What pSwitch Services Pvt Limited does

pSwitch Services Pvt Limited (DBA: PSwitch) operates pswitch.in, a Hindi-language informational content portal that aggregates and explains Indian central and state government welfare schemes, subsidies, bank loans, and public services for end users. Founded in 2020 and headquartered in Noida, India, the company publishes step-by-step guides covering PM Kisan farmer assistance, PM Awas Yojana housing, women empowerment schemes (Mahila Rojgar Yojana, Maiya Samman Yojana), dairy farm loans, electric two-wheeler subsidies, Aadhaar updates, driving license procedures, and personal loan products from public sector banks (PNB, Bank of Baroda, Bank of India). The platform is built on a standard WordPress content management system with no proprietary technology, no mobile app, and no API or SDK offerings, and serves rural and semi-urban Indian citizens who face awareness and digital literacy barriers when accessing government programs.

The business model is advertising and affiliate-driven: PSwitch monetizes through display advertising and embedded referral/affiliate links to financial products (primarily personal loans from public sector banks and government scheme application portals), earning commissions when users apply via promoted channels. The company employs between 11 and 50 people across leadership functions (CEO Faiz Ahmad, COO Rahul Dube, CFO P Kumar Choudhary), with a product-led growth motion that relies entirely on SEO-optimized Hindi blog content, a WhatsApp channel, and a Telegram community for audience acquisition. Despite the firm's registered description as a "Fintech Company leading in Payments Solutions & Financial Technologies," no payments infrastructure, financial technology platform, or proprietary fintech product is present in the data — the actual operations are a content publishing and lead-generation site rather than a payments or financial services technology business.

Name

pSwitch Services Pvt Limited

Legal name

pSwitch Services Pvt Limited

Website

https://pswitch.in

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

pSwitch Services Pvt Limited operates pswitch.in, a Hindi-language content portal publishing step-by-step guides on Indian government welfare schemes, subsidies, and bank loans for rural and semi-urban citizens, monetizing via advertising and affiliate referrals to financial products.

Ownership category

akta.pro rank

Product category

Government Scheme Information Content

NAICS

Administration of Economic Programs (926), Administration of Housing Programs, Urban Planning, and Community Development (9251), Executive, Legislative, and Other General Government Support (9211)

SIC

Services-Business Services, Nec (7389), Services-Social Services (8300)

akta.pro primary industry

Government Digital Service & eGovernment (Service Delivery, IDs, Portals) (BPAIAAAE)

akta.pro secondary industry

General Web Portals & Start Pages (BPAMAAAA)

Keywords

• Government scheme information
• Welfare program guides
• Loan application guides
• Subsidy information portal
• Financial content publishing

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising and affiliate revenue: PSwitch generates revenue by publishing informational content about government schemes and financial products (bank loans, insurance, subsidies). The site features embedded affiliate/referral links to financial products (personal loans, government scheme applications), generating referral commissions when users apply through the promoted channels. Additional revenue likely comes from display advertising placements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

pSwitch Services Pvt Limited operates an informational content portal (pswitch.in) that aggregates and publishes Hindi-language articles explaining Indian government welfare schemes, subsidies, loans, and financial services. Each article covers scheme eligibility, required documents, step-by-step application procedures, and direct links to official government portals. The portal targets rural and semi-urban Indian citizens who need simplified guidance on accessing central and state government programs such as PM Kisan, PM Awas Yojana, Mahila Rojgar Yojana, bank personal loans, and various subsidies.

Product overview

PSwitch operates a single informational portal (pswitch.in) that serves as a Hindi-language government schemes aggregator. The platform curates and presents detailed articles about various Indian government welfare programs including PM Kisan farmer assistance, bank personal loans, PM Awas housing scheme, women empowerment schemes (Maiya Samman Yojana, Mahila Rojgar Yojana, Palanhar Yojana), solar rooftop subsidies, electric vehicle subsidies, free Dish TV, dairy farm business loans, and driving license online services. The site functions as a content-driven blog that explains scheme eligibility criteria, application procedures, required documentation, and links to official government portals.

