What Asentiv does

Asentiv Global AG is a privately held Swiss-headquartered training and consulting franchise that specializes in B2B referral marketing and business relationship strategies for mid-market entrepreneurs. The company delivers services through three core product pillars — Coaching (one-on-one expert guidance), Training (group workshops and role-play), and Beratung/Consulting (long-term strategic advisory) — supplemented by recurring exclusive Networking Events and the Asentiv Academy educational sub-brand. Its underlying methodology, branded as E.C.C. (Emotionally Charged Connection), teaches clients to build systematic B2B referral partnership networks rather than rely on unpredictable customer referrals or paid advertising.

The business operates a franchise model with 40 branches across 14+ countries (Germany, USA, Austria, Ireland, UK, Italy, India, Japan, Australia, UAE, Sweden, Switzerland), employing 370+ certified consultants and advisors. Customer acquisition flows through free initial consultations, published books, organic social media, and networking events, with revenue generated via custom-priced multi-year professional services contracts. Pricing is non-transparent and assembled per client after the free consultation. The leadership team is led by CEO and Chairman Sandro Moor (since 2019), with Dr. Ivan Misner (founder of BNI) as co-founder and methodology originator.

Revenue, funding, and detailed financial metrics are not publicly disclosed. No external venture capital or private equity investment is evidenced. The company also publishes multiple business books (including 'Unternehmen aufbauen und skalieren', 'Der Game Changer', and 'Wer ist in deinem Raum?') that function as both thought leadership assets and top-of-funnel lead generation tools. No technology platform, software product, or AI/ML capability is associated with the business; all service delivery is human-mediated.

Name

Asentiv

Legal name

Asentiv Global AG

Website

https://asentiv.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Asentiv is a Swiss-based franchise consulting firm that trains mid-market entrepreneurs to build systematic B2B referral partner networks, delivering coaching, training, and advisory services through 40 franchise branches in 14+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Rohnert Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Coaching Services: One-on-one expert coaching to help entrepreneurs understand what makes their offering special, how benefits should be presented, and where to reach their target audience. Conducted in small, personal sessions with feedback, implementation support, and concrete tips.
2. Training Services: Training programs where clients practice conversation scenarios, learn how to develop strategies for growing networks, and build their referral partnership approach through scripts and role-playing exercises.
3. Consulting Services: Long-term consulting support for business growth challenges including hiring decisions and process optimization as the network expands.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Asentiv is a training and consulting company that helps mid-market entrepreneurs build strategic B2B referral partner networks to achieve predictable customer acquisition without expensive advertising. Its core offerings are a three-pillar service model of Coaching, Training, and Consulting (Beratung), complemented by exclusive Networking Events and the Asentiv Academy, all delivered through a global franchise network of 40 branches across 14+ countries using its proprietary Emotionally Charged Connection (E.C.C.) methodology.

Product overview

Asentiv is a training and consulting company specializing in B2B referral marketing and business relationship strategies. The company offers a three-pillar service model consisting of Coaching, Training, and Consulting (Beratung), complemented by exclusive Networking Events and the Asentiv Academy educational platform. The core methodology centers on helping medium-sized businesses build strategic referral partner communities to generate predictable customer acquisition without expensive advertising. Asentiv has expanded internationally with 40 franchise branches across more than 14 countries, serving over 4,000 satisfied customers. The company also publishes several books including 'Unternehmen aufbauen und skalieren', 'Der Game Changer', 'Wer ist in deinem Raum?', and 'Mehr Business durch Empfehlung', which document their E.C.C. (Emotionally Charged Connection) methodology and practical referral marketing approaches.

