Pathways Counseling Center, Inc

What Pathways Counseling Center, Inc does

Pathways Counseling Center, Inc. is a privately held, Minnesota-based outpatient mental health services provider founded on June 30, 2004, and operating from a single office at 1919 University Avenue West, Suite 6, St. Paul. The practice delivers individual and group therapy for adults (18+) alongside Adult Rehabilitative Mental Health Services (ARMHS), a Medicaid-covered rehabilitative program focused on daily-living skills, emotional stability, and community engagement. Therapy is delivered in-person at the St. Paul office, via a HIPAA-compliant telehealth platform to Minnesota residents, or through a hybrid model; ARMHS is delivered in person across seven Minnesota counties (Anoka, Dakota, Hennepin, Ramsey, Scott, Freeborn, Washington) by independent contractors. Around these two core services, Pathways operates a portfolio of specialized programs targeting underserved populations: LGBTQIA+ Mental Health, Global Mental Health, Forensic Mental Health (probation, problem-solving courts, reentry), Fetal Alcohol Spectrum Disorder (FASD), and First Responder & Military Mental Health, each led by a dedicated program director.

The core technology stack is modest and largely outsourced: Procentive serves as the EHR, practice-management system, and client portal; a HIPAA-compliant video platform powers telehealth; Constant Contact handles two newsletter audiences; and a WordPress website acts as the primary digital presence. The most distinctive proprietary asset is content, not software: The Psychogastroenterologist Podcast (launched 2025), hosted by Treatment Director Jerrod Brown, publishes educational episodes on the gut-brain axis, neuroscience, behavioral health, and forensic psychology, and is distributed on YouTube with slide presentations. The podcast is monetized indirectly as a top-of-funnel asset for the paid Consultation & Training Services line.

The revenue model is dominated by third-party-payer clinical billing. Therapy and ARMHS services are billed through Medical Assistance (MA) and commercial insurance, with patient co-pays handled via the Procentive portal. A secondary professional-services stream — case consultation, expert testimony, custom training, curriculum development, literature reviews, staff training, coaching, and free Lunch & Learn webinars — is delivered by Jerrod Brown to individuals, families, professionals, and organizations locally and globally. The company is privately held with no disclosed institutional investors, no parent company, and approximately 9 named staff spanning clinical leadership and administration, with clinical delivery substantially executed through independent-contractor practitioners compensated for all hours worked plus monthly productivity incentives of $350–$1,000.

Name

Pathways Counseling Center, Inc

Legal name

Pathways Counseling Center, Inc

Website

https://pathwayscounselingcenter.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Pathways Counseling Center is a privately held Minnesota outpatient mental health provider delivering adult therapy, ARMHS, and specialized programs (Forensic, LGBTQIA+, First Responder/Military, Global, FASD) via in-person and telehealth, serving MA-insured adults and justice-involved communities across seven counties.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Outpatient Mental Health & Counseling Clinics (HLAFABAC), Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI)

Keywords

• Outpatient mental health services
• Adult rehabilitative mental health
• Counseling therapy services
• Forensic mental health care
• Telehealth behavioral health

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Therapy Services: Individual and group therapy services for adults, billed through insurance or Medical Assistance (MA). Services provided in-person or via telehealth.
2. ARMHS (Adult Rehabilitative Mental Health Services): Rehabilitative mental health services for adults with mental health symptoms impacting functioning. Billed through Medical Assistance. Services focus on daily living skills, emotional stability, and community engagement.
3. Consultation & Training Services: Expert consultation and training services provided by Jerrod Brown to individuals, families, professionals, and organizations. Includes coaching, case consultation, custom training, and expert testimony.
4. Independent Contractor Compensation: ARMHS practitioners compensated for all hours worked (not just direct client time), with productivity incentives ranging from $350 to $1,000 per month.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Pathways Counseling Center provides outpatient mental health services to adults in Minnesota, principally individual and group therapy (CBT, EMDR, IDDT, Motivational Interviewing, ART) and Adult Rehabilitative Mental Health Services (ARMHS) for MA-eligible adults. Specialized population programs include LGBTQIA+ Mental Health, Global Mental Health, Forensic Mental Health, First Responder & Military Mental Health, and Fetal Alcohol Spectrum Disorder services, delivered in-person at the St. Paul office, via telehealth statewide, and through on-site ARMHS visits across seven Minnesota counties.

Product overview

Pathways Counseling Center, Inc. is a mental health services organization offering a coordinated portfolio of clinical programs. The core offerings are Therapy Services and Adult Rehabilitative Mental Health Services (ARMHS), which together serve adults and families through individual counseling, group therapy, and rehabilitative skill-building. These are supplemented by specialized population programs — the LGBTQIA+ Mental Health Program, Global Mental Health Program, Forensic Mental Health Services, and First Responder & Military Mental Health Program — each addressing the distinct clinical needs of specific communities. Professional support services include Consultation & Training and free Lunch & Learn Webinars. Content-based offerings include The Psychogastroenterologist Podcast, which serves as a professional development and public education resource. All services are delivered in-person at the St. Paul office, via telehealth, or through hybrid models, with flexible scheduling including daytime, evening, and weekend appointments.

