TABS Analytics
TABS Analytics (operating as TELUS Revenue Growth Management Analytics) provides a data harmonization and prescriptive analytics platform for tier 1–3 US CPG manufacturers, unifying syndicated and retailer POS data into a single source of truth, and selling via enterprise subscriptions with consulting services within the TELUS Consumer Goods stack.
- Company typePrivate
- Founded1998
- HeadquartersShelton, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TABS Analytics does
TABS Analytics, founded in 1998 and headquartered in Shelton, Connecticut, is a technology-enabled analytics firm that operates as TELUS Revenue Growth Management Analytics under TELUS Agriculture & Consumer Goods. The company builds a data harmonization platform that ingests and unifies syndicated and point-of-sale data from NielsenIQ, Circana, SPINS, Amazon data providers, and major retailer POS streams (Walmart, Target, CVS, Walgreens, Dollar General, Albertsons, Ulta) into a single source of truth, with custom coding rules enabling consistent product and geographic definitions. Layered on top of the harmonized data are prescriptive analytics that go beyond basic dollars/units/share metrics to explain performance drivers, award-winning PowerBI and Excel dashboards, category management tools, and a specialized Global Travel Retail module with adaptive demand planning.
The platform is sold to tier 1–3 CPG/FMCG manufacturers in the United States via an enterprise field-sales motion with dedicated consultants, structured 2–12 week implementation cycles, and ongoing professional services. Pricing is quote-based with annual billing and unlimited user access for data democratization. The product is tightly integrated with the broader TELUS Consumer Goods stack — Trade Promotion Management, Trade Promotion Optimization, Retail Execution, and Sales Enablement — enabling cross-sell into existing TELUS accounts and a full plan-execute-measure cycle for CPG promotions and shelf strategy. The company has grown partly through M&A, having acquired Pivotstream in 2017 and Decision Insight in 2019 before itself being absorbed into TELUS.
TABS Analytics firmographics
Firmographics- Name
- TABS Analytics
- Legal name
- TABS Analytics
- Website
- https://tabsanalytics.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TABS Analytics (operating as TELUS Revenue Growth Management Analytics) provides a data harmonization and prescriptive analytics platform for tier 1–3 US CPG manufacturers, unifying syndicated and retailer POS data into a single source of truth, and selling via enterprise subscriptions with consulting services within the TELUS Consumer Goods stack.
- Ownership category
- akta.pro rank
TABS Analytics industry classification
Industry- Product category
- CPG Analytics Software
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Pricing, Revenue & Commercial Analytics (BPAHALAM)
- akta.pro secondary industries
- Pricing, Revenue Growth Management (RGM) & Promo Analytics Services (CRAOAOAE), Data Analytics & Business Intelligence Services (BPAHALAC), Category Management & Retail Analytics (MPAAAJAI)
Keywords
Where TABS Analytics is headquartered
LocationHeadquarters
- HQ city
- Shelton
- HQ country
- United States
- HQ region
- North America
Markets served
TABS Analytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Analytics Platform Subscription: Subscription-based access to the revenue growth management analytics platform with data harmonization, reporting, and analytics capabilities. Includes unlimited user access for data democratization.
- Professional Services and Consulting: Implementation services (2-12 weeks depending on complexity) including kickoff, data acquisition, solution selection, validation and delivery, plus ongoing consulting and support. Dedicated consultants provide expert guidance throughout the customer journey.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise CPG Platform - Custom pricing based on data sources and complexity |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
TABS Analytics product offering
Product offeringCore offering
TABS Analytics (now TELUS Revenue Growth Management Analytics) provides a revenue growth management analytics platform for CPG/FMCG manufacturers. The platform harmonizes syndicated and point-of-sale data from multiple providers (NielsenIQ, Circana, SPINS, Amazon, and major US retailers) into a single unified view, delivering prescriptive analytics, category management tools, and dashboards to optimize pricing, promotions, distribution, and shelf placement for US CPG brands.
