Crestanevada

What Crestanevada does

Crestanevada, S.L. is a privately held Spanish used vehicle dealer founded in 2012 and headquartered in Cúllar Vega, Granada. The company operates an inventory of 1,000+ multi-brand used cars and motorcycles across 30+ owned and franchised dealership locations spanning Andalusia, Catalonia, Madrid, Murcia, Valencia, Alicante, Aragón, Castilla-La Mancha, and Galicia. Its online catalog at crestanevada.es and motos.crestanevada.es supports nationwide browsing, financing applications up to 100% of vehicle value, and home delivery; physical dealerships provide sales, multi-brand mechanical workshops, ITV (vehicle inspection) preparation, and same-day motorcycle service.

The business operates two wholly-owned adjacent subsidiaries — CrestanevadaTAS, a B2B vehicle valuation service delivered via a proprietary mobile app for new car dealerships evaluating trade-ins, and Crestanevada Riders, a motorcycle sales and workshop division operating in Granada and Barcelona — plus an authorized DFSK new vehicle distribution point in Granada. Revenue is generated primarily through one-time used vehicle sales, with secondary streams from workshop services (professional services), insurance brokerage (affiliate referral), vehicle leasing/renting (subscription/recurring), the B2B TAS service, and a vehicle purchase program ("Compramos Tu Coche/Moto"). All vehicle sales are unified under the registered "Felicidad de Serie" (Happiness Included) program, which bundles a 12-month warranty (extendable to 1+2 years / 50,000 km), a 2-month or 1,000 km trial exchange option (with a €600 management fee), and deferred-start financing.

Crestanevada sells to two distinct customer segments: a primary base of individual consumers (first-time buyers, families, upgraders) addressing pain points around used-car trust, warranty, and financing, and a secondary B2B segment of new car dealerships using CrestanevadaTAS for standardized trade-in appraisals. Distribution combines physical retail, an e-commerce-style online catalog, phone sales, and a franchise/licensed-operator channel. Pricing spans roughly €7,990 to €60,000+ per vehicle, with sample financing from €100/month (Volkswagen Polo, 10-year term, TIN 8.99%). The company is a member of ANCC (Asociación Nacional de Concesionarios de Automóviles) and reports customer review scores of 4.8/5 on Google (4,215 reviews), 4.6/5 on Facebook (805 reviews), and 4.9/5 on Ekomi (34 reviews).

Name

Crestanevada

Legal name

CRESTANEVADA, S.L.

Website

https://crestanevada.es

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Crestanevada is a privately held Spanish used car and motorcycle dealer operating 30+ owned and franchised locations nationwide with 1,000+ multi-brand vehicles, integrated financing, insurance, workshop, leasing, and B2B trade-in valuation services.

Ownership category

akta.pro rank

Headquarters

HQ city

Cúllar-vega

HQ country

Spain

HQ region

Europe

Offices32 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Used Vehicle Sales: Primary revenue stream from the sale of used cars and motorcycles. The company operates as a multi-brand dealer offering vehicles across all major manufacturers including premium brands like BMW, Mercedes, Audi, and Volvo, as well as economy brands.
2. Workshop Services: Mechanical repair and maintenance services for cars and motorcycles, including bodywork, painting, and ITV (vehicle inspection) preparation.
3. Insurance Products: Partnership-based vehicle insurance offerings through the CrestanevadaTAS division.
4. Vehicle Renting: Renting division offering vehicle rental and leasing options to customers at competitive prices.
5. Vehicle Valuation Services (TAS): Professional vehicle valuation services for new car dealerships using proprietary app technology, allowing assessment of trade-in vehicles.
6. Vehicle Purchase Program: We buy your car service - purchasing used vehicles directly from consumers with free valuations.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Crestanevada is a multi-brand used-car and motorcycle retailer operating 30+ dealerships across Spain plus an e-commerce catalog at crestanevada.es and motos.crestanevada.es. The company sells 1,000+ pre-owned vehicles across economy and premium brands, with every purchase including a 12-month "Felicidad de Serie" warranty, a 2-month/1,000 km exchange trial, and financing up to 100% of value. Supporting services include a multi-brand car and motorcycle workshop, insurance brokerage, renting/leasing, a trade-in vehicle-purchase program with free valuation, and the B2B CrestanevadaTAS valuation-app service for new-car dealerships.

Product overview

Crestanevada is a Spanish used vehicle dealership operating a multi-location, online-first distribution model across Spain. Its core product is the sale of over 1,000 used, semi-new, and zero-kilometer cars and motorcycles under the 'Felicidad de Serie' (Happiness as Standard) brand promise. The portfolio consists of the primary used car sales platform (crestanevada.es) and a dedicated motorcycle division (Crestanevada Riders / motos.crestanevada.es). Supporting the core sales business are modular add-on services: vehicle buying and trade-in valuation (Compramos Tu Coche/Moto), a multi-brand workshop for both cars and motorcycles, an insurance brokerage, a vehicle leasing/renting division, and the CrestanevadaTAS valuation app service for new car dealerships. The company also distributes the DFSK brand as a new vehicle franchise. All offerings are unified by a guarantee program (Garantía de Felicidad) that includes a 2-month trial period, 12-month warranty, and financing options.