Differentiator

Problem solved

Functional benefit

Brands

• The Psychogastroenterologist Podcast: A podcast hosted by Dr. Jerrod Brown exploring the gut-brain axis, psychogastroenterology, and related clinical research topics.

Products and services

• Adult Rehabilitative Mental Health Services (ARMHS) A range of rehabilitative mental health services that help adults aged 18+ develop and enhance psychiatric stability, social competencies, personal and emotional adjustment, and independent living and community skills. Delivered in-person across seven Minnesota counties for MA-eligible residents.
• Therapy Services Individual and group counseling for adults using evidence-based methods including Cognitive Behavioral Therapy, EMDR, Illness Management and Recovery, Integrated Dual Disorder Treatment, and Motivational Interviewing. Available in-person, via telehealth, or hybrid.
• LGBTQIA+ Mental Health Program
• Global Mental Health Program Specialized mental health care for culturally diverse communities, integrating clinical expertise with cultural awareness to support individuals navigating trauma and adjustment to new environments using an integrative, collaborative, culturally grounded model.
• Forensic Mental Health Services Mental health services tailored for justice-involved individuals, including those on probation, in problem-solving courts, or transitioning from incarceration, addressing co-occurring disorders, anxiety, trauma, sleep, substance use, and mood and personality disorders.
• Fetal Alcohol Spectrum Disorder (FASD) Services Specialized services for individuals with Fetal Alcohol Spectrum Disorder, addressing co-occurring mental health, behavioral, and cognitive challenges associated with prenatal alcohol exposure.
• First Responder & Military Mental Health Program Trauma-informed mental health services for police officers, firefighters, EMTs, dispatchers, veterans, and military personnel, including individual talk therapy, couples therapy, Accelerated Resolution Therapy (ART), group therapy, peer support, and critical incident debriefing.
• Consultation & Training Services Expert consultation and customizable training services for individuals, families, professionals, and organizations, including case consultation, professional testimony, curriculum development, literature reviews, staff training, and coaching in mental health, criminal justice, nutrition, and forensic psychology.
• Lunch & Learn Webinars Free educational webinars for professionals covering topics in mental health, trauma, crisis intervention, and related disciplines.
• The Psychogastroenterologist Podcast A professional podcast hosted by Jerrod Brown exploring the gut-brain axis, psychogastroenterology, neuroscience, behavioral health, and nutritional science, available as a continuing education resource with slide presentations on YouTube.

Quantifiable outcome

• Serving community for over 21 years with established presence

Named customers3 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• ProcentivecoreTechnology or IntegrationProcentive is an electronic health record (EHR) and practice management platform used by Pathways Counseling Center for client portals and clinical documentation. The client portal is accessible through Procentive's platform for existing clients to access their records and information.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Brightside Health: Telehealth-first mental health provider focused on anxiety and depression treatment. Comparable on the therapy/telehealth delivery axis that Pathways uses for Minnesota residents.
• Charlie Health: Virtual intensive outpatient and mental health provider targeting adolescents, young adults, and high-acuity populations. Adjacent comparable on virtual mental health delivery and specialized population programs.

Broad incumbents

• Talkspace: National online therapy platform with broad insurance and consumer-pay reach. Overlaps with Pathways' telehealth therapy service line as an established digital incumbent.
• Hazelden Betty Ford Foundation: National behavioral health organization with Minnesota presence, including outpatient mental health, addiction treatment, and professional training. Comparable on forensic/clinical training and outpatient mental health delivery.
• LifeStance Health: National outpatient mental health platform with a Minnesota presence offering therapy and psychiatry in-person and via telehealth. Comparable outpatient mental health delivery but at significantly larger scale.

Direct peers

• Family Innovations: Outpatient mental health and couples/family counseling provider with Minnesota locations. Comparable in service type (individual/group therapy, ARMHS-equivalent) and target population.
• PrairieCare: Minnesota psychiatric and mental health provider offering outpatient therapy, ARMHS-style services, and partial hospitalization. Overlaps with Pathways on adult outpatient mental health delivery in Minnesota.
• Lorenz Clinic: Minnesota-based outpatient mental health practice offering therapy, ARMHS, and specialized programs across the Twin Cities metro. Comparable scale and service mix to Pathways, with similar community-based positioning.
• Nystrom & Associates: Large Minnesota-headquartered outpatient mental health and substance use provider with therapy, psychiatry, and ARMHS-equivalent services across the Twin Cities and greater Minnesota. Directly comparable as a multi-county outpatient behavioral health practice with similar payer mix.

Regional players

• Array Behavioral Care: Telehealth psychiatry and mental health provider with deep experience serving justice-involved and correctional populations. Directly comparable to Pathways' Forensic Mental Health Services line on specialty population and modality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@PathwaysCounselingCenter
• LinkedInlinkedin.com/company/pathways-counseling-center-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pathways Counseling Center, Inc