year structural guarantee.
• House & Land Packages Bundled home and land offerings in master-planned communities across suburbs including Baldivis, Byford, Bullsbrook, Brabham, Dunsborough, and South West WA regions. Combines Celebration Homes construction with land acquired from developer partners such as Stockland, with first access to new land releases ranging from approximately $777,300 (South Yunderup) to $1,257,300 (Darch).
• Display Homes Physical display homes across Perth and South West WA locations including Alkimos, Dalyellup, Darch, Eglinton, Henley Brook, Madora Bay, Piara Waters, Sinagra, Treeby, and Yalyalup. Showcase market-leading inclusions for customer tours with 3D virtual tours as a remote viewing alternative. Some display homes are available for sale.
• Home Designs Range of single-storey and double-storey home floor plans including Denmark, Franklin, Karridale, Esperance, Kalbarri, York, Augusta, Jurien, Lancelin, Dampier, Ferguson, Myalup, Vasse, Sandstone, and Ballidu series, with 3-5 bedrooms and floor areas from 185m² to 279m². Each design includes multiple facade options.

Quantifiable outcome

• 6 consecutive years of Product Review Home Builder of the Year award recognition
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ABN GroupcoreStrategic or Co-development PartnerParent company and owner Dale Alcock. ABN Group is described as Australia's leader in construction, property and finance. Celebration Homes operates as part of the ABN Group family of brands including Webb & Brown-Neaves, Dale Alcock Homes, Homebuyers Centre, Boutique Homes, and Resolve Finance.
• StocklandcoreChannel Partner/ Reseller/ DistributorPartnership with Stockland provides early access to new land releases in master-planned communities. Celebration Homes maintains relationships with WA's top developers to offer house and land packages in Stockland estates including Illyarrie Estate in Sinagra.
• Resolve FinanceminorChannel Partner/ Reseller/ DistributorFinance partner within ABN Group ecosystem, offering home finance and first home finance solutions to Celebration Homes customers.
• ReeceminorOthersPremium bathroom fixtures and tapware supplier providing basin options, mixers, shower heads, toilets and accessories in Celebration Homes standard inclusions. Australia-s leading bathroom supplier with water-saving features.
• The Maker Designer KitchensminorOthersWA's most awarded kitchen designer and manufacturer providing custom quality bespoke kitchens and bathrooms. Customizes products to match the lifestyle of every client.
• WestinghouseminorOthersHome appliance supplier providing kitchen appliances including ovens and cooktops in standard inclusions for Celebration Homes.
• Jason WindowsminorOthersWindow supplier providing cost-effective alternatives for windows and sliding doors, contributing to street appeal and style.
• PolytecminorOthersCabinetry supplier providing extensive range of cabinetry colors and finishes, creating design opportunities for kitchens and bathrooms.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Porter Davis Homes: Victorian-based residential home builder operating in similar customer segments with comparable custom home design offerings, house & land packages, and display home experience model.
• Simonds Homes: National Australian volume home builder with comparable product offering of single and double-storey home designs, house & land packages, and display home network targeting similar customer segments.
• Homebuyers Centre: ABN Group sister brand operating across WA and VIC; directly comparable as a residential volume builder targeting first home buyers and growing families with similar home design offerings.
• Dale Alcock Homes: Sister brand under ABN Group building residential homes in Western Australia; directly comparable as a volume custom home builder operating in the same Perth/SW WA market with similar product offering and customer segments.
• Summit Homes Group: Western Australia-based residential home builder with comparable product offering, customer segments, and direct competition in the Perth and South West WA market where Celebration Homes operates.
• Boutique Homes: ABN Group sister brand building residential homes across multiple Australian states; comparable as a custom home builder with similar product positioning and customer segments.
• Henley Homes: Victorian-based volume home builder with national presence offering comparable custom home designs, fixed-price contracts, and display home network targeting similar first home buyer and family customer segments.
• Clarendon Homes: NSW-focused residential home builder with comparable product offering targeting first home buyers and families with house & land packages and custom home designs in master-planned communities.
• Metricon Homes: Australia's largest volume home builder operating across multiple eastern states with comparable custom home design offering, house & land packages, and display home network model targeting first home buyers and families.
• Webb & Brown-Neaves: Sister brand under ABN Group building residential homes in WA, positioned in a similar product/market segment to Celebration Homes with comparable customer base and home design offering.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CelebrationHomes1
• Facebookfacebook.com/CelebrationHomes
• LinkedInlinkedin.com/company/celebration-homes
• Instagraminstagram.com/celebrationhomes
• Pinterestpinterest.com.au/moretocelebrate
• Xx.com/celebhomesau

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celebration Homes