Bloom Foundation

What Bloom Foundation does

Bloom Foundation is a 501(c)(3) nonprofit organization founded in 2017 by UCI alumna Andi Kay (also known as Andi Long) and headquartered in Irvine, California. The organization targets teen girls in middle and high school who have experienced bullying, with secondary reach to parents/caregivers and institutional partners such as schools and youth organizations. Bloom addresses a gap it identifies in the anti-bullying landscape: rather than focusing on prevention or perpetrator behavior, its programs are designed to help victims heal, build emotional resilience, and develop self-compassion after bullying experiences.

The core offering is the Bloom Curriculum, an eight-week social-emotional learning program co-developed with licensed therapists and psychologists. It is delivered through Bloom Sessions in schools, after-school programs, and community organizations (including Boys & Girls Clubs, Kidworks, Operation Progress, and Sage Hill High School), as well as via virtual Zoom workshops and Instagram Live sessions. Supporting products include the How to Bloom Journal ($24.99), a free Bloom Wellness Workbook, a free How To Overcome Bullying Guide, a free Mini Journal, Bloom Care Packages ($50 each), and branded apparel and stickers. Bloom also publishes the How To Bloom Podcast (now in Season 3) and a Mental Health Awareness Month Bloom Toolkit. To date, the organization reports reaching 2,000+ girls, graduating 100+ from its curriculum, and completing 100+ Bloom Sessions.

Bloom's revenue model is a nonprofit mix of tax-deductible donations (including a $20/month Monthly Giving Program, Tax ID 82-2243041), grants from family and corporate foundations (Samueli Foundation, Sun Family Foundation), corporate sponsorships (Anaheim Angels, Viant Technology), and merchandise/e-commerce sales from its online store at hellobloom.org. All store proceeds are reinvested into the mission. Geographic focus is Southern California with virtual delivery enabling nationwide reach since the March 2020 pandemic pivot; no paid mobile app, API, or AI-driven product layer is offered.

Name

Bloom Foundation

Legal name

Bloom Foundation

Website

https://hellobloom.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Bloom Foundation is a 501(c)(3) nonprofit that helps middle and high school girls heal from bullying through an eight-week therapist-developed curriculum, journaling tools, school and organization partnerships, and virtual workshops, while funding operations via donations, grants, and merchandise sales.

Ownership category

akta.pro rank

Product category

Youth Anti-Bullying Education & Social-Emotional Learning

NAICS

Educational Support Services (61171), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Student Well-Being, Mindfulness & Stress-Reduction Programs (EDAKAMAH)

akta.pro secondary industry

Behavioral Intervention & PBIS Supports (Tiered, Gen Ed) (EDAJAGAL)

Keywords

• Anti-bullying education
• Social-emotional learning curriculum
• Teen girls emotional resilience
• Youth nonprofit programs
• After-school wellness sessions

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. E-commerce Store Sales: Bloom sells branded merchandise including journals, clothing, accessories, and care packages through their online store. All proceeds support the foundation's mission.
2. Donations and Monthly Giving Program: Tax-deductible donations from individuals supporting the foundation's mission. Monthly Giving Program at $20 monthly. Tax ID: 82-2243041.
3. Sponsorships and Grants: Grants from foundations like Samueli Foundation and Sun Family Foundation, and corporate sponsorships from partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bloom Foundation delivers an eight-week social-emotional learning curriculum—developed in collaboration with licensed therapists—that helps middle and high school girls process, recover from, and grow through bullying experiences. The curriculum is delivered directly through Bloom Sessions at schools and youth organizations and supported by a companion How to Bloom Journal, free digital wellness workbooks, the How to Bloom Podcast, and branded merchandise sold via its online store with all proceeds funding the mission.

Product overview

Bloom Foundation is a 501(c)(3) nonprofit organization offering an integrated suite of products and programs focused on helping teen girls overcome bullying and build emotional resilience. The core offering consists of the Bloom Curriculum (an 8-week program developed with licensed therapists) and Bloom Sessions (100+ sessions completed at schools). Supporting these are digital products including the How to Bloom™️ Journal (available for $24.99), Bloom Wellness Workbook, How To Overcome Bullying Guide, and FREE MINI JOURNAL. The organization also maintains a podcast (How To Bloom Podcast, Season 3), a Bloom Toolkit for Mental Health Awareness Month, and merchandise items (care packages, sweaters, hats, stickers) sold through their store. All store proceeds support the foundation's mission.