Differentiator

Problem solved

Functional benefit

Brands

• CrestanevadaTAS: Automotive appraisal and valuation service division providing solutions for dealers
• Crestanevada Riders
• Crestanevada Riders Granada Norte

Products and services

• Crestanevada - Coches de Segunda Mano (Used Car Sales) Crestanevada's primary offering: a national used-car dealership selling over 1,000 pre-owned, semi-new, and zero-kilometer vehicles from multiple brands (Audi, BMW, SEAT, Peugeot, Volkswagen, Toyota, Honda, Ford, and others), with online browsing, nationwide delivery, a 2-month trial period, and financing up to 100% of vehicle value.
• Crestanevada Riders (Used Motorcycle Sales) Dedicated motorcycle sales division operating at motos.crestanevada.es, offering used motorcycles in Granada and Barcelona. Targets individual riders and motorcycle buyers across Spain.
• Compramos Tu Coche / Moto (Vehicle Purchase Program) Vehicle buying service where Crestanevada purchases the customer's used car or motorcycle, with a free professional valuation by expert appraisers. Targets customers looking to sell or part-exchange their vehicle.
• Taller de Coches (Multi-Brand Car Workshop) Multi-brand mechanical workshop and body repair/paint services for vehicles sold by Crestanevada and other customers. Provides ongoing maintenance, repair, and bodywork for used passenger cars.
• Taller de Motos (Motorcycle Workshop) Motorcycle workshop in Granada (Crestanevada Riders) offering quick maintenance, repairs, tire changes, paintwork, insurance-claim management, ITV (vehicle inspection) preparation, and same-day service. Multi-brand specialists covering Ducati, BMW, Yamaha, Honda, KTM, Aprilia, and Kymco.
• CrestanevadaTAS (Dealer Trade-In Valuation Service) B2B valuation service for new-car dealerships, using a mobile app to assess trade-in vehicles offered as part-payment. Also presented at ANCC national dealer meetings alongside franchise opportunities.
• Seguros (Vehicle Insurance Brokerage) Insurance brokerage service offered through Crestanevada dealerships, partnering with multiple insurance companies to provide vehicle coverage options to buyers of Crestanevada vehicles.
• Vehículos Renting (Vehicle Leasing / Renting) Vehicle renting/leasing division allowing customers to lease vehicles at competitive market prices, complementing sales and financing offerings.

Quantifiable outcome

• 1 vehicle sold every 5 minutes
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• DFSKcoreChannel Partner/ Reseller/ DistributorCrestanevada is an authorized distributor for DFSK new vehicles in Spain, offering the DFSK brand at their Av. Andalucía location in Granada. DFSK is a Chinese automotive manufacturer producing compact commercial vehicles and SUVs.
• ANCC (Asociación Nacional de Concesionarios de Automóviles)minorStrategic or Co-development PartnerNational car dealership association. Crestanevada participates in ANCC national events and has a dedicated exhibition stand to present their TAS (valuation) services and franchise opportunities to other dealerships.
• Multiple Insurance CompaniesminorGTM or Marketing PartnerPartnership with multiple insurance companies to offer vehicle insurance products through CrestanevadaTAS and insurance services division.
• Multiple Financing InstitutionsminorGTM or Marketing PartnerPartnership with multiple financial institutions to provide vehicle financing options including 100% financing and flexible payment terms.
• Franchise DealersminorChannel Partner/ Reseller/ DistributorCrestanevada operates a franchise network alongside owned dealerships, allowing independent operators to use the Crestanevada brand and business model.

Scale indicators7 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Coches.com: Spanish used vehicle marketplace and lead-generation platform. Comparable digital channel competing for the same Spanish used vehicle buyer pool as Crestanevada.
• Auto1 Group: European online used car platform operating a multi-country inventory and distribution model. Highly comparable to Crestanevada's used vehicle retail business, though with a stronger digital-first GTM and cross-border reach.
• Coches.net: Spain's leading used and new car marketplace owned by Adevinta. Comparable as a discovery and lead-generation channel competing for the same Spanish used car buyer as Crestanevada.
• Wallapop: Spanish C2C marketplace with significant used vehicle listings, offering an alternative to dealer intermediation. Competes directly for the same Spanish used car buyer, particularly for private-party transactions.
• HR Motor: Spanish used vehicle dealer group with multi-location physical presence and online catalog. Closest like-for-like competitor in Spain operating in the same multi-brand used car and motorcycle segment.
• AutoScout24 España: Major European online used vehicle marketplace with strong presence in Spain. Comparable as a digital alternative competing for the same Spanish consumer shopping for a used car or motorcycle.

Broad incumbents

• ALD Automotive: One of Europe's largest vehicle leasing and fleet management companies (Société Générale subsidiary). Comparable for Crestanevada's renting/leasing ambitions, though operating at significantly larger scale with a corporate fleet focus.
• Arval España: BNP Paribas-owned vehicle leasing and mobility subsidiary operating in Spain. Comparable for Crestanevada's vehicle leasing division, with broader mobility services and corporate customer base.

Regional players

• Flexicar: Spanish car subscription and flexible leasing operator. Comparable to Crestanevada's renting division as an alternative Spanish mobility offering, though operating a pure subscription model rather than owned inventory sales.
• Northgate (Northgate Plc): UK-headquartered vehicle rental and leasing operator with a strong Spanish presence. Comparable for Crestanevada's renting/leasing division, though primarily focused on commercial fleet rental rather than consumer used car sales.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pg/Crestanevada.vehiculos.ocasion/reviews/?ref=page_internal
• Xx.com/crestanevada

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crestanevada