Differentiator

Problem solved

Functional benefit

Products and services

• PSwitch Government Scheme Information Portal A free informational web portal that publishes Hindi-language articles on Indian central and state government schemes, including PM Kisan farmer assistance, PM Awas Yojana housing, Mahila Rojgar Yojana women employment, public sector bank personal loans (PNB, Bank of Baroda, Bank of India), dairy farm business loans, electric two-wheeler subsidies, solar rooftop subsidies, Aadhaar updates, and driving license applications. Each article explains eligibility, required documents, application steps, and links to official government portals.

Quantifiable outcome

• Articles cover over 10 distinct government scheme categories including agriculture (PM Kisan, Dairy Farm Loans), housing (PM Awas Yojana), women empowerment (Maiya Samman Yojana, Mahila Rojgar Yojana), banking (PNB, Bank of Baroda, Bank of India personal loans), utilities (Solar Rooftop Subsidy, Free Dish TV), and identity documents (Aadhaar updates, Driving License).

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Direct peers

• Sarkari Yojana: Sarkari Yojana is a Hindi-language government-scheme information portal that publishes simplified guides on central and state welfare schemes, subsidies, and loan programs targeting Indian citizens. It directly competes with PSwitch for the same organic search audience and runs on a comparable ad-supported content model.
• Yojana-Ki-Baat / Hindi Yojana portals: Small Hindi-language websites publishing articles on Indian government schemes, subsidies, and loans targeted at the same rural and semi-urban Hindi-speaking audience as PSwitch. They compete directly for SEO traffic on overlapping keywords and rely on similar ad/affiliate monetization.
• Sarkari Naukri (Fastalert / ResultSarkari): Family of Hindi-language websites publishing government scheme, job, and admission information for Indian users. It operates with the same SEO-driven, ad/affiliate business model and targets the same rural and semi-urban audience as PSwitch.

Broad incumbents

• BankBazaar: BankBazaar is one of India's largest financial-product comparison marketplaces, monetizing via lender referral commissions on personal loans, credit cards and other products. While it is a broader fintech destination, the loan-affiliate monetization path that PSwitch pursues directly overlaps with BankBazaar's core model.
• Paisabazaar: Paisabazaar is a major Indian financial product aggregator owned by PB Fintech, providing comparison and application journeys for loans and credit cards. It represents a more established benchmark for the affiliate-based lead generation model that PSwitch uses for its personal loan articles.
• PolicyBazaar (PB Fintech): PolicyBazaar is India's largest insurance and broader financial product aggregator, with deep lender-affiliate relationships and digital content marketing muscle. It is a relevant adjacent incumbent for benchmarking PSwitch's affiliate monetization thesis, though its product focus is broader and more urban.
• Jagran Josh: Jagran Josh is an established Indian publisher covering government schemes, exams, education, and careers with significant Hindi-language reach. It is a broad incumbent in the same vernacular scheme-information category as PSwitch, with overlapping audiences but a much wider content portfolio.

Emerging players

• IndiaFilings: IndiaFilings helps Indian users navigate government registrations, filings, and scheme compliance with simplified, paid/professional-service content. It overlaps with PSwitch's mission of lowering the information barrier to government services but monetizes through professional services rather than advertising.
• LoanAdda: LoanAdda is an Indian financial content and loan-affiliate site publishing guides and lead-routing for personal, business, and government loan products. It overlaps directly with PSwitch's loan-related content categories (PNB, BOI, BoB personal loans, dairy farm loans) and competes for the same organic search demand.

Others

• MyScheme (myscheme.gov.in): MyScheme is the Indian government's own portal for discovering and applying to central and state schemes. It is not a direct commercial competitor but represents the official-source alternative whose content depth and discoverability directly shape the demand for PSwitch's intermediary guides.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about pSwitch Services Pvt Limited