Differentiator

Problem solved

Functional benefit

Brands

• How to Bloom™️ Journal: A journal combining lessons and tools on how to overcome bullying and bloom with confidence, sold at $24.99.
• How to Bloom Podcast
• Bloom Wellness Workbook
• Bloom Curriculum

Products and services

• How to Bloom Journal A paid guided journal ($24.99) combining lessons and tools to help teen girls overcome bullying and bloom with confidence, featuring sections on processing negative experiences, reflection activities, and building self-love.
• Bloom Wellness Workbook A free downloadable wellness workbook providing tools and exercises for emotional well-being and personal growth for girls processing bullying experiences.
• How To Overcome Bullying Guide A free downloadable guide covering 7 foundational core values with engaging activities to help girls reflect and grow from bullying experiences.
• Free Mini Journal A free mini journal providing a quick introduction to Bloom's journaling methodology for self-reflection and growth.
• Bloom Care Package A $50 care package sold by Bloom Foundation, with all proceeds supporting the foundation's mission to empower young women.
• Sponsor-A-Bloom-Care-Package A $50 donation-sponsored offering that allows supporters to send a Bloom care package to girls in need.
• Bloom Curriculum An 8-week social-emotional learning program developed with licensed therapists that helps teen girls overcome bullying, build emotional intelligence and resilience, and bloom into confident leaders.
• How to Bloom Podcast A free podcast hosted by founder Andi Kay featuring inspiring interviews with women who have overcome bullying and transformed their experiences into something positive; Season 3 available on Spotify and Apple Podcasts.
• You Are Loved Sweater Branded apparel sweater featuring supportive messaging, sold in Bloom's online store.
• Bloom Foundation Sweater Branded Bloom Foundation sweater sold in the online store, with proceeds supporting the foundation's mission.
• Denim Bucket Hat Branded denim bucket hat sold in Bloom's online store, with proceeds supporting the foundation's mission.
• Bloom Pink Hat Branded pink cap sold in Bloom's online store, with proceeds supporting the foundation's mission.
• Bloom Foundation Stickers Branded Bloom Foundation stickers ($3) sold in the online store, with proceeds supporting the foundation's mission.

Quantifiable outcome

• 2000+ girls reached through sessions, speaking engagements and events
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor, major and core.

• OneOCminorOthers · 1 January 2017Bloom became a member of OneOC, an Orange County organization support network for nonprofits.
• Anaheim AngelsmajorStrategic or Co-development PartnerEstablished partnership with the Anaheim Angels baseball organization for community impact initiatives.
• Operation ProgresscoreStrategic or Co-development PartnerMaintained 2-year partnership with Operation Progress for after-school programming and curriculum delivery.
• Viant TechnologymajorStrategic or Co-development PartnerPartnered with Viant Technology for corporate partnership supporting foundation programs.
• Sage Hill High SchoolcoreStrategic or Co-development PartnerPartnered with Sage Hill High School for their annual GEMbassador Workshop for students.
• Boys & Girls ClubscoreStrategic or Co-development PartnerLong-term partnership with Boys & Girls Clubs for hosting Bloom Curriculum and sessions in after-school programs. Testimonial from Joanna Succar, Unit Director at Boys and Girls Club Stanton.
• KidworkscoreStrategic or Co-development PartnerLong-term partnership with Kidworks for youth programming and curriculum delivery.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• To Write Love on Her Arms: Nonprofit addressing mental health and self-harm among youth, with merchandise-funded programs and a content/community presence comparable to Bloom's blog, podcast, and store model.
• Big Little Feelings: Digital SEL brand for parents and young children, overlapping Bloom's content-led, parent- and educator-targeted GTM via Instagram and educational content, though targeting a younger age segment.
• Born This Way Foundation: Lady Gaga-founded nonprofit focused on youth mental health and kindness, with peer-support programs and content campaigns that overlap with Bloom's community-led, content-driven GTM motion.
• The Jed Foundation: Nonprofit promoting emotional health and suicide prevention among teens and young adults, with overlapping school and parent-focused SEL programming and content strategy.
• Hey Mavis: Emerging consumer brand offering SEL and emotional learning products (journals, books) for girls and tweens, comparable to Bloom's journal, workbook, and merchandise D2C revenue line.

Direct peers

• PACER's National Bullying Prevention Center: National bullying prevention center offering curriculum, toolkits, and awareness materials for schools and youth organizations, directly comparable to Bloom's curriculum and toolkit offerings.
• STOMP Out Bullying: National nonprofit focused on bullying prevention and education for students, with school programs and awareness campaigns targeting similar teen audiences as Bloom Foundation.
• The Bully Project: Anti-bullying initiative stemming from the documentary Bully, focused on awareness and student-driven advocacy, sharing Bloom's target audience and community-led approach.

Broad incumbents

• Girls Inc. National nonprofit empowering girls through after-school programming and research-based curricula, sharing Bloom's teen-girl focus and partnership model with schools and youth organizations.
• Sandy Hook Promise: Large nonprofit implementing school-based violence prevention and SEL programs (Know the Signs), operating at broader scale with overlapping school channel and curriculum-delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bloomfoundation
• Facebookfacebook.com/hellobloomorg
• LinkedInlinkedin.com/company/hellobloomorg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloom Foundation