Bugsolutely
Bugsolutely is a Bangkok-based food company founded in 2015 that produces Cricket Pasta, the first pasta made with 20% cricket flour, targeting consumers in the emerging edible insect protein category.
- Company typePrivate
- Founded2015
- HeadquartersBangkok, Thailand
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bugsolutely does
Bugsolutely is a Bangkok, Thailand-based food company founded in 2015 by Massimo Reverberi that produces Cricket Pasta, a packaged pasta product made with 20% cricket flour. The company is positioned as a pioneer in the edible insect food category, marketing its pasta to consumers seeking alternative protein sources. The company operates with a small team of 1-10 employees and maintains a consumer-facing website at bugsolutely.com; no further details on distribution, pricing, or product line extensions are disclosed in the available data.
Bugsolutely operates within the broader edible insects market, which third-party sources size at $1.71 billion in 2024 with a projected rise to $5.91 billion by 2033 at a 14.9% CAGR. The narrower cricket protein segment is forecast to grow from $420 million in 2025 to $920 million in 2035 at 8.2% CAGR, with cricket protein concentrate representing 45% of that segment and bakery/snack applications accounting for 35% of demand. Europe currently leads the edible insects market with a 38% share, while North America is the fastest-growing region at 17.8% CAGR and India leads cricket protein growth at 10.5% CAGR. The company's product sits adjacent to the dominant bakery/snack use case rather than fully within it.
The company raised a single disclosed funding round led by Artesian VC on 2021-05-10, with no subsequent capital events, product launches, partnerships, or operational milestones observable in the input. No revenue, customer, channel, or pricing data is available, which constrains any deeper assessment of unit economics, customer concentration, or go-to-market motion. The data picture is consistent with a very early-stage, single-product niche CPG brand whose scaling trajectory is not visible from public sources.
Bugsolutely firmographics
Firmographics- Name
- Bugsolutely
- Website
- https://bugsolutely.com
- Company type
- Private
- Founded year
- 2015
- Headcount range
- 1–10 employees
- Short description
- Bugsolutely is a Bangkok-based food company founded in 2015 that produces Cricket Pasta, the first pasta made with 20% cricket flour, targeting consumers in the emerging edible insect protein category.
- Ownership category
- akta.pro rank
Bugsolutely industry classification
Industry- Product category
- Alternative Protein Foods
- NAICS
- Cookie, Cracker, and Pasta Manufacturing (31182), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Pasta Manufacturing (dry, fresh, filled) (AFAKABAB)
- akta.pro secondary industries
- Insect-Based Protein Foods Manufacturing (AFAKAGAJ), Insect Protein Ingredients (Cricket, Black Soldier Fly, Mealworm) (AFAJAHAG)
Keywords
Where Bugsolutely is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Markets served
Bugsolutely business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Bugsolutely product offering
Product offeringCore offering
Bugsolutely manufactures Cricket Pasta, the first pasta product made with 20% cricket flour, positioning itself within the new edible insect food movement. The company produces cricket-based pasta as an alternative protein food source for health- and sustainability-conscious consumers.
Differentiator
Problem solved
Functional benefit
Products and services
- Cricket Pasta Cricket Pasta is Bugsolutely's signature product — pasta made with 20% cricket flour, the first pasta of its kind. It targets health- and sustainability-conscious consumers seeking alternative protein sources within the edible insect food category.
Companies that use Bugsolutely
Customer profileIdeal customer profiles2 records
Bugsolutely technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bugsolutely partnerships and signals
Strategic signalScale indicators7 records
Recent moves2 records
Expansion highlights3 records
Bugsolutely competitors and assessment
Company assessmentDirect peers
- Eat Grub: UK-based cricket and mealworm snack and ingredient brand serving retail and foodservice. Comparable as a cricket-based food CPG targeting European consumers with similar sustainability and alternative-protein positioning.
- Jimini's: European insect-food brand offering cricket and mealworm-based snacks and ingredient pasta/powders. Comparable as a cricket-based consumer food brand with retail presence in Europe (the 38%-share region for edible insects).
- Aspire Food Group: Vertically integrated cricket farming and consumer food producer building a portfolio of cricket-based protein products. Directly comparable as a cricket-protein CPG brand targeting mainstream food applications, with overlapping ingredient and finished-product positioning.
- Crickstart: Startup producing cricket flour and cricket-based food products including pasta, cookies, and snack items. Highly comparable as a direct cricket-pasta and cricket-flour CPG competitor.
- Thailand Unique: Thai-based edible insect food manufacturer producing cricket-based snacks, pasta, and protein products. Closely comparable given shared Thailand base, cricket product portfolio, and export-oriented insect-food business.
- Six Foods (Chirps Chips): Cricket-based snack brand (Chirps) that pioneered insect-derived consumer packaged goods in the US. Comparable as a cricket-flour CPG brand pushing into mainstream retail and foodservice channels.
- Exo Inc. Maker of cricket-protein bars and baked goods, including pasta and baked applications using cricket flour. Closely aligned with Bugsolutely's cricket-flour-into-familiar-foods approach, targeting the same alternative-protein consumer.
Broad incumbents
- Entomo Farms: Largest North American cricket producer supplying cricket powder to food manufacturers. Comparable as a cricket protein ingredient supplier targeting the same downstream pasta and snack CPG segment Bugsolutely serves.
Emerging players
- BugFoundation: Cricket protein pasta brand in the alternative-protein pasta space. Comparable as a small emerging cricket-pasta CPG brand pursuing the same consumer and channel use cases.
- Hoppy Planet Foods: Cricket protein pasta producer making high-protein pasta from cricket flour. Direct niche competitor in the cricket-pasta sub-category Bugsolutely helped create.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights5 records
Customer concentration
Bugsolutely social profiles
Digital presenceBugsolutely financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bugsolutely leadership team
Management profileNumber of profiles
Profiles1 record
Bugsolutely funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bugsolutely M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bugsolutely
What does Bugsolutely do?
Bugsolutely manufactures Cricket Pasta, the first pasta product made with 20% cricket flour, positioning itself within the new edible insect food movement. The company produces cricket-based pasta as an alternative protein food source for health- and sustainability-conscious consumers.
When was Bugsolutely founded?
Bugsolutely was founded in 2015. It employs 1 to 10 people.
Where is Bugsolutely based?
Bugsolutely is headquartered in Bangkok, Thailand, in the Asia region.
Who are Bugsolutely's main competitors?
Direct peers on record are Eat Grub, Jimini's, Aspire Food Group, Crickstart, Thailand Unique, Six Foods (Chirps Chips) and Exo Inc.. Entomo Farms is listed as a broad incumbent. Emerging players are BugFoundation and Hoppy Planet Foods.
Does Bugsolutely have an API?
No public API is recorded for Bugsolutely.
What industry is Bugsolutely in?
Bugsolutely's product category is Alternative Protein Foods. Its primary akta.pro industry code is AFAKABAB, Pasta Manufacturing (dry, fresh, filled), with a secondary code of AFAKAGAJ, Insect-Based Protein Foods Manufacturing. Its NAICS code is 31182 and its SIC code is 2090.