Live Optical
LiveOptical Consulting is a Toronto-based SaaS company that provides independent optical retailers with a turnkey eCommerce platform featuring a managed 10,000+ SKU eyewear catalog, regulatory compliance, payments, SEO, and a Titanium-tier iPhone Clienteling App, sold via four monthly subscription tiers from $150 to $499.
- Company typePrivate
- Founded2012
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Live Optical does
LiveOptical Consulting, operating as Live Optical, is a privately held Toronto-based SaaS company founded circa 2012 that provides an omnichannel (O2O - Online to Offline) eCommerce platform exclusively for independent optical retailers, opticians, and optometrists. The platform bundles a customizable online optical storefront, a managed digital catalog of 10,000+ configured glasses products sourced from major European and American eyewear brands (Ray-Ban, Prada, Gucci, Dior, Oakley, Cartier), integrated order management, payment processing, SEO tools, social sharing, abandoned cart recovery, coupon/promotion management, eye exam appointment scheduling, newsletter creation, and built-in regulatory compliance for Canadian and US optician associations. The Titanium plan additionally includes a custom eCommerce iPhone Clienteling App. The platform is built on PHP/MySQL with JavaScript, CSS3, and HTML5, cloud-hosted on cPanel/WHM infrastructure with AWS integration capabilities, and supports multi-language (English, French, German, and others) and multi-currency (CAD, USD, GBP, EUR, AUD) operations.
The company monetizes through four monthly subscription tiers: Silver ($150/month, contact lens store with 3 consultation hours), Gold ($250/month, catalog of 20 glasses brands plus contact lenses with 3 consultation hours), Platinum ($350/month, full store with 20+ brands, contact and Rx lenses, free .com or .ca domain, 5 consultation hours), and Titanium ($499/month, adds iPhone Clienteling App with 10 consultation hours). All plans include custom website design, monthly catalog updates, and varying levels of email and consultation support. The Silver plan offers a free trial as the entry point, and a free Online Glasses Promotions Course serves as a community-led top-of-funnel demand generation asset. Primary customer testimonials (Denis, Lorna, Raymond) reference SMB opticians attracting walk-in and online traffic through the O2O model. Named strategic partners are limited to payment gateway providers (PayPal, Authorize.NET, Bambora) and the brand relationships underlying the managed catalog.
The company has remained small with 1-10 employees and no disclosed venture funding, operating status data, or management team information in the input. No revenue figures, subscriber counts, or expansion metrics are publicly reported, and distribution relies on direct website sales supplemented by content marketing, free trials, and consultation-assisted selling rather than field sales or partner channels.
Live Optical firmographics
Firmographics- Name
- Live Optical
- Legal name
- LiveOptical Consulting
- Website
- https://liveoptical.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LiveOptical Consulting is a Toronto-based SaaS company that provides independent optical retailers with a turnkey eCommerce platform featuring a managed 10,000+ SKU eyewear catalog, regulatory compliance, payments, SEO, and a Titanium-tier iPhone Clienteling App, sold via four monthly subscription tiers from $150 to $499.
- Ownership category
- akta.pro rank
Live Optical industry classification
Industry- Product category
- Optical Retail SaaS / Eyeware E-commerce Software
- NAICS
- Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
Keywords
Where Live Optical is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Live Optical business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription - Silver Plan: Monthly subscription SaaS service providing contact lenses store with custom design, catalog of contact lenses, 3-hour consultation, and limited email support. Billed monthly at $150/month.
- SaaS Subscription - Gold Plan: Monthly subscription SaaS service providing online catalog website with 20 glasses brands and contact lenses, extended email support. Billed monthly at $250/month.
- SaaS Subscription - Platinum Plan: Complete online optical store with 20+ glasses brands and contact lenses plus Rx lenses. Includes free domain (.com or .ca), 5-hour consultation, extended email support on technical and business questions. Billed monthly at $350/month.
- SaaS Subscription - Titanium Plan: Full-featured plan including Titanium iPhone App plus complete online optical store with eCommerce iPhone App, 10-hour consultation, trademark search, extended email support. Billed monthly at $499/month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level plan for selling contact lenses and promoting local optical store |
| Subscription | Monthly | Mid-tier plan for showing glasses catalog to drive traffic to local store |
| Subscription | Monthly | Full-featured online store with prescription lenses and free domain |
| Subscription | Monthly | Premium plan with iPhone App and maximum consultation hours |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Live Optical product offering
Product offeringCore offering
Live Optical sells a B2B SaaS platform that lets independent optical retailers and optometrists launch and run their own customized online stores to sell glasses, prescription lenses, and contact lenses, with a managed digital catalog of 10,000+ eyewear products from major European and American brands. The offering is delivered in monthly subscription tiers from $150 (Silver) to $499 (Titanium) and bundles custom web design, order management, multi-currency payments, regulatory compliance for Canadian and US optician rules, and a custom iPhone Clienteling App for omnichannel engagement.
