JR Unique Foods

What JR Unique Foods does

JR Unique Foods is a Thai-based, family-run Original Equipment Manufacturer (OEM) of edible insects and insect protein powders, operating a HACCP, GMP, GHP, and BRC-accredited production facility in Udon Thani, Thailand since 2003. The company raises insects on GAP-certified partner farms and processes them using a proprietary microwave-drying method that converts chitin into chitosan, marketed as enhancing protein and peptide absorption. Its product portfolio spans bulk insect protein powders (cricket, silkworm pupae, mealworm), cold-pressed insect oils, vegetable-based protein capsules, dried whole insects (crickets, locusts, silkworm pupae, sago worms, scorpions, tarantulas), and value-added items such as cricket pasta and multi-species gift sets.

The company operates a dual-channel model: B2B OEM/private-label manufacturing for international brand owners, supermarkets, ingredient suppliers, and food manufacturers (with client relationships reportedly spanning more than ten years), alongside direct-to-consumer sales through its own e-commerce site (thailandunique.com), Amazon — where its cricket powder holds the #1 category ranking — and Lazada. Distribution is global, with primary markets in the United States, Japan, Australia, and Canada, plus a wholly-owned UK subsidiary serving the UK and EU. The managing owners have publicly indicated plans to step back from daily operations, with job postings in December 2024 seeking a General Manager and Assistant Manager to take over operational leadership.

Name

JR Unique Foods

Legal name

JR Unique Foods Ltd., Part

Website

https://jrunique.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

JR Unique Foods is a Thai OEM manufacturer of edible insect protein powders, insect oils, capsules, and dried whole insects, serving international brand owners, food manufacturers, supermarkets, and consumers through B2B private-label and D2C e-commerce channels since 2003.

Ownership category

akta.pro rank

Product category

Edible Insect Protein Manufacturing

NAICS

Food Manufacturing (311), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Other Snack Food Manufacturing (311919), All Other Specialty Food Retailers (445298)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Insect-Based Protein Foods Manufacturing (AFAKAGAJ)

akta.pro secondary industries

Preserved Specialty Foods Manufacturing (Olives, Antipasto, Relishes) (AFAKACAN), Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO)

Keywords

• Edible insect protein
• Cricket powder wholesale
• Oem food manufacturing
• Insect protein powder
• Alternative protein ingredients

Headquarters

HQ city

Udon Thani

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. OEM Manufacturing Services: B2B OEM (Original Equipment Manufacturing) services providing edible insect protein powders and whole insects to brand owners, supermarkets, ingredient suppliers, manufacturers, and food stores under their own brand or customer brands. This is a key revenue stream, with loyal clients who have partnered for over ten years.
2. Direct Product Sales (B2C & B2B Wholesale): Direct sales of edible insect products including protein powders, oils, capsules, whole insects, and value-added products (pasta, gift sets) through their own e-commerce (thailandunique.com), Amazon, and Lazada marketplace channels. Products sold in various sizes from retail (15g, 50g) to bulk (1kg).
3. UK/EU Subsidiary Sales: The company has a subsidiary in the UK that oversees sales in the UK and EU, indicating international distribution revenue from those regions.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

JR Unique Foods manufactures edible insect products and insect protein powders at its HACCP/GMP/BRC-certified facility in Udon Thani, Thailand. The company primarily serves as an OEM and private-label manufacturer producing cricket, silkworm pupae, and mealworm protein powders, cold-pressed insect oils, protein capsules, whole dried insects, and value-added products like cricket pasta and gift sets for brand owners, supermarkets, ingredient suppliers, and food manufacturers worldwide. It also sells its own Thailand Unique-branded products through Amazon, Lazada, and its own e-commerce site.

Product overview

JR Unique Foods is an OEM (Original Equipment Manufacturer) of edible insects and insect-based food products, operating since 2003 from Udon Thani, Thailand. The company operates as a single-platform manufacturer with two integrated product lines: (1) bulk insect ingredients including protein powders from crickets (Acheta Domesticus, Gryllus assimilis, Gryllus Bimaculatus), silkworm pupae, and mealworms, plus insect oils extracted via cold-press processing; and (2) finished consumer products including protein capsules (cricket, locust, grasshopper), whole dried insects, and value-added items like cricket pasta and gift sets. The company also offers OEM/private-label services, supplying supermarkets, ingredient suppliers, manufacturers, and food stores under both their Thailand Unique brand and customer brands. All products are manufactured in their HACCP, GMP, GHP, and BRC-accredited facility, with insects sourced from GAP-certified farms.

Differentiator

Problem solved

Functional benefit

Products and services

• Cricket Powder (Acheta Domesticus) High-quality, low-fat protein powder made from house crickets (Acheta domestica), processed using microwave-drying to convert chitin into chitosan for enhanced protein absorption. Sold retail and wholesale for use in protein shakes, bars, and fortified foods.
• Cricket Powder (Gryllus assimilis) Protein powder made from Jamaican field crickets (Gryllus assimilis), packed in foil pouches. Sold wholesale from $45/kg for use in food manufacturing.
• Cricket Powder (Gryllus Bimaculatus) Protein powder made from black/field crickets (Gryllus Bimaculatus). Raised on GAP-certified farms, 100% natural with no additives, used as bulk ingredient for food manufacturers and retail consumers.

Quantifiable outcome

• Cricket powder is the #1 product in its category on Amazon
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• UK SubsidiarycoreOthersThe company has a subsidiary in the UK that oversees sales in the UK and EU markets. This is a wholly-owned subsidiary that extends the company's distribution reach into European markets, managing both B2B and B2C sales in those regions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ÿnsect: France-based mealworm and insect-protein ingredients producer selling to pet food, aquaculture, and human food manufacturers. Comparable as a vertically-integrated insect protein manufacturer with certified processing targeting food industry buyers.
• InnovaFeed: France-based insect protein producer developing ingredients for animal feed, aquaculture, and plant-based food brands. Comparable as a B2B ingredient supplier with HACCP-grade certified processing.
• Protix: Dutch insect protein producer serving pet food and aquaculture with certified black soldier fly ingredients. Comparable as a certified insect protein manufacturer targeting B2B food/animal-feed customers.
• Aspire Food Group: Texas-based cricket producer operating its own farms and food-processing facility for human-grade cricket protein. Directly comparable: edible insect ingredient manufacturer with B2B OEM capability and consumer packaged goods.
• Bugsolutely: Thailand-based food company focused on cricket pasta and baked goods. Highly comparable regional Thai peer selling value-added insect products to international markets with similar export channels.
• Entomo Farms: Canadian cricket producer with both whole-roasted and cricket powder offerings for ingredient and consumer brands. Closely comparable on cricket powder SKUs, B2B ingredient supply, and food-safety certifications.
• Chapul: US-based cricket protein bar and ingredient producer. Comparable on cricket protein consumer product formats and B2B cricket powder supply to food manufacturers.

Emerging players

• Cricket Flours: UK-based cricket flour maker focused on baking and sports nutrition applications. Comparable as an edible insect ingredient brand serving food manufacturers in the UK/EU market JR also serves via its UK subsidiary.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jruniquefoods
• Instagraminstagram.com/jruniquefoods
• LinkedInlinkedin.com/company/jr-unique-foods-ltd-part

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JR Unique Foods