OBGYN Associates

What OBGYN Associates does

OBGYN Associates is a private obstetrics and gynecology medical practice headquartered in Madison, Alabama, founded in 1970 and operating as a division of Together Women's Health. The practice serves women across North Alabama with comprehensive gynecologic, obstetric, and specialty services spanning annual exams, contraception and STD screening, prenatal care and delivery, infertility evaluation, menopause management, pelvic floor physical therapy, sexual dysfunction treatment, and minimally invasive robotic surgery. The clinical team comprises 6 physicians, 3 nurse practitioners, and 4 certified nurse-midwives, supported by athenahealth for electronic health records, patient portal access, and online bill payment.

The practice's core product is its fee-for-service clinical care, billed to insurance providers or self-pay patients via Good Faith Estimates, with a subscription-based wellness membership (Together Plus) and ancillary cash-pay services such as MonaLisa Touch laser therapy, pelvic floor physical therapy, and the SEEDS wellness program extending the revenue mix. Underlying technology is largely commodity healthcare IT — standard athenahealth workflows with no proprietary platform, app, or AI-enabled features.

Distribution is entirely direct-to-consumer through a single physical office at 1041 Balch Road, Suite 250, Madison, AL, with online appointment booking and a content-marketing engine (blog, local SEO, Google reviews with a 4.3 average rating) supporting patient acquisition. The go-to-market is rooted in 50+ years of community presence and multi-generational patient relationships, supplemented by network-level marketing resources from the Together Women's Health parent.

Name

OBGYN Associates

Legal name

OBGYN Associates

Website

https://obgynalabama.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

OBGYN Associates is a private obstetrics and gynecology practice in Madison, Alabama, founded in 1970 and operating as a division of Together Women's Health. It serves North Alabama women with gynecologic, obstetric, robotic surgery, menopause, and wellness services delivered by 13 clinicians.

Ownership category

akta.pro rank

Product category

Women's Healthcare Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

Gynecology (General Non-Obstetric Care) (HLAKAJAL), General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA), Female Pelvic Medicine & Reconstructive Surgery (Urogynecology) (HLAKAOAC)

Keywords

• Women's healthcare services
• Obstetrics and gynecology
• Pregnancy and prenatal care
• Menopause management programs
• Robotic gynecological surgery

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Clinical Healthcare Services: The practice generates revenue through fee-for-service healthcare visits including gynecology exams, obstetrics care, and surgical procedures. Services are billed to insurance providers or directly to uninsured patients via Good Faith Estimates.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

OBGYN Associates is a women's healthcare practice providing obstetrics and gynecology services including annual exams, pregnancy care and delivery, hormone management, infertility treatment, menopause care, pelvic pain and sexual dysfunction treatment, urinary problem care, and minimally invasive robotic gynecological surgery. The practice complements core OBGYN care with the Together Plus wellness membership for menopause and midlife support, MonaLisa Touch laser therapy, and pelvic floor physical therapy, all delivered from a single Madison, Alabama location operating as a division of Together Women's Health.

Product overview

OBGYN Associates is a healthcare practice offering comprehensive obstetrics and gynecology services through its core medical practice and multiple specialized wellness programs. The practice operates as a division of Together Women's Health network, providing services from annual exams and pregnancy care to advanced robotic surgery. The product portfolio includes the core OBGYN practice, Together Plus wellness membership for menopause management, MonaLisa Touch laser therapy for GSM treatment, SEEDS wellness program, Sex Deck Cards for intimacy education, Pelvic Floor Physical Therapy, Menopause Transition Scale assessment tool, and robotic surgery services.

Differentiator

Problem solved

Functional benefit

Brands

• Together Plus: A membership wellness program offering resources and programs for women's health including menopause support, weight management, and general wellness.