Product overview
TELUS Revenue Growth Management Analytics (formerly TABS Analytics) is a unified analytics platform designed for tier 1-3 CPG firms. The core platform provides revenue growth management analytics that harmonize syndicated and POS data from multiple sources (NielsenIQ, Circana, SPINS, Amazon, and major retailer POS data) to deliver prescriptive insights. The platform integrates with TELUS Trade Promotion Management, TELUS Trade Promotion Optimization, TELUS Retail Execution, and TELUS Sales Enablement to enable manufacturers to plan, execute, and optimize promotions in a complete virtuous improvement cycle. Key capabilities include data harmonization, prescriptive analytics, category management, performance tracking, market insights, and sales presentation tools, with specialized support for global travel retail analytics.
Differentiator
Problem solved
Functional benefit
Products and services
- TELUS Revenue Growth Management Analytics (formerly TABS Analytics) A unified analytics platform for tier 1-3 CPG manufacturers that harmonizes syndicated and POS data from multiple sources (NielsenIQ, Circana, SPINS, Amazon, and major retailer POS data) and delivers prescriptive insights, category management tools, and dashboards to optimize pricing, promotions, distribution, and shelf placement in the US market.
- TELUS Trade Promotion Management Trade promotion management software that integrates with RGM Analytics to plan, execute, and optimize trade promotions for CPG manufacturers.
- TELUS Trade Promotion Optimization Trade promotion optimization module that works with RGM Analytics to maximize ROI on promotional spend through advanced optimization algorithms.
- TELUS Retail Execution Retail execution software that integrates with RGM Analytics to provide complete business visibility for manufacturers at the store level.
- TELUS Sales Enablement Sales enablement software with award-winning dashboards that integrates with RGM Analytics to build impactful data-driven sales presentations for retail buyers.
Quantifiable outcome
- Analysis time reduced from weeks to minutes for Scholl's Wellness Company
- +1 more outcomes
Companies that use TABS Analytics
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles2 records
TABS Analytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability4 records
Feature5 records
TABS Analytics partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and major.
- NielsenIQcoreData provider whose syndicated data is harmonized within the TELUS RGM Analytics platform, enabling unified view of category performance across multiple data sources.
- CircanacoreData provider whose syndicated data is harmonized within the TELUS RGM Analytics platform as part of the multi-source data integration.
- SPINScoreData provider specializing in health and wellness retail data, integrated into the harmonized data platform for natural and specialty channel analysis.
- Amazon Data ProviderscoreEcommerce data providers providing Amazon marketplace data integrated into the platform for ecommerce channel analytics and performance tracking.
- WalmartcoreMajor US retailer whose syndicated and POS data is integrated into the platform, enabling detailed Walmart channel performance analysis.
- TargetcoreMajor US retailer with integrated syndicated and POS data supporting target-specific channel analytics.
- CVSmajorDrug channel retailer with integrated POS data for CVS channel performance tracking.
- WalgreensmajorDrug channel retailer with integrated POS data supporting Walgreens channel analytics.
- Dollar GeneralmajorDiscount retailer with POS data integration for dollar channel performance analysis.
- AlbertsonscoreMajor grocery retailer with syndicated and POS data integration for US grocery channel analytics.
- Ulta BeautymajorBeauty specialty retailer with integrated data supporting Ulta channel and ecommerce performance tracking.
- TELUS Trade Promotion ManagementcoreIntegrated TELUS solution that works in conjunction with RGM Analytics to provide complete trade promotion planning and execution.
- TELUS Trade Promotion OptimizationcoreIntegrated TELUS solution that optimizes trade promotion spending and effectiveness, working with RGM Analytics for measurement and insights.
- TELUS Retail ExecutioncoreIntegrated TELUS solution for retail execution and field sales support, providing end-to-end visibility from analytics to store-level execution.
- TELUS Sales EnablementcoreIntegrated TELUS solution for sales team enablement, working with RGM Analytics to provide data-driven sales tools and presentations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
TABS Analytics competitors and assessment
Company assessmentDirect peers
- NielsenIQ: Global leader in syndicated retail measurement and consumer intelligence. Directly competes with TABS Analytics as both a data provider and analytics platform for CPG manufacturers, and serves as an upstream data source that TABS harmonizes within its own platform.