Differentiator

Problem solved

Functional benefit

Products and services

• Coaching One-on-one expert guidance that helps entrepreneurs clarify their unique value proposition, identify target audiences, and develop strategies to attract strategic B2B referral partners. Conducted in small, personal sessions with feedback, implementation support, and concrete tips.
• Training Group workshops and role-play sessions where participants practice conversation scripts and develop systematic approaches to building expanding referral partner networks.
• Beratung (Consulting) Long-term strategic advisory accompanying growing businesses through organizational scaling challenges, including hiring decisions and process optimization as the referral network expands.
• Networking Events Exclusive community events held multiple times yearly where members can directly connect with B2B referral partners from Asentiv's global customer base of 4,000+ satisfied mid-market business owners.
• Asentiv Academy Educational institution founded by Sandro Moor providing structured training programs in business relationship marketing and referral strategies.
• Unternehmen aufbauen und skalieren (Book) International bestseller by Sandro Moor providing actionable guidance on marketing, rhetoric, and network building to transform businesses into profitable enterprises. Available in German.
• Der Game Changer / The Game Changer (Book) Book presenting 39 inspiring E.C.C. (Emotionally Charged Connection) life stories demonstrating how entrepreneurs can achieve success by discovering their emotional 'why' and building meaningful business relationships. Available in German and English.
• Wer ist in deinem Raum? (Book) Book by Sonja Moor and Sandro Moor explaining how to systematically build a business community by carefully selecting relationships and creating an environment that supports entrepreneurial success. Available in German and as audiobook.
• Mehr Business durch Empfehlung (Book) Book on referral marketing strategies for business growth, available as a free resource from Asentiv.

Quantifiable outcome

• Some entrepreneurs quintupled sales of their flagship product within the program period
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Dr. Ivan MisnercoreOthersDr. Ivan Misner is the founder of Asentiv and Business Network International (BNI), considered one of the world's leading experts in business referral marketing. He is a New York Times bestselling author known for 'The Platinum Rule'. Misner co-founded Asentiv to make his decades of experience accessible to today's entrepreneurs. He continues to contribute to Asentiv's intellectual property and methodology.
• Mike MacedoniocoreOthersMike Macedonio is a co-author and contributor to Asentiv's methodology, working alongside Sandro Moor in developing the Emotionally Charged Connection (E.C.C.) framework and business relationship strategies.
• Dr. Ivan MisnercoreOthersDr. Ivan Misner is the founder of Asentiv and Business Network International (BNI), regarded as one of the world's leading experts in business referral marketing. He is a New York Times bestselling author known for 'The Platinum Rule'. Misner co-founded Asentiv to make his decades of experience accessible to today's entrepreneurs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Entrepreneurs' Organization (EO): Global peer network for founders and entrepreneurs offering peer learning, events, and education. Comparable to Asentiv's networking and community offerings for SMB owners, though structured as a membership org rather than a coaching firm.
• YPO (Young Presidents' Organization): Global peer networking and executive education organization for SMB CEOs and presidents. Overlaps with Asentiv in providing mid-market executives with peer learning, networking events, and growth-oriented programming.
• Tony Robbins Business Coaching: Broad, high-recognition coaching brand offering business and performance coaching programs to entrepreneurs. Comparable in target audience and methodology-led positioning, with much larger brand awareness.
• Vistage: Large, established peer-advisory and executive coaching firm serving CEOs and business owners globally. Overlaps with Asentiv's mid-market executive coaching and peer-group networking, but at broader scale and with a less referral-narrow focus.

Emerging players

• Sandler Training: Global sales and leadership training franchise with similar coaching/training delivery model. Overlaps with Asentiv on the sales-coaching and business-development training side for B2B customers.
• Gazelles (Verne Harnish): Business growth consulting and coaching firm with structured methodology (Scaling Up / Rockefeller Habits) for mid-market companies. Directly comparable to Asentiv in serving SMB leaders with methodology-based growth coaching and training.

Direct peers

• Strategic Coach: Founded by Dan Sullivan, Strategic Coach delivers structured coaching programs to entrepreneurs and is structured around a proprietary methodology. Closely comparable to Asentiv in target audience (entrepreneurs), methodology-driven offering, and premium pricing model.
• ActionCOACH: A global franchise business coaching firm serving SMB owners with coaching, training, and consulting. Directly comparable to Asentiv in target customer, franchise-based delivery, and three-pillar coaching/training/consulting model.
• BNI (Business Network International): Also founded by Dr. Ivan Misner, BNI is the largest referral-based business networking organization in the world. It serves the same B2B referral-marketing category as Asentiv and shares overlapping methodology and customer base (SMB/mid-market).
• Referral Institute: Provides training and certification specifically in referral marketing. Closely overlaps Asentiv's referral-marketing specialty and shares intellectual lineage with the BNI ecosystem founded by Dr. Misner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AsentivDeutschland
• LinkedInlinkedin.com/groups/76365
• Instagraminstagram.com/asentivglobal/?hl=de
• Xx.com/asentiv

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asentiv