Products and services

• OBGYN Associates Core Practice Comprehensive obstetrics and gynecology healthcare services providing preventive and diagnostic care for women, including annual exams, pregnancy care and delivery, hormone management, infertility treatment, menopause care, pelvic pain management, sexual dysfunction treatment, urinary problem care, and minimally invasive robotic gynecological surgery. Available to women in North Alabama through the Madison clinic.
• Together Plus Wellness Membership Subscription-based wellness membership program providing resources for midlife and menopause management including educational content, symptom tracking tools, and specialized treatment guidance. Targets perimenopausal and menopausal women seeking structured support for symptoms such as hot flashes, sleep issues, mood changes, and weight management.
• MonaLisa Touch Laser Therapy Fractional CO2 laser treatment for vaginal dryness, painful intercourse, and bladder urgency. FDA-cleared non-hormonal therapy proven effective for Genitourinary Syndrome of Menopause (GSM). Targeted at menopausal women seeking non-hormonal symptom relief.
• Pelvic Floor Physical Therapy Physical therapy services provided by Kara Fahlen, PT, DPT, FAFS for treatment of pain with sex, urinary leakage, urgency, and pelvic floor dysfunction. Available to women experiencing pelvic floor disorders.
• Minimally Invasive Robotic Surgery Advanced surgical service using robotic-assisted technology for gynecological procedures, with Dr. Mark Purvis specializing in robotic surgery. Provides women with minimally invasive treatment options for gynecological conditions.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• Together Women's HealthcoreStrategic or Co-development PartnerOBGYN Associates is a division of Together Women's Health, a leading network of integrated women's healthcare providers. This affiliation provides the practice with access to shared resources, best practices, and a broader network for referrals and specialized services. The practice markets under the Together Women's Health brand and participates in network-wide programs including Together Plus wellness membership.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Kindbody: Tech-enabled fertility and women's health provider offering gynecology, fertility, and wellness services in modern clinic settings. Comparable as an emerging, direct-to-consumer women's health platform overlapping on gynecology and wellness.
• Midi Health: Virtual care clinic specializing in perimenopause and menopause treatment, hormone therapy, and women's midlife wellness. Comparable as a focused menopause and women's midlife care provider with overlapping services.
• Elektra Health: Virtual menopause care platform offering education, clinician access, and community for women in midlife. Comparable to the Together Plus menopause-focused offering at OBGYN Associates.
• U.S. Fertility Partners (US Fertility): Network of fertility and reproductive endocrinology practices with overlap on infertility and reproductive health service lines offered by OBGYN Associates. Comparable on shared women's reproductive health services.

Broad incumbents

• Unified Women's Healthcare: National OB/GYN practice management platform supporting affiliated practices with back-office, payer contracting, and clinical resources. A direct comparable platform peer operating in the same women's health practice space.
• Women's Health USA: Management services organization supporting independent OB/GYN and women's health practices with revenue cycle, analytics, and growth services. Comparable as an MSO peer operating in the same specialty with affiliated practices.
• Axia Women's Health: Large multi-state OB/GYN and women's health platform with owned practices, similar specialty services, and value-based care programs. Directly comparable as a scaled, PE-backed women's health network competing in the same specialty category.
• Together Women's Health: Parent network and direct operator of OBGYN Associates; a leading network of integrated women's healthcare practices across multiple states. Directly comparable as the platform within which OBGYN Associates operates and scales.

Direct peers

• OB Hospitalist Group: National OB hospitalist organization providing 24/7 in-hospital obstetric care and laborist services. Comparable as an OB-specific clinical services provider, though focused on hospital-based rather than office-based delivery.

Regional players

• Huntsville Hospital Health System: Major North Alabama health system that operates affiliated OB/GYN practices and Madison Hospital, where OBGYN Associates physicians deliver. Comparable as a regional provider with overlapping obstetric and gynecologic services in the same market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/obgynal
• Facebookfacebook.com/OBGYNAssociates
• LinkedInlinkedin.com/company/obgyn-associates-madison-and-decatur

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OBGYN Associates