Product overview
Live Optical operates as a SaaS e-commerce platform providing omnichannel (O2O - Online to Offline) solutions exclusively for optical retailers. The product portfolio centers on four subscription tiers (Silver, Gold, Platinum, Titanium at $150-$499/month) that deliver customizable online optical stores with integrated features including order management, payment processing, SEO tools, promotions, and social media sharing. Higher-tier plans add capabilities like managed digital catalogs (10,000+ eyewear products), Eye Exam Scheduling module, Business Consultation services, and custom iPhone Clienteling Apps. All plans include custom website design, access to European and American brand catalogs, and consultation hours ranging from 3 to 10 hours depending on the tier.
Differentiator
Problem solved
Functional benefit
Products and services
- LiveOptical Online Optical Store Platform (Silver/Gold/Platinum/Titanium subscriptions) Monthly subscription SaaS that delivers a custom-designed online optical store for licensed opticians and optometrists, sold in Silver ($150), Gold ($250), Platinum ($350), and Titanium ($499) tiers with bundled consultation hours, domains, and support.
- Custom Online Glasses Store Build Service Done-for-you custom storefront build where LiveOptical designers create a brand-aligned e-commerce site with high-quality images, CSS3/HTML5 animations, and quick-edit customization for each optical store client.
- Clienteling Solution (O2O Omnichannel Platform) O2O omnichannel offering that bundles a custom webstore, digital eyewear catalog, online appointment booking, and a custom iPhone Clienteling App so optical retailers can sell glasses and contact lenses online and offline as a unified experience.
- Managed Digital Eyewear Catalog Subscription-managed digital inventory of 10,000+ configured glasses products from major European and American brands (Ray-Ban, Prada, Gucci, Dior, Oakley, Cartier, etc.), refreshed monthly with new SKUs and automatically synchronized to client webstores.
Quantifiable outcome
- Less than 1% of independent optical retailers have an online store - market opportunity for customers
- +6 more outcomes
Companies that use Live Optical
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Live Optical technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature15 records
Live Optical partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Major Eyewear Brands (European and American)coreLiveOptical provides access to catalog of 10,000+ configured glasses products from major European and American eyewear brands including Ray-Ban, Prada, Gucci, Dior, Oakley, Cartier, and others. Brands are uploaded monthly with new collections.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Live Optical competitors and assessment
Company assessmentBroad incumbents
- Squarespace: Horizontal website-builder and commerce platform used by boutique retailers including optical stores; competes on store design and basic e-commerce but lacks optical catalog and regulatory tooling.
- Shopify: Dominant horizontal e-commerce SaaS used by many independent optical retailers for the same storefront, catalog, payment, and SEO needs that LiveOptical serves. Not vertical-specialized, but the alternative most optical SMBs consider first.
- BigCommerce: Horizontal SaaS e-commerce platform competing for the same optical SMB merchant wallet with multi-currency, multi-language, and headless commerce features; lacks optical-specific catalog and compliance tooling.
- Wix: General SMB website and online store builder used by many independent optical stores as a DIY alternative to LiveOptical's managed service and vertical-specific catalog.
Direct peers
- Weave: Unified communications and patient engagement platform widely used by optometry and dental SMBs; overlaps with LiveOptical's appointment booking, reminders, and customer messaging workflows.
- Solutionreach: Patient engagement and optometry practice communication platform serving the same independent optician base. Overlaps on appointment scheduling and customer communication, adjacent on storefront and catalog.
- EyeCarePro: Digital marketing and website services company purpose-built for optometry and optical practices; directly overlaps LiveOptical's customer segment and value proposition of turnkey web presence for independent opticians.
Emerging players
- RevolutionEHR: Cloud-based EHR and practice management platform for optometrists; shares the same independent-optical customer base and integrates workflows that LiveOptical's scheduling and order tools touch.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Live Optical compliance and trust
Trust signalCompliance1 record
Live Optical financial estimates
Financial estimateRevenue estimate
Valuation estimate
Live Optical leadership team
Management profileNumber of profiles
Live Optical funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Live Optical M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Live Optical
What does Live Optical do?
Live Optical sells a B2B SaaS platform that lets independent optical retailers and optometrists launch and run their own customized online stores to sell glasses, prescription lenses, and contact lenses, with a managed digital catalog of 10,000+ eyewear products from major European and American brands. The offering is delivered in monthly subscription tiers from $150 (Silver) to $499 (Titanium) and bundles custom web design, order management, multi-currency payments, regulatory compliance for Canadian and US optician rules, and a custom iPhone Clienteling App for omnichannel engagement.
Is Live Optical a public or private company?
Live Optical is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Live Optical founded?
Live Optical was founded in 2012. It employs 1 to 10 people.
Where is Live Optical based?
Live Optical is headquartered in Toronto, Canada, in the North America region.
How does Live Optical make money?
Four revenue lines are on record. SaaS Subscription - Silver Plan is the primary driver. The others are saaS Subscription - Gold Plan, saaS Subscription - Platinum Plan and saaS Subscription - Titanium Plan.
Who are Live Optical's main competitors?
Broad incumbents on record are Squarespace, Shopify, BigCommerce and Wix. Direct peers are Weave, Solutionreach and EyeCarePro. RevolutionEHR is listed as an emerging player.
Does Live Optical have an API?
No public API is recorded for Live Optical.
What industry is Live Optical in?
Live Optical's product category is Optical Retail SaaS / Eyeware E-commerce Software. Its primary akta.pro industry code is HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses). Its NAICS code is 45613 and its SIC code is 3851.