- SPINS: Specialty and natural products data provider serving CPG brands in the natural, organic, and specialty channels. Comparable to TABS Analytics's natural/specialty channel coverage and is also a TABS data integration partner.
- dunnhumby: Customer data science and analytics company specializing in retail and CPG, known for the Tesco Clubcard data model. Comparable to TABS Analytics in providing retailer and CPG manufacturers with category, pricing, and customer insights.
- Circana: Formerly IRI and NPD, Circana provides syndicated point-of-sale data and advanced analytics for CPG, retail, and media. Directly comparable to TABS Analytics in serving CPG manufacturers with category management, pricing, and promotion analytics.
- 84.51°: Kroger's data analytics subsidiary providing CPG manufacturers with shopper insights, category management, and personalization. Comparable to TABS Analytics in serving CPG brands with retailer-data-driven analytics, though tied to Kroger's ecosystem.
Broad incumbents
- ThoughtSpot: AI-powered analytics platform providing natural-language querying and dashboards across enterprise data. Comparable as a broader analytics and BI incumbent that CPG manufacturers may substitute for specialized platforms like TABS Analytics.
- SymphonyAI: AI-focused enterprise SaaS provider with retail and CPG vertical solutions including category management and demand forecasting. Comparable to TABS Analytics at the AI/analytics layer, though serving a broader set of industries.
Emerging players
- DataWeave: Retail and CPG competitive intelligence and analytics provider focused on pricing, assortment, and digital shelf analytics. Comparable to TABS Analytics in CPG market intelligence use cases, though primarily serving digital/ecommerce channels.
- Analytic Partners: Commercial analytics and marketing ROI measurement firm serving CPG and retail clients. Comparable to TABS Analytics in providing prescriptive commercial analytics, though broader across industries beyond CPG.
- Retail Velocity: CPG retail execution and point-of-sale data analytics provider. Comparable to TABS Analytics in serving CPG manufacturers with retail data harmonization and category management capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
TABS Analytics social profiles
Digital presenceTABS Analytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
TABS Analytics leadership team
Management profileNumber of profiles
Profiles9 records
TABS Analytics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TABS Analytics M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TABS Analytics
What does TABS Analytics do?
TABS Analytics (now TELUS Revenue Growth Management Analytics) provides a revenue growth management analytics platform for CPG/FMCG manufacturers. The platform harmonizes syndicated and point-of-sale data from multiple providers (NielsenIQ, Circana, SPINS, Amazon, and major US retailers) into a single unified view, delivering prescriptive analytics, category management tools, and dashboards to optimize pricing, promotions, distribution, and shelf placement for US CPG brands.
Is TABS Analytics a public or private company?
TABS Analytics is a private company. It is classified as corporate owned and is currently operating.
When was TABS Analytics founded?
TABS Analytics was founded in 1998. It employs 11 to 50 people.
Where is TABS Analytics based?
TABS Analytics is headquartered in Shelton, United States, in the North America region.
How does TABS Analytics make money?
Two revenue lines are on record. Analytics Platform Subscription is the primary driver. The others are professional Services and Consulting.
Who are TABS Analytics's main competitors?
Direct peers on record are NielsenIQ, SPINS, dunnhumby, Circana and 84.51°. Broad incumbents are ThoughtSpot and SymphonyAI. Emerging players are DataWeave, Analytic Partners and Retail Velocity.
Does TABS Analytics have an API?
No public API is recorded for TABS Analytics.
What industry is TABS Analytics in?
TABS Analytics's product category is CPG Analytics Software. Its primary akta.pro industry code is BPAHALAM, Pricing, Revenue & Commercial Analytics, with a secondary code of CRAOAOAE, Pricing, Revenue Growth Management (RGM) & Promo Analytics Services. Its NAICS code is 541910 and its SIC code